The Mason City Globe-Gazette from Mason City, Iowa on August 27, 1935 · Page 16
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August 27, 1935

The Mason City Globe-Gazette from Mason City, Iowa · Page 16

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Mason City, Iowa
Issue Date:
Tuesday, August 27, 1935
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Page 16
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FOUR MASON CITY GLOBE-GAZETTE RENAISSANCE OF FASHION PICTURED Events on Continent Set Styles Art Collections, Plays and King's Jubilee Offer Themes. A Renaissance of Fashion is the picture for fall of 1935 thai C. J. Mcrkel of the Merkel company, 12 South Federal avenue, draws following a trip to eastern markets. "Through a series of important current events on the continent, the Parisian couture was able to recreate one of the most inspiring fashion cycles In history," said Mr. Merkel upon his return. "The Italian Renaissance art collection by farnoua masters such as Titian, Botticelli. Correggio, Fra Angelica, and Raphael, has been graciously loaned by the Italian government to France. This exhibition has already had a strong influence on couturiers and jewelers who are finding unending design material and new color values in these masterpieces. Revival Not Alarming. "This revival of the classics should not be alarming," said Mr. Merkel, "because it is not the intention of the French couture to convert women into the cherubic of madonna-like figures seen in the oW paintings. Instead, the Renaissance theme is best expressed in rich, burnished colorings, a stimulating variety of new hat silhouettes such as draped bereta, Florentine toques and Venetian boat shapes, and jewelry trimmings on the new dresses." Far East Introduced. Lady Abdy's theatrical debut .in "Les Ccnci," the colorful Renaissance play abroad definitely gave the theme a dramatic background and actually started this recreation of a new art in dress, according to Mr. Mcrkel. The visit of the Maharajahs ATTENTION Teachers and School Girls Our beauty work will please you Our economical prices your purse 5 THOROUGHLY EXPERIKNCEl) Ol'EKATORS TO SEKVK YOU Our thermostatic controlled per- inuncrita are soft, natural and more butting. $3.75 to $8.fiO. Shampoo £ Flngerwave 75c Mnrccls 50c Eyelash Brow Dye . . . $1 Manicure 50c Facial $l to $3 Hair Rinses Tinting 25c to $5 Florimel Beauty Service 33/2 EAST STATE STREET PHONE 1072 with their Maharanis and retinues to the King's Silver Jubilee impressed Europe with their colorful presence and added a further resonant note to the already vibrant fashion picture. According to Mr. Merkel this is directly responsible for the glamorous East Indian trend reflected In fashions with Hindu drapes this fall. "Evidence of the Grecian influence is already familiar in curly coiffures, formal wreaths, and flat heeled sandals," said Mr. Merkel. "There are to be more of these artistic notes, also incorporating flattering, gracefully draped gowns. "Coats will afford a wide choice of types that will attract everyone, but there are four important points which stand out. First, the new silhouette, with modified flare. Second, the new fabrics are patterned. Third, the new collars are close to the neck, not built on frames, emphasizing a new refined but luxurious handling of furs. Fourth, the new sleeves are full with interesting tucks, seams and gathers. "There are two new silhouettes. One is the slightly flared dress with all around fullness, the other has front fullness in East Indian draped lines. The simple, straightHne dress, however, continues as one of the three major types." Individuality Marked. Individuality is the dramatic keynote for fall, according to Mr. Mcrkel, and there is no one type, no set color, no one silhouette but a wide variety from which to choose. High necklines continue in the majority for daytime. Sleeves become important style notea through deeper armholes that are draped, shirred, tucked or gathered from the shoulders--full sleeves affected through the above details--lengths vary from below the elbow to wrist. Trimmings accent the luxury note. Stereotype neckwear is gone and in its place there are: jewelry, silver or gold kid belts, braid, silk rope, traunto {quilting or tufting), contrasting ma- SCHOOL STARTS SOON They'll Need Clean Clothes! Have the Ideal American Do the Laundering The Ideal American Has a LAUNDRY SERVICE iu Each of the Following Towns: CHARLES CITY D. C. Roderick--Phone 228 IOWA FALLS Snook the Cleaner--Phone 144 HAMPTON Ford Cleaning Plant-Phone 86 WEBSTER CITY Paul Swope--Phone 249 CLEAR LAKF, Harry Eland--Phone 444 MANLY Marshall A: Swift, Inc., Phone 31, and Marshall Swift, Inc., also represents the I d e a l American L a u n d r y in 100 other north Iowa and south- em Minnesota towns. NEW HAMPTON New Hampton Cleaners-Phone 74 Ed Gerbcr--Phone 167 For prompt Ideal American Laundry srrvlro just phone any one of the above agencies. This Modern Laundry Will Please You! Your clothes are washed in water softer than rain. Lots of pure soap suds used. Every piece of clothing is returned to you fresh, sweet and clean. Experienced and skilled people to serve you. Large, modern plant. Latest laundering equipment used entirely. The IDEAL has various types of service. You may select the type of Laundry service you prefer. Just call and we'll be glad to tell you about each one, and the reasonable cost. No matter where you live in North Iowa, you can enjoy Ideal American service. IT'S PHONE 22 IDEAL AMERICAN LAUNDRY 'Be An Ideal American Customer" Central Principal Miss Hazel Coon, transferred from Jefferson to Central school In January of 19S4, begins her first faH year as principal sit Central school as school opens in Mason City Sept 3. terial, flowers and fur in suit types. Dress fabrics continue to be rough for fall, according to Mr. Merkel. Surface interest ia paramount, with grained effects and wcoly textures much in the picture. Satin back construction contributes gooJ drapa- bility. It is generally recognized that the old order changeth from every angle of the clothes situation and there are real reasons for purchasing new ones this fall. Fall Style in Hosiery Goes Spicy Colorful Season Abeut to Unfold for Collegians, Hosiery stylists have felt the inspiration of the Grecian and oriental influences, and a colorful season is about to unfold. But great care must be exercised in color selection. They inust be more perfect with the costume than in previous seasons, for skirts are growing shorter and more stocking is in sight. Spicy Browns -- The spicy browns hold an important place. They are smart with ginger shoes, and most of the brown coat and dress shades. They are grand wilh greens. When they are sheer enough, they arc extremely smart with black. There are lots of neutral brownish shades that may be worn with any costume you own, and you will need plenty of these. The grey tones, such as gunmetal take a back seat in this colorful season. Colored Stockings? -- The popularity of navy blue stockings this past spring haa spurred hosiery makers on to colors. A shade of red, a kind of brownish, wine is apearing here and there in Paris with Dubonnet shoes. Green tones are also being seen. Shall we be wearing | colors in our stockings before ! another season has rolled around? Some designers say j "yes." Evening Stocking* -- Wear the thinnest you can afford, and [ if your gown is light, choose ; your stockings in the nearest j tone to your skin that you can | find. Be sure that heels are tiny and unobtrusive. Get Ready for School With a New PERMANENT SPECIAL Croquignole Push-up Wave $ 1 . 5 0 OIL WAVES $2.50 $3.25 $3.75 $5 Gilbert's Wave Shop 103 1st St. S. E. Phone 3180 T y r o l e a n Favorite for Fall Season V a r i o u s Styles of Tyrolean Hat Described. All your old hats are out of stylel For real 1935 style you must wear a Tyrolean! This is THE hat for fall! And there is no arguing the fact that the Tyrolean ia the most becoming hat offered men in years! All of the Tyroleans, even .the conservative models, and there are quite a few of them, have the conical crown, the curled-up-in- the-back brim and the snapped in front brim. This is one hat that doesn't have to be pinched or mauled around to attain something that resembles nonchalance or rakishnesa! Rough Finishes Favored. Every degree of ahagginess from the wire-haired terrior to the collie type of shagginess is represented in the faU picture. These hats have a luxurious-appearance, and because in most cases, the price ia low, men who cannot afford to spend a great dea.i for a hat are really going for them in a big way. Cords and Feathers. And most men want a Tyrolean that looks Tyrolean. By that we mean, they should have that extra touch. Corded bands, feathers, self welt bands ... all of these say Tyrolean, more than that, they say 1935. And for the man who really wants to go Tyrolean all the way, there's the fuzzy knot of rabbit's fur, about the size of a bunny's tail, stuck in the band. These are dyed in vivid greens, blues and reds and make a colorful spot. A Variety of Styles. For quite a few seasons men have been offered one or two styles to take or leave! Therefore men are anxious to get hold of the new Tyroleans. Here they are offered a variety of styles, colors, trimmings, even patterns. One of the smartest is the roughed up Tyrolean with the all-around stitching on the hat and brim. Still another offers a stamped herringbone pattern all over. A third sports a smart wool band, and a gabardine band adorns the fourth. These- are only a very small part of the never-ending variety presented by the fall Tyrol- eans! A University Style. The dark brown hat with the black band is still being worn a great deal on the campus. But this also shows the effect of the Alpine block. The semi-homburg, which may be worn turned up or snapped in front like the snap brim model, is being shown preference by men who want something dressy. The black homburg with the light trim is a new style note that is making a surprising hit in some sections. And speaking about homburgs, there's a brand new one out. This is for afternoon or evening wear and is of mid. night blue with the bound edge and siik band to match the body shade. Are Xew at Hampton. HAMPTON, Aug. 27.--New faculty members in Hampton schools are Marguerite H. Gaard of Radcliffe, Ingeborg Haavik of Bode, Ralph Piper of Albion, Thelma Folken of Frost, Minn., Ruth E. Corrigna of Skyberg, Minn. A. E. Rankin is superintendent, Edna R. Luce, high school principal and Gladys Darrah of Alclen, junior high principal. New Teachers Named. KENSETT, Aug. 27.--The teachers here are the same with the exception of Miss Murphy of Monona who will take Miss Tweeten's room and Perley Bnmsvold, who just finished college at Decorali. S. R. Knudson ia superintendent. Lanritzen Is Superintendent. LEDYARD, Aug. 27.--In the Lcdyard consolidated school. A. E. Lauritzen is superintendent and V. A. Barrett, high school principal. New on Facutly. BURT, Aug. 27.---All of the faculty members except Francis Flannigan, principal, taught here fast year. Condit Bowie of Zcaring is superintendent.

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