The Los Angeles Times from Los Angeles, California • 49

'Spiral Road' on Schedule "The Spiral Hnu," tar mm MACi 10 601 1 iring Rock Hudson and Bui hes, opens next Wednesday -xm or mi. i in a multiple run including Bronston Plan Seen as Film Revolution Madrid Operation Js Bashed on Pro-Selling Productions BY PHILIP K. SCUEUER The Bronston Plan is the biggest single revolution that hag happened to motion picture in yean. When I 'was Jn Madrid, Samuel Bronston'g headquarters, I learned all about it from Paul Lazarus, a veteran of United Artists and Columbia, who a the company's ex the Jlillstim anil Pantageu MSTUDIOfim rc7'7 3 Mir theater ami Olympic am Van Nuyu drive-ins. nunriaiinaniTn Wbln EIT LANCASTER nana, Gene Rowlands co-xtars as ti Dutch gill who corner to the Indonesian jungle to 7 marry Hudson, a dedicated li young Dutch doctor.

Bur Three stories of (he sexes, different, somewhat daring somewhat delicious! Ives portrays the veteran ecutive vice president. The plan began with "Kl medico who is an authority on jungle diseases wiml leprosy, "One Plus One" will companion feature. Tl i. Moriiix M'iMtnal hit inning and daiuiiij( Ur of "Iriua I. a DniMf" oil Bill more lajt 11 TWO GREAT HITS! COCO NOW COOdI OPtN I II fM CVEKY DAY WiHM ll 01 M)30 Cid," in continuing with Days at Peking" and will go on with nurh projects as "Fall of the Ho-man Kmpire" ami "The French Revolution." Gran riioe? Certainly, Rut that's the way Rronston, a umall.

graying, Soi bonne educated American of MTiipulous politeness and a driving creative spirit, operates. "A combination of 0 Ml wiri 0 HoneJl 'Lido OL. 8396 charm, suspense and humor" iHtlft. I' PIUS-HIS FUNNIEST PETER SELLERS Schfurr RITA TUSHINGHAM MURRAY MELVIN P-5 CHIRl.IFT-Ty Hardin, riht, ami mllier oMier give lift lo ailing Burniete native girl, played hy Lux al'Icz, in cr ne from "Mrrrill'i Maurauder," Wrdiw. day at Orplieiuii, Pix, lteeU and other tliealer.

Cannaa Film aatlval Winner Avlu, Pl.tiii'i: hi Tin TV FOB EVERYONE WHO LOVES TO 1 AUGHI "WW I MVIM.THIU 7twtc7tM Fellini Filming New WW mm-r-m ji mr I I I I I I (Aa Llofvds xioyiviVi aiS2K ytBKVCPItV last at tjPK AUIN HFSNAiS' tuue BiuPDnrr "The big thing aboul the Bronston Plan," said Icarus, "is that it leapfrogs today's two worst problems-studio and distribution. In effect it is a revised version of one of the industry's oldest practices, states' rights. (In the early days of films an independent moviemaker would peddle his picture piecemeal, state by state.) What appeals to me is the fact that Sam's technique is five years ahead of the real of the industry states' rights, but on a glottal bais. Investment Made Sight Unseen Bronston signs up from 10 to lf countries before he starts. Thene distributors don't wait to see lrn picture; they invest before it goes before the cameras.

In effect. Bronston has the entire negative cost given or loaned to him in advance. He asks no bank loans as such, whereas other producers ask as much as or WYi. Picture in Secrecy PiOMK Does KedericoicrediU include '1 Str.id.i," Kellini have another La'-Nhts of Cahiria," "l.i Dol- hwKiieyf7 and nne nf ft miracle TKT Picture! liirnmpr jCt HYPNOTIC MASIIUPlCCI IIO.MI nn Door f)nn "'A 1 1 101 A tHMt MCIU1IVI INOAOlMINf i Iva Ess -mm IIVJl IMt MV'i'lvl 1U ill i Tl ft I rne nauan rum wruernu-: rector has a new movie U-! fore the camera1. The cast is big one: Marcello Mastroi- quencM of "Boi'cario 70," -la Dolce Vita'' (The Sweet Life), showing in tlie-aters around the world at LOS 4, HOLLYWOOD anni (the l.a lice Mta Ann (tncroM- CINEMA REV inf Inoiilnnt inlU- 1 1 nileruml A hi UI'lifr 'Kin? of I special reserved seat prices star).

Claudia Cardinale, W.I.HM A EL I I wi I. FilRf EL FAIRFAX 101 1 LAST DAY! Rules of th Game Pitty OuH, IHf MlHACIC WORKtR Holi)n i7 Pilm. COUNTEHf IIT THAI10H, Iht Child'in'i Hout HO 74)71? lui "OIATM or A cvcittT" Anouk Aiim-e, Sandra 11 Svlva Koscina. nionpi "V'M evn' But the film has mi name. ut Italian.

'U) Ill I Hir.HI A Nf) Cont from 12 Knon Kiev I BIG P.E0: CH INESE -wcst sine story I "I 'm IwlJY-2 1 I JO M. HO 4 I'll RESERVED SEATS (COOIEO BYREFRIGEHATI0N HOLLYWO. (COOIEO BY REFRIGERATION) IRIS Oori Ojay 1 kt.iti IS THAT TOUCH OF MINK (COOLED BY REFRIGERATION) VfJCUE Hiiold linyd WO'R'lV m'i "I OF C0ME0Y I2.20.2i28. H0 4 20-6 20 1 20-10 JO PM. (COOLED BY REFRIGERATION) jmm n.

rii Tom Poi'on. 1011. Pui Oifrey Cirtoom A 1ASTI OF HONtY, with 1 inn aa I AIM IMAM -I A I li av At least Kellini is not telling ianyone what the name h.i Nor is Kellini, usually puh-' I licity conscious, a i i alswt the plot. The set is guarded. I I His actresses and actors tin Pirt CJnnei winntri, kii OL 1-1 I'm Park Tutninghan.M.

Milvin (COOltO BY BEHtlCERAtlON) MESA Bob Hopt Bmi Cfotby. ROAD 10 HONG KONG, Eiponmtnt In Tutor AX l) man tjetsanew lease on livin'and lovin' from 01 BEVERLY HiLLS-WESIWOOO 1 4.SAN FERNANDO VALLEY. STUDIO CITY EL CID CULVER CUT sworn to swrecy. 1 "I'm jusi given my lines day to day." siiys the well rounded Miss Cardinale. "The story is still a mystery tome." Sandra Milo.

one of Italy's lot Daytl Butt 0WILSHIRE 8410 Wil.lMf. UL I 4i lanciitir in THE Mm (COOIEO BY REFRIGERATION) IRQ MAN OF AlCATRAZ EL PORTAL Diy-Grinl-Youni In THAT TOUCH OF MINK, FINE ARTS Soh'4 BlU TP) 17:11 lonely Art Tht Bra iJO W.I.Mr, lDetnoiriy scnnior, OLJ.i BOCCACCIO 70: 1 15 0y 0 Jck irioves on a luscious blonde 1 (COOIEO BY HtfHtGtKAItUPI) (COPIED BY REFRIGERATION) GUILD iin Xxkilin. StinleY Krmr'l P0 2-2277 :4 ludRment At Nurtmbr( (COOLED BY REFRIGERATION) VII I Ar.F Tonita' MAJOR STUDIO fiLi.nu Dorviru i.vi Mil aim Novak I loveliest and slimmest ac- I tressis, sas she knows only one thing. She has had to put on 1.1 pounds for the movie.j 10 A .41 THAT TOUCH OF MINK (COOIEO BY REFRIGERATION) Hcston-Sopbi toren, "EL CID" BRUIN r. i.in in TP.

1.J0M I THAT TOUCH OF MINK 0 (COOLED BY REFRIGERATION) I remm mane me no n. she says. "Now no one recognizes me." (COOIEO BY REFRIGERATION) I rnv Htiton-Sophu Loren, WHAT iimm a.m.. tL tlU talian newspapers and 0 (COOLED BY REFRIGERATION) Vt vnfYiiiti, vii.ai (COOIEO BY REFRIGERATION magazines are giving as Imuch fiace to the Kellini Novah-Garntr-Randall, CAPRI Cid' was the first film financed In this manner. enabled Bronston to go on to 'Peking' a deal established mostly on the basis of guaranteeing Charlton Hes-ton as star and Nick Ray as director.

Subsequently he added Ava Gardner and" David Niven at no mean expense! Rut it represents a kind of keeping faith. "A distributor gives us first money now; second, a note payable later, but on which it is possible to collect now. We give him, in return, the right to distribute 'Peking' in certain territories. When we recoup we participate with him in the profits, roughly on a fjO-SO basis. Our pictures are designed for the broadest possible acceptance, the international audience.

'Kl Cid' cost million and will gross between $2' and $H0 million. "An extra bonus Imth ways is that the distributor shares a reeling of personal partnership with us. a kind of dedication. Our man in Japan, for instance, suggested that the presence in 'Peking' of Ichi.o Rami would enhance its value in the Japanese market. He's in the picture." Peking Gleams in Spanish Sun Bronston first set up shop in Spain for "John Paul Jones." with Du Pont backing and frozen pesetas.

Today he occupies both the Sevilla (leased) and Chamar-tin studios in Madrid. He has built the largest sound ftage in Europe and al Las Matas. 16 miles away, on a rolling barley field belonging to a Spanish marques, the city of Peking. China, in 19(X), time of the Boxer Rebel-linn. Its spires gleaming in the sun against the Sierra Guadarrama, this is an Oriental dream city sprung into 20th-century existence.

Its acres encompass an outer Tartar Wall, an inner Imperial Wall, the Temple of Heaven occupied by the Dowager Empress T.u Hsi. foreign legations, missionary quarters and shops a set comparable to "Cleopatra's" Roman forum at Cinecitta and Alexandria at Anzio. The bare-to-the-vvaist workmen busy on it were very much like studio artisans anywhere, except that they were using burros as carriers. At Chamartin, Nicholas Ray was directing Flora Roi son, the empress; Leo Genn and Robert Helpmann three eminent British "Chinese" in an interior replica of the Temple of Heaven's throne room. This, too.

could have been Hollywood; the chief differences were that orders were relayed to the crew in Spanish, that the air conditioning was limited to wind machines and electric fans, and that the signs posted around the set read "Silencio!" WESTCHESTER kJ04V.nN, BOTS' NIUHI QUI; l-wi M. Chevalier, leuica (COOLEO BY REFRIGERATION) mystery as they give to real ife murder mysteries. Kellini has been one of the Corn Day-Car Grant-Git Yount In THAT TOUCH OF MINK -f LOYOLA gP.MI0Ut HAPPENS rrvv makes WE MOST i vH OF THE 1 LJ icountry's greatest and most 'successful directors. His INGLEWOOD ALEX Oay-Grant-Yount In THAT TOUCH OF MINK: 1 Co'il. 12 Heston-Sophia loren, CH i-im M.

Monroe. Bus Stop ACADEMY (COOLED BY REFRIGERATION) tL CID Op. tj pjim DIG WEEK! I (COOLED BYREFRIGERATI0N) GLENDALE (19. Novak-Garner-Randall, BOYS' NIGHT OUT; M. Chevalier, )eic PQY All Star Cast In 0.

juOgmeni nuremuBn; 0 OR -2321 wiano mine wrniw (COOLEP BY nt.mibt.Kft nun) TAKES a' VACATION: ACADEMY Heston-Sophia Isrtn, "Pi nn" 3IH MIL. Sth.HHncn. 1 pl ,:4 A Maionty Ot one cum. 12 MU I.S50H (COOLEO BY REFRIGERATION) SANTA MONICA'VENICT. I STATE Bob Hope-Bini Crosby, ROAD TO HONG KONG: Breakfast At THlany'a Pm CRITERION Com 12:1) ex i-mi RIALTO NovakGarner-RanrJall, BOYS' NIGHT OUT; lonely Are The Brava WILSHIRE 80.

Pas-rtrm MU 2-1351) 12:00 Park $1 Day-Grant-Youni In THAT TOUCH OF MINK; M. Monro, Bus Slop Heston-Sophla loren. "EL CID" BOYS' NIGHT OUT, Experiment In Terror. 9:10 PM "Bob Hooa Bini Crosby. ROAD TO HONG KONG; Escape Fiom Zahrain BUNDY pam EX t-4414 FDX-VfHICf LONG BEACH West Coast Dny-Grant, THAT TOUCH 12 OF MINK; E.

Taylor, lova ME 4 2M li Better Than Ever CREST Heston-Sophia loren, MA "EL CID" (COOLED BY REFRIGERATION) 45 Pl EX 6-42IS ipfe: ftr lllteiia.e! jm 'fy I W- I 'BOW JESTS a fiit. l7-0' I r. I UMriat ANN MAHION LT REDONDO ANHATTAN HERMOSA BELMONT 0en 6 HE -(001 Novak-Garner-Randall, BOYS' NIGHT OUT; Counterfeit Traitor Redondo Day-Grant-Youni In THAT TOUCH Of MINK) M. Chevalier, Jessica LF0X op. ril 0495 nowTI IMPERIAL Open 12 HE 0.3973 Bob Hope-Bin Crosby.

ROAD TO HONG KONG; A Majority 01 One i I I WOIID CHAMFIQN AlCHtt HERMOSA Open 6:45 RESERVED SEATS!" Rl TNE MOST DEFIANT WARRIOR OP THEM ALU Novak-Garner-Randall, BOYS' NIGHT OUT: lonely Are The Brave J. Stewart. MR. H0BBS II Columbia Pictures presents A Fred Kohlmar-Richard Quine Production J.6Z4J Curtain At I PM Film Festival! 400 BLOWS; Plus Japan BAY Seal Beacn GE 0-1123 1 CONTINUOUS PERFORMANCES TODAY 4:09 7 20 10:42 LAMAR TAKES A VACAI IUN; FR 2-8500 KM JACK FRED HUNTINGTON PARK ljLj HOUYWOOO ORANGE COUNTY. West Coast Santa An.

"CI RELLC0mrTUH JWUIIRtlAlAla Dav-Grant-Young In alifornia INK; THAT TOUCH OF Ct. 12 biiioke LU 7-Sl 1 1 M. Monroe, Bus Stop Heston-Sophia loren, FOX Anthelm KE 5-3o02 8:45 TECHNICOLOR am PARK 0 Ddy-Grant-Young In THAT TOUCH OF MINK; Come September All Star Cast In Stm.ey Kramer's Judjfl At Nuremberg "EL CID S504 Pacllle fox LU 7-3442 12:011 "Novak-Garner-Randall, Fallerton LA S-2IUI MATINEE TODAY at 2:30 P.M. 'ADVISE 4V CONSENT Cloaad tonight only Banafit Pravlaw Tht Notorious Landlady For Vlt t)l Mar Regular performances ADVISE A CONSENT resumes tomorrow from 2:30 P.M. ALCAZAR 4426 E.

Gate IU 1-3308 TOWER BOYS' NIGHT UUi; Hell Is For Heroes 7 Stewart, MR. HOBBS" TAKES A VACATION; Escape Zahrain Com pton Park NE 8-I3H 8:00. 0 NOVAK LEMMON ASTAIRE "THE NOTORIOUS LANDLADY" with LIONEL JEFFRIES ESTELLE WINW00D Screenplay by LARRY GELBART and BLAKE EDWARDS Basil in story by MARGERY SHARP Produced by FRED K0HLMAR Directed by RICHARD QUINE aTocni ANn5.RANNINGJ 1 jnLutnii- Bob Hope-Bini Crosby, rW A LA VERNE 1 ONTARIO CLAREMOWT cnv Heston-Sophia loren, prmr "pi cm" NA 2-1353 1:30 (COOLED BY REFRIGERATION) MT. BALOY Kim NovaH-James DRIVE-IN Gamer-Tony Randall. 80YS' NIGHT OUT) Kirk LY 3-4931 Oouglas, lonely Ara The Bravt GRANADA Ontario HltS; BIG RED 8 YU 4-8H2 1:00 LIVING DESERT I 2nd Feature All Pacific Thtr i oTmlS 85H TH" HoiiNJ Doctors Directories for other 2nd ftHurtt PACIUCORIVI-INS Ar rra? "CT ffvCMMlN T-4, IHUSO' TH.2Vn ST.tHIO 1 iK fsocpi wnnTriftio tv montt turNTr mk mount iN tDo auutTTira UNITED GARMAR El MONTE VWEUNB MUCMNS SAN KDRO HWi $8Sr itT avigj I Ins Iffiii PLUS Second Feature Also tM 10 -000 IIREDLANDS mW Open PY 3-4331 ROAD TO HUNU Kunii; Counterfeit Traitor Hair-Raisins! Chills! TALES OF TERROR Burn Witch, Burn BANNING Open VI 9.3714 RIVERSIDE 3- nut Heston-Sophia loren, llU 'RIVERSIDE G.

ForrJ-M. Schell. 4 VILLAGE Clarrmont NA 4-2812 5:45 Horsemen of Apocalypsei nt. 1:10 3-7212 If I 1 ov w. unevantr.

Jessica "El CID" 2 Walt Disney Hits! BIG RED ft LIVING DESERT 'GOLDEN STATE 2nd FEATURE Bra BAKERSFIELD SANTA PAULA 1 Ooi 2 0V STREETOFMYSTERY! STARTS vm y. v. HALF MAN-HALF BEAST A SAN BERNARDINO California Heston-sophi. FOX MacMurray-Wyman In B.maDiltm Disney's BON VOYAGE FA 3-7JH o. li Two Little Bears (COOIEO BY REFRIGERATION) Loren, u-e, 8th SMASH WEEK! GReaIuRe "EL CID" Open 1 :30 Oku 2H7H California BntioriHrm (COOLED BY REFRIGERATION) John Wayne-Red Buttons In HATARI; V.

Edwards. Hired Gun MISteigerI FA 3-3021 12:00 AND SAN PEDRO IN A THEATRE or DRIVE-IN NEAR YOU! Immi tkVkwitt wm HWP (CUULEP BY RLrHIGERATION) FQX Jim Backus-Tom Santa Paula Poston-Julia Meada, 1A 5-4119 a 4.1 Z0TZ; Plus Mothia (COOLEO BY REFRIGERATION) I 9404 Wilshire Blvd. at Ganin Or. I CR 1.1121 BR 2-Q7Q4 STRAND MacKNNA HArlS F. Sinatra O.

Martin, OCEANS 11; G. Ford-M. Schall, Cimarron nn PRilra 2-2HHI 12 00 A (XlLUMBtA RcLrAM: JJ pacihc pmvt-iNS iMow sunn at push KM WIST COAM IHIAIIIS NEW SUMMER SCHEDULE! MOllVWOOB HAWAII HO. 9 2275 ntl PARKINO WtST A. PICWOOD GR.

7 2649 PPEE PARKINQ WARRENS DOWNTOWN MA. 4 6271 CONT. II w. WST A. OLYMPIC oaivc GA.7 9817 VAN NUYS SEPULVEDA Drt ST.

6-6520 RUKBANK SANVAL i TH. 2-1177 STUDIO CITY STUDIO CITY TR 71977 2 SHOWS DAILY! LLOYD NOLAN- RAY WALSTON NOLAN -RAY WALSTON MATINEES. INGKWOOD CENTURY caivf OR. 3 1824 PASADENA UNITED ARTISTS MU. 1577 aUPIANK CORNELL TH 2 5251 triNiCTWuma; WILTERN DU.

7 6147 PARAMOUNT SOSECRANS tmai ME.4 4151 CANOGA PARK CANOGA PAIK Mivam Dl. 6 6211 INGLEWOOD FOX OR 8-2323 waV RICHARD PARTNER LIU V.i)l QH5 2:00 PM BEST A noval myat.ry rVA EVES 8:30 WINNER OF 10 that pulls no 17 rsj MUNTINQTON PARK WARNER LU. 5 0944 1 a. SOUTMSIOf SOUTHSIDE PL 5 1191 CC 'IK eiiNOAte CAPITAL Citrus 34261 SANTA MONICA ELMIRO tX 5 3344 (L MONTE starlit! OMVf AT. 4 6036 .01.

8 7631 ati TMiAitt 01 oatvi in roa snow liais MONROVIA) BIG SKY mvt in EL. 8 256 ACADEMY AWARDS! tves SUN. AT 00 PM aTJ lima MeoBima I ,1 SS'ST. CEMTEI MAJESTIC UlKrf ljJI Nti3 IX 1-246? MuraoM MtllVtM 60 0UI ACADEMY RITZ TWIN-YUE TO A MOVIE SAPPHIRE- Forttcht MwmMot eeu iraimtottATlOH GRAUMAN'S tl umi PAULO -NOW PLAYINCI CANOGA PtWK HOLIDAY lwaniiCr 01 6 0950 OOWNtV MERALTA TOpat 1-2281 HCRMOSA BEACH HERMOSA rn. 2 6245 lNTtl( iVHITTIER OK.

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