The Los Angeles Times from Los Angeles, California • 24

4 Port Nov. 1, 1976 IoS StagtleS inusl Money Problems Plague New Station Continued from 3rd Page worldwide productions for Metro-Goldwyn-Mayer, Inc, an 8 shareholder, and TV and movie composer Victor Mizzy, Other investors in KGOF include Arthur McKenzie, 58, a 57c owner who in 1968 was city manager of CostaMesa. He had become the city's first police chief in 1953 and was promoted to city manager in 1965. Now retired, McKenzie said it was Kirby, a friend of many years, who first told him about Golden Orange. McKenzie said he intends to be active in the station's operations, in which "our big, big emphasis will be the things that happen right here in Orange County." He said Channel 56 will be "the eyes and ears and mouthpiece for Orange County." The other Orange County investor is Calvin C.

Brack, 50, a Westminster liquor store owner. Brack, who served as Westminster's mayor from 1962 to 1964. owns a 15 share of Golden Orange. The only non-Californian in the group is Peter G. Le-vathes, 65, a New York advertising executive who now works for the Corporation for Public Broadcasting.

He once was an FBI agent and later worked with Levy in a New York ad agency. Levathes owns 10. From the beginning, Golden Orange's emphasis was in providing a television station with a hefty interest in Orange County news and events. It was an approach that found ready support among local political and business leaders, who felt ignored by the Los Angeles stations. Boone said each Golden Orange stockholder was assigned to interview, using prepared questionnaires, about 30 'Channel 56 will be the eyes, ears and mouthpiece for Orange County.

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Several luncheons also were held in Anaheim, to which a variety of persons were invited and given the opportunity to speak their views on what the new station should offer. It was an opportunity to rub elbows with celebrities, as well, and hear Jimmy Durante sing. The upshot of those luncheons and interviews was a programming schedule heavily laced with local news and public affairs presentations, which became the determining factor in the FCC's decision to grant the license to Golden Orange. By the time the decision was made, three of the original six applicants had dropped out. But the other two remaining besides Golden Orange were formidable.

Ore was headed by Jack Wrather. former owner of the Disneyland Hotel and Balboa Bay Club, with substantial interests in TV series such as "Lassie," "The Lone Ranger" and "Sergeant Preston of the Yukon" and extensive television experience. The other finalist was Orange Empire Broadcasting Co, informally called "the doctors' group" because many of its partners were Orange County doctors or dentists. Thus the FCC hearing examiner was faced with a choice between Wrather's experience. Golden Orange's heavy local programming and Orange Empire's ownership concentrated in Orange County.

Finally, on March 26, 1975, the FCCs hearing examiner ruled that: "In balance it has been concluded that the Golden Orange programming proposal is superior to that of the other applicants." That, in combination with its "substantial" percentage of Orange County stockholders, was enough to win the license for Golden Orange, even though Orange Empire had a larger percentage of local ownership. But that was only the initial decision. It was followed by an appeal period and was not rendered final until Oct. 5, 1975. On that date, Golden Orange was granted a construction permit to get the station on the air within 18 months.

That deadline comes next April, but extensions of six months to a year have been granted by the FCC in other cases. Boone is not worried about the April deadline. "It took the FCC eight years," he said, "to decide who gets the license, so if it takes us more than a year and a half to actually get into business, they make provisions for that. "Just as they realize that a station like this is a valuable Heavy local programming was a key factor in getting the license. commodity, they also realize that it takes thoughtful time and preparation to actually get it into operation," Boone said.

"I think we have a very good relationship with the FCC, partly as evidenced by the fact that they did grant us the license. "I testified before the FCC and, at the end of the hearing, the commissioner asked me for an autograph for his kids, which I was delighted to give him and I took as a good sign." Kild Ashling. 1 Kylemore, 1750 Lismore, 15.75 When KGOF does begin broadcasting, it will be with a schedule that must stick close to that originally proposed to the FCC eight years ago; a schedule which calls for news, public affairs and cultural events for 45 of its weekly air time. The big question is Will anyone watch? Boone is aware that all those people he and the others interviewed a few years ago may have been fudging a little when they said they wanted to see local programming. "It sounds good," Boone said, "to tell an interviewer, "We need more symphony and we need more political discussion and we need more citizen involvement in TV But when it comes down to a choice of what they'll watch when that is given to them and in the same time period there is "Hee-Haw," "Let's Make a Deal" or a rerun of a fine old movie, there's no way of saying which they'll really watch.

"At least," Boone continued, "the overall viewing habits of people all over the country indicate that they're much more likely to watch a game show, a rerun of a situation comedy or a rerun of an old movie than they are something that is inspirational or informing or cultural." Boone thinks he can beat the odds, however, as he explained in a recent interview in his seventh-floor Beverly Hills office overlooking Sunset Blvd. Turning off a tape recording of songs by a new songwriter he's discovered, Boone walked past his large, cluttered desk and pulled up an armchair and described three programs he thinks will do the trick. One is an Orange County version of "Today" or "A.M. Los Angeles," with the added enticement of entertainment. "Where I think the "A.M." and "Today" shows fall down is that they're all so dry," Boone explained.

"It's all interview and there's not enough sort of wake up and get along kind of music." For noontime viewers, Boone proposes a live interview show originating from an Orange County restaurant. The show would feature talks with local women and men and guest appearances by recording artists. "Then, I think a real innovatin that's bound to come," Boone said, "and I'd like KGOF to originate it, is talk back television." i Please Turn to Page 5, Col. 1 Come see the pros show off their art Representatives from Waterford and Aynsley will show you how they turn glass and china into works of art. At selected Bullock's, 10:30 to 4.

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