Naugatuck Daily News from Naugatuck, Connecticut on November 17, 1949 · Page 9
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Naugatuck Daily News from Naugatuck, Connecticut · Page 9

Naugatuck, Connecticut
Issue Date:
Thursday, November 17, 1949
Page 9
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NAUGATUCK NEWS (CONN.), THURSDAY, NOV. 17, 1M9—PAGE II 1950 PASSENGE GARS HERE FRIDAY AT THE NAUGATUCK CO. LOCAL FORD DEALERS 1950 Ford Custom Deluxe Fordor Sedan 1950 Ford Custom Deluxe Club Coupe The 1950 Ford line of passenger cars, with scores of improvements, •was made public today by the Ford Division of Ford.Motor Company. "The progress that has been made in perfomance,- economy, safety, comfort and appearance, will again mark the 1950 Ford as the car of the year," according to L. D. Crusoe, vice-president and general' manager. F ( ord Division. > The new on display ill the "showrooms of 6,400 Ford dealers throughout the nation start- Ing tomorrow' (jraTernber 18), including The Naugatuck . Fuel Co., 8T Church jitiy et_ - -. «. The Naugatuck' Fuel Co. showroom* ,««ril|A{M ; eg«h Friday night until 9'o' 'andf all'"day Saturday. All improvements in the 1950 Fiords have been..geared to offer even greater quality than was offered in the high, quality 1949 .Ford Cars. ' The" 'new features embody improvements* throug'nou't the entire du^-ta- the engine, the body, the •eats, doors, frame, trunk, fabrics instrument panel, brakes, floors and elsewhere. The .50 : ijoids will be offered in two lint* f fr- JWie, Custome Deluxe and, the^loyer-priced Deluxe series A full range of body styles will be available, including station wagons and convertibles. Ford will continue to offer the choice of two engine*—th^ 100-horsepower V and the 95-horsepower Six. STYLING of "the 1950 car. al though not radically changed because of wide public acceptance o the modern cjesign of the Fords nevertheless includes several dis tinctive features to ©nrich the appearance. A colorful new crest, derived from an authentic coat of arm dating back to 17th century Eng laud, appears on .tthe front of th hood and center <cf the trunk lid. This is fee first} crefet that has ever appeared *6n Ford cars. Other styling features include a new hood ornament, re-styled parking lights in new posititons and a new ornamental deck. lid handle. ENGINE improvements include the latest developments in engine design to give 1950 Ford cars the quietest and smoothest running V-8s and .6-cylinder engines ever produced by" the Company. Some of the engine features are a new timing gear, autothermic type pistons, new design camshaft obes, new fan and reduction of an speed on the V-8s and many Dther improvements adding to the ife and quietness of the engine. ECONOMY is keynoted through _11 of the many engine changes high-lighted by still greater economy in oil consumption. The enhanced oil economy results .from an addition of an oil squirt hole in he connecting rods, new cylinder svall finish and a rubber seal ring on the intake valve stem guide of the V-8 engine. COMFORT features offer a new non-sag front . seat spring, new sponge rubber front seat cushion, improved front-end suspension, addititonal headroom and increased areas of sound conditioning for quieter operation. SAFETY factors include the strengthening of Ford's famed 'Lifeguad" body, new bumper guards, a ribbed rear bumper and bumper supports for added strength, easier operating handbrake, wider sun visors and improved steering linkage for easier control. COLORS are offered in a brilliant new array of 11 choices. There are new colors of broadcloth and mohair for interior finishings. DOORS will be equipped with new rotary locks as in the costliest cars. The exterior handle will have a touch-button latch and there will be arm rest door closers. LUGGAGE COMPARTMENTS, which are the roomiest in the Ford- priced field, offer a new deck-lid latch and an automatic releasing support arm for easy operation together with attractive compartment lining. MAGIC AIR HEATERS will have a higher speed motor to increase the air flow 25 per cent and heater control positions will be clustered and clearly marked and illuminated for easy reading and mm- ple adjustment. OTHER FEATURES include an attractive new three-quarter horn ring, new gas filler tube and cover, new rigid regulators for windows, new double-availed glove compart-' ment door, new automatic courtesy lights which go on when front doors are opened, new durable floor coverings and increased openings for defrosters. OVERDRIVE, which improves gasoline economy up to 15 per cent, will continue to be sold as factory- installed optional equipment on all models. _ The 1950 Ford Deluxe Tudor Sedan combines the modern styling no widely acclaimed by the car-buying public with the comfort and economy demanded of a family automobile. Smart new treatment of the grille and parking lights and a colorful new crest—the first in Ford history— dLrtingimh the front of the new models. Comfort features include new non-sag front seat springs covered with z. new foam rubber cushion, additional'head :rMn and smoother, quieter V-8 and 6-cylinder engines. ITS HERE AND 5O WAYS WM> iMi»»» Hm aratlablf al «xtro «•* WITH THE NEW IOO H.P. FORD NEW SOUND CONDITIONING New "sound conditioning" in floor, doors and body panels insulates Ford's "Lifeguard" Body against road noises. More extensive body insulation and sealing in 41 areas give additional interior quietness and protection. Eleven new body colors are baked on. ITS QUIET WHISPERS QUALITY It's the quiet of new super-fitted pistons, new "hushed"timing gear, new fan designed for better cooling at slower, quieter speeds. And what power! It's a full 100 horsepower wrapped up in V-8 design that makes you master of any road. It delivers more power than any other car anywhere near Ford's low price and sells for less than most conventional "sixes." And Ford offers a Six, too—an advanced Six with 95 horsepower. There's a in your -future ...with a future built in Ford's famous "Mid Ship" Ride is now so quiet you can talk in whispers at highway speeds. So smooth (with its great team of "Hydra- Coil" and "Para-Flex" Springs), that it virtually erases every bump. So safe with its 35% easier-acting Safety-sealed King-Size Brakes. NEW QUALITY FEATURES New quality is easy to find in this 50-way-new Ford. You find it in the new push-button door handles, in the new rotary door latch that needs only a .feather-touch to open and close securely. You find it in new sparkling upholstery colors in your choice of broadcloth or mohair. NEW DRIVING COMFORT Not only does the 1950 Ford offer you more hip and shoulder room than any other car in its field—it offers you the long-lived driving comfort of a new foam rubber front seat cushion over new non-sag seat springs. It makes your long trip a short Sunday drive. But see it for yourself. Drive il so you can feel and hear the difference. And price it and see how much less it costs than any other really fine car. THE ONE FINE CAR IN THE LOW-PRICE FIELD at your FORD DEALERS

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