The Los Angeles Times from Los Angeles, California • 98

THURSDAY'S TV PROGRAMS Willl'S 111 Prices at Grand Central CD 3:30 Movie Drama (1955) "The Virgin Queen," Bette Davis. Topic Discussion Mike Douglas Celebrities One Step Beyond Drama Superman Adventure Movie Drama (1962) SUGAR SWEET KNXT KEYT KNBC KTLA XETV KABC KFMB KHJ KGTV KTTV KCOP KPBS (2) (3) (4) (5) (6) (7) (8) (9) (10) (ID (13) (15) KWHY (22) KVCR (24) KCET (28) KHOF (30) KMEX (34) KMIR (36) KCST (39) KLXA (40) KPLM (42) KOCE (50) KBSC (52) KLCS (58) Queen Anne 16) CD 2D ED 8 (50) 3M I MS lbs. 22 Port IV-Thur, August 8, 1974 log angtte ZimtS FRIDAY FREE-FOR-ALL NBC Credo: 'Don't Touch That Dial' Continued from First Page CBS' and Second Start, from Mary Tyler Moore's production company. "We thought that Sunshine the story of a young musician raising his 5-year-old daughter after his wife dies was unique and different," says White. "There was the possibility of a big breakthrough into a new, softer kind of comedy, but we also knew it was a big risk.

"We thought that if we were successful in the first hour of the evening, with Sanford and Chico, then we could blunt the edge which ABC would normally have because its very successful $6 Million Man starts at then our9 p.m. show could start even with the CBS movies, which have been up and down. We thought Sunshine had a chance to be seen especially up against a not-so-great movie. "At 9:30, to finish up the comedy block and provide a solid lead-in for our new 10 p.m. show, we asked ourselves what was the best half-hour comedy pilot we had available," White continues.

"The answer was Second Start. It had a proven star Bob Crane of Hogan's Heroesand a solid company behind it. We thought it was perfect to cement our comedy block in place." KVST (68) Stall 0-5 TODAY'S BEST BETS VVFL Football, 6 p.m. (9) Honolulu Hawaiians vs. the Jacksonville Sharks in Merle Harmon and Alex Hawkins report, with Paul Hornung as guest commentator.

Following at 9 p.m. is the debut of this season's Rams Highlights series, hosted by Stu Nahan. Mac Davis, 8 p.m. (4) Composer-singer Mac Davis is joined by Raymond Burr, Gabriel Kaplan, Olivia Newton-John and Jerry Van Dyke. "Call To Action," 8:30 p.m.

(7) Vice President Ford and Gov. Reagan head the list of guests who will appear in this 90-minute special presented by the Republican National Committee designed to "urge Republicans to shake off their apathy and get reinvolved in thei political process." "The Looking Glass War," 9 p.m. (2) Christopher Jones and Ralph Richardson star in John Le Carre's novel of international intrigue. With Pia Degermark. Dean Martin's Comedy World, 10 p.m.

(1) Jackie Cooper, Barbara Feldon and Nipsey Russell introduce comedy performers Rodney Danger-field, Mary Batten and Jud Strunk during tonight's hour. Wide World Special, 11:30 p.m. (7) Bette Davis makes her second 90-minute appearance with Dick Cavett, singing, reading a scene from "Dark Victory" and voicing reminiscences of Hollywood. Chinmll 1, 1. 10.

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TOMATOES MORNING 00 1 Stall D-1I WHITE ROSE 1B POTATOES 1 JUMBO GAELIC 9:00 8 The Joker's Wild Game rj Name That Tune Game Gallery Discussion The Flying Nun Comedy Movie-Western (1966) "The Plainsman," Don Murray. Jack ta lanne Exercises I love Lucy Comedy Gumby Children Classroom Instructional New York Stocks QD Sesame Street Children Medix Health Report 9:30 Of Gambit Game (id; Winning Streak Game Movie Drama (1934) 24 Sesame Street Children 2D Course of Our Times Documentary 1:30 0 Off)- Edge of Night Serial "It's Only Money," Jerry Lewis, Green Acres Comedy Dick Tracy Mystery Mister Rogers Children Law for the 70s Education Christ the Living Word Religion Lucy Show Comedy T'Ai Chi Ch'uan Education 4:00 Movie Comedy (1962) "The Sergeant," Martin West, The Rifleman Western leave It to Beaver Comedy The Flying Nun Comedy Get Smart Comedy Simplemente Maria Serial (ID Sesame Street Public Affairs Film Sube Pelayo Serial That Girl Comedy Mister Rogers Children Felix the Cat Children 4:30 Father Knows Best Comedy Gilligan's Island Comedy Candid Camera Comedy Bugs and His Buddies Children Nanny and the Professor Comedy Pattern for Living Religion Bewitched Comedy Electric Company Children Underdog Children 5:00 News Jess Marlow Big Valley Western I Love Lucy Comedy News Michaels, Henry NYPD-Drama The Lucy Show Comedy News White, Beatty The Flintstones Children I Oreim of Jeannie Comedy News Spanish (ID 5 Mister Rogers Children Black Buffalo's Pow Wow Children Extrano en Su Pueblo News Harold Greene Rick Ward Rock and Roll Music Sesame Street Children Kimba Children 5:30 News Stout, Kelly True Adventure Wildlife Get Smart Comedy News Lawrence, Ross Leave It to Beaver Comedy Hogan's Heroes Comedy Gilligan's Island Comedy Electric Company News Smith, Reasoner Three Stooges Comedy LAKE RIPE AVOCADOS 8P.M. I I 9 P.M. (9:30 P.M. 1 10P.M.

a NBC SANFORD CHICO AND ROCKFORD FILES P0UCE AND SON THE MAN "0U" WQMAM CBS PLANET OF.THE APES CBS FRIDAY NIGHT MOVIE ABC KODIAK S6 MILLION MAN jwSRS Meaty, 11:30 0 (D Search for Tomorrow Serial (8 Celebrity Swespstakes Game S) $10,000 Pyramid Game CD Let's Rap Discussion Petticoat Junction Comedy 3D Sesame Street Children World Business News BD Mister Rogers Children 158) Paris; Way to Go Education Green Skin I for 00 I I Stall D-7 6 CD (3 SD ED (JO) 0 CD SD 3 (50) CD is S3 2D CD SD 39 3 (50) I'D iln T. CD ra 2D 59 (io) Another World Serial 6) Mike Douglas Celebrities CD Let's Make a Deal Game Journey to Adventure Travel Galloping Gourmet Graham Kerr Commodity Report Morris Auster ED Citadel of Upper Canada 2:00 0 Cf) New Price Is Right Game fj How to Survive a Marriage "Death Takes a Hnliriav AFTERNOON 110 100 STEER CD (58) (D IB (58) (5) a 6 CO (3 03 (58) Gale Storm Show Comedy ib. BEEF CD The Newlywed Game Make Room for Daddy Comedy mm CD Movie Drama (1951) "Belle Le Grand," John Carroll. i24 Mister Rogers Children 2D Los Angeles Collective Report FpesSi Opoufid NO ADDITIVES Staff A 5:20 Ben Hunter Interviews CD i ulii hi i iliji na: Boneless 3 119 I Brisket of Beef 2:30 -O Cf) Match Game '14 Somerset Serial News Larry McCormick CD One Life to Live-Serial Movie Drama (1959) "Green CD Ghost and Mrs. Muir Comedy Electric Company Children 2D Yoga for Health Exercise Stall f-2 Father Knows Best Comedy People's Forum Fernando Del Rio Hazel Comedy City Kids Children Business Today Carrascolendas Education 10:00 ID Now You See It Game Sketchbook Discussion (T6j High Rollers Game Hazel Comedy The Morning Show Tom Hawkins My Favorite Martian Comedy Other Side Tony Salazar New York Stocks Artists Discussion Letter People; Ripples Children 10:30 Qf) love of Life Serial (Tg: Hollywood Squares Game Mayberry RFO Comedy (D Brady Bunch Comedy Dennis the Menace Children Reconciliation Discussion World Business; Market Update Zoom Children History Education 11:00 (D Young and Restless Serial (To; Jackpot Game Gene Autry Western Everything Goes Game (D gf The Girl in My life News Terry Mayo Gomer Pyle Comedy New York Stocks; Market Update Electric Company Children a 12:00 Noontime News and Interviews CI Three on a Match Game Movie Drama (1962) "Sahara on Fire," Chris Marquand.

7T) Super Bingo Game Qf) Password Game News Shirley Clum News Steve Fox (Tpj News Jack White CD Movie Drama (1954) "A Bullet Is Waiting," 3 News Hugh Williams Commodity Dynamics S3 Mime Circus Theater (58) InsideOut; The letter People 12:30 CD As the World Turns-Serial Days of Our Lives Serial 61 Truth or Consequences Game ID Split Second Game Community Feedback Joe Phillips Dialing for Dollars Game if 53 Mister Rogers Children Market Closing Activities QD Musical Mosaic (58) Mosaic Multi-ethnic 1:00 0 CD Guiding light Serial 5S The Doctors Serial 6 i Anything You Can Do Game O' (3D All My Children-Serial Youth and Issues Discussion 15" Classroom Instructional Charting the Market BEEF LIVER Fresh Sliced lb. 79 BEEF TQIGOE ib. 75c MUTTON LESS b. 95c EVENING BEEF INTESTINES Stall f-9 lb. (58) a rs) a CD CD (58) 3:00 0 Tattletales Game Not for Women Only B.

Walters Twilight Zone Drama Popeye Children CD General Hospital Serial CD Movie Adventure (1949) "Down to the Sea in Ships." (iO1 Movie Drama (1966) "Fame Is the Name of the Game." CD The Mothers-in-law Comedy Law for the '70s Education 0D Day at Night Interview 33 Lagrimas Amargas Serial (50) Taking Better Pictures Discussion 6:00 News Jerry Dunohy News-Bill Huddy News Tom Snyder Bonanza Western News Hambrick, Schubeck f6l WFL Football (Live) Best Bets. News John Chancellor Mission: Impossible Drama Mod Squad Adventure 0 CD a a a See (T6i CD GD Animals and Such; Student News Flease Turn to 24, Col. 1 MAHI-MA Fillets m. S8C I ADVERTISEMENT ADVERTISEMENT Dorado or Dolphin Fish, Stall F-5 1 lh 139 FRESH lm FILLETS P-4 IUt I FRESH FiRTHERN OYSTl OlOOz. 129 0 Jar 1 Despite the success of Sanford, half-hour comedy has never really been NBCs strong suit, so after four in a row they decided to change the pace on Friday at 10 p.m.

with a show starring Angie Dickinson called Police Woman. We've had an enormous reaction from Police Story, and the episode with Angie as a police woman did particularly well," says White. "Also, we've been doing some investigating into the effects of women's lib on television viewing; we found that there are very few shows about women other than comedies. And the general public seems to be very interested these days in role reversalwomen doing men's jobs, and vice versa. "We knew we'd be up against the last half of movies on CBS, but they don't really have any built-in audience loyalty they jump up and down from week to week.

We also figured that ABC would probably replace Toma with another hard action show, so we would have a large audience of women coming off of our comedy block which could be supplemented by the women from ABC who did not want a hard action show." The Competition's Chances White is generally candid, even outspoken, about what lie considers the competition's chances. "When we saw the other networks' original Friday schedules, it was clear to us that Sanford was even stronger than we'd thought. Love Nest was a show about two 75-year-olds living in sin in a trailer park, and there was no audience flow from it to the next program." But now that CBS has replaced those two comedies with Planet of the Apes, some of his jaun-tiness has faded. "Sanford and Chico are still a very strong combination," he says, "but I have to admit that Planet of the Apes really makes it a horse race. The big problem with that show is how they're going to sustain it after the first few weeks; we'll just have to wait and see." NBC's own time of decision came, thanks to that court ruling reinforcing strict three hours a night of network programming, White and his team had to think again about their comedy block.

"We were committed to the two-hour Mystery Movie form on Sunday nights, because they did 5 better than the 90-minute ones," he explains. "And Disney is Disney so we knew we had to move James Garner's show, The Rockford Files, someplace else. "We asked ourselves, where are we taking a gamble that maybe we can put a little insurance in instead, and where do we have the flexibility in terms of contracts to schedule alternate starts? Friday night looked like our best bet on both counts. "The Garner show might have been postponed, but we thought we finally had the right vehicle for his return to series television and really didn't want to take a chance on muffing it. "We've had a lot of success recently with tongue-in-cheek detective melodrama like McMillan and Wife and McCloud," White explains.

"On the half-hour comedies our record isn't as good. So, since the Garner show was the better bet for success, we reluctantly decided to hold off Sunshine and Second Start until mid-season. Sunshine a Delicate Item "Another consideration was that while the comedy lead-in of Chico and the Man would be quite natural for a show like Rockford Files, we might also be able to keep the would-be dial switchers at 9 p.m. who would find they could get the same thing from Rockford as from the last half of $6 Million Man." Second Start, everyone involved admits, was the least ready of the four new shows which the Mary Tyler Moore production company sold this year; it will probably benefit from the extra time. But Sunshine is a much more delicate item, a frail wisp of a show which could easily be overlooked at mid-season.

White agrees that replacing something as daringly different in tone as Sunshine with a well-made but decidedly less ambitious detective series might leave NBC open to criticism. "Something had to give, and business considerations made us choose the way we did," he says. "And even though Sunshine is a rather fragile program, it is still a strong contender for next year. Hell, we liked it enough to make it one of the 14 new pilots we bought out of the 100-odd we had to choose from! "Sure I always like to have the, opportunity to break through with a new kind of show," White says. "But look what the other networks did when the chips were down.

We all decided to cut new shows where there was a chance of failure, and go instead with the kind of shows we know we can do well." FRIDAY: Three Hours of Steve Austin? Staff M5 Farmer John BACON YIEHERS 75C" CREAM CHEESE Ib.UU BROKEN WIENERS All Meat-SLICED B810GIU Stall D-l 5 5Q BOILED HAM i2lbJ5c acen Ends Pisces r3SL 3 J00! Ciieddap op Jack E9C 8 PHILA. CREAM CHEESE Mc JONES GRAIN MILL, Stall 4-12 FAMOUS KAL GLO GINSENG only I 00 REJUVENATOR mm 495 SKIN CREAM WW. Reg. 6.95 Jar, 4 with Vitamins and Natural Herbs SPANISH DELICATESSEN, Staff A-7 RICOnA CHEESE 85c FOH CHEESE JM A special 90-minute program of vital interest to every American concerned about the current threat to our two-party system. With Vice President Gerald Ford, Governor Ronald Reagan, Governor Dan Evans, Senator Hugh Scott, Senator Barry Goldwater.

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hart, All in the Family, Tony Orlando Dawn and Odd Couple. Ranked 11-20 were Streets of San Mary Tyler Moore, Six Million Dollar Man, Ironside, ABC Sunday Movie "Fireball Forward," Brady: Bunch, Mac Davis, Kung Fu, All-Star Game preview and The Rookies. In network averages, it was CBS with 15.3 rating and 31.3 share, ABC 14.6 and 30.0 and NBC 14.4 and. 29.1. TV Ratings Toppedby All-Star Game NBCs coverage of baseball's All-Star Game was atop the national Nielsen ratings for the week closing July 28.

ABCs Monday movie, "Five Card Stud," was in second place, and completing the top 10 were Kojak, Barnaby Jones, Cannon, MASH, Bob KABC CHANNEL 7. A mt niwrt M.H mth fa ipfmpnut nipwuwrT iffuw will to amtlaM Mr trelv. lremTh.Sup.rtBrtnrf.ntnl DsniMaU, 8. Gonnmit Fnntuf Olbo, Wukuijtxn, D.C. 20402,.