The Los Angeles Times from Los Angeles, California • 71

SUNDAY MORNING. JULY 26, 1936. FART V. TULARE COTTON AREA LARGEST IN VALLEY Million New Homes Seen Needed During Course of Next Ten Years MULTIPLES Model Dwelling NEW PARK OPEN SOON RESIDENTIAL TREND TOLD With 82,400 acres planted to cotton, Tulare county leads the San Joaquin Valley acreage Hhls year, according to the California Co-operative Crop Reporting Service. This Is an Increase of 47.6 per cent over the 55,800 acres in Tulare county last year.

Charmingly Furnished SCHEDULED Income Property Marking another important milestone in the progress of the Southwest area, plans are being made for the dedication soon of Ladera Park, The model "Home of the Month" Trend Shown sponsored by the National Asso. located at Slauson avenue and Or- elation of Real Estate Boards and Housing Outlook Discussed Realty Authority 'Analyzes Developments That Urge Building of Houses Construction of Six New a national magazine has been opened for public inspection. It Is situated at 3711 West Sixty-third Structures to Total About $113,000 street. The residence has been completely ange Drive, View Helefcts. Extending "over a fourteen-acre area, the site for the park was do-1 nated to flie county by the Los Angeles Investment Company.

RECREATIONAL FACILITIES "With the opening of this new; park, residents of View Viewpark and the Greater Los Angeles Tract will have available the facilities of a double tennis MAJOR OIL CO. LEASE Near Ambassador Hotel 135' FRONTAGE They occupy 80', leaving 55' available for tenant that we can furnish. furnished by the Broadway Depart ment Store. Further evidence of Increasing construction of income properties in Present need of new homes that probably may be estimated at a million housing units is empha Famous Diva Has Charming Residence Here -rsrr 4 I 'if I ft AM I pi A The quaint English-type home of six rooms is papered throughout, the western area of Los Angeles is finished in white and employs the new shutter doors in an artistic seen in the report of six additional manner in various rooms. apartment-house construction projects which will entail a total expen diture of approximately $113,500, not horseshoe and Softball courts, wading pool and picnic stoves and tables," R.

F. Ingold, head of the de-development organization, disclosed. "Tennis courts are open for play at the present time." In the construction of an open-air theater at the park, stones used The house, constructed by the William Richardson Company, is a striking example of practicality combined with artistic lines, and there are many unusual treatments bound to appeal to the homemaker. The house is furnished in eight Including the cost of and furnishing. A s30 600 anartment building Is to sized by Hugh D.

Potter, prominent Houston (Tex.) developer and former president of the National Association of Real Estate Boards, as one of the factors In the development In the ensuing decade, according to report from the association. "But such a Will Pay 1 it Mmy 0 he constructed at 513-11 South are those taken from the county i Courthouse which was recently! Harvard Boulevard, for Mary H. Brill. The structure will be two 4 fl i eenth century style, and an in genlous combination of colors, ma Net VL70 hogany furniture of classic-like sim stories In height and is to contain eight apartments. plicity and smart drapes make for Work is to be started shortly on a unusual appeal and charm.

$20,000 apartment building at 112- The house will be open daily from razea. ACTIVITY SPURT Mr. Ingold also reported that Los Angeles Investment Company developments in the district near the park are experiencing unusual building activity at the present time. Approximately thirty-eight homes now are under construction, repre 16 North Flores street, lor w. o.

10:30 a.m. to 5 and on Sun days from 10:30 a.m. to 6 p.m. Holler. The building will rise two stories in height and will have ground dimensions 45 by 110 feet.

Boulevard Developing Very Rapidly. VERY SPECULATIVE Call for appointment to discuss this Un usual Offering "The public interest shown in our new 'Home of the Month' opening is very gratifying," Mr. Richardson OS WEST NINTH STREET Plans have been completed and said. senting structural expenditures of approximately $200,000 during the past two and one-half months. construction is scheduled to start at Hugh D.

Potter number probably cannot be produced In less than four years," the report quotes him. "We shall have been very aggres-eive If we obtain a home-building speed of 400,000 new units a year by the year 1940," Mr. Potter declared, according to the report. The whole outlook for new home building from the viewpoint of the practical builder, the question of who wants homes, who Is going to produce them, what kind of structures thev are going to be, was re once on a $20,000 apartment struc Model Houses Being Shown in ture at 3118-24 West Ninth street, for the Surety Building Finance Above Is pictured the charming patio of the Westwood Hills home of Mme, Galli-Curcl, famous operatic soprano, and her husband, Homer Samuels. Eucalyptus logs were chosen by Architect Wallace Neff to form a dining terrace while comfortable chairs for lounging may be glimpsed on the sheltered porch.

The singer calls this Lombardy type home Giolello" (Little Jewel.) The residence contains wrought iron treasures brought from Italy and Is declared to be one of the most unusual homes that residential section developed by the Janss Investment Corporation. Company. It will be two stories MARKET WEEK AWAITS START i (Continued From First Tage) height, and contain twenty-tour rooms divided into six apartments. Picture Exhibit A special display of photographs CllJpED Permission has been granted by the building department for con viewed by Mr. Potter In an address before the Great Lakes re of model houses now open to the struction of a $11,300 apartment.

public has been arranged for The unit at 3612-18l5i Country CluD to Los Angeles to replenish stocks. The market week opening tomorrow will continue to and includim? Building Material Exhibit, Archi Drive, for Mrs. F. T. Lombard.

The REALTY ACTIVE EACH DAY IN WESTWOOD LOCALITY tects Building, Fifth and Figueroa buildins will rise two stories in next Saturday. 5100 WILSHIRE BLVD. OR. 1141 Income Property Specialists streets. Creation of this exhibition Church Edifice Work Started Construction of a $2500 edifice to house the Good Shepherd Lutheran Church at 226 East Spruce street height and have ground dimensions Following business hours, the lo cal committee will entertain its fortv-six by ninety-five icct.

it will contain twenty-six rooms divid thousands of guests at various func is due to the many inquiries received by the Architectural Department as to the location of model houses open for inspection, it is explained. The display consists of tions. ed into six apartments. Westwood Hills vacant property sales so far in July average a sale "has begun in Inglewood. AT FURNITURE MART With twentv exhibitors' names OTHER TROJECTS Work has been started on a a day, according to the Janss In exteriors and interiors of houses in added to the enrollment directory, with new and different lines mak 000 apartment building at 3620-24 Country Club Drive, for Mrs.

Edna Lei eh or A IE vestment Corporation records, while new cons-ruction averages one and a half new projects started each day in the residential area, according Monterey Village, View Park, San Marino, Outpost Estates and the Laurel Canyon section, and It will ing their debuts, and with many established exhibitors now in T. Lux. It will be two stories in height and will contain fourteen rooms divided into three units. Architech's plans call for the construction of a two-unit combination school-chapel structure, according to the pastor, Rev. G.

Krueger. Completion of the edifice is expected by September in time to open the Christian parochial school which is conducted in connection with the church. be augmented by new photographs sixteen-room home on Delfern Drive in Holmby Hills. It will represent an investment estimated In' excess of $50,000. Architects John Byers and Edla Muir have designed a two-story, air-conditioned house.

Bathrooms will have structural glass walls and rubber tile floors. Development of the grounds will include a swimming pool. Construction will begin Immediately. Robert E. Bringham plans to build a two-story, ten-room residence at 10408 Sunset Boulevard, to the building permits.

from time to time as additional houses are opened in the various Residential building continues at Construction is under way on a larger quarters, the Los Angeles Furniture Mart and its 300 exhibitors approach with considerable ODtimLsm and enthusiasm the a brisk pace. sections, according to Jean Fridley, Walter Wanger plans to build a two-story. $15,600 apartment building at 237-41 South Hoover street for J. S. Abel.

It will contain twen director of the department. second summer furniture marltpr. The Building Material Exhibit's week to be Inaugurated here to ty-four rooms divided into six apart Architectural Department is open morrow. FACT AND COMMENT to the public daily from 9 a.m. to 5 p.m., closing Saturday at 1 p.m.

A great deal of time and effort Westwood Hills. The investment is have been exoended in eet.tinc the estimated at approximately $30, display spaces redecorated and oth New Structure ness of farming. With a great many of these men out of work because of the reduction in the volume of business, the idle ones being variously estimated at as high as 90 per cent of the whole group in 1932 with a present estimate that half of them are still without jobs, it is everywhere felt that real recovery from depres erwise prepared lor tne brand-new furnishincs to be shown this 000. Architect Wallace Neff de signed the structure. Plans have been completed for i Model Monies on Display Seven brand new two-bedroom homes now open to inspection-some still being built 4101-1133 Tenth Ave.

Every hous different every floor plan new and ideal. Trices rang from $5845 to $6395, on easy rcntlike terms. ments. Start of New Home Building Program Ready An extensive home-building pro-eram in Hollywood Riviera is be ten-room residence for Charles market, the success of which is strongly Indicated, according to A. V.

MacDonald, managing director of Rothstein. It is to be construct to Be Unit in Large Program Start of construction of a modern ed at 811 Holmby avenue. Land (Continued From First Page) and figures of the vast amount of investment made here by visitors, many of whom subsequently become Los Angeles residents. If the householder, mentioned at the start of this column, has taken all the facts here listed into consideration, he doubtless by this time has become convinced of the Importance of Market Week. ine marc.

sion cannot be accomplished with and building represent an invest "Electric ranees, flrenlace accesso ment estimated at $20,000. H. Roy ries, and the first porcelain-topped tables and cabinets made lncnllv Kelley is the architect. Two large residences are planned for Beverly Glen Boulevard between will have their Initial showings at out a revival of building for both residential and Industrial purposes "Many mechanics have gone into different types of work during the depression Few, if any, apprentices have been in training tins maricet," Mr. MacDonald said.

Sunset and Wilshlre boulevards. F. Georgian colonial type one-story business building on the south side of Wilshire Boulevard, just west of McCarthy Vista, in the Carthy Circle district, is announced by the Higgins Estate. It will have a boulevard frontage of 105 feet and a Harris plans to build a fifteen-room TEN-ROOM HOME PLANNED Application has been madi to the home at 539 Beverly Glen. Plans for it are being drawn by Archi gional convention of the association held recently at Indianapolis.

TS NEXT DECADE In addition to the view mentioned, Mr. Potter, who Is a member of the housing advisory council of the Federal Housing Administration, also emphasizes factors as follows, In discussing the coming ten-year period, the report continues: "The greatest Improvement of recent years In shelter production Is the study we now give to use-sequence, and to the convenience of the prospective occupants In planning houses for homes. Next most Important advance is the greater use we are making of durable materials In our home building, un-ler modem engineering technique. "There is increased willingness on the part of skilled architects to devote thought to the small borne Mr. Potter's statement as to bulld-feig need and outlook follows: nOMES NEEDED "How many new homes does the eountry need? Unfortunately, in this field the statistics available re somewhat Inconsistent.

The wtlmates and the theories which appear most reliable present a picture something like this: "We used to produce during reasonably favorable times slightly less than half-million homes per annum. Commencing in 1930 and lasting until quite recently there has been a prolonged recess In the production of new housing units. In the year 1934 there were only about 30,000 new homes built, in 1935 perhaps 83,000, and this year we will probably produce 175,000. "This failure to build for a period of five or six years, coupled with other factors such as, the wearing out of existing structures, the tmdoubling of related families that have lived together during the depression, the release of the urge to marry which has been dammed up by the insufficient incomes of our younger people, the gradually tacreasing population of this country, due both to births and immigration (the Influence of both of these factors when compared with figures of the preceding decade is drastically reduced) all of these influences having been in operation for a six-year period, there is now believed to be a genuine need in this country for a million new bousing units CONSTRUCTION ESSENTIAL It Is estimated that in excess of five million' men in this country are normally engaged directly and Indirectly in the building industry, next In number to the busl- Walter II. Leimcrt Co.

4322 CRENSHAW BLVD. YErmont 3141 during the depression. The result is that in some localities we tect Heth Wharton. Investment In building department for permission to construct a two-story, ten-room $13,500 residence at 4853 Glencaim Road for Frank Mueller. land and building will total 000, it is estimated.

get reports of an actual shortage of high-class skilled mechanics." Mr. Potter calls attention to the indication of "the existence of an Elsie H. Dudchnes Is planning construction of a two-story, nine room home at 711 Beverly Glen, ac enormous and almost unprecedented it's Neiv ing launched today with the start of construction of a $16,000 Mediterranean-type residence by American Recovery Corporation. This is the first of fifteen homes to be built by the company in Hollywood Riviera during the next nine months in a project involving the company's statement says. Construction will be under the supervision of S.

J. Blake, whose firm, Blake Properties, was recently merged with American Recovery Corporation. The floor plan of the Initial structure has been designed particularly to take advantage of the ocean view. Room arrangement will permit full advantages of ocean breeze cross ventilation. THIS AREA IN BUILDING LEAD (Continued From First Page) desire in the heart of the average American citizen to own his own home.

As to the creation of this cording to the announcement. The land and structural investment will aggregate approximately $25,000, the report discloses. desire of the average family to own their own home in this ap southerly depth of approximately ninety feet and its stated cost will be about $30,000. The structure is a unit in a development program planned for the south side of the boulevard from Fairfax avenue west to San Vicente Boulevard and that will represent a structural investment In excess of $300,000, according to the announcement. The unit now under way will be divided Into five shops for which lease negotiations have been conducted by the Howard B.

Lawson Company, realtors, developers of this improvement. The building was designed by Architect A. C. Martin. Contract for its construction was awarded to C.

W. Driver, Inc. proaching period, we do not have to HALF-SECTION BOUGHT step one inch beyond the confines IN PORTERVILLE AREA of the very fine and actual re wards that come from home fl-i? lit Hi -r yXtn A half section of bottom land near Porterville has been purchased Furthering Prosperity Now, assuming that he has, there still remains one mighty important consideration. To preserve the effectiveness of Market Week, it is necessary the citizenry in general do everything possible to protect the welfare of the enterprises that make the occasion what it is. Any agitation, any trouble-making propaganda, any dictatorial bullying that interferes with the welfare and progress of this region's industrial stability and production, is a direct blow at every investor in this city.

So taken by and large, Market Week and all it accomplishes and all it implies is of tremendous importance to that house owner so peacefully working in his garden is of vital concern to every Los Angeles resident who has the best welfare of this community at heart. And at the same time, it should emphasize to all such residents the duty devolving on citizenry to stand as a staunch and valiant bulwark for the protection of industrial endeavor and growth here. by Alex Efseafr for $25,000. Pota htlillJ-' iji 4j -4'. v.

Vv -f 'rf iiiiimiwii-n1JWIttLjlj toes will be planted there next spring, according to the announce Theater Realty Lease Reported The Studio Theater property at ment. About thirty-five acres of growing cotton were included in the Based on 1.500,000 building mechanics gainfully employed in 1929, purchase. this denotes at least 450,000 em PRICE OF BUTTERFAT CONSIDERABLY HIGHER 6523 Hollywood Boulevard, has been leased to the Jewel Theater Corporation by the Yanow Mindlin PERMIT SOUGHT FOR ployed skilled building trades wage-earners. Pay rolls approximate 22 NEW STORE STRUCTURE Company for a period of ten years, per cent of the 1929 level. Several cities are confronted with for a consideration of $72,000.

ac Come Sec this Home New in design, new in finish and new in It basks iu a sea of sunlight and airiness in the midst' of two large lots with double frontage on two streets. Its attractive exterior conceals a living room 15x21 in size; 3 ample bedrooms and 2 full Baths Dining room and unique Kitchen. Closets are abundant and many novel features. It is most interesting CPS fedH value at the price. Terms.

Mr Drive out to 15005 Sunset Doulevard, just be yond the Uplifters Polo Field. cording to announcement which Application has been made to labor shortages of skilled building help. Contractors opine these short also states the lease calls for the the building department for permis enlarging of the building to double the seating capacity and for slon to construct a one-story, store building at 10925-27 Wey- With conditions of the butter market the best in years, Tulare-Tipton dairymen received $267,075 for their June butterfat. The key quotation was 37 cehts, more than double the 16-cent price to which butter fell during the depression. This was the largest dairy pay roll since 1930.

ages cannot be entirely due to lack of replacements from the apprenticeship field. Another retarding influence declared is the number of building artisians remaining on re the Installation of latest facilities. burn avenue, West Los Angeles, for The lease negotiations were con George Gregson. Allen G. Siple is tne architect.

The building will ducted by Billy Schary of J. H. Olsen Company. have ground dimensions 40x85 feet. lief and who are unwilling to return to self-supporting construction proj ects in view of no definite assur IPA'CI Falisames FTC ance of steady work.

Private em Stores Architectural Design Modem ployment, they aver, Is temporary, and when laid off much difficulty would result when seeking relief reinstatement, says the report. On 'cmta I on tea id cm SANTA MONICA LAND WATER CO. 14800 SUNSET BOULEVARD Phont Santa Monica 21454 or 261 39 WHERE 'YOU SHOULD BARGAINS ENDING Mr. Craig points out that today's bargains on vacant property sites essential for building operations cannot continue indefinitely in this lower strata as vacant properties will enhance in value as building activities expand. The thirty-itwo American cities Harbor Inspection That Idea of including an Inspection tour of the Los Angeles-Long Beach harbors as part of the entertainment program of the California Real Estate Association convention here in the fall is a happy one.

A trip to the harbors always Is Interesting it's really a thrill. Opportunity for so many of the visiting realtors to see the ports under such genial auspices surely will be enjoyed by them. And it will give them a good Idea of how extensive and important the harbors are for those ports always are progressing. At the same time, the home folk will be doing themselves a good turn if they view the harbors whenever they get the opportunity. Surprising how many persons here are unaware of the magnitude of these ports and what they mean in advanoing this region's prosperity.

C.C.C. with the largest building permits valuation totals and largest aggregate of permits, in this year's first six months, are listed as follows: Permits Cot New York S.719 I107.B28.OTS 28,748.232 We Have Been Able to Hold for ONE MORE WEEK "HOUSE BEAUTIFUL SMALL HOMES COMPETITION" Exhibition of Prize Winners Photographs and detailed plans of the 48 best entries submitted in the 8th Annual National Small House Competition. HOME ADVISORY BUREAU ELEVENTH FLOOR 19.033.212 15,788.511 1 1,590.900 9.627,792 9.484.795 8.897.552 8.518.560 7,995.096 7,483.175 5,335.881 4.987,127 Angelas 13.732 Detroit 7,677 WashlnRton 3.427 Philadelphia 2.fi78 Baltimore 4.335 Cincinnati 9.271 Clevelirnd 3.1H2 Chlcano 70 Sun Francisco 3.H57 Milwaukee 11,503 Miami Beach 574 Fort Worth BIO' Boston 2.9)9 St. Lrjlls 2.449 St. Paul 1.P79 Seattle 2.058 San Diego 2.

443 Portland. Or 2,040 Indiananolls 2.222 PLAN TO LIVE Because this foothill orchard district has the most ideal all-the-year-around climate. Because you can grow the kind of crops from which the g-eater profits are made Avocados, Lemons, Oranges, Limes, Grapefruit, Bulbs, Flowers, Berries, and in-and-out-of-season vegetables. Because, although a comparatively new district which is being rapidly developed, you can still purchase undeveloped lands or young to bearing orchards in small, medium or tracts at prices which are considerably lower than in any other comparable district of the State, and on easy terms, If desired. Experienced economical orchard development and care also provided.

New, Beautifully illustrated descriptive folder itnt en request, USE THE COUPON Lot Angeles, Calif. Plaaie send ma Free New Illustrated Vista Folder. Duplex to Rise '-----Cjv tr pi 4 WB''-' I on East Area To be constructed at an estimated Minneapolis 2.023 Atlanta 1.4R BOOK OF 51 HOUSE PLANS 4 4.009,489 I 3,554.648 3.514.1C101 3.419,6901 3.189.090 2.796,384 i 2.729.58B 2.652,376! 2.339.631 1,944. era; 1.593.000 1,462,817 i 1.347.083! 1.220,191 1,138.381 I 1,331.8091 1.029.863 Hammond 7S5 789 cost of $8500, work Just has started on a duplex structure on Northside Drive', Montcbello Park, for Dr. and Mrs.

Ellis E. Jones. 25c Only ot Barker Bros, can, you get this exciting book of 51 small, jiew homes. Photographs and Richmond Kansas Citr Omaha Bcranton Berkeley Des Moines Akron Stockton, CaL Norfolk; S84 205 703 AG 4 644 423 640 Bale of the property was nego tiated for the Hamilton Sales Cor poration by C. R.

Inman, it is an 616,259 nounced by President C. M. Hamil ton. RESIDENCE BEING BUILT Construction is under way on a Mr. Hamilton also announces that approximately 500 persons are ex This architectural view shows how the new structure of the Globe Department Store, at fifty-first street and South Broadway, will appear when completed.

The first unit of the improvement Is under way and the second unit, to complete the building, will be started January 1, according to announcement the store's officials. The plans were prepared by Architect Paul Kingsbury and the structural engineering is by S. B. Barnes. J.

Oltmans has the general contract. This new construction marks the latest step in a steady expansion program for the store. Started a decade ago in a twenty-foot-front building, the store- has been expanded ten times until now it covers a city block. BARKER BROS. Seventh Street, flower and Figneroa two-story, twelve-room, $13,500 rcsi- i dence at 4853 Glcncairn Road, for pected to attend the corporation's Nomt Address annual field day and basket picnic Frank W.

Mueller. Milton J. Black! tomorrow at Banning Park. Wil- is the architect and J. O.

Oltmans, 7-26-38 mingtoa, lis the general contractor, 1.