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FEBRUARY 19 1931 MASON CITY GLOBE-GAZETTE Our Own New York Buying Headquarters! We maintain a complete staff of buyers with headquarters in the center of the garment district in New York City. Thus we are enabled to secure the newest in fashion as rapidly as it appears. Fresh Merchandise Arriving Daily! S S. Federal Ave. Mason City, Iowa Always new garments on hand! Regardless of what type of model you seek, here you may find it with ease! Active volume and rapid turn-over account for this continual newness of stocks. OPENING FRIDAY-Mason City's Finest and SPEC SHOP! T Y E O U A U A r D HFTHAVENUE ^w York -Featuring t h e Utmost i n STYLE, QUALITY and VALUE-At Very Reasonable Prices-A Store That is Certain to Please You! Here you will find large, fresh assortments of last-minute fashions . . . styles and colors bv the whim.' W UGS ! hatf ^ reSent . nhe Utm Â° St f Â° r the TMTMy ' Â· ' -rvke that wiH satfsfy your ev ry Â»him! Here is a shop that you will enjoy dealingwith ... a shop you will come back to again and again^ III Important to note the quality of our apparel offerings is far greater than is usually expected at such appealing prices. However it Â«.the policy of this organization to build good will by giving patrons much more than they are accustomed to expect. Gome in and get acquainted with this new, delightful shop' Smart, Exquisite Fashions in GORGEOUS SPRING DRESSES Stunning New Prints! De luxe m o d e l s that portray Â· Fifth Avenue styles! Cowl necklines . . . touches of dainty lace . . . striking harmonies of color. Lovely pastels ... all that is new for spring! Gay, cheerful floral prints, neat figured effects, small patterns, border prints, crepe and print blendings . . . fancy necklines and novel cuffs, smartly flared models! Remarkably High Quality! p Dresses superbly draped to achieve new thrilling- beauty! Large and small prints, futuristic effects . . . featuring the new Spring blues and greens on lively navy and black backgrounds. Chiffons included! One Pricr Only! 14 75 We Have Secured the Exclusive Agency for Bess Lae DRESSES This famous national brand will be Bold only nt HUGHS in Mason CityJ Opening Presentation of the Season's Choicest LOVELY SPRING COATS Richly Fur-Trimmed! Lovely Monotone Tweeds, Chonga- lette, Polos, Trico Broadcloth. Purs of Blue Fox, Dyed Vicuna, Lapin, Blue Fox, .Dyed Mandel. Skipper blue, black, green, red. A Splendid Offering of Spring's Newest Swaggery Suits T w e e d s , Chonga- lette, Monotones-some trimmed with fur fabrics! A few have berets. Sizes 14 to 20. Very becoming! Various styles including plain jacket with pleated skirt. Models that 1 e n d a decided charm and smartness to the wearer. Ultra new! De Luxe Models! Novelty Tweeds, Black and White Mixtures, Chongalette, Frieze . . . Trimmed w i t h Wolf, Broadtail, Squirrel, Galapin, Vicuna, Monkey Fur, Caracul, Erkimine. Skipper blue, rust, red, green, beige.