Page 18 article text (OCR)
NOVEMBER SO Â·Â· 1933 T MASON CITY GLOBE-GAZETTE reasure nt Sellers and Buyers Look to Newspaper Advertising for Tkeir "Clues" NINETEEN Y OU remember the "treasure hunts"that everybody was going in for, a while back. No party was complete without one. The hostess hid something somewhere, and passed out slips of paper giving "clues" as to its whereabouts. Then the players jumped into automobiles, airplanes or boats, and burned up the roadways, airlines, and waterways, following out the clues which eventually led someone to the "treasure"* Treasure hunts are slightly out of fashion now for social parties. But business is right in the midst of a treasure hunt that is growing bigger and more interesting every day. Merchants are hunting for concealed buying power ~ which shows itself on almost every comer, and then pops up an alley, unless you're quick enough to grab it. Customers are looking for opportunities to buy judiciously. Some of them haven't played the game for several years. They need coaching. Every merchant has some "treasures" in the form of worth-while values, but these treasures remain hidden from his customers if they are not advertised - and advertised in the newspapers where all who read will get the message. People are tired of holding back. They see that business is getting better. More and more they're ready to join the hunt for things they need and want. If you want these people in your store, there is just one simple rule to follow. Give them a clue Give it to them, where they're used to looking for it--in the pages of this newspaper. Newspaper advertising gets to everybody every day ~ and gets there FIRST.