The Mason City Globe-Gazette from Mason City, Iowa on March 17, 1931 · Page 20
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The Mason City Globe-Gazette from Mason City, Iowa · Page 20

Mason City, Iowa
Issue Date:
Tuesday, March 17, 1931
Page 20
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Page 20 article text (OCR)

MASON CITY GLOBE-GAZETTE MARCH 17 1931 MEN TO BE MORE GAILY GROOMED SprigHtliness Is Tenor of Men's Tailoring: for Spring Clothes. Whether the stylists have become psydBqlbglats or psychologists have become stylists there cannot 'be much question but that there baa been * very income co-ordination betwwn these two pursuits in the planning ;of ' the . vogue for this spring. , All the world has been in the doldrums for a season or two} Depression has transmitted its "blues'. 1 even. Into the styling of apparel for subdued effects and more, or" less, somber tones of our recent apparel schemes \yere either born.of the. general tnorale or do-incident to it so aS ; quite Ir keeping: with temperament' of 'the. times. .:· ;. : , : . ·feut 18S1 p'atnts : in. pfcturea in in'Ucb i»'oYe:chee.rful nues. : The upturn to .-bitter tithes, is an actuality and thiB-srpring the bluebird's ^song tings eager ears 'and responsive chorda in all mankind. .Just so the prevailing styjjes. tnis spring became ti pa,rt of ·, thepicture. 'Men will dresa^'in character'', and in keeping with, toe inre .cheerful 'aspect of things and a colorful rainbow bursts thru the clouds as-a covenant of happiness ind a harbinger of "back to. normalcy." Hence'you ifeay expect this spring to-see men more gaily'!groomed; sprightliniss · Is the tenor of the tempo; jauntiness is the -mode of modeling and brighter-..colors and more decided p'atternings lend 'to this season's vogue a setting that is attuned to cheer 'as well as .smart ness.' ' '. ' · . . ' ' . . ' . · .-"'·.' '''; iThe style :lines in .both suits and topcoat? of the season present more youthful contours; patterns are spirited; colors are warm, gay and gladsome. Peak Impels are Prominent. An outstanding tendency in the suits is the increasing popularity of the, peak model which Is always a more decided, expressive and youthful effect than the notch lapel which has held practically supreme In the pagt two seasons. Understand the notch lapel ha9 .not^jetirefj in disorder or in broken ranks. ' It still obtains as a leading suit effect, but the peak comes forth with so much momentum and la being so eagerly accepted by the ·younger men that it becomes significant and important. For added jiuinUness and youthful expression , this; peak model is even being shown i in a one-button effect ... for the : present an. extreme style, but Jt has promise as young men are going to it with gusto in metropolitan centers... · .' _'^~ ';"·· The leading suit models for this . season in order of their .acceptance v :by well-dressed men will no doubt JERSEY FOR SPORTS M-G-M's Dorothy Jordan looks her part in a,brown jersey sport frock and beret--and her striped scarf is one of the most popular cos- · tume accents seen'anywhere. Her golf bag is a'gorgeous affair of py-. .thon, with brown and brass fittings. ' . . , be. as follows: "'(i) the two-button notch model; (2) the two-button peak model; (3) the three-button model, two to button; (4) the double-breasted model; (5) the straight front three-button model and (5) the one-button peak model. Sport Model Suits Show Strength Variations of these models will be seen with more prominence as the summer advances with sport details , such as patch pockets, half-belt "backs, mock belts, inverted pleats under arms, norfolk effects with; box'pleats, inverted pleats on patch pockets. These will be noted largely on sport v coats to be:worn either with matched · trousers or with flannel trousers as either lounge dress or resort evening dress. Natural shoulders and more body- defining lines to the coats are characteristic of the spring 1931,styles. Vests are mostly collarless and.slii- gle breasted. There is a'noticeable revival toward the Tattersall vest that may become pronounced this fall than this spring, nevertheless it is a feature of some of the: high- er-prided' lines that cater to the younger dresser. Trousers are not quite so full as heretofore and show more taper from knee to. 'cuff. The. .wider trouser band is featured. . Y Tweeds in for Much Attention Tweeds ar'e_r a/dominating fabric calling for smart two-tone pattern- ings of new color combinations. In the flat fabrics such as cheviots and casslmeres the Glen TJrquhart plaid effects are leading patterns. Also being shown are very smart checks, 'these being in shepherd, tartan and houndstooth pattemings in black and white, black and 'grey,' brown and white, 'tan and white, blue and grey and other tasty combinations. Flannels are coming in for much attention in the spring styles almost entirely in vertical patterns of narrow and 'broken stripes such as banjo, cable, pencil,'chalk'line .and cluster stripes. These flannels-are chiefly in .navy and powder blues, slate and light greys and a few tan shades. . - . . . . ' ''-' ' CUSTOM LAST IS AGAIH:IN STYLE B r i t i s h Shoemaker's Idea Thoroly Americanized, Footwear Shows. ·It's back tb'-'the : eustam last--the last-that has-been with us off and on for a number of years, but never .developed to it has been in the present , showing, of men's .footwear f o r spring. . · · · - . Originally.a British shoe maker's idea.this custom last has become truly Americanized and may now be found In, every, grade of footwear^ ranging from the lowest to the 'high- e s t prices. . ' · . . ' . This information has been revealed in'a review of the.ftfotwear presented at the national,shoe con-, yentlon held during the raid-winter, Row after row of footwear showed that the custom last--probably one of'the dressiest and smartest creations--la here ; to stay for a season or two. . . ' ! ' ' Lots of Color Shown. But probably more startling news may be.found in the endeavor of the ahoe manufacturers to dress up man's feet .in colors. Heretofore colored footwear ..or combinations . of color was limited to the summer months, but if-the propaganda bears frult^let's all look for- a more colorful spring than ever. In other words we should, wear color from -spring thru summer and until fall,-if..the makers drive is a successful : one. Such combinations-as blacks and whites, browns .and whites,» and other two-toned effects are -being shown greater number than at any time in footwear history. This is probably the continuation of their popularity in the'Florida resorts of last winter. . , ;. Combination of Leathers. Then, too, there will be white buckskins ajid most interesting combinations of suedes'and calfskins l. Our New Policy In Merchandising . ' . . . ' ' / " · - ' . . ' . i . _ , i , · i' /\LL °f ouv old stock was sold out during our recent big sale, and owing to our. purchase of New Spring Merchandise at the New Low Price level we are able to give our patrons brand new -merchandise of .imuch better quality at a marked reduction in price, over pre- · vious seasons. . . A NEW. «*a of mer- chahdising is, here and our aim -is to reach for greater volume by giving MORE value for less money. I V«xLx/\ T modern merchandising has become a problem of quantity sales ... old methods of slow turn over have "been discarded and every transaction in this store from now on must be a bargain. VX \Jt 1\ aim is to spread out- and serve a larger percentage of the people of Mason City and surrounding territory, and we will do it by giving REAL SERVICE GREATER VALUES LOWER PRICES OUR STORE.. has been completely redecorated inside and filled with new Spring Merchandise that is sure to catch the eye of the thrifty buyer . . . Remember our motto-"YOU DON'T HAVE TO BE RICH TO BE STYLISH" BRITE SHINE SHOES $5.50 'And if the' ensemble Idea "is 'tom- pjetely'carried out Mr; Main promises to be a gay old TBird" this season. As-for.other colors browns will be glyen a popular call, but the tones 'will be deeper.than ;in the past. In other seasons the range ran from lemon to the darkest rus'set tones, but the lighter shades are al! right for .a while, then become spotted and are, of course, harder to keep clean. . v. .' . .Wing Tips In Comeback. ... Another interesting style will be the wing tip toe in both blacks and browns.: .This style has been with Us for several years now, and then drops out for a season, then stages R comeback.-The custom last, of course) adapts itself to this style most Interestingly. The Jazz-model is practically back in: the discards. This ace of style, which saw -its inception shortly after the:war, has gradually faded from the picture and now becomes a rarity. . . . . As for the formal wear the patent leather pump which has been the standby for many, many years has hem-declared passe.' Of course, this style isn't completely gone, but In its place the' dull- black .calfskin will be the vogue, with medium or nar- r o w lasts. " " ' . ' . . ' Record Sports Season. Shoe dealers are pointing -to record sports wear season. Anc they've prepared for it as never be- fbre, with greater varieties and earlier presentations than in any previous year. Noticeable in these sports shoes are sharp contrasts and monotone effects. These, :are employed in wing tip ; and quarter types of footwear. The tips, according to a review of this footwear, swing lower and narrower toward the quarter line, giving the shoe a much more pleasing effect than in the past. But outstanding, too, are two toned tans and brown combinations in th new full ball and toe last. French toes are shown to some extent, bu of course, will be merely an also ran when stacked up against it- English, rival, the custom last. Easter Sale of Boys' 4-Pieee SUITS POWER FIRM TO GIVE UP BOOKS joveroment Will Evaluate Property of Niagara Falls Company. sion have held that the Niagara companys own valuation of its Di-opertles Included several millions of dollars which they claimed should not be allowed. WASHINGTON, March 17. The Niagara Falls Power company agreed today to turn over to the lower commtsslonall of its bouka md those of its predecessors,- for a determination of the valuation to be jlaced on the company's .property. The agreement, made by Randall J. LeBouef, .Jr., for the company counsel, terminated a. controversy which has been in existence for the past several years. However, Le Bouef announced the company wished to have the issue so presented that if it could', not agree ivith the power commission on valuation, the matter, could be submitted for court determination. Auditors of the power commis- For Constipation Dr.PIERCES Pleasant Pellets AT AtL DDUQ STORES Beautiful new worsted fabrics in the new plain Colors . .'..the hit of the season-- · 2850 The New Spring Styles at $4.98 $6.98 $9.85 · ' ' ·· Knickers Longies Coats Vests A complete outfit for the growing boy that he'll want to own without a minute's hesitation. Fine sturdy woolens fashion these · " smart suits in real youthful colors and weaves. SEE OUR NEW BOYS' CAPS AT ATTRACTIVE, LOW PRICES SAM RAIZES DEPARTMENT STORE 215 South Federal Ave. Phone 434 THE NEW FURNITURE AT LOWER PRICES The new-is here . . .' rugs,· stoves, linoleum.. . . just the 'kind of new things you-want for your home. 1 And best of all, the prices are much lower. Joe Goss will sjiow you beautiful, durable furniture at money-saving prices. You may want to trade your old things for new ... see Joe Goss. One piece or all, you can trade at this store. Y9t/U DO BETTER At THE 207 SIXTH STREET S. W. PHONE 942 Cornerstone Is Layed. K1ESTER, Minn.--The cornerstone was layed yesterday for tne uew Pioneer filling station on the vacant corner just south from ths drug store. Oscar Johnson la supervising the building and Paulson brothers are doing the work. The work will be rushed to completion. BICYCLE TAKEN TO STATION A-small bicycle was taken to the police station after being found in the yard at 641 Pennsylvania avenue southeast Mondajj. The bicycle is red. - C O A L - BLUE RIBBON LUMP COAL RAINBOW LUMP COAL ... PHONE 1176 Consolidated COAL CO. Opens Car Repair Shop. WHITTEMORE, March 17.--Mr. and Mrs. Timothy O'Brien moved lere from Lawler on Monday. Mr. O'Brien has opened a car repair shop here. If You Are Charmed by Corned Beef and Cabbage Corned beef andcab- bage (or some other food you like) may disagree wilt you; causing a cSstressinE; gassy feeling, BOUT stomach or indiges^ tjoo. For almost Immediate relief, eat two or three Tuna --often one Turn U enough. DelidousJ (western the breath. Get a handy roll today at any drug store-only 10 cents. Buy Easter Fashions NOW-Spring Opening Week \ Now in Full Swing in Ward's Store ' Sports and Dress Styles- Plain and Fur Trimmed S P R I N G COATS!! Featured at Ward's Spring Opening Week Stocks of'Spring coats are at their best for Spring Opening Week--the week the smart woman will buy her Easter coat. You will find both sports and dress types--you will find both plain and fur trimmed models--you will find the new spring shades and black--and values that speak for themselves. Get your Easter coat at Ward's now! CO Demurely Ladylike Are These New S P R I N G DRESSES $5-99 It's smart to be "ladylike!" The new dresses are colorful --demure--and becoming! You'll see many smart two- piece effects in prints and crepes. Sleeves are short or long according to choice. You'll want colorful "ladylike"dresses for Easter! The New Spring Hats Show Lots of Hair!... The new shallow crown hats, tilted or peaked brims are made to reveal your curls. Fabrics, straws, and combinations in colors, as well' as black and navy. $2-95 MONTGOMERY WARD co. 24-30 Second Street N. E. PHONE 57 Mason City

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