The Mason City Globe-Gazette from Mason City, Iowa on March 28, 1939 · Page 20
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The Mason City Globe-Gazette from Mason City, Iowa · Page 20

Mason City, Iowa
Issue Date:
Tuesday, March 28, 1939
Page 20
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Page 20 article text (OCR)

MASON CITY GLOBE-GAZETTE Bendix Home Laundry Unit at Exhibition "Carefree' Kitchen Is Featured A modern, "carefree" kitchen will be the feature of the Peoples' Gas and Electric company's display booth at the North Iowa Building and Home Furnishing show. The latest and finest kitchen equipment available will be included. The 1939 General Electric dish washing sink will be one of the principal items. Its companion will be the latest kitchen style of DeSoto water heater. The 1939 General Electric refrigerator with selective air conditions, the latest thing in refrigerators, will also be prominently displayed. Its vacuum refrigerating unit is sealed in steel for lasting efficiency. The new Roper gas range with its money and time saving features will also be demonstrated to the interested housewives by one of the staff who will be on duty throughout the duration of the show. Easy washers and troners for the laundry room also will be included in the exhibit together with other appliances planned to Modern Gas Range on Display The new Roper gas range shown above will be part of the modern kitchen display in the People's Gas and Electric company booth at the building slioiv. nionej' saving and time savins features on the modern Iloper range make it outstanding in the 1939 field. save time and steps for the busy housewife. An essential for the bridge games and reading she will have time to enjoy will be the I. E. S. floor lamps with which she can equip her living room. A number of models will be on hand to give her a selection. PLAN FOR EFFICIENCY The chief consideration in planning small houses is efficiency--efficiency in the use of materials, in the use of space, in the selection of equipment, in the interior and exterior decorations, in the placement of rooms etc. Fireplace Damper Kelps Prevent Heat iomg Up Chimney A fireplace damper, frequently overlooked by builders of tomes, can assume an. importance equal to the fireplace itself, especially in places where winters are severe. Besides being a regulatory device to control the fire, a fireplace damper prevents heat from escaping up the chimney when the fireplace is not in use. Without a damper there is no way to close off the chimney, and it becomes a conduit for warm air to pass from the house to the outdoors. A great variation in types of dampers exists, some being entirely hidden from view, while others form part of the fireplace; yet practically all can be easily installed in the throat of the chimney. The expense of installation is slight in comparison with the loss of heat that results from damperless chimneys. REDESIGNING AIDS APPEAL The application of a plan for redesigning and a reasonable expenditure of money may restore demand for commercial buildings which now have antiquated fronts and badly arranged window-display space and are in general need of a little appeal. II REPAIR. OMALL damages prove *^ costly w h e n " neglected. No job is too small For us to repair economically. REMODEL NLD fashioned details ^ in your home con be modernized through remodeling. We h a r e a staff to d o t h e complete job well. Easy Monthly Payments on Remodeling LUMBER. \A/E won't permit our * * clients to accept cheap lumber--we consider durability an act u a I investment when w e e q u i p y o u r home. f)lJT all your building and re* modeling problems in our hands, and know that they will be solved--through the use of depend- able.materials, with satisfactory labor, and at the lowest reasonable cost to you. \ \ / E ' L L start from the ground--and » * build a complete home for you with our comprehensive building service--Planning and Financing. R we'll make of the home you now live in a more livable place, increased in value through improvement. F COURSE you'll take your time about deciding on a building contractor. But you can save time--effort --and money--by getting our estimate now. COMPLETE INFORMATION ON F. H. A. FINANCING J.F.ANDERSON LUMBER COMPANY (FORMERLY WEBSTER LUMBER, Inc.) 516 2nd N. W. Phone 808 REDECORATE HOME DECORATOR Successor to Old Washing Machine Here! The Bendix Home Laundry ,wi]l be exhibited at the Home Furnishings and Builders show by J. H. Marston, 107 First street southeast, who has the exclusive agency on this home appliance in Mason City. He is giving his entire time to the development of the Bendix field, which he believes to be in its infancy, and )\ will give home demonstrations '/ on short notice. During the showing of the Bendix Home Laundry at the Home Furnishings and Builders show, Mr. Marston will have entry blanks for the national contest sponsored by the company, which will give away 150 machines. Does Job Welt The Bendix Home Laundry is truly the successor to the washing machine because it does a wonderful washing job without work, as it presoaks, washes, triple rinses and damp dries the clothes without the operator touching water or wet clothes. It will do all of this while the operator eats, sleeps, plays bridge or goes to the movies. The cost of operation o£ a Bendix is no more than for washing under ordinary household methods and the Bendix will pay for itself in saving ot wear on clothes, since laboratory tests prove that Bendix washed clothes average 25 per cent longer life than other types. Works AutomaticaHy There is nothing new about the Bendix except the combin- , ing o£ old time tried principles fj to produce a sequence of opera~ tions that does the complete wash day job automatically. The Bendix is simple, as there are less than half the number of paris used in an ordinary washing machine and the factory figures Bendix life as twice that of an ordinary washing machine. There are no lubrication worries, since checking the oil once a year is all that is necessary. During the first year of manufacture 40,603 Bendix Home Laundries were sold. During December the company shipped 12,500 but that does not halt tell the story. 1,000 A Week The Bendix House Appliances, Inc., South Bend, Ind., a division of the vast Bendix in-- dustries headed by Vincent Bendix, placed unlimited capital and a thorough market survey in back of its decision to price the Bendix Home Laund: on the basis of 1,000 a week break even before the compa:^ ^ had a jingle dealer or customeri-tel This took nerve, money and tf~ thorough knowledge of the product and what it would do in the homes of America. This is a; permanent pricing policy any one price. One price increase has been made within the past six months because of increased , labor costs in 1938. §6,000,000 Invested By the time the 1,000 a week sales volume had been reached, $6,000,000 had been invested and Bendix Home Laundry is now the largest in the world in the domestic field. More than 25,000 hand assembled machines were sold to get complete operating information in actual service even though four years were spent in laboratory work before the first Bendix Home Laundry was sold. Kumerous changes were made and tested and then specifications were laid down for automatic machinery for low cost mass production in a modem factory layout which makes the present low.price possible. After the final perfecting program was completed, all machinery previously sold was brought up to date without cost to the original purchaser. Disappearing Stairs Help Saving of Space Of particular interest to the owner of a small home where every foot of space is put to use are "disappearing stairs," which, may be used to connect the attic with the rest of the house. Saving valuable floor space otherwise necessary for a built-in stair well, the "disappearing stairs" operate on a counterbalance plan and are lowered from the attic only when needed.

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