The Los Angeles Times from Los Angeles, California • 9

OCTOBER 21, 1937. PAKT I. THURSDAY MORNING. FIVE OF SEVEN STORES SERVING SOUTHERN CALIFORNIA IMPROVEMENTS MADE IN PARENT STORE tf-rf ft Reasons For Expansion Told Desmond Chief Cites Handicaps of Limited Space Hoover Leads Kidnap Hunt Chief of Federal Men Directing Ross Search; Ransom Suspect Held v. fevT.

i a i ii i r- The $400,000 expansion project Jill CMi kffi CX M-v IV mm tnvx ini' cj in i r- While the opening of Desmond's' newly enlarged Seventh and Hope streets 6tore today gives downtown Los Angeles two major Desmond units, the parent store at Clo Broad, way, with its six floors of men's, women's and boys' wear. Is expected to continue to do the major business volume of all the stores, and will continue to house the administrative units of the seven-store concern. The increased traffic in this central business area and the volume of business experienced in this store is more than gratifying, according to officials, and has necessitated several major enlargements. Within the past sixty days the Boy's and the Cadet Depart- officially completed today with the formal opening of Desmond's modernized and enlarged Seventh-and-Hope-streets store was prompted by phenomenal business experienced in all departments of the original ment, which occupy one complete floor, have been entirely remodeled and refurnished. The Woman's Shop, on the second floor, has been redecorated and refurnished.

And the executive and general offices have been enlarged to occupy one complete floor. Remodeling of the Uniform Department is now under way as well as enlargement of the Varsity Shop, and expansion and remodeling of the men's Sporta Shop. The expansion programs at this store and at the Seventh-street location, prompted by the need for increased selling and service space, has made it necessary for the organization to move its stock warehousing operations to a large new warehouse at Eleventh' and Hope streets, officials stated. store at that location, according to Ralph R. Huesman, president and manager of the seven Southern California Desmond stores.

"This expansion Is the result of the fine cncouraKcmeut that has been given us in the shop we have occupied for the past three and one-half years at this same location." he said yesterday. "We have enjoyed phenomenal volume Increases in all departments," he continued, "and for two CHICAGO. Oct. 20. (Government agents combing the country for the kidnapers of Charles S.

Ross stepped up their pace today as J. Edgar Hoover, head of the Federal Bureau of Investigation, assumed personal charge of the widespread search. The chief Federal agent, ill for several days, returned to his Washington headquarters to direct the strategy of his far-flung force. RANSOM CHIEF HOPE Investigators apparently placed their main reliance upon nation-wide net formed by the circulation of lists of the serial numbers of the $50,000 in currency turned over to the abductors in a vain attempt to obtain the release of the 72-year-old manufacturer. A motorist was detained at Mt.

Olive, 111., for investigation, but low us to carry the added stock and selections we have felt necessary for our business there. Although the alterations for the enlargement were begun but a few months ago, it has taken us over a year to make the necessary arrangements to give us a store of the size we feel this section of the city deserves." years or more have realized that Rare Stone Used Featured displays in the Woman's Shop make use of such rare materials as Faus Sauteene and Rosetta Roan marble. Carved gold mirrors will be used for incidental decorations. we were seriously handicapped be. cause of the limited space at the Seventh-and-Hope location.

"Now this enlarged shop will al 1 U. S. Howard Doyle lB ml fro Kill' imt llll ii Ul I 'I 1 Whi i A JNew Windows 1 JfJ unusual WimxABm paid the man had no connection with the ransom money and would be released. THREE OTHER CLEWS Several other reports were also crutlnized by the government operatives. One was the finding of the charred body of a man in a I burned automobile near Mo.

Coroner Hudson said distin-j puishlng features were undis-j cernible, but he ascertained! there were three teeth in the lower jaw and none in the up-per. Earl J. Connelley of the Federal force concentrated here! said Ross had a full set of teeth. CHECK WOMAN'S STORY i Another was the story of a woman who reported she had1 seen four men in a car in sub-; urban River Forest on the night Ross was kidnaped September 25. Two of the men, she held an old man In the rear seat.

Ross was carried off about five miles from River Forest. The absence of Ross for twen- ty-five days increased fears he: had died or had been slain; possibly before the ransom was! collected. Quezon Anxious to Keep Foreign Capital in Islands MANILA (P. Oct. 20.

We designed the FURNITURE for Desmond's beautiful new Store It reflects our modern manner of fine furniture execution. We hope it will add to your pleasure and comfort on your visits to the many beautiful new departments. LAWATCH LIMITED 1125 Wall Street. Telephone PRospect 8961 President Quezon wants early in-! Many Innovations to Catch Eye of Window-Shopper Displav windows at Desmond's newlv modernized Seventh-street store are unusual in manv respects. The backs of the windows are faced with delicate Alpine and maple burls.

Manikins are by Lester Gaba, famed American designer, and represent every type of feminine complexion. Manikins for male displays sport imported glass heads, an innovation in window display accessories. Brilliant fresh flowers have an important role in Desmond's stores, and at this location are to be found blooming above the marquee and in window boxes. Important to those who window-shop at night is the new controlled indirect lighting in all windows to impart equal realisms of color and detail by day or night. A combination of colored lights maintains daylight conditions at all times.

dependence for the Philippines because he is anxious to keep, foreign capital In the islands, he told the commonwealth assembly i Above are five of the seven stores operated by Desmond's in Southern California. The six-story parent store, top left, headquarters for the organization, is located at 616 South Broadway. The Long Beach store, top right, was established in 1931, one year after the Westwood branch, directly below, was opened. Youngest of the Desmond family is the Palm Springs shop, lower left, which opened in the resort town last winter. The Wilshire branch, lower right, is a landmark on the boulevard and the first large store in that neighborhood.

Other shops are the Seventh-street store and the shop in the Spring-street Arcade. Glass Bricks Glass bricks, one of the latest developments in building materials, are extensively used in the Seventh-street elevation of the newly enlarged store. today. Quezson said he does not want foreign capital to have time to liquidate itself before the Islands become independent. The executive asserted he Is anxious to keep outside money at work in the islands, pointing out income taxes are lower in the Philippines than anywhere else.

"Foreigners made money here," paid Quezon. "They should stand by us now." FIFTY CHILDREN DON GAS MASKS IN BRITISH TEST LONDON, Oct. 20. ffl Fifty pmall charges of a nursing home in Kent today had grotesque fun in gas masks as Home Office experts conducted tests to discover proper sizes and the minimum age at which children can stand the strain of a respirator. The children were delighted with the experiment, one little boy speeding off on a tricycle wearing a gas mask.

The youngest child participating in the test was about 3 years of age. Violet Norton's Appeal Heard SAN FRANCISCO, Oct. 20. UP) The appeal of Violet Wells Norton, figure in the recent Clark Gable paternity rial, was taken under advisement today by the United States Circuit Court of Appeals. Mrs.

Norton was convicted of fraudulent use of the mails in connection with her attempt to have the film declared the father of her daughter Gwendoline. She was sentenced to one year in jail. We installed We installed the Plumbing, Steam Heating, and Automatic Fire Sprinkling System at Desmond's -Seventh Street We supplied the Fixtures for Desmond's new Mens Shops we went all the way to Tasmania to get the Oak for the Main Floor! WEBER SHOWCASE FIXTURE INC. 5700 Avalon Blvd. the Equipment in Desmond's new Woman's Shop see the lovely new imported blonde woods on the second floor.

Many of them have never been used in Los Angeles before. PETERSEN SHOWCASE FIXTURE CO. 5700 South San Pedro St. HERMAN J. SIEMERS, INC.

We installed Desmond's new Water Cooling System General Electric Pressure and Bottle Water Coolers are available for Stores, restaurants, and all types of businesses. Telephone RI. 5211. The George Belsey Ltd. Commercial Refrigeration Dept.

1001 S. Hope Street 1 236 East Fourth Street Car Victim Identified DELANO, Oct. 20. (P) A man killed in an automobile accident here Monday night was identified todav as Lester Murray, Fort Smith, Ark. Acquaintances; raid Murray leaves a daughter, Mrs.

Joel Hendrickson of May-wood, Cal..