The Mason City Globe-Gazette from Mason City, Iowa on April 7, 1936 · Page 5
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The Mason City Globe-Gazette from Mason City, Iowa · Page 5

Mason City, Iowa
Issue Date:
Tuesday, April 7, 1936
Page 5
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Page 5 article text (OCR)

MASON CITY CLONE-GAZETTE, APRIL 7 ·§ 193G FIVE DEMANDS A SUIT! Don't say that you aren't the suit type! Suits are the biggest thing on the fashion horizon and we have them for every type figure. There are swaggers and mannish tailored suits that are flattering and graceful and no end practical, too! Sizes 13 to 38! Double Breasted, Single Breasted, Belted in Back, Vents in Back. Swagger suits are still at the head of the parade, and are promoted to a new position of importance! They're now definite parts of the fashion ensemble! Plaids! Stripes! and Plain colors, too, in sizes 14 to 38. This page tells the story! The time is Easter! The place is Damon's! The setting is perfect for all the drama and romance of the new fashions. From top to bottom floors we are ready for you! We have, during the past years, stuck to the self-appointed task of bringing you individual merchandise, carefully and painstakingly selected at prices as low as possible for quality. Not an item here is high priced, yet each item is new in style and exceptionally high class. This is a us help you make it the smartest one of /·*"* READY-TO-WEAR DOWNSTAIRS STORE THAT ARE FASHION'S CHOICE FOR SPRING it's Easter again, and with it, a gorgeous array of new frocks! Soft pastels for afternoon, prints for any occasion, tailored frocks for street and business wear later on. Shoulders are wider, skirts are slimmer, sleeves are fuller... all the fashion details that go to make you younger, slimmer and trimmer. Sizes 12 to 44! NEW GOLDSTRIPE OSIERY Clear, sheer Gold Stripe hosiery . . . free from rings, beautiful to see and wear. A 3, 4, or 5 thread if you're wearing a tailored suit or coat-a glorious 2 thread if you're wearing a soft evening gown. And adjustables for perfect fit hosiery. The smartest new colors--including pastels. and SILK For that tailored suit or coat which fairly screams for a blouse, we've selected the smartest group of blouses we've seen in years, and if you're living in suits for the next few months, you'll want loads of blouses . . . and we've provided for it with this group of t washable linen, pique and silk blouses. Sizes ^ 32 to 46. ACCESSORIES: MAIN FLOOR Joyous Easter . your entire life! SPORT C O A T S ! You'll want a new Sport Coat in one of the many clever styles that are so flattering. There's the new season chic in every line of these coats. The fabrics are Spring's latest word in elegance. Plaids, Tweeds, and plain colors. Sizes 14 to 44. Gay Plaids, Pastels, Navy, Brown, Tweeds and Natural Beige $995 AND UP Thw S P R I N G MILLINERY There's o definite touch of originality in every new bonnet in this charming collection of hats for the Easter Parade and all Spring long. Every hat is different, and definitely 1936. $149 and JL Small and Large Headsixcs READY-TO-WEAR DOWNSTAIRS STORE The success of your Spring wardrobe 'will depend to a large degree on your accessories and their complemented accessories. Ask our salesladies for the style story for Spring. They will be glad to help you plan your Easter Outfit. DOWNSTAIRS STORE PAIR BLOUSES T0 COMPLETE YOUR EASTER ENSEMBLE Beautifully tailored slips and dance-sets for Easier. Crepe or Satin. Tailored or Lace-trimmed in many styles to choose from. Smooth fitting, nicely made lingerie. Sizes 32 to 50 Slips. THERE'S MAGIC IN For Your Ensemble Kayser°- KAY Fabric Gloves New colored gloves to wear with everything, in colors such as Biarritz green, Lido violet, Sulphur ^ yellow, Deauville Red, Oxblood R e d , Navy, R u s t a n d Coral Bloom. Smart, cleverly designed leather, fabric and patent leather bags to ^ ^» f\f\ complete your Easter *|k TE i IS 1 e n s e m b l e in grey, T* H ^^ brown, navy, wine and 9 pastel colors. «·» AND ACCESSORIES: MAIN FLOOR U? For that finishing touch, wear flowers in the Easter Parade. AND UP 107-9»11 N. Federal Mason City, Iowa Phone 143-144-145 Ensemble 79 r ^w t13 ( JW^ V"W yi* / FROM THE f "i A N D UP CHILDREN'S SHOP |k A Gay Easter for the younger set in smart coat /and hat ensembles. Sires 3 to 16. Plaids, checks, navy, rose, tan, and royal blue. Shirley Temple Dresses, Sizes 1-12, $1.98 SECOND FLOOR FROM THE MAIN FLOOR Hansen LEATHER GLOVES k i f ' S f i f f New Silk Scarfs Crisp and colorful scarfs to tie into the neckline of your new tailored suit or coat. Clever prints, plaids and plain colors. Kid, Madra and white, navy and nat- Pigskin gloves Three cornered scarfs included. AND UP LAPEL WATCHES $998 EACH Button a watch in your suit lapel and stick it in your suit pocket and be up- to-date. Brown and Black colors. AND UP Our neckwear department is boastful because it is stocked with devastating vests, jabots, bows and collar sets in lace, pique, organdy and silk designed to revive a spring wardrobe and give it a feminine touch. ACCESSORIES: MAIN FLOOR if,' tf

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