The Los Angeles Times from Los Angeles, California • 139

for a rehearsal at his Sierra Madre wife, Stella. Center, he tries on his home, left, with help from his. $500 Max Factor beard, but, IT'S THAT TIME AGAIN Professional Santa Ctaus Robert J. George, this year's St Nick in the Hollywood Parade of Stars, dresses right, he opparcntly flops during his first Santo Claus performance of the year for the frightened Joy McMahon and her sister, Beverly; 'limes photos by Joel Lugavere Residents to Make 1 Ith-Hour Effort to Save Silver Lake prjyag Industry Moves i i ounc'' APProves Team of Advisers 1 to Meet Energy Crisis Group Charqes Plan to Rebuild Reservoir Dam Secret and Will Destroy Landmark; Hearing Mon McPHILLU'S StaK Writer Hollywood Stars, a Real Pro Santa a ivcai riu jama io Highlight Parade The annual Parade of Stars down Santa Claus Lane in Hollywood next Tuesday promises to be the shiniest in the event's 42-year history. For one thing, it will include more than 100 film and television personalities, riding in classic Packard roadsters and touring cars valued in excess of $3 million.

They will be led by grand marshal Danny Thomas, waving from Harold Lloyd's 1923 Rolls-Royce touring car," and will be interspersed in a two-hour line of marching bands, equestrian units and floats. But for another and most important reason, the parade will have as its Santa Claus this year Robert J. George, a professional Santa Whose boundless energy and infectious enthusiasm seem certain to guarantee a good show. George, at has been official White House Santa Claus for Presidents Eisenhower, Kennedy. Johnson and Nixon and has portrayed St.

Nick in dozens of cities in 33 states. 33 states. From his home in Sierra Madre, he will bring a motorized 40-foot sleigh, led by life-sized mechanical reindeer, decorated with Christmas lights and incorporating a complete sound system. Climbing into his red satin pants for a trial run down a Sierra Madre for Tax Policies BY IRV BURLEIGH Times Stalt Writer City Council action to invite Central Los Angeles business experts to research new city tax sources will somewhat balance the influence of the great number of West Los Angeles commissioners in city government, declared Councilman Gilbert Lindsay. Lindsay beat down "special interest" arguments by Councilmen Er-nani Bernardi and Edmund Ldel-man in winning an 8-6 council vole inviting the Central City Assn.

of Ix)s Angeles to set up a professional team from private businesses to advise the City Council's Revenue and Taxation Committee. The proposal by Councilman Joel Wachs set off a heated and lengthy debate. rachs, of the council's Revenue and Taxation Committee, said: "They asked us if we would bke the help of professionals: accountants, lawyers, university professors and others who would study the city's existing and potential revenue bases and basically do research for us. "They are not going to lobby for anything." Said Bernardi: "I just want to be sure the Central City Assn. is not going to dictate the tax policies for all of the city.

I am worried about the way they help us." Bernardi asked if there was anyone from the association in the audience to answer questions but no one spoke up. He then rejected Lindsay's offer to answer questions for the downtown group in Lindsay's district. Wachs said that "the people who made the offer" felt it should be approved by the council "if they were going to solicit people from large companies to devote their time gratis. "1 was very grateful that men and women who are making a substantial amount of money and have a lot Tlcasc Turn (o Page 1. Col.

5 te'SngclcsCuncs; PART VI FRIDAY, NOVEMBER 16, 1973 ployes, the only way of getting to and from work is hy bus," he said. A high-level meeting of the council, its Northern California counterpart, the California Hospitals power companies and the federal department of oil and gas is planned for Monday in San Francisco to further examine the problem. "We are doing everything in our power to conserve our sources of energy." Brewer said, "because if hospitals have to seriously curb their life-saving devices because of an energy shortage it. would be disastrous to the community." Nearly every major department store chain in Los Angeles this week announced energy conservation plans, but none so far has indicated it will reduce store hours in order to cut down on use of power. "Looking at store hours and looking at traffic, there appears to bo quite a bit of need for people to shop at those hours," said the executive of one chain whose stores are open on Sundays.

Please Turn lo Page 3, Col. 1 i liental Section BY CLAUDIA LUTHER Times Statt Writer Private industry, this week launched into energy conservation plans designed to voluntarily cut power consumption in the face of what is being called a national energy crisis. Barely a week after President Nixon made a nationwide appeal for energy conservation, plans were proliferating throughout the city. Shortages and their ramifications were on the lips of department store executives, hospital administrators and even sports programmers. "We are working, believe me.

because we are scared," said John Brewer, executive vice president of the Hospital Council of Southern California. Two days after the President's speech on energy, the council issued a 38-point list of recommendations for its hospital members aimed at reducing consumption by Wc. Suggestions ranged from reducing corridor lighting by turning out every other light to letting hot water temperatures drift down during the night. The possible curtailment of public bus transportation also has caused concern among hospital, administra-' tors, according to Brewer. or a substantial number ot em- kL Or" BY BILL Times The release from the Department of Water and Power was remarkable in its constraint.

In the simplest terms, it said: "A public hearing on plans for rebuilding the Silver Lake Reservoir Dam will be held Monday at 7 p.ni. in the auditorium of the department building at 111 N. Hope St. Public parking will be provided without charge It ended with a brief paragraph stating that the dam. "must he rebuilt since it docs not meet stringent safety criteria established by the state following the 1971 earthquake." Remarkable for its absence was any mention of a row that has been accelerating since the first of the At its heart is the DWP plan to drain the reservoir and then, using materials from the present dam, move it back an average of 450 feet into what is now the lake, compact it down with additional matter and reserve the resultant acreage for a future water filtration plant.

From the present dam, the landfill would reach nearly 300 feet up the west bank of the lake and about 600 feet along the east bank. The new land, the department indicated, might be leased to the city as a rolaveround pending its utilization I' i for DWP purposes, or merely landscaped and fenced. Residents of the area, now banded together in a Committee to Save Silver Lake, charge that the whole scheme was kept secret and almost put over on them before they ferreted it out. Further, they are sure they are being victimized by engineering minds that would have no hesitation in "further destroying one of the city's unique landmarks." Councilman Robert J. Stevenson, a late comer to the fray, made up for lost time among his constituents by firing off news releases with charges that DWP officials- were "riding rough shod over residents" in their reconstruction proposals.

DWP spokesmen hotly deny any secrecy has been involved, that they are bent on destruction of a beautiful landmark, and especially that they have acted "callously and with impunity," as charged by Stevenson. They point out that plans for some modification of the reservoir were announced last year, and that a news release detailing the new structure they planned was issued as long ago as last February. The matter reached a climax of sorts Oct 11 when Stevenson and DWP officials met with residents at i. 5 pasi Turn In Vare 4. I'nJ I lease urn 10 aCTC .5.

Col. OLD BUILDING FUTURE UNDECIDED Broadway Department Store Opens in New Site Saturday The possibility of having a downtown airline terminal is being explored by owners of part of the building at 4th St. and Broadway which tonight will lose its longtime tenant, the Broadway department store. John Poag, vice president of Trag-niew which leased portions of its Clark Hotel sector to the store, said his company is looking into a conversion of its part of the building into a terminal where airline passengers can check in and be transported to the airport. "It's an iffy thing," Poug said.

"Wc have a man looking over a (similar) San Francisco facility." No plans have yet been disclosed for the remainder of the building, which is owned by several trusts and estates. Roy D. Miller, attorney for one group of owners, said, "So much in the way of plans for the future use of the property is going to depend on gathering all the owners Miller said negotiations arc under way for sale of the building, but dis cussion of plans is "premature" since all owners must agree on a plan and the plan itself must have court confirmation because of estates and trusts involved. The building is the original site of the Broadway, which assumed the name of the location in 1896 as an indication of faith in what was considered at the time to be an offbeat, slightly out-of-town locality. The location flourished and the store multiplied, maintaining its flagship store at the same location.

But in time the area faded and the building, latest of several the store has occupied on the same spot, lost the. sparkle it had when finished in 1921, Tonight, hen the Broadway closes its door at 6 o'clock, it will not reopen at the same spot. At 9:30 a.m. tomorrow, the store will take its name to a new location as a major part of the $S5 million Broadway Plaza occupying a full block at Hill, Flower, 7th and 8th Sts. Tlcasc Turn to Tagc Col.

1 iter pacted carthfill dam which will be discussed at hearing Monday at 7 p.m. at the department auditorium. Bottom area would be filled in. PROPOSED DAM Aerial view shows Silver Lake Reservoir, ond dotted line the Department of Water and Power's proposed com-.