The Mason City Globe-Gazette from Mason City, Iowa on April 3, 1934 · Page 21
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April 3, 1934

The Mason City Globe-Gazette from Mason City, Iowa · Page 21

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Mason City, Iowa
Issue Date:
Tuesday, April 3, 1934
Page:
Page 21
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TUESDAY, APRIL 3, 1934 MASON CITY GLOBE-GAZETTE FIVE MODERN HOMEMAKER HAS LEISURE ji _^---. -.. - -- - TM · · "' " ·----··· ·--'-·- ---·-.-- -.,,_ .^-j,...-_ . Equipment Provided to Save Time This Is Mrs. Modern Saving in Dollars and Cents Shown in New Devices. Mrs. Modern--she has chosen homemaking as her profession. She is a successful woman, a happy wife, a good mother, an excellent housekeeper and in most instances does all her own work, for she uses modern appliances. She has earned the title through a new technic in kitchen work. Guesswork in Mrs. Modern's kitchen has been replaced by automatic certainty in the automatic range, refrigeration, dishwasher and water heater. No longer does she stick her hand in the oven and guess the temperature. No longer does she guess that the gelatin will be frozen by dinner time. She sets her oven control. and her cold control. And in many other ways elimination of guesswork allows her to plan ahead, knowing that intelligence, plus the perfection .of modern gas and electrical equipment, insures success. May Be Headworlc. Modern housekeeping may be a matter of intelligent headwork rather than a matter of backbreaking physical labor. To just the extent that the homemaker thinks through and uses the electric wall outlets at her elbow and her automatic gas appliances, to just that extent will she, as Mrs. Modern, be successful in her chosen profession. Is her work routed so that she takes 20 steps instead of 100? Has she a system for washing dishes? Has she placed the cooking and baking utensils so that she can reach them easily at the spot where she needs them? Has she chosen her equipment, wisely? Has she a weekly schedule that allows time for all major household duties? Does her kitchen show the results of logical thinking? It's an unfortunate homemaker who expects sympathy when she wails about what she has denied herself--when she complains of petty pains because of her hard work--when she compares her lot to that of more efficient women. It is no longer necessary for any woman to make herself into a domestic drudge. She must find time each day to devote to herself, for today there is no social approval of the homemaker who works her fingers to the bone. Society approves of the woman who does as little as possible with her hands, as much as possible with her head, and who turns the difficult routine tasks over to the untiring servants -- automatic gas and electric appliances. Don't sigh and say to yourself that naturally every woman would like to have all of these automatic assistants in lire kitchen, but--as for you-you cannot afford them. OJ course, you realize that price and cost are not the same thing. An investment in gas and electric equipment of this kind will bring you returns on your investment. Not only will you save time and energy but you will also have an actual saving of dollars and cents. Is your kitchen one of these kitchens that makes for more leisure time under the NRA or is it one of these 1914 kitchens --poorly lighted, awkwardly ar ranged, drably dingy and whol "ly inefficient? . It doesn't have to be. The Peoples Gas and Electric com pany has instituted a new kitchen-planning .service. Foi a few dollars the entire kitch en plans, including- c o l o r schemes, cupboards, floor cov erings, are at your service Make yours a kitchen that has kept up with you and one o which you may well be proud More Building of Homes Being Predicted Nov Lowered taxes on homes, gradual loosening up of horn mortgage credit, and unprece dented emphasis upoa new HAS AMPLE TIME PROVIDED FOR LEISURE rends in materials and pat- erns for homes are all in the iffing for spring building, ac- :ording to Philip " Lieber of ihreveport. La., president of the United States Building and Loan league. He said it is a practical certainty that the prices of residential real estate will go up and that home construction is going to increase considerably. "During the past year the preliminary report of the committee on double taxation of the house ways and means committee was published, and should have a far-reaching effect upon relieving the home owner from some of his uneven portion of the tax burden," said Mr. Lieber. "At last after many years of haranguing and lambasting we are dealing with facts in regard to home taxa- tion and therefore we have a much better chance to accomplish a fair reduction." Elimination of rivets and bands in the installation of cor-' rugated metal roofing has been accomplished in the plant of the Republic Carbon company, Niagara Falls. N. Y.. by means of electrically welding the sheets. The installation method has been developed by S. M. Me-' Anulty. plant engineer of the company. PROPERTY INSURANCE Agency writing all the forms of Builders' risk insurance, including bonding liability, compensation, fire, wind, etc. Mason City Loan Investment Co. L. VATTON, Pres, I. O. F. Building Visit Our Booth at the Building and Home Furnishings Show At the High School, April 4, 5, 6 FRIGID AIRE The world's finest refrigerators at any price. The new 1934 Frigidaires are built according to the woman's view point. A million more women use Frigidaires than any other make of electric refrigerator. At the Building Show you will see these new 1934 Frigidairea in the beautiful new cabinets--in the many new convenience features--in the remarkable improvements and refinements--in the reduced cost of operation. G.E. CLEANERS . . . . General Electric Cleaners are made to meat the most exacting requirements of any household. Light weight and smooth, gliding motion make operation easy. Powerful suction cleans your rugs quickly, yet gently. There are two different types of G-E Cleaners for your preference. They are the motor- driven brush type and the straight suction type. Then too, there is the small, powerful Handy Cleaner which does all the hard-to- get-at jobs. CARPETING--Rugs . . We have on display now a splendid assortment of carpeting--Bigelow Sanford, Whittall, Alexander Smith and Son. Plain and. figured carpet in the latest colorings and designs. Qualities you can depend upon for long, satisfactory wear. Prices are extremely reasonable. A carpeted room is a luxurious room when the carpet is properly chosen. It makes the home so much cozier. A carpet rug is also quite smart and very much in vogue. "LIVABLE MODERN" furniture Duncan Phyfe was once a modern . . . BO were Sheraton, Hepplewhite, Chippendale. Their furniture designs were sound, beautiful, practical . . . and their traditions survived. For the same reasons, Livable Modern, as presented by Mier Wolf Sons is definitely a permanent period design in home furnishings. Simplicity is its basic motif. It will dwell in harmony with the things you now have in your home. The values we show are in keep- ins with a very modest income, yet are typical of the quality, the style, the intrinsic merit that distinguish all this merchandise. ELECTRIC WASHERS General Electric and American Beauty New activator principle washes cleaner- faster--and with no wear on clothes. This new washing action cleanses by gently turning the clothes through clean, soapy water--over and over and over--without ever rubbing them harshly. It cleans the dirtiest, grimiest garment quickly. It cleans the daintiest laces and lingerie safely. "DETROIT" Gas Stoves Beautiful . . . as well as practical. Utility is no stranger to symmetry and colorfulness. A well-designed oven will bake delicious cakes behind a pastel-tinted door and it is so much pleasanter to work at a range which is really ornamental. "Star" Ranges are made in such a variety of finishes that whatever the color scheme of your kitchen there is a range to harmonize with it. MIER WOLF SONS

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