The Mason City Globe-Gazette from Mason City, Iowa on March 17, 1931 · Page 14
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March 17, 1931

The Mason City Globe-Gazette from Mason City, Iowa · Page 14

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Mason City, Iowa
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Tuesday, March 17, 1931
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Page 14
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iiSbSftSSbfiiiSKjS::? 3 ' 51 ^^^ MASON 'MARCH 17 1931 HAPPY DAYS SAY NEW SPRING WEAR Joyous Mood Reflected by Color, Design 'of Gowns. If ever women needed excuses for dressing wen, they undoubtedly have them this year, from the standpoint of economy and from the even more admirable one of helping humanity. Take it first from the view of economy. Never before haa apparel of every-kind b'een available Bt the low prices you will.find now. A glance at the advertising of any newspaper will convince-the moat skeptical cf that. The most exclusive shops . . .shops that have always, maintained fixed prices for certain items, now advertise something like this, "For the first tlma in our history we are o f f e r i n g . . . . at a new. lowered price." And this is only one example of the many convincing proofs of a new economy. Women March to Duty. In the interest of - humanity, it simply becomes a duty-to buy new clothes. Every woman who - can afford to buy a new garment and stil! decides to wear her old one-is helping to keep people out of jobs. That situation- has been explained so many times in the past months that every thinking woman knows just how. it reacts. Madame doesn't buy. Salespeople are dismissed; Manufacturer's orders are curtailed. Garment workers are thrown out of work . . . and so On and on down the line until it ac : tually comes back to Madame's own income being affected. But spring has brdt a.new promise of prosperity. We are starting out with new conditions that indicate better things for all. So when it is such a pleasant duty as the one of dressing well, what woman with the slightest pride in her ap- ·pearance, will not be only too will- Ing to do her part? . Opportunity and Test. The ease with which she may gratify her desires for pretty clothes this year will be both an opportunity and a test'to every woman. An opportunity because the low prices will permit her to buy more than she has felt'it possible to buy before . . . "."a test because so many beautiful things are within, her reach that she will be tempted to buy indiscriminately just because things appeal to ,her, rather thai? because they are ttie things Bhe ' ceeds to build up a perfect wardrobe. If; she indulges without careful consideration she will be failing In true economy . . . economy to herself. Fiction is full of instances in which the heroine dashes off to buy a new hat just because she feels depressed and' knows that B, new hat will.revive her spirits. But in. real life the smart y/otnau buys nothing on pure impulse. She plans her wardrobe just as carefully as a good Businessman plans a business-campaign. It Is not with unrelated hats and dresses, etc., but with a. complete ensemble of shoes, hats, j re sses, coats, gloves and scarfs to Be worn at the proper places and occasions. Kndv Your Own Needs First. So the first bit of advice we would offer to prevent the mistake of buying Injudiciously is this.. . study your needs. Think of the life you are going to live this summer . . . your social activities . .,. your real requirements. If you are going to summer in the country, your greatest need will be for clothes of the "out-door type, rather than a whole bevy of fragile afternoon costumes, be they ever so flatter r ing ... be they ever such a bargain. If you are a businesswoman with only week-ends in the country, you will want chic tailored things for the greater part of your wardrobe. A thoro study of your summer plans will save many a sad mistake and a waste of shopping energy as well as money. ·; . ·For Timely Fashion Hints. To-begin with, the newest note this summer is contrast . . . smart preposterous combinations of fabrics and colors, . . . A plain colored little jacket over a printed dress . A plaid collar an,d belt with a black dress . . . a dark-colored jacket with a striped skirt . . . accessories carefully selected to be an accenting note. The frock with separate jacket in a variety of forms is a leading fashion and there.is nothing more agit- able or becoming for a smart day in town . , . nothing more practical am dignified for the office hours of a businesswoman. There are silk frocks with matching jackets'. . - printed frocks with plain jackets . ..-'. skirt and jacket with contrasting blouse, all equally fashion-right. The Jacket Dresses. The jackets often have three quarter sleeves to show the long sleeves beneath. You will make mistake in Confining yqm choice of day'/ne dresses almost exclusively to a variety of jacket dresses. The two-piece overblouse an( skirt theme is also a popular ant satisfactory daytime costume. It i.» apt to be finished with much but ton trimming (a favorite 1931 trim ming touch) and a contrasting scar of polka dot or plaid. Prints fo daytime are largely plaid effects . . .used either as entire dress or as trimming. Wear Chiffon to- Tea. i For afternoon, we see chiffons either plain or printed . . . many o them taking,to the jacket idea .am combining a sleeveless dress than can be worn for dancing, with long sleeved, short jacket. Lace, chiffon or flat crepe hoi places of prestige in evening gown . . . some with long slim lines . . FOR DANCING Dorothy Jordan, an M-G-M favorite, chooses ruffled net for a dance frock. The ruffled collar and velvet sash ate youthful touches. others of romantic ruffled, silhouette Your figure will be the deciding factor" as to which type you will choose ESfecklines are varied, with drape( treatments, square effects toe most outstandingly new. Hemlines are exceedingly wide, with tiny scallops petal edges, slashed hemlines thai reveal a lacy petticoat, : and pleats AVithin All Budgets. This new era of prosperity, with its attendant vigour ; expressed in joyous, colorful fashions, and bes of all the new economy that makes it possible for every woman-to shar in its beauty, is reflected in the of ferings of our own merchants. A perusal of the advertising pages wil point the way to the achievement of tasteful, well-balanced ' spring wardrobe that will be no strain on the most moderate income. 85th Birthday Observed by Mrs. Frost of Dows DOWS,'' March 17.--Mrs. Olive Frost, 85, was surprised by a birthday dinner Sunday. Eight of her olt friends were present and severa nice gifts ·were presented. Mrs Frost makes her home with her daughter, Mrs. H. L. Sergeant. Robert Brown, 10, Dies at Hospital in Waverly /NASHUA, March 16.--Robert, 10, son of Mr. and" Mrs. Byron A. Brown, of Floyd county, died Monday morning at the Waverly hospital of spinal meningitis following an operation for mastoid, one week ago. The child had been ill I two weeks. He is survived by his" parents, and one-sister, Elizabeth. RECORD YEAR IS SHOWN BY CO-OP Dougherty Society Annual Meeting Held; Officers Are Elected. . . . . * DOUGHERTY,, March 17.--The twenty-sixth-annual meeting of the Farmers Co-Operative society was held here" Saturday. A good sized crowd was In attendance. The reports of the manager, secretary and treasurer were read .and showed a substantial Increase'over the previous year. The total business for the year of 5259,375.71 was the largest since the society's organization. The regular 8 per cent dividend was declared. After adding to the reserve and educational funds a balance of $2,870 is to be prorated back to patrons. '. The following officers'were elected: Barney Dougherty, president; Perry Moore, vice president; D, J. McLaughltn, secretary; M. J. Beecher, treasurer; Hubert Merrick, R. H, Borchard, J. B. Galbraith, A. J. Goodhue, F. C. Gaiser, Barney Dougherty, Mr. Moore, D. J. McLaughlin and M.'J. Beecher, direc- :tors. F. J. Backer was re-electe( manager ^for the coming year. Reading Guide to Be Issued to Alumni of University of Iowa IOWA CITY, March-17.--Keeping pace, with the current movement in adult education, the University of Iowa will issue a comprehensive monthly reading guide to its : 18,500 alumni. The new. venture, aiding in the continuance of intellectual relations with graduates, will be executed with, the co-operation of the university library, extension division and .department of publications. Compilers of- the guide will bs faculty members working in some 15 fields. Among the.subjects upon which reading recommendations will be made are history, politics^ government, child welfare, home economics, fiction, religion, psycnology, philosophy, education, music, archaeology, sociology and art. Small Daughter la Burled ROCK. FALLS, March 17.--The burial. service of. Delores Ann, 7 months daughter of Mr. and Mr^ Jim Navatil, was held at the Ply mouth cemetery Sunday afternoon. 525,000 Legion Honie . PERRYSBURG, O.-^ Perrysburg post 28 of the American Legion will have a new home in the $25,000 Schaller memorial building now being erected in Way park. It is expected that "the building will be ready for dedication Memorial day PLAN TO RECEIVE SIAMESE RULERS Royal Couple to Cross Into American Territory in North Dakota. WASHINGTON, March 17. UP)-Representatives of President Hoover and Secretary ^ Stimson will meet the King and Queen of Siam when they arrive,on American territory at Portal, N. Dak., April 20. A state department announcement today also said since Lhe arrival at Portland is to be shortly after midnight, usual ceremonies will be postponed until the next day and take place aboard the king's private car enrouto to Chicago over the Minneapolis, St. Paul, and Sault Ste. Marie railway. The special cars carrying King Prajadhipok and his.party will be transferred to the Soo line from the Canadian Pacific rialway which will bring them to the frontier from Vancouver, B. C., arriving in Chi' cago at'8:35 a. in. April 21. The kingp plans to 'go first to Harmon, N. Y., and motor to Ophi- hall, Purchase, N. Y., the .home of Mra. Whifelaw Reid, staying there a few days before reaching Washington April 28. While here he will make the luxurious home of Larz Anderson, former American diplomat, "the' royal residence." Voters of Superior · to Vote on Mayor SUPERIOR, Wis., March' 17. UP)-Voters of Superior are going to the polls today to' elect a mayor, with wide interest In the ballot being taken because of the candidacy of a man who for 11 years was head of the city government.. Fred A. Baxter, after serving 11 years as mayor of Superior, was ousted from office when the city voted to change its form of government in 1929. Mayor George E. Dietrich, who succeeded Baxter as the city's chief executive, also is a candidate at to,, day's election, as also are · Clare Wildner, real/ estate man, and George Kane, secretary of the city board of health... Building Sold at Hampton. HAMPTON, March 17.--The Schlesinger store building on Reeve street now occupied by the.Borland grocery has been sold to R. E. Hodge of Eldora. Mr. Hodge sold his variety store to the R. M. Harrison .company. WaWorf Choir Gives Concert. . EAGLE GROVE, March 17.--The Waldorf college choir of Forest City gave a concert Sunday afternoon at the East Side Lutheran church to a large audience. RITES ARE HELD FOR INSTRUCTOR Former Eagle Grove Teacher Buried at Webster City; Had 2 Brothers. EAGLE GROVE, March IT.--Funeral services for Miss Agnes Moore. 59, were held at the . Methodist church on Sunday In charge of the pastor, the Rev. W. G. Muhleman, assisted by the Rev- James Overby of the Baptist church. Burial was made in the Cass Center cemetery, near Webster City, with a short service at the grave by tho Rev. M. E. Miller of the Christian church, of which church Miss Moore had been a lifelong member. Her death occurred at the hospital in Webster City, after she had undergone "several serious operations. She received her education in the schools of Webster City, Drake" university, Cedar Falls, and other places, and began her teaching service in the country schools, coming to Eagle Grove about 20 years ago, and had been in kindergarten work since. She is survived by two brothers, the Rev. Hugh Moore of Montevideo, Minn., a former pastor of the Eagle Grove Baptist church, and E. Landsford Moore, athletic coach and instructor of mathematics in the Lindbloom, high school. Pan's creates -- we select Spring Fashion Successes OES to flatter i/Qttr Spring ·"--·*· """"· ··"" "· " ' . . - - * T V _ - f fflorfene Deautiful Footwear in the favored shades and materials For the spring season awaits your selection here. Standard grades of recognized merit, with a reputation for creating authentic styles are featured in this V Great Showing are invited to take a -peek at these smart new creations, Wednesday Evening of this week SPRING OPENING · / Nichols Green "WHERE THE GOOD SHOES COME FROM" UT of the scores of fashions created at the begin- ·se^fsp^^f^s^Sf^jf. Unveiling of Windows Wednesday Eve Spring Opening March 18th to 21st ning, March 18th. few live to enjoy the preerence of America's smartest dressed women. Fashions that stand out above the commonplace . . . like champions among amateurs . . . modes with those elusive and u n e x p l a i n a b l e qualities which mark the leaders. We present them because they .are the most desirable fashions of the' hour . .· .Successes all! Chosen by those who possess the ability to recognize a winner . . . worn at this moment by those who go and know what Is smartest in the world of fashion! The Merkel Co. TIOD

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