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FOUR MASON CITY GLOBE-GAZETTE TUESDAY, APRIL 3, 1934 BRICK PROVES POPULAR MATERIAL BUILDING SHOW OPEN WED'DAY (Contained from race 1) City Globe-Gazette, Mason City Loan and Investment company, Mason City Millwork company. Midwest Roofing company. Minnesota Fence Works, M. M. Moen company, L. A. Moore Lumber company, Northern Lumber company, Northwest Staes Portland Cement company. Page - Crane Lumber. company, L. A. Page Lumber company, Ray E. Pauley company, Peoples Gas and Electric company, Petersen Roofing and Supply company, Standard Oil company and Mier Wolf and Sons. MARKET EVIDENT FOR SMALL HOMES CnUniK4 from PÂ«e Z Â· clay products industry can supply the home builder with variety and color which makes ROYAL DOULTON Chatham--an outstanding pattern. A pastel plain border with green scenic center Wedgewood Fine Porcelains Service for S $50 Rosenthal Fine Bavarian CHINA lous the World C Service for 8 $40 to $125 Famous the World Over Service for 8 Buy It At.. . v BlanchartTs and SAVE! ... With Security Royal Doulton CHINA 36 Pieces for $37,50 NEW GOODS ARRIVING DAILY Rock Crystal STEMWARE Direct from factory where patterns are not discontinued $6 dozen to $45 Sterling Silver NOVELTIES Comports - Candlesticks - Salt and Peppers 50 to $6,50 STERLING SILVER PATTERNS, MASSIVE IN WEIGHT, AT SAVINGS OF 20 PER CENT OVER PATTERNS OF ORDINARY WEIGHT. LET US EXPLAIN THESE VALUES. COMPLETE SERVICE FOR SIX--$65.00 to $75.00 EVERY DAY AND LAKE COTTAGE SETS OF SILVERWARE ROGERS . GUARANTEED $16.50 Sets ,25 Hollow Handle $9.96 Discontinued Patterns 3 West State 1/2 PRICE SALE of Genuine PEWTERWARE Heavy Weight WATCHES FACTORY SPONSORED i/o PRICE SALE OF DISCONTINUED PATTERNS IN 1847 ROGERS Holmes efc Edwards $16,88 Dozens of Each S67.50, now $33.15 3 West State DIAMONDS every dwelling distinct in appearance. The designer ap- jroaches the production of an ill-brick building and has before him an almost unlimited choice of color, textute and form. The most intricate geometrical patterns may be worked out easily. Have or Borrow Money Is First Need in Building As the late James R. Moorehead of the Southern Lumber- mens' association, so often said, "There is no use trying to induce anyone to build a. home unless he has or can borrow the money to buy your lumber. Sound revival of the great construction industries is generally recognized as the key to real recovery and enduring prosperity. Those industries, in turn, need the stimulus of a return to normal activity in the building, maintenance and modernization of American homes. Construction, however, is not merely a pretext for employment. It is the answer to an urgent need. The United States now has a shortage of more than 800,000 family housing units. Some 4 billion dollars in construction money would be required in closing up the gap caused by prolonged depression. Where will that money come from? The housing shortage itself developed from the withdrawal of private credit from the home finance field, which began six years ago. Even in 1928, mortgage money was hard to find and costly to obtain. Even in so prosperous a year as 1929, the consequent slowing up of construction had begun to throw men out of employment in the building trades, and to restrict the use of lumber, steel, cement and other building materials. Building show awards on display at 119 North Federal avenue. Utilized in Building of New Homes The popularity of Denison common brick was fully demonstrated last year in that out of the many new homes built in Mason City, a large number were constructed of common brick. Common brick is aged- proved building material which has been adapted to practically every form of architecture' through hundreds of years. A modern style home built of this material is as pleasing to the judges of modern architecture as were the homes of the past in their day. The fundamental reasons for the increasing popularity of common brick are: Permanent resistance to natural elements and to fire; elimination of upkeep expense; simplicity of construction; low original cost; and the permanent beauty of the finished construction. The large range of colors in common brick afford almost unlimited possibilities for artistic homes. Denison common brick, Denison select common brick, as well as smooth and matt face brick are offered at a figure which makes it possible for the prospective home builder to build of brick for little, if any, more money than other building materials. A brick house, which has long been the choice of most home builders, is now within their financial budget. Because Denison common and face brick are manufactured here at Mason City by the Mason City Brick and Tile company, local consumers have an added price advantage. The local plants also give the customer the advantage of personally selecting brick so that precisely the desired color and texture may be obtained. Denison common brick affords both the finest architectural effects and sound economy for the prospective home builder. Little Red Home In The West Spanish Bungalow Eliminates Waste Space This Spanish type bungalow is meant for use in the west or south. All the rooms are on one floor. The design, however, is also adaptable for a country home where northern city dwellers may go to escape stuffy apartments. A feature of this small home is that waste space is altogether eliminated. There is not even an entrance hall. Intended for a warm climate, no vestibule is needed to keep cold air out of the living room. The kitchen has the small porch which is such a boon to the housewife in the country. There she may sit and work on sunny days, and it furnishes protection in rainy weather. The walls should be of local stone M hard clay, plastered over with stucco, as done by the Indians in their southwest adobe dwellings. A red Spanish tile for the roof will carry out the motive for the exterior. Woodwork should be weathered gray. The interior is simplicity itself. The large living room with its fireplace has ventilation from three directions and can be used as a dining room at meal times. The two bedrooms open off the living room and both are near the bathroom in the center. The bedrooms have good cross ventilation. The whole house is designed to let plenty of air circulate. The front should face the cast. A lot 60 by 100 feet will suffice. The house can be built for about ?3,OQO .to 55,000.