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MASON CITY GLOBE-GAZETTE NEED FIRE INSURANCE -- ~ Also Basic Foundation for Credit Local Board Will Have Exhibit at Home Show. Stock fire insurance is a silent partner in practically every business and commercial or financial activity in the land. To demonstrate this fact the Mason City Board of Fire and Casualty Underwriters will maintain an attractive exhibit at the home building and furnishings show at the high school gymnasium this week. While other exhibitors are showing the tangible attributes to building, remodeling and furnishing, the Insurance demonstration will deal with the intangible hut never-the- less basic foundation upon which all else must rest: The foundation of credit. Insurance is closely interwoven with credit and credit is dependent on the protection afforded by insurance. All commercial and financial activity, broadly speaking, requires the continuous usÂ« of credit, either bank credit or that given by sellers to buyers or by lenders to borrowers. Without adequate and dependable insurance, credit could not be given except in a very limited way. Need Protection. Load Tile Has Highest Heat Test Insulation Is Necessary Feature of Home Construction. Every home building prospect is interested first of all in the insulation features of his construction. He wants a house which will be warm in winter and cool in summer. The brick house has long been recognized as the answer to that demand. Well constructed m a s o n r y walls have no equal for permanent insulation which will materially reduce fuel bills. D e n is o n H-Shaped Load- Bearing Tile was rated as the most efficient masonry wall construction in an unbiased series of tests conducted by the University of Minnesota engineering experiment station. In their bulletin, "Heat Transmission Through Building Materials," it showed the results of the various tests on different materials, in terms of what engineers call the "co-efficient of conductivity." In simple language that means the rate of - speed at which heat passes through a wall. The lower the rate the more efficient the wall is for insulation, and thus the wall with a low co-efficient of conductivity provides better insulation than one with a high co-efficient. Lowest Co-Efficient. D e n is o n H-Shaped Load- Bearing Tile proved to have the lowest co-efficient of any of the 16 masonry walls tested. To quote from the bulletin, "In general, the efficiency of a tile wall is increased by breaking tip the air spaces and by eliminating any direct paths or tile connection between the. two surfaces of the wait The greatest improvement seems to be possible by breaking up the direct path for heat flow." That is exactly what is accomplished by the insulated mortar joints and offset cross webs in Denison H-Shaped Load-Bearing Tile. This feature, plus the three to five thicknesses of insulating dead air space and locked head joints, all combine to provide m a x i m u m insulating efficiency. Six vertical webs always in accurate alignment give extra load-bearing capacity. Scientific preparation of clay and modern methods of manufacture and burning insure added strength and durability. Burned to the proper degree of hardness, and with deeply scored top and bottom shells, Denison tile form an inseparable bond with mortar and will not decay, shrink, warp, fade or burn. Expensive maintenance costs are unnecessary. Are Attractive. D e n i s o n H-Shaped Load- Bearing Tile are attractive-in either textured or smooth faces, the intermingled colors of deep buffs and browns produce exceedingly pleasing effects. There are no chemical impurities in the tile to cause staining or discoloration, and their permanent beauty is unaffected by time or weather. No other masonry unit will give you the exclusive advantages found in Denison H-Shaped Load-Bearing Tile which are manufactured right here in Mason City by the Mason City Brick and Tile company. Individuals, banks or corpor ations would not be justifiec in extending credit based on the security of property sub ject to destruction unless sucl property was covered by insur ance. Were it not for insur ance, building activities woul be severely hampered, sine these are chiefly financed wit borrowed funds; the home own er could not obtain money o mortgage; building and loan as soclations would not exist an many economic activities woul stop or be greatly curtailed. Since insurance is so defin itely a part of everyday life, must qualify in character an ependability, financial respon- bility and definite commitment. This sort of protection provided by the members of te Mason City Board of Fire id Casualty "Underwriters. During 1 the past seven years tfason City has suffered 1,118 ires with a total loss of $605,34.93. Of this amount the cit- zens of Mason City are 503,89.24 out of pocket through ack of insurance. Valuable roperties have been removed rom the tax rolls, thereby ransferring a tax burden to existing properties to make up he deficiency. Subscribe to Code. Beyond the payment of losses ocal board agents and com- jany representatives contribute nuch to the general business and economic life of the community. They assume thctii responsibility in civic affairs as citizens and property owners The Mason City Board o Fire and Casualty Underwrit ers is made up of insurance of fices which are willing to sub scribe to a code of ethics o fair dealing and who conduc their business on a basis o knowledge, experience and con fidence. The membership o the board is comprised of th H. C. Brown agency, Bracke Insurance agency, The low company, G. S. Avery and Son Bailey-Cooper agency, Th Ralph IJoyd Jones companj A. W. Knesel and Son, Inc [ason City Loan and Invest- ent company, C. I. Snyder pany. Is Your Roof Protected Against Spring Rains! Why Mot Look Into This? Call or See Us NOW About Your ROOF Troubles! PHONE 454 Mid-West Roofing Company See Our Booth at the Building Show 215 Fifth St S. W. P hone 454 AIR CONDITIONING FOR COMFORT comfort in the home. In Line With the Modern Trend . . . We Are Showing Some . . . ESSENTIALS IN AIR CONDITIONING -at the NORTH IOWA BUILDING AND HOME FURNISHING SHOW First:-Good Construction For Which We Present . . . STRAN-STEEL FRAMING Second:-Insulation For Which We Present . . . EA'GLE ROCK Wool INSULATION In Three Forms for New or Old Houses Third:-- Heating and Air Conditioning System And We Present. . . ' TVNNOX AIRE-FLO UNIT FOR EITHER GAS, COAL OR OIL. It Jitters! wash**^humidifto, warms, and circulates pure fresh Â«r into er- ery part of the house. Fourth:-- Cooling System Any standard Refrigerating Coil can be installed in connection with a Lennox Aire-Flo System. SEE QURBOOTl^AT THE BUILPING_SgOW_ RAY E. PAULEY COMPANY Phone 963 421-25 South Federal Ave.