Chicago Tribune from Chicago, Illinois • 14

Chicago Triune, Weiresia. March 27, 1974 14 Secrcn 1 Column 1 f-i He has campaign and will travel Xi k5 Altho Shields bad-mouths his business acumen, others have prospered. Matt Reese, who started as a John Kennedy volunteer in the 1960 West Virginia primary, now employes about 15 persons, has taken in three partners and will manage 8 to 10 campaigns by November. Joseph Napolitan is one of the best known Democratic campaip managment consultants. Republican Bailey Deardourff, who handled the research for John Lindsey's first mayoral campaign and worked in two Nelson Rockefeller efforts, is managing a half dozen individual campaigns, as well as trying to get the full slate of eight Republicans elected in one state.

WHEN Shields takes over a campaign, such as Luken's in Ohio, "The first thing I ask any candidate is why does he Jtm A 'A want to be a congressman or a governor: what difference will it make if he becomes a con gressman, and what is he will I is ing to do to become a congress man it forces a guy to think beyond ambition." 4 1a a. 1 Shields doesn't mind nursing the skyscraper egos of politi cal candidates. He likes them. I Continued from page one business of politics. It is simply people you know, trying to reach people in a variety of different ways.

"IT'S JUST trying to communicate a message about you, about society, about the office you seek, to people at all different kinds of levels. "I try to tell a candidate, if he's running for a statewide office in a big state like Illinois, 'you're going to raise and spend $1 million. That's major business. And no guy I know of in his right mind would get into a million-dollar business without talking to some people who had been thru it To an onlooker, Shields is a one-man act, a candidate for the "Johnny Carson Show, as he sits surrounded by newsmen at a Cincinnati French restaurant, twinkling mischievous, shunning cocktails in favor of beer on the rocks. Shields, who works out of Washington, denies he is getting rich.

Only two losing candidates, he recalls, bothered or were able to pay his bill. "MY WIFE SAYS I make more per week and less per year than anyone in the world. It's like being a construction worker and working overtime for a week. You're fat city for a week. Your checking account is three figures instead of one.

It's great! So you grab the bride and go out and tie one on and have a big dinner. Terrific! And two weeks later she mentions the tele-j phone company is getting a little surly with their bills." Still there' is gold in them hills, and there are causes. Few campaign professionals play a double game. They remain loyally partisan, Demo-, cratic or Republican. Some are even more- specialized.

Former Barry Goldwater lieu-4 tenant Cliff White prefers Re-; publican conservatives, Shields prefers Democratic liberals. WTTW to begin beaming from Sears Tower The public television station, WTTW, channel 11, will begin 'telecasting from the top of Sears Tower at 7 p. m. today. The move of the station's antenna from 1000 N.

Lake Shore Dr. came as the result of a two-year, fund drive "A guy who runs for office lays his ego on the line. It's there for everybody in the neighborhood, everyone he was in, school with or in service with or in the car pool with to see, whether he wins or loses. Like that." Beyond the banter, Shields is philosophical about his own job. "An Irish Chicano picking candidates instead of lettuce." "I meet friends who are in all kinds of good businesses with stock options and health plans.

They're in that big corporate womb, and then there are a few people like myself who are kind of crazy." The 1968 campaign of Robert Kennedy changed his life, he 'Iky Hv'ii said. "For three months, I was able to do that which I think I do well, that which I felt was terribly important and that which I felt morally compelled to do. Most people go thru 65 wi tyif'if'' "i p'f'wr r'K. llr "i'iin or 70 years and never have that experience a campaign can be the greatest educational tool in a free rely on Chap Stick lip balm 39 which brought broad support from corporations, foundations, and the public, a station spokesman said. Preliminary of the new antenna system has been in progress three weeks and further adjustments are to be made in the future.

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