The Mason City Globe-Gazette from Mason City, Iowa on August 27, 1935 · Page 23
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The Mason City Globe-Gazette from Mason City, Iowa · Page 23

Mason City, Iowa
Issue Date:
Tuesday, August 27, 1935
Page 23
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Page 23 article text (OCR)

MASON CITY GLOBE-GAZETTE ELEVEN Lundberg's Featuring Fall Wear Changes i n Fashions for Women Are Outlined. C. K. Lundberg and company, women's apparel and millinery shop, 26-28 East State street, offers the following information on what to wear for the well dressed girl planning to attend high school or college or who will start or resume her teaching professions this fall. Coats--'Square and Compass coats' so derived, from perfect cutting and matching of the most outstanding- fabrics for fall and winter. The new version of mostly tweeds, plaids and checks are so carefully selected, that 'swaggers' are playing an important factor. Fur Coats -- Four styles of great importance. 'Swagger,' ·Cape,' 'Belted,' and 'Flare.' Our fur department is based on the strongest fundamentals, as 'selected resources,' buying from reliable concerns, giving to us the confidence in selected skins, that are correctly priced, and, by our aid, the proper fitting, places an established customer. Blacks lead, followed by browns that harmonize with the rich greens, wines and rust, so popular in woolens. About Dresses Too. ' Dresses -- The "subtle flares, shirrings and draperies in skirts, more so than ever. Our fold plain silhouette' is out. The effects of soft-fullness, in sleeves as well as skirts, gives us a more feminine fashion. Fall fabrics place quality first Carefully selected garments with the latest rich alpacas ) cross dyed tweeds, diagona crepes, and metal threaded crepes, in beautiful blacks browns, wine, rust, green anc reds. Huts-- Brims--new turbans with the ostrich trim, being followed by popularity of veils. Bags--Continue to be slim well tailored, handles popular and variety of new shades. Gloves--Unfinished leathers suedes, doeskins, and pigskins Blacks first. Browns and higher colors rank about 50 per cent. Hosiery--Increasing demand? for sheerer hose. The woman of today passes the idea of the stocking to go with everything Watch for tiie new color swatches, wine, pine tree, rus and 'London Mist' to harmonize with fall fabrics. Don't Forget Children. Let us not forget the little miss and the junior 'Shirley Temple' suits and snow suits You must see them on. Never has the little tot from 2 to 6 years been more smartly dressed than when in these togs The flare lines, hats to match and leggings for the cold days Materials--like rich velvet, nov elty tweeds, angoradown ant wool Bouliva 'quality' with tstyle.' Colors: wine, blues, rust greens and browns. Junior Dresses--The school girl of today can be smartly and inexpensively dressed when in these nice broad cloths, trav el crepes and sheer woolens None too old and give her wha she desires. Girls who wish to be well groomed, step into an 'Ellen Kaye,' 'Sara De Salx, 'Jack Tar' and 'Kate Green away.' I am sure with our assistance and your help you can b properly clad for your schoo year. Kansas Governor's Daughter Plans to Go to Missouri U TOPEKA, Kans., Aug. 27 ( U P ) -- G o v e r n o r Alf. M. Lan don of Kansas, who so skillfull;, conducts affairs in his stall party, seemingly hns a mino rebellion in his own family. His daughter, Peggy Anno 18, want.s to enter Missom school of journalism this year and Missouri is the traditiona rival of Kansas, from 'which JLandon was graduated in 1908 Miss Kaiidon is rather in sis tent that she he allowed to at tend Missouri, but the govor nor t h i n k s Kansas will bo goo enough. He privately a d m i t that he could not "take th joshing" his follow alummn members would hand him i hi.s daughtor attended Missour Meanwhile, thn argument i at a standstill while Ihc gov- Heads 2 Schools Miss Emma Rehm, efficient and capable principal of Monroe and Washington schools, has been associated with the Mason City public schools system longer than any other principal. ernor worries about problems of state. Begins Sept. 2. HANLONTOWN, Aug. 27.-The Hanlontown school open;Sept. 2. Aad Tollefson of Viroqua, Wis., and Elizabeth Shoemaker of Carlisle are new teachers. R. J. Elliott is superin tendent 'for his sixth year and Oline Larson principal for her second year. Variety Is Note of '35 Gala Suits Fitted, Chic, Swagger Costumes in Fall Picture. The new suits have dressed up for a gala season. They have added touches that make their sisters of former seasons almost frumps. Collars, fabrics, coat lengths, and skirt styles take many new departures that set them apart as decidedly Autumn 1935. Warm Collars -- A great many sponsor fur collars which girls will welcome joyously. Too often the autumn suit has been too nearly a replica of the spring costume, and has not been warm enough to wear except in the betwixt and between season months. But ever so many of the new styles show snuggly fur collars that will make them warm enough for blustery days. New Lengths--In the sports types, where fur collars are of raccoon, badger, lynx, or one of the other more sportsy furs, you will often find that the coats are full length or nearly that. The full length affairs come in mighty handy as an extra coat, besides keeping you much warmer than the suit that shows only a. jacket. Fitted Suits--The more formal type of suit is making a bid for popularity. For the girl who ha» more than one suit in her wardrobe, this should be a happy purchase. They are made of rich woolens, usually in black or brown, and trimmed with luxurious fur collars. The jackets are usually hip length, or newer than new, wrist length. Persian lamb, krimmer, beaver and fox are the most popular furs used in the collars of these suits. Velvet Suits--Another newcomer for luxury loving is the velvet suit. It is made along fitted lines with a short jacket of almost basque trimness. Untrimmed they are prefect foil for your own fur piece, and when cold weather rolls around they can slip Into your fur coat, and step out to the smartest party of the week. These suit* are being planned it) rich, jewel toned velvets as 'well as black and brown. Colorful \Vcolons--The tweed family grows more and more colorful. You will find autumn sunsets caught in the color of a natty new twe«d. You will find new so-called changeable effects brought about by two tones of the same value being used in one fabric. One color is used as the warp, the other as the woof, and it gives a startling new effect. We Pride Ourselves on Our Shop and the High Qualify of Our Services. Why Not Hove the Best--It Costs No More CHILDREN'S HAIR CUTS 40c TRACY'S BARBER SHOP PHONE 841 22 EAST STATE THE FINEST BREAD That It's Possibl to Make! "VITAMIN D" BREAD THE CHILDREN'S FAVORITE The sapling will grow into a mighty tree, if it is properly nourished. So, too, with children. Their little bodies need fresh air, sunshine and wholesome food--especially foods that are plentiful in vitamins. Every loaf of "VITAMIN D" BREAD contains the ricket-preventing vitamin so essential to child health-when you buy bread, ask for "Vitamin D." It's Healthful! It's Delicious! It's Economical! , . . It's Better Bread Don't Say Bread Say etsy Ross!

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