The Los Angeles Times from Los Angeles, California on July 21, 1957 · 102
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The Los Angeles Times from Los Angeles, California · 102

Los Angeles, California
Issue Date:
Sunday, July 21, 1957
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7. i a K i u ! VOL. LXXVI 18 PAGES U AY J'r"NVvi.' I! II Y 01 m7 la rnvkj ALL THE NEWS ALL TH TIM; itdk b . mI li I .1 i i- J l i i "li 1 1 i Hrll If i is!? in i" i ifl M" p Initial Half of 1957 Indicates New Year Peak BY CHARLES C. COHAN Times Real Estate Editor r - ADDED FACILITY Disclosed in this picture is design of newly completed big ultramodern office ond warehouse structure occupied '. by the new Los Angeles unit of the Magnaflux Corp., nationally known manufacturer of magnetic testing equipment. The building ot 2300 Garfield Ave., in Central Manufacturing District, East Los Angeles, is one of nine structures, representing on investment of $4,300,000, on Garfield Ave., in the CMD, which were built and are owned by John M. Stahl, . The latest building was constructed by Jack H. MacDonald Co., Inc.r builder also of the other eight structures. Richard L, Dorman was the architect for the new building. Hew Industrial Facility in Use on CMD Site , Another notable addition to the widescope industrial: facilities of the L03 Angeles-region was disclosed in innouncement yesterday of location here of a branch of the Magnaflux Corp., manu facturer of magnetic testing1 j equipment and described as one of the nation's leaders in euch production. j The new facility, in the ! Central Manufacturing District, East Los Angeles, occupies an ultramodern ware-'i house and office building at!: 2300 S Garfield Ave., built ; and owned by John M. Stahl,1., developer and owner of large industrial properties in Cali-i; fornia. . : ; One of Nine ; This new project is one of nine buildings, representing f total investment of $4,300,-;' 000, completed by' Stahl on f ( :cld Ave. in the CMD. T he latest of the nine build-' . v...i v i by Archi tect Richard L. Dorman and constructed by Jack H. Mac-Donald Co., Inc., who also built the other eight struc-i tures. Magnaflux has its headquarters in Chicago. j The new building is of re-' inforced tilt-up concrete with tapered steel girders and mill-! LUXURIOUS Disclosed by this view of the model of the $13,000,000, 14-story cpartment building that is scheduled to rise at the northeast corner of VVilshire ond Beverly Glen Blvds,, are the north facade with main entrance and a portion of .' the extensive garden that it will face. Structure, described as one of most luxurious apartment buildings, is a project of the Tishman Realty & Construction Co. type roof construction. 1 he .form along the street facade. front design has unusual sun-Features also include an en- shade canopies in sculptured try garden court protected by a thin metal canopy. Also told in announcement Turn to Paste 4, Column 5 BEL AIR and SHERMAN OAKS ESTATES , (adjoining MulhoUand) fabulous view hoinesJles with views of city, lake & . mountains from $3,439 easy terms, as low ' as 20 down spectacular now Loroei submit down payment or trade, from f see new famished iaodcl home "new horizon Louse" decor by fcarry gladstoite, A.I.B. open daily e. sieinkamp, suLdivider 2343 roscomare rd., bel air GHasiite 2-3311 to see property evenings, Cllestview 6-3717 The tremendous volume of construction launched in Southern California in this year's first half came fairly near a total of $1,500,000.-000, thereby exceeding the amount for the similar time last year by a considerable margin. Three per cent more would have "brought the total to a billion and a half. With the normal relationship of supply and demand unhampered or sidetracked in the second half of this year, the total volume of con struction begun in the South- Tabic on Pag II, Part VI land in all. of 1957 likely might come close to 3 billion dollars and that would be an amazing new Southern Cali fornia all-time record! Remarkable ' also was the fact that the city of Los An geles with a building permit valuation total of $278,800,079 for the first half of 1957 ex ceeded its permit - valuation Work Launched for $13,009100 Project Here Construction of a $13,000,- 000 14-story structure, pictured as "one of the world's most luxurious apartment buildings," was launched, in the week just ended, by the Tishman Realty & Construction Co., Inc., with start of excavation at 10377 Wilshirefaniount for the like time last year by $40,481,451, a volume suggesting the possibility of 500,000,000 or more for all of this year as compared with $484,962,749 for 1956. ' ' Here's how the trend of construction brought the Southland's huge mentioned total for the first six months of 1957 Valuation Reports Sixty-nine of the South land's cities issued $GD0,432,. 617 worth of permits in that time, according to reports obtained by this section of The Times frsm official sources. Permits to amount of $326,- .305,155 were issued for proj ects in the unincorporated areas of nine Southland coun ties, according to compilation by the research department of the Security-First National Bank of Los Angeles. In addition to all such re- Blvd., the northeast corner of Beverly Glen and Wilshire Blvds.. just west of the Los Angeles Country Club in West Los-Angeles. The apartment building, designed by Victor Gruen Associates, Los Angeles ar chitectural firm, will provide a total of 112 apartments and i3 offered on a to-operative ownership basis, it was ex plained. - , The suites are slated to be ready for initial occupancy next spring. , , The size and cost of the apartments were disclosed as follows m announcement of this new major project: "Apartments will consist of four rooms (one bedroom), six rooms (two bedrooms) and eight rooms (three bedrooms) in size, and will be offered for sale at prices aver aging $30,000. $55,000 and ports, there was, as custom- $7o,000, respectively. The an- arily; a huge amount of other Turn to Page 8, Column 41 Turn to Page 5, Column 1 i i I 1 J FOR NEW USE This noted downtown' structure that formerly housed Eastern Columbia Department Store at northwest corner of Broadway and 9th St. is to ba converted to complete use as a major office building '. with display space also for apparel industry. The investment will top $1,000,000, it was stated. Chotiner Cr Gumbiner are the contractors for project. The design for it is by Kooper Gr.Maybeck & Associates. Large Downtown Building's Conversion Plans Described A project to transform one of the Los Angeles downtown district's best knowrt, largest and architecturally attractive structures into a major office building with space for ap parel industry location has been disclosed in plan3 for complete conversion of the limit-height building that formerly housed the big Eastern . Columbia Department Store. Announcement - that . the plans for the project are under way was made by Julian M. Sieroty, president Turn to Pags 3, Column 1 I I 4 -!tlli;)l r 1 the preferred homes the preferred address GRANDVIEW PALOS VERDES To Visit Our (2 DOORS NORTH OF CALIFORNIA ST.) Own the Best Own a DsnieSI Horns Backed by 43 Years Komi Building Experience 1C0 Financing Eu;.!t On Your Let Just follow These 2 Steps: , I-SEICCT THE FLOOR PLAN YOU NEED... from any of Daniell's many "proven'.' Custom Floor Plans change them if necessary to your exact requirements, and vary the many features and details if you wish . . . then . . 2.-CH00SE THE EXTERIOR YOU LIKE... from one of the many personalized exterior elevations available. One will suit your exact tastes. Your floor plan and exterior will then be custom-styled for you, CUSTOM SlRIES PRICES IT $13,100 t UP... includes 20x20 garage, 3 bedrooms, 2 baths, 15 ft. sliding glass wall, fireplace, forced air furnace, end many, many more deluxe features. OTHER MODEL HOMES LOCATED AT: 111 HAHINO 1340 BellwoW. 2nd hou.n from comer of Bellwood Rojd tni Huntington Drive between Del Mr and Sun Gabriel Blvd. Ct'cM0HT 4238 N. U Junt, N.E. of G?rer end foothill w PitJmont Mesi UPLMD HS9 N. Euclid Avenue t 15th Street. fUiUtrON-3013 Twi fht Drive, from Fullerto M., I esf m Its Pilmei Dr. to TwiligHt Rd., then toutk 3 VI biockt to model. fHONt o witfTr fo nit musritArvf iniwriM Ctr,r, Voui Sunday m Phone STcsmere 5-7811 r Visit Model Heme Ife W c-Lcvcl Lc!s f 4 r p m , ULulld r c;;i iiz:m: apts. fa I) i ttnUS. H (AiSO MOTilSI Hiii UTU 5 I' f "Too e lc . ., we ee th reif. tm house suh. c:;ly 12 T3 5 p.m. Wsf, tdt AptJrwiffe1 I r ; WW O Jtftntte. le -! CM S.. " -"h ' or, 30,1, fact to .S""" NOW ... a New Unit Just Opened In Santa Anita Highlands 43 view lots with frontages from 90' to 140 are now available is homevvjp in Santa Anita Highlands, one of Southern California's most beautiful .residential areas . . . located within the city of Arcadia. All improvements, in and paid for, included in the price. Lots from $9850 to $15,000, many with a panoramic view. One family homes, every neighbor a homeowner. Liberal financing available . . - r V ,! jfOh k yfetv for 5f . j - j Sr fy 3 1 4 Iietfrosm, 2 ba'Ji homes if; - ; ) vff S6i55 Montemalaga Drive, Rolling I IH ' li' Hils'Calif'FRmtierS0S81 t -"' - j (( ' f l if f, ;i j j m u i) ;vV ' hi i v IMMEDIATE OCCUPAfJCt CSS J ( j I ON i cee our larger ua v-""-. j , iu itcuon j : n, 1 ii $r to $42,500 j It,- -5U - - EASY TER.MS " ' : - 1800 to 2400 Sq. Ft. . A I COOL, QUIET CONVENIENT tTsiOGRTf 2 & Den 3 & Der 1 BJrm' 11 ' ' mJi 2 & 3 Baths Individually J CO J I DHIOHtpuut Z------' Dpsi-ned and Custom Enilt Open i FURNI5KE3 J Daily 10 to 5 3600 Mandeville A ' v (Turn North at 13100 pf I V, i Sunset Blvd.) -i," lit I a I it t lip to 130 ft. Frontage Huge Tree Country Atmosphere At Ojp Omce-5 EfSPtAY A?ARTA-CNT$ . s 4ko cwrtAazts r-.ii 2i:!y & 9 a rt;, ta S B.m. , ,'4 fit ( it N'fNf TEUS George. Elkins Co. REALTORS Kn. 1 T .'. B'tJ. it S.iia Ar.,u Ave, ArciJ:i RY:n 1-??13 Hlllciest 7-35S3 Sea cleverly designed "fun crea" without loss of privacy ' in this delightfglly furnished 4 b.r. model in SOUTH SHORES. $ 1 t nm to L V r i J '" BLVD. a panics . Jlilliard P11IS.IBES DIILDE11S t u n ? r .i L i.i u I . , it;.. :r cl, 4i::i cr I : i 3 1 S. 55 M:-1U ILVD., SAS 6U3IEL 17315 V: CfOiS n"C"Ti

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