The Mason City Globe-Gazette from Mason City, Iowa on April 8, 1936 · Page 24
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April 8, 1936

The Mason City Globe-Gazette from Mason City, Iowa · Page 24

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Mason City, Iowa
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Wednesday, April 8, 1936
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Page 24
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TWENTY-FOUR MASON CITY GLOBE-GAZETTE, APRIL 8 1936 ·-i CARS ON DISPLAY 1 ADD EMPHASIS TO AUTO EVOLUTION Automobile Transformed From Gas Buggy to Drawing Room. The'new cars on display this year emphasize more strikingly, than ever before the almost incredible strides which the automotive industry has f taken since the day when the motor car's survival was a highly debatable question--with more voices raised on the negative than on the ;.-· . affirmative end of the debate.. When it is considered that this evolution has all taken place within the memory of millions not yet middle aged, the whole thing seems like a fable, ·Yet here before us are the sleek, luxurious cars for 1936, vivid and - · convincing evidence that it isn't all ; a dream. . : From the primitive gasoline bug"': gy to a luxurious drawing room on wheels--this is 'the transformation ·which human ingenuity, as personified by the automotive engineer, has brought about. Thirty years ago, the : automobile'looked so much like its buggy ancestor that- one -couldn't always tell at a distance which was ·which. The big concern of the designers of those early cars was to prove that self-propulsion was feas: ible; and in pursuing that end, they ' "wasted no time on comfort, refinement or luxury, as we know those ' Dualities today. Chevrolet Makes Advance. .; All that could come later. And it ' las come, too, as is evidenced by the 1936 Chevrolet^. In them, the Chev- ; rolet Motor company presents the complete car--the product it sincerely believes to represent the greatest advance since the gasoline : buggy days. : A complete change has taken - - place in the bodies. The advances incorporated in the new Chevrolets i carry still further a development ; which an industry less 'aggressive Birdseye View of Buick This birdseyc view of the new Buick spcci.il convertible coupe accentuates the long graceful lines of the hood and fonder and spare wheel assembly, at the same time illustrating passenger room in the attractive sports model. The Birum-Olson company is local dealer for the Buick as well as Oldsmobile. and persistent might have been excused for abandoning years ago as incapable of further improvement. Deep cushion upholstery comparable with that in the finest drawing room furniture; ventilation more positive, and subject to greater control, than in the average home: safety, comfort, and convenience evolved to almost unbelievable heights--all these will be found in today'» c plete car. Economical, Satisfactory. Out of all this comparison of to day with yesterday, two points mus strike us most forcibly of all. Firs is the fact that today's Chevrole represents an amazing amount value--of dollar-for-dollar return not only in transportation, but als in features which would once hav been classed as "extras." And th other is that it provides a degree o all-around satisfaction which coul not until quite recently "have bee: bought .at any price. It is interesting to speculate 0! what such a car as the 1936 Chevro let would have cost if it could hav been bought 25 years ago. On th basis of its relative excellence, fabulous figure is indicated; for th cars of that day were priced from .$2,000 up. and this base price in eluded none of the features that ar standard equipment now. Wine shields were e.xtra for some time and their price would more thai cover the entire list of extra item which are sold with a new car to day. Lamps were .another specia item--and what lamps they were And as for the comparative comfor which the closed body ushered in it was totally unknown until 1910 and for a long time thereafter wa available only at great additiona cost. In the new 1936 Chevrolet, thi engineer has carried to completion his conquest of factors and force which for years defied his best ef forts. He has extended to a new high mark the owner's control over ever} factor relating to his motoring satis faction. Persuaders. Science is to make onions "tear less." A housewife may yet have to rely on a straight sales talk to ge that fur coat. -- Springfield, Mo. Leader-Press. Sponsors Essay Contest. SWEA CITY--The American Legion auxiliary is sponsoring a Fidac contest for the junior high school Visits in Des Moines. CHAPIN--Supt. A. J. Jones spen Tuesday in Des Moines visiting Mrs. Jones, who is a patient in i Des Moines hospital, where she wa: operated on last week. New Graham Supercharger Touring Sedan The new Graham Supercharger, Series 110, Four Door Touring Sedan with trunk. In the Supercharger, Graham brings the magic of the Supercharger to the lower price field for first time. See it at the Folsom Auto company during the auto show. SEE THE NEW BUICKS AT OUR SPECIAL SHOWING APRIL 9th, 10th, 11th 316 No. Federal Mason City Phone 288 MOTORISTS HAVE FURNISHED PLAN FOR STUDEBAKER 1936 Models Are Designed to Demands as Fully as Possible. The StudsbaJcers or 1936 may truthfully be said to approximate the ideal American automobile, and will be shown at the North Iowa Motor company 590 North Federal avenue during the auto show. The cars have been literally built to ''specifications" furnished by the motorists themselves. Many months ago the men who make up the management of the new Studebaker corporation, all of Lhem Studebaker veterans, decided that the Studebakers of 1936 must meet public demand as closely as was humanly possiDIe. Consequent- y, a prolonged and extensive survey of drivers' desires and dictates was made. Thousands of drivers, young and old, men and women, were questioned. Their answers were carefully recorded. Do you prefer hydraulic brakes? iow fast do you want to drive? Do you like the extreme tear-drop design? What price is best suited o your purse and your preference? These and scores of other questions ivere asked. The questioning went n all spring and summer and up o less than two months ago. No ection of the country, nor type of motorist was neglected. Two Groups of Cars. Finally, with the study completed nd the answer to the question, what does the driver want?" in and, Studebaker produced its new models for 1936. The first few hours f the automobile show indicate that hese new cars will be unusually opular. The Studebakers of 1936 appear n two groups, the Dictator and the resident. The President is a de uxe automobile, designed, styled nd trimmed by Miss Helen' Dryden, amous New York artist and decor- tor, and is by far the most beau- ful and luxurious automobile ever roduced by Studebaker. Each of the two groups of Stude- akers will have the following body models: Three-passenger coupe, -ve-passenger coupe, St. Regis cxis- om two-door sedan, St. Regis cruis- ig two-door sedan, custom four- oor sedan, cruising four-door sedan nd convertible roadster. "Custom" edans have a large baggage space the rear. In "cruising" sedans his space is still larger. The mod- Is mentioned are five-wheel cars with the extra wheel carried inside . baggage compartment. Six- 'heel "side-mount" models are vailable. Five-wheel "side-mount" icdels are available on the Dicta- or with extra wheel carried. Rave Greater Acceleration. The Dictator is powered with a 2iv six-cylinder engine. The Presi- ent has an eight-cylinder engine. Both have greater acceleration, igher top speeds and more econ- my than their predecessors. Those who study both body and hassis details of the 1936 stude- akers will find many heretofore nmentioned features that are new o the public, although old to Stude- aker engineers. Also will "yard- tickers" renew acquaintance with many time-tried-and-proved funda- nentals of Studebaker building. j Among the new devices that are iven to motorists for the first time n the 1936 Studebakers is the au- omatic "hill-holder." a feature that adequately described by its name. Automatic "hill-holders'" permit rivers, whose cars are stopped on n upgrade, to remove their right ot from the brake pedal without ie car backing down hill. Thus, he driver may apply his foot to the ccelerator as the clutch is let in. his device seems certain to find many friends, especially among eminine drivers. Studebaker engineers have de- ised a new rubber mounting- of ngines, which cradles them more Ticiently and reduces engine vi- rations to a minimum. It also elim- nates wobble of .gear shif ts.' "New ess has been added to Dictator rames by the adoption of a "key- tone arch" construction at 1 the I front. New fuel line location and insulation provides the most complete protection against "vapor lock" ever found on automobiles Starting efficiency has- been increased by a reduction in the gear between the starter and the flywheel. Cooling and muffling efficiency have been increased. Birthday Is Celebrated. SWALEDALE--H. S. Cogswell celebrated his birthday Sunday with the following present: Mr. ' and Mrs. Ben Cogswell of Clarion, Mr. and Mrs. Clarence Pals and son of Fort Dodge, and Mr. and Mrs. Lc- Roy Cogswell of Hurnboldt. Here and There Visit at Cedar Rapids. STACYVILLE--Mr. and Mrs. Roscoe Krahenbuhl and Ray Morre! are visiting at Cedar Rapids. Honored at Shower. CRYSTAL LAKE--A miscellaneous shower will be held Thursday afternoon in the church basement for Mrs. Howard Hodson, nee Olga Boddum, who was married March 9 at the Methodist parsonage here. Given Prenuptial Party. OSAGE--Members of the Northwestern Bell Telephone company force gave a prcnuptial party Monday evening in honor of Miss Erma Pacey at the home of the chief operator, Miss Mildred Kildee. Miss Pacey is resigning her position at the office as her marriage to Delmer Almquist will be an event of the near future. She is a daughter of Mr. and Mrs. Fred Pacey. Mr. Almquist is an undertaker at C. R. Champion and Sons. Elected to Vacancy. VENTURA--Mrs. Bertha Varnum of Zearing has been chosen to fill the home economics vacancy left by Grace pixon, Plymouth, who will be married. Guests Arc Entertained. SWALEDALE--Mr. and Mrs. George Mulligan entertained the following guests: Mr. and Mrs. Ray Calkins and children, Miss Eleanor Gerner of Albert Lea, Minn., Mr. and Mrs. Orville Drury and family of Rockford. Submits to Operation. DUMONT--Mrs. W. E. Saner- man, about 70, widow of a former Congregational minister who has been spending the winter with Miss Carrie Woodworth while looking after hotel property here, went to the Lutheran hospital at Hampton Tuesday where she submitted to an operation. Leaves for Montana. THORNTON--Lloyd James left Monday for Joplin, Mont., where he will be employed this summer on a large ranch belonging to his uncle. David James, superintendent of schools in Joplin. Given Farewell Party. POPEJOY--The Friendly club members and their families gave a farewell party at the church parlors Tuesday evening, as a courtesy to Mr. and Mrs. W. R. Coy and daughter, Wilma, who are moving to their newly acquired home near Owasa. Mrs. J. W. Fisher had charge of the program. Visit at Downey. LONEROCK--A. A. Krueger and E M. Jensen spent Saturday and Sunday with the latter's parents, Mr. and Mrs. Carl Jensen of Downey, near Iowa City. Demonstration Team Selected. LONEROCK--The 4-H club met with Muriel Long. Verdabelle Thomsen as hostess. A demonstration team was selected for a demonstration to be given later by Mildred and Laurena Labbs. Hostess to Club. PLYMOUTH--The Misses Lillian Borlner and Alpha Christiansen entertained the teachers club Tuesday night at Miss Christiansen's home. Recovering From Pneumonia. VENTURA -- Graydon Kastner, who is recovering fro pneumonia, is being cared for by his mother, Mrs. George Brownlee of Popejoy. Return From South. DECORAH -- Mr. and Mrs. Julius Rosenthal and former alderman and Mrs. Emil Rostenthal returned from a two months' trip through the south. The Rosenthals attended the annual Mardi Gras in New Orleans, visited Atlanta, Ga., and several famous cities of E*or- ida, including Miami and .Falm Beach. "SwellCarJWhere Did You Get It- And How Did You Raise All the Dough?" "Got It At the BIRUM-OLSON CO. --My Old Cor Down and the Balance on Easy Terms. Say, You Ought to Go Down and See Their Fine Selection of Late Model Cars at Bargain Prices--· and They Sure Treat You White." SPECIAL! OLDSMOBILE . $595 One of our latest styles. Locally owned coupe with rumble seat, radio, knee action. Actually 13,000 miles. You positively can't duplicate this cor valu'e! SPECIAL! 1934 BUICK. . $695 This is a small series 4- door sedan. Is an outstanding car for performance. Knee action. No draft ventilation. Automatic storting. A good clean car! ATTENTION! . . . FOR SERVICE ALWAYS STOP AT BIRUM-OLSON CO. A The same personnel has been with our company since it started in 1928 . . . and our employes are interested in you and your car. Each one is experienced and factory-trained to give you the correct service for your car. Our equipment is modern and complete and enables our efficient personnel to do your work thoroughly and at the LOWEST possible cost. WE CORDIALLY INVITE YOU . .. To come to our "Spring Showing" and look over every department in connection with our business! BIRUM-OLSON CO. The BUICK and OLDSMOBILE DEALER 316 North Federal Ave. Phone 288- Mason City

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