The Mason City Globe-Gazette from Mason City, Iowa on December 14, 1933 · Page 20
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December 14, 1933

The Mason City Globe-Gazette from Mason City, Iowa · Page 20

Publication:
Location:
Mason City, Iowa
Issue Date:
Thursday, December 14, 1933
Page:
Page 20
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Page 20 article text (OCR)

TWENTY MASON CITY GLOBE-GAZETTE DECEMBER 14 Market Hunters Slroxild Start ·'*v TKere ought to be at least one local manufacturer wlto can, lay tlie foundation for future profits Iy reading this advertisement. E VERY city is a good market for some products, but few products find good markets in all cities. Thus, the careful manufacturer who relies upon economies to produce profits searches out the spots where local conditions favor the sale of his goods. The home town may not always be a good market for the home manufacturer, BUT The home market is a good place to investigate fully in any sales campaign: First, because it can be easily and economically served* Second, because it can be easily and economically captured -- if you want it. How captured? By using persistent newspaper advertising as your most effective sales weapon. Retailers will stock 'your product if you will advertise it locally in this newspaper. They know that newspaper-advertised goods are more than half sold before they put them in their windows, because their own customers read newspapers and newspaper advertising. Newspaper advertising is and always has been the cheapest and most effective of all mediums. It reaches everybody who is reached by every other kind of advertising and many who are reached by no other kind. Newspaper advertising gets to everybody every day -- and gets there FIQST*

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