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7jh1Â£n5Â£u BIXSOW-'tTTT tfUOBE-tfAZETTB Frequently/ The Question Has Beeri. Asked..**.'' "To W/m* Do You Attribute the Noticeable Growth and Progress That Abel Son Inc. Has Made During the Past Few Years?" and This Is Abel Son, Inc., Own Answer to That k HIS is not the only store in Mason City, It's only one of them . . . For many years Abel Son has known that there's, a great deal more to selling clothes than just coats and vests and trousers . . . a great deal more to selling hats than just a line of sizes on the shelf. Things worth while are well worth working for; building a business, is hardJy, an exception; but'not by any single act can progress be attained .. . it .takes "a series of them. To : wm a reputation for style leadership . . . to build a name for value that's unmatchable . ... to satisfy a quality, community that's famous for the things it.manufactures . . . these distinctions never are attainable unless they be deserved, for commercial reputations aren't for sale. To. tell'.you here, the things that we .think make this store outstanding, would be, to probably omit the most important ones; but this we know . . . Value is the thing we think of first, and so it should be. We know no compromise or half-way measures in our effort to procure for you the most in fabrics we can buy, the best in workmanship that we can get, the newest styles that are obtainable in any .item that we sell... in any price at which it may be featured. No place is "far" to Abel Son in its endless search for what is best in merchandise ... no hours too long . . . ho trip too tiresome, in order that all possible advantages might be yours here, to enjoy . . . in things to wear. . The markets of the world are ours to choose'from, "and the finest it produces is here for you to see. Our claims are simple but our aims are most ambitious, for every effort that we make, every hour that we toil, every penny that we spend and every dollar that we save for you has just one thought behind it ... to make this store wherein you place your confidence, an institution worthy of your trust. It isn't always easy to be the best store in a city, but it isn't ever difficult to try to be. We always want your criticism . . . always seek your counsel . . . always crave your helpfulness and always hope you'll mention it, if anything occurs here that makes you think we don't. . . We have -labored long and patiently to be the kind of store you like . . . a store of fine association in the merchandise we sell and in the patrons whom we serve . . . Occasionally, maybe, our selections might not offer what you want; this is unimportant, but of this you can be sure .. . here's a store of courtesy, of service and of policies that do not waver with the weather ... a store that by numerical comparison of customers, must be the preferred one in its field. The evidence of that is here for all to see, for the story of Abel Son Inc. and the picture of its progress is a monument on Federal Avenue in the center of downtown. Now Comes Spring.. *. And to Abel. Son Inc. comes the greatest Spring display of fashions, new, we have ever attempted to assemble. New colors that are beautiful ... the wanted weaves . . . 'patterns that are popular and others, much too new to have a past, but much too right to be denied a future. Sparkling variety . . . unlimited assortments from which you can more easily make choice . . . splendor . . . stylefulness, but most of a l l . . . the price you can afford, for Abel Son Inc. is one store where you'll always find a price-range that is reachable and right. , Abel Suits and Topcoats for Spring by Society Brand and Sterlingworth $23 to $75 And Never Did A New Season's Styles Forget The Past So Completely AT NUMBER SEVEM SOUTH FEDERAL MARCH,18 mm 1931 In Marslialltown . . . It's Abel Abel Inc. ... At Number 26 East Main St.