The Los Angeles Times from Los Angeles, California on May 25, 1975 · 428
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The Los Angeles Times from Los Angeles, California · 428

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Los Angeles, California
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Sunday, May 25, 1975
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428
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CM LU o 0. cc o z LU l o i J m CM O z CO More Movie News Continued from Page 41 the highest television bidder. In announcing Moses' appointment, Eric Pleskow, president of United Artists, explained that "United Artists has a virtually untapped gold mine in hundreds of films now in the vaults. They offer a great source of potential theatrical revenue, but only if reissued in the right market with the right campaign. We believe that Moses can make a valuable contribution in maximizing these revenues by using the latest and most sophisticated marketing and audience research tools to determine booking patterns and direction of the advertising campaign for the films involved." Moses seems to be the man for the job. As a special marketing coordinator for Billy Jack Enterprises he FABRICS VOU WON'T FIND IN fabric stores!! rrs Did you ever notice that you teem to find th tame fabrics at the tame prices In fabric stores & dept. stores? Oh, sure, a larger store will have a bigger kettlecloth selection than a small store or maybe there Is a sale on somewhere for polyester doubleknlts, but did you know that 99 of these stores buy from the same sources-textile mills. NOT USI We buy our fabrics from clothing manufacturers-the same ones that supply places like Judy's, JM, Bullock's. We get designer one-of-a-kind sample cuts ft prints that were confined to one manufacturer. All of our fabrics are guaranteed 1st quality and you will never pay retail list prices. If you sew for individuality, as well as price, what are you waiting for' "ELVIS KNIT" ELVIS" FACE ON A 60" COTTON KNIT A $5 YD. RETAIL VALUE WmmjL fife SI m DOWNTOWN LA. 950 SANTEE CofMf of Olympic (213)627-4471 HOURS: M0N.-SAT. 9:30 to 5:30 DRESS LININGS ACETATE UKIMCS. 30 Colon 1-5 yd. Lengths 2R 50 DENIM HEADQUARTERS Jaan Navy Patchwork Chambray Tia-Dya ISCFF I El tail Start PrictJ COSTA MESA: 18th l PIACENTU HOURS (714) 646-4040 MON., TUES.. THURS SAT. 10 A.M.. 6 P.M. w WED. k FBI. I ANAHEIM: 509-C. E. KATELLA 10 AM. 9 P.M. S.A. Iwy. Ntrt DoofToriarl (714) 772-4471 r .6 A A' 9 09 VC Te V0, rx ' ' . 1 1 ro ii i UO Li usf minutes away on the beautiful Palos Verdes Peninsula 'with apologies to Continental Airlines assisted Tom Laughlin and Max Youngstein as they built "Billy Jack's" initial strength in scattered Midwestern cities into a nationwide blockbuster. Moses then moved on to Avco Embassy Pictures, founded by producer Joe Levine, who had virtually invented the saturation campaign in the '50s when he trumpeted the arrival of "Hercules," a low budget piece of Italian beefcake-cum-mythology, as if it were a national event. As director of special events for Avco Embassy, Moses performed some wizardry of his own. By throwing out a relatively abstract ad campaign in favor of a more action-oriented approach, he kept afloat Mike Ni-chol's "Day of the Dolphin." (And just for safety's sake, he also threw some television spots onto the airwaves that presented the movie's star, George C. Scott, as a father figure designed to appeal to adolescent girls.) In the case of "Soldier Blue," Moses played down the violence, played up the love angle. A new campaign for "Carnal Knowledge" cleverly exploited Georgia's ban on the movie (although it had already been overturned by the Supreme Court) by featuring a male and female nude seated back to back, a subtly suggestive piece of advertising that hinted that perhaps those rednecks down South knew something that the rest of the nation's pointyheaded intellectuals were just not willing to admit. Dedicated to the proposition that "there are few bad pictures, only pictures that fail to find an audience," Moses, despite his mellowed hipster's style, has become the Father Flannagan of UA, taking orphan pictures under his wing when they have no place else to go. In consultation with Gabe Sumner and Fred Goldberg of advertising and publicity, James Yelde and Al Fitter of sales and with the advice and consent of Pleskow himself, Moses has gone through the catalogue of UA Products in search of suitable candidates for recycling. A case in point is "Killer of Killers," a.k.a. "The Mechanic." Although the movie boasted a Charles Bron-son performance, it seemingly got lost amid the crush of other Charles Bronson performances that have been showing up at local movie houses with all the regularity of unwanted price increases. Under its flashy new title, "Killer of Killers," UA is daring audiences not to tskc notice "Pelham 1-2-3" presents a different problem. The account of a hijacked New York City subway train, the movie was released last fall and promptly disappeared amid the clamour of competing disaster epics. It is to be rereleased under the name of "The Mastermind" in an effort to capitalize on its elements of mystery rather than just relying on the promise of sensational effects. Starring George Segal and Ruth Gordon, "Where's Poppa?" was one of those offbeat comedies spawned during the early 1970s that delighted its coterie of fans, but bewildered everyone else. (Poppa, you see, never even made an appearance in the film.) Under its new moniker, "Going Ape," Moses hopes to make its humor Two Decades of Sight and Sound Discounts. WE ARE Sony SPECIALISTS The world respected sound and craftsmanship in tape and cassette recorders. Built to the highest standards for dependable quality performance that's why the experts at Bel Air recommend Sony. 1 THIS WEEK'S SPECIAL The Sony TC-45 Cassette-Corder Features sophisticated extras like , $0789 auto-shut off, tape counter, cue function built-in mic and more! (List $130.00) QuantrHw UmWtd BEL AIR'S SPECIAL PRICE bdok camera &hi-fi O, 927 Westwood Blvd.. Los Angeles 90024. (213) 477-9569 or 879-9616 WllockS ol UCLA in wirvood, Houm Monaov-saiuroay v-o. wgrt ifaae-miwwn

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