The Mason City Globe-Gazette from Mason City, Iowa on March 3, 1936 · Page 4
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March 3, 1936

The Mason City Globe-Gazette from Mason City, Iowa · Page 4

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Mason City, Iowa
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Tuesday, March 3, 1936
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Page 4
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FOUR MASON CITY GLOBE-GAZETTE, MARCH 3 · 1936 SEARS ROEBUCK STORE READY TO OPEN DOORS THURSDAY ONCE AGAIN FIRM IS BACK IN CITY WITH OWN LINES large Merchandise House Covers 23,563 Square Feet of Space. Tuesday's activities within Mason City's newest establishment, the new Sears, Roebuck and company store, 23 Bast State street, brought preparations for Thursday morning's formal opening- to the public near the finishing stages. . Fixtures and equipment have been completely set up, the job of decorating the new store has been finished, the enormous assortments of merchandise have been distributed among the various departments and attractively displayed and only those last-minute details that necessarily must immediately precede the opening itself, remain to be given the attention of the store's employes before they make their bows from behind the counters in their new places of business Thursday morning. . One of 68 Stores. The new Mason City store, one of the company's 68 retail stores in the mid-western zone, has been the scene of much exciting activity during the past few weeks. It is located in the basement and two-story "L"shaped structure at 23 East State street. The building is of brick construction, 43 by 107 feet in size. The store occupies the entire building and, including the automobile servicing :and. storage spaces, covers a total area of nearly 23,563 square feet. Once again there will be a retail cutlet in Mason City for many of the nationally known, trade-named lines of merchandise sold exclusively by Sears, Roebuck and, company. Such lines as Allstate automobile tires, Silvertone radios, Kenmore electric washing- machines and Cold- spot electric refrigerators will be introduced to Mason City Thursday when the Sears store opens its doors here. Merchandise Varied. C. S. Gordon, manager of Sears' new store, pointed out the following merchandise would be carried in Mason City: Furniture and rugs, sporting goods, hardware, . paints and wallpaper, housewares, shoes,men's furnishings, men's work c l o t h i n g , electrical appliances, stoves and ranges, electric washing machines, refrigerators and ironers, plumbing and heating equipment, : farm .Implements,, radios, automobile tires, .tubes, batteries, motor oil "and otherianto accessories. ': Facilities for tire and battery service to motorists have been arranged for., in the store annex. This service is operated as a part of the regular tire, battery and automobile accessory division of the company. Company to Co-operate. "Sears. Roebuck and company of Mason City is not a mammoth merchandising house with a local branch," said Mr. Gordon, "Rather. Sears is a Mason City store with an immense buying organization, standing ready to serve it at all times. Sears, Roebuck and-company is in-, terested in' Mason City and wants to see the community grow .and prosper. To that end, our company will be ready to do its share in cooperating with those agencies which have for their purpose the progress and best interests of Mason- City and its trade area.". Several Sears executives from Holds Attention on East State Street The new modernistic front and displays ot the Sears, Kocbuck and company store, ZS-25 East State street, has been holding- the attention of Mason Cityans for several days. The dpenlng of the store is scheduled for Thursday. Below is a photo of the manager of the new store. (Photos by Lock, Kay- enay engravings) C. S. Gordon Appointed Local Store Manager Ottumwan Arrives to Take Charge of C. S. GORDON out-of-town, including H. F. Mur- 3hy, retail field officer in charge of ihe company's midwestern zone, are ixpected to be present for the opening ceremonies. 45 Miles to Get 15. D U M O N T _ Mike Spillman, Dougherty,, who works on the Chicago and North Western railway here, had to drive 45 miles Sunday to make the 15 miles as the road north of Aredale is still blocked. He will remain in Dumont for the week with the section foreman, F. M. Sor- inson. WE ARE PROUD TO HAVE BEEN CHOSEN TO DO THE ELECTRICAL WORK IN THE NEW SEARS-ROEBUCK STORE C, J. SMITH ELECTRICAL CONSTRUCTION Phone 108 171/2 Wesf State =5 Mason City's Newest Department Store = H Demands An Accurate Record J = of Sales Accounts 1 | iMat orally They Sdect ect | Which WslI Fulfil! Their Needs Purchased From OHMEB CASH REGISTER AGENCY : 14 South Delaware Phone 2872 ~ Unit Here. Clayton S. Gordon, manager o£ the new Sears, Roebuck company store, which will be opened Thursday at 23 Eaat State street, comes to' Mason City from Ottumwa, where he has been assistant manager of the company's store there for the past five months. Previous to Mr. Gordon's work at Ottumwa he was with the company about four years at Denver, Colo., where he was merchandising manager of the Denver store. Mr. Gordon was born at Kansas City, Mo., and resided there until about 1930 .when he quit the clothing business in which, he had been engaged with bis father and entered the employment of the Sears, Roebuck company at Denver. Aside from Mr. Gordon the remainder of the store's personnel has been selected from Mason City. Richard F. Gonyo, who has spent the past two years opening- stores and training organiaztipns-has been in Mason City several weeks organizing the local personnel. He will remain in Mason City, for about a month after the. opening before returning to headquarters at Chicago. Mr. Gonyo's home is at Waukeegan, HI., and he has been with the company for the. past, seven.years, having been engaged as selling manager and assistant manager, C. C. Scott and Robert Eadie, both of Chicago, have also been here for the past six weeks preparatory to the opening.. Mr. .Scott has been in charge of store planning and displays and Mr. Eadie has been in charge of construction. - ·Johnson Rites Held. ACKLEY--Funeral services for John U. Johnson, 74, who died Monday in Be3fern, Cal., were conducted Sunday at St. John's Evangelical church, the Rev. Ernest Seybold, officiating. He is survived by 7 children; 10 grandchildren, 3 sisters and four brothers, beside several half sisters, and brothers, his aged stepmother. 94 years old, and step brothers and sisters. Moves Are Reported. HANLONTOWN--Mr. and Mrs. Lawrence Gesme moved Saturday to Lake Mills. Mr. and Mrs. Leland Schott of Joice to Hanlontown. Elmer Pope formerly from Clear Lake to the Rev. Schmidt house in Han- Jontown. The Aage Eskildson family moved six miles northeast of Northwood. Flag Codes Placed in 3,000 Schools by D.A.R. During Year DBS MOINES, U?)--Mrs. Cyrus Wolf of Hampton, state chairman of the Iowa Daughters of the Revolution flag code committee, told the annual D. A. R. conference Tuesday that 3,000 flag codes have been placed in 33 Iowa counties by Iowa chapters during- the last year. "This is necessary," she said, "because the youth and non-patriotic organizations today do not know the correct uses of the flag." Mrs. C. L. Douglas of Cedar Rapids, better films chairman, reported that "theaater managers are pleased by the interest taken by the D. A. R. in better films." The report of Mrs. J. E.'Remley of Anamosa showed that the D. A. .R. has made six loans totaling : $1,000 to .girl -students at £our Iowa colleges and the tTniv'e'rsIt}'-" of Iowa. Four of the loans already have been, repaid, the report stated. Fanny Foster, 17, of Cherokee, arrived here Tuesday to be presented to the conference, as the Iowa girl selected to make the annual D. A. R. pilgrimage to Washington, D. C. She was chosen as the D. A. R. daughter having the most favorable combination of high scholarship, personality and extra-curricular activity. Luhring, 78, Masonic Lecturer, Succumbs at Residence in Hampton HAMPTON--William Luhring, 78, died at his home here Monday after a several months' illness. He was born in Hanover, Germany, March 27, 1858, and came to the U. S. to Butler county, Iowa, in 1882. He was married at Tripoli in 1886 to Louisa Hagen. They lived at Waverly and then came to Hampton in 1888 where he engaged in tailoring. He held many offices in the local Masonic lodges, including that of master of Anchor lodge, and for the last several years was district lecturer of the grand lodge. Surviving are his wife, a son. Otto, of Alton; two daughters, Mrs. C. B. Jones of Bradford and Mrs. J. D. Ruth of Hampton; two brothers, Henry of Waverly and Fred of Nashua; three sisters in Germany and one sister, Mra. Henry Bockelmann of Hampton, and two grandchildren. Visitor From Deer Kiver. FOREST CITY--Quentin Dexter of Deer River, Minn., came Sunday to visit his grandparents, Mr. and Mrs. Del Fowler. His stay is indefinite. CONTRACTORS FOR Remodeling of the Manley Building For SEARS.ROEBUCK MASON CITY'S NEW DEPARTMENT STORE At 23-25 East State Street WATCH SHIPMENT NOT WANTED-SO SEARS TAKES IT Wail Order Scheme Results in Mammoth Organization in Retail Business. A shipment of watches arrived at North Redwood, Minn., back in the year 1886 and was not wanted by :he jeweler there because he was a careful and conservative man and did not propose to take the chance of becoming overstocked. The station agent at North Redwood was young Richard W. Sears. The watches looked like opportunity to jlm. He gained permission from ie wholesale company that shipped e watches to dispose 'of them. The young man hit upon the scheme of trying to sell the watches 3y mail and sent letters to railroad men he knew. The watches went "like hot cakes" and young Sears found himself with a power- ill merchandising idea. He immediately started developing it and soon was doing a surprising amount of mail order business in his spare time. Founds Mail Order House. In a few months, the spare-time job had attained an importance far greater than that attached to his luties with the railroad, and the young man could see that its potentialities were without limit. So just a little past the age of 20, Flichard W. Sears moved to Minneapolis and founded his first mall order house. In a short time he moved to Chicago and in 1889 had made for its founder a sum of money which by the standards of the eighties, was a considerable fortune. Richard W. Sears was of English ancestry, and his father, who was a blacksmith and wagon maker, had a prosperous business that resulted in the accumulation of quite a fortune for those days. He, however, lost it all in a stock farm venture when Richard was about 15 years of age. It fell to the youth to help support the family and when he was about 17 years of age he obtained a position with the Minneapolis St. Louis railroad in its general offices in Minneapolis. There he conceived the idea of working as a railroad agent where possibly he could sell something in his spare time. This led to his appointment as station agent at North Redwood. Wrote Letters by Hand. .Sears started his mail .order- business' with 'hand-written-' letters. By the close of the year 1886 he had made sufficient money to launch into the business on a larger scale and he returned to Minneapolis. Feeling the need of a more central location as his trade continued to increase, he movcd'to Chicago late in 1887 and went into business under the name of R. W, Sears Watch company. By this time Sears was advertising in newspapers and periodicals with national circulation ana the business was growing at a tremendous rate. Then he advertised for a watchmaker to take care of his watch adjustments and timing and A. C Roebuck applied and was accepted for the position. Roebuck also was of English ancestry. His greal grandfather came from one of the earliest colonies in Virginia and was one of the two first settlers in Mercer county, Ohio. His father was a superintendent of construction for bridges on the Wabash railroad ant lived in LaFayette, Ind., when A. C Roebuck was born. Corporation Formed. Early in 1889 Sears sold his watch business. By this time he had made a fortune of 5100,000 and planned to go into the banking business in Iowa but after becoming thoroughly rested and still being greatly interested in selling merchandise, he started a mail order watch and jewelry business in Minneapolis in part nership with A. C. Roebuck, later forming a corporation under the name of A. C. Roebuck and company, which continued in business under that name until 1893. At that time the name was changed to Sears, Roebuck and company. In 1894 the two men. started expanding their business, adding bicycles, clothing, sporting goods, harness, in fact a general line of the heavier merchandise. Again feeling the need of a more central location headquarters for the company were moved to Chicago. The first Chicago location was on Adams street near Halsted, where a five story building was occupied By 1896 the business had grown so rapidly that much larger quarters were required. In April of that year the company moved to the corner of Fulton and Desplaines streets occupying a building several times larger than the one on Adams street. Business Reaches 540.000,000. Roebuck sold out his interest in 1895 and soon after retired from the business, Julius Rosenwald buying an Interest in it. At that time the company was incorporated with a capital of $150,000 and Sears was elected president and Rosenwald vice president. Sears was writing advertising copy for some S50.00C to ,$60,000 worth of newspaper space-a month with a circulation of approximately 30,000,000 copies. By 1905 the company had occupied all available space in many buildings in the neighborhood of its store. By this time the business hac reached a total of almost 540,000,000 a year. A site along the right-of-way ol i the belt line railroad, the great rail j distributing system in Chicago, was btained. Here the company built a merchandising building comprising almost a 1,000,000 square feet of space, an office building occupying about one-half a city block, a four- story printing building and a power louse. The new quarters were moved into in 1906. This Chicago build- ng has been enlarged repeatedly until it now comprises 3,500,0^50 square feet of floor space. Branch Established. The huge plant on the west'side of Chicago had been erected and the first substantial branch of the com- any was established at Dallas, Texas. A mail order house was created there to take care of the com- jany's business in the southwest, ifour years later, another mail order louse was built in Seattle. With Chicago executing the company's business in the west and ·niddle west and Dallas and Seattle serving respectively the southwest and northwest, no more regional units were required by the company until years later. In 1921 a new building campaign started in Philadelphia where a huge store was erected to serve the eastern seaboard and the middle Atlantic states. Then in 1925 the building campaign was resumed and continued at top pitch until the dedication of the Boston mail order house in the late summer of 1928. The building program after ' the Philadelphia plant was perforned as follows: 1925, Kansas City; 1926, Atlanta; 1927, IMS Angeles and Memphis; 1928, Minneacolis and Boston. Retail Stores Developed. The most important development in the affairs of Sears, Roebuck and company since 1925 has been They Head Sears Organization General K. E. Wood, left, Is president of the Scars, Roebuck and company and L. J. Rosenwald, right, is chairman of the board of the company. [ts retail store. In the'larg-er metropolitan centers the company etsab- lishes complete retail department stores. Retail stores of a modified type are established in the less populous cities. The first retail establishment of Sears, Roebuck and company, was opened in 1925 at the Chicago plant, headquarters of the company's parent organization. Immensely prosperous from the start, this first store heralded the success attained by the stores that followed it in every part of the country. Soon the company had built other department stores in Chicago. Retail department stores were established in all of the new mail order houses which developed rapidly between 1925 and 1929. In the meantime, the company began building department stores in other cities. The complete retail department designated "A" number 69. The smaller retail stores numbering 332 are called "B" stores. There are 38 still smaller stores known as "C" stores and handling principally auto tires and accessories. There are 429 retail stores in all. Buna] Is Made. ACKLEY--The burial of Mrs. Annabelle Scales-Overman, 75, who died at Independence last Thursday were made at the Oakwood cemetery in Ackley Tuesday afternoon, foUowing services at the Mark Goeke home in Hampton where she had been making her home for some years past. Mrs. Overman was a former resident of Ackley at the home of her brother, the late John Scales. . FEAR FOR SAFETY OF MISSIONARIES 21 Canadians, Americans in Path of Communist Drive in China. P E I P I N G , W)--Anxiety was aroused Tuesday for the safety of 21 American and Canadian mission-' aries reported to be In the path of a Chinese communist invasion sweeping Shans! province. Contact with the missionaries has been lost since last Saturday. Authorities said they hoped that the break in communications was due solely to a telegraphic failure, but they were not optimistic. The missionaries are the staff ol the Ameiican board mission at Fenchow, 60 miles southwest of Tai- yuan, capital of Sbansi province, and near the center of the district reported to be overrun by reds. United States consular authorities warned the Americans at Fenchow last Saturday to be ready to evacuate their posts, but the subsequent breakdown of communications left their fate a mystery. The American board station at Fenchow is the largest in China outside Peiping. It comprises a hospital and several schools. Gets Quarters for Morning Newspaper CEDAR FALLS, W)--Harry W. Shaw, former Waterloo newspaperman, has signed a lease for the first floor of the Dayton company building here, effective May 1, as quarters for publication of a morning newspaper. Flush Poisons From Kidneys and Stop 'Getting Up Nights Be Healthier, Happier-Live Longer. When you can get for 35 cents a supremely efficient and harmless stimulant and diuretic that will flush from your kidneys the waste matter, poisons and acid that are now doing you harm, why continse to break your restful sleep by getting up through the nig-ht. Just ask your druggist for Gold Medal Haarlem Oil Capsules--but be sure and get GOLD MEDAL-right from Haarlem in Holland. Other symptoms of weak kidneys and irritated bladder are backache, puffy eyes, leg cramps, moist palms, burning or scanty. passag*. ^^JjJJ^S ^^^SJpJ^ tf^^P SHB ^5 ^^Sjtff^ JBff^ iSfe SHsi ^^tj£r BSBff' Yes ... the public recognizes a real bargain-ONLY A LIMITED NUMBER LEFT NEW 1935 G-E REFRIGERATORS At These Amazing REDUCED PRICES New 1935 Models 5-Year Guarantee While they last--a limited number of new 1935 General Electric Refrigerators--going at drastically reduced prices. Every Refrigerator carries the famous G-E 5-year guarantee, every Refrigerator gives you G-E economy, beauty and dependability! It's a bargain you simply can't afford to miss--but hurry! They're going fast! Mode! K4 Model K5 Cublr Capacity 4.3 Cu. Ft. 5.2 Cu. Ft. 7.0 Cu. Ft. O- £ Regular Prlrr Sq. Ft. $141.50 1 Q 2 Regular Frit*Sq. Ft. $176.00 1 3 0 Kegnlar Price Sq. Ft. $244.00 SK $119.00 O N N° LW Y $149.00 NOW ONLY $199.00 (These Prices Include $10.00 Allowance for Your Old ice Box) TERMS As Ixw As 82c a Week PEOPLES GAS AND ELECTEIC COMPANY

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