The Los Angeles Times from Los Angeles, California • 104

In 1907Theodore Roosevelt said (7 p. 1 A -Try .7 y. A 4 If FOR REAL COFFEE CAN COUNT ON MAXWELL HOUSE I This gracious tribute caught the fancy of Mr. Joel Cheek, creator of the renowned Maxwell House blend. And so-a slogan was born! As time went by, the fame of Maxwell House Coffee spread far and wide.

Today it is enjoyed bv more people than any other brand of coffee in the world for its friendly stimulation and extra flavor. Expertly blended for richness, mel-lomiess, full body, and vigor Radiant-Roasted to develop the full flavor goodness it is now, more than ever, truly "Good to the Last Dropr To nearly every American, "Good to the Last Drop" means good coffee Maxwell House Cofiee! It's one of America's most famous slogans. But do you Jinow how it began? Back jn 1907 President Theodore Roosevelt visited Nashville, Tennessee. There was an ovation for him-both in the famous old Maxwell House Hotel-and throughout the city. During this visit he enjoyed his first cup of Maxwell House Coffee, and when offered another cup the President exclaimed, "Delighted! It's good to the last TCNE IN MAXWELL HOUSE COFFEE TIME STARRING CEORGE BURNS AND GRACIE ALLEN NBC, THURSDAY NIGHT.

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