The Los Angeles Times from Los Angeles, California • 21

TUESDAY MORNING. SEPTEMBER 16, 1924. PART II. 3 Beauty and Utility Join in Edifice it ic GETS DAMAGES "One. odloelo, Industrial Compensation Is Awarded Professional Injured In Game A.

A NEW DESMOND STORE OPENED Thousands View Broadway Merchandise Home Shop Eighth to Bear Name of 1862 Pioneer 1 (KtCU'WVB DISPATCH) (Excu'mva mspatchi SAV FRANCISCO. Sent. 4 A y-t T-, Angeies Diuiaxa biuii i- tendant, who slipped and 2 Interesting Features Found on Six Floors broke his right leg while, nf nnnl with a customer, was given an 4i awara or State Industrial Accident Commission today. The com- mission held that as tt was Bower worn 10 piay pwi with customers that he should be entitled to Indus trial compensation Th main flnnr fixtures are in a walnut In Italian renais- I u-iu'i ja1cn nnrf Aarh floor IS SO inant-o finished as to afford an atmosphere 'tk-f (life i b-C BY OLIYK GRAY Welcomed at the doorway by a gigantic vase of flowers, crowds thronged Desmond's new store at 618 South Broadway throughout the hours of yesterday, the store no less a finished product of the modern -merchandising home than were the blossoms a marvel of floriculture. The recessed tirst-story show window, opening to the sidewalk, provides a maximum of show win-low space, while additional show island cases are Introduced at the street line.

Soaring columns, supporting the ceilings, are finished In polychrome corresponding with that of the facade, the generous central clearance, created by the double nwzanine. lending a cathe-Jlral-like atmosphere to the lower lower floor. NOVEL FEATURES Interesting features are the lounge, with its inviting fireplace, for men. a patio, for women, with tinkling fountain, a college sec-tion for the youthful male, and in Jne children's section a circus. Below stairs a baber shop is done in scarlet and black.

Adjacent is a washroom and shower. A golf nop. with putting green. Is near. appropriate to the mercnanaise there housed.

The women's section has been enlarged and its range of merchandise expanded. The Importance of the uniform section received recognition yesterday In a huge naval cap fashioned from white and purple asters. PRACTICAL DEVICES Practical features of the new store' are the intercommunicating telephone system, passenger elevator service. drinking fountains and washed-air ventilating system. An Interior fire-tower has been Ingeniously Introduced, behind one of the end pavilions, with exit through an ornamental balcony at the second floor line.

A. C. Martin was the architect. tmm sir s- fj-' wa-pji I An Ray A successful "operation on your business requires an X-Ray of its workings. There is a that will automatically give you a perfect picture.

With it you can tell exactly how to operate. It takes out all the guess and theory. It photographs the exact facts. 1 It is the way to handle your business intelligently profitably. There is a machine specially designed to make an X-Ray of your particular business.

Be sure you have that machine. The National Cash Register Company 634 South Hope. VA2347 C. U. Wbiffen, Sales Agent Downtown Building Starts Service The new Desmond Store, opened yesterday, is of polychrome terra cotta.

In Spanish design. The six stories are replete with modern luxury and convenience. Sale Wednesday not today) Charming styles for High School and College Girls as well as for young, middle-aged and elderly women The new styles for Fall and Winter Wear at prices that are Vay below regular Interesting Values on sale in Bullock's Basement Store these In the immense floral banner which yesterday occupied a prominent place on the main floor the word "Progress" was traced in AD EXPERT FINDS NEW blossoms and greenery. Probably never in the commercial lif of 'Los Angeles, has an opening been IDEAS HERE graced by more marvelous floral tributes than those which, fairly smothered Desmond's. Offerings from local business friends and fiffiz NCR Eliminates Unprofitable Operation Chicago Specialist Says This City Surpasses East in Store Displays James R.

Ozanne. advertising manager of Carson Pirle Scott of Chicago, has arrived in Los Angeles on fine of his frequent quests for the elusive "new idea" in advertising and found many. Mr. Ozanne is the head of his concern's extensive advisory bureau national manufactories were outstanding among the flowery felicitations. Thousands passing through the atore received a booklet guide to tjje various floors, while the strains from an orchestra added to the general air of Joyousness.

history coLonrrii The history of Desmond's extends from 1862 Lincoln's time when Daniel Desmond came to Los Angeles by boat, fifteen years before a Rteam rajlroad entered California. The eight homes of Coats at Desmond's are significant of as many periods In the history of th city. Tbe first little store, selling hats, was on the old Plaza, when for retailers. This bureau brings about an exchange of ideas among merchants all over the country, through an advertising service bulletin, aiding customers and non- the population was a meager 5000. FACTORY-TO-YOU CLEARANCE WE CHALLENGE THE WORLD TO DUPLICATE THESE VALUES iesSSa MOHAIR In 1870, when the population increased to 6000, RRn Desmond moved to new quarters In the customers alike in meeting their problems, arranging displays.

In Temple block at Main and Re creasing the efficiency of sales qulna (now Market street.) Twelve years later, the population having grown to 11.000, he moved to 107 North Spring street. In 1890 Desmond's bad outgrown Its quarters. Los Angeles had Jumped to the 50.000 mark. The son, Cornelius C. Desmond, became sole proprietor, the elder Desmond 1 SQ50 retiring.

Not Thrown Together, But a Super-Value Suite Built. Up to Our Fine Standard of HONESTY The new proprietor moved to the Bryeon Block. 141 South Spring made of the season's new materials. Blocked Chinchilla, Cut Polaire, Cut Grizzley, Bedford Cord, Polaire and many Novelty Coatings in the new colors and color combinations but not all materials, or styles at each price Just a few of the scores and scores of styles illustrated there are becoming models for practically all types of women included for the small, slender school girl as well as for the woman who may require a .48 size Such interesting values at each price that it is difficult to say just which price will prove most appealing---Wednesday-- (not to- street, ana tnere added a department for men's clothing. In 1900, with the population of Los Angeles more than 100,000, he moved to the old Ramons Block, now re Made right of superior materials inside as well as outside and full Webb construction.

Look around-then let us show you. placed by the Washington Build ing, at the southwest corner of Third and Spring streets. Only a few years later It was moved across A So4 WmHoffanf Kn4 T0M9 With iNry i-fintm Dwimg ThU Bale. the street to the Douglas Block, st the norwest corner of Third and Spring. In 191 Desmond's built the store on Spring near Sixth, from which they are moving.

Ralph R. Husman, long associated with the firm, is now president and general manager of forces and winning the favorable attention of prospective customers. This collecting and disseminating of ideas is without charge and is augmented by personal help and supervision In advertising campaigns. "I have been impressed by the marvelous interior displays in the large stores of Los Angeles," snld Mr. Ozanne.

"Nowhere in the metropolitan cities have I found such striking showmanship in bringing goods to the attention of customers not in the window displays, mind you, hut inside of the stores. It is a suggestion that I will make available to merchants elsewhere." In his westward swing Mr, Ozanne has stopped In Omsha. Denver. Sa.t Lake City and San Francisco. "Business was showing a decided change for the better in Chicago when left four weeks ago," he said.

"I had noted the beneficial effect of this Improvement gradually making itself felt in the West, I am not posing as prophet, but 1 look for an excellent fall for merchants, and December should be a banner month. "And, by the way. hrtve heard the Los Angeles Chamber of Commerce boosted everywhere. I have had business men in other cities tell me they believed much of your cfty'a proepe-lty is due to the splendid effort of your Chamber of Commerce." Mr. Ozanne is speaking before business and advertising associations on his trip and also glvins talks to the members of the buying and sales departments of large retail establishment He will leave Lob Angeles for Chicago this week after studying shopping and advertising conditions here.

He Is advising havy newspaper advertising to all merchants. today). SAFE SUSPECTS TAKEN ratr TTrfd In Salt Ti1te BclWed WhM'I Company At Coats $.18.75 are CHALLENGE CONSTRUCTION OF SUITES IS OUR, GUARANTEE 8 Tollce of Salt Lake City yesterday arrested Jack DeHogge and Don O'Pell at the request of Defective Lieutenant Stilson of this city. Stiiron says he has Information connecting the pair with a safe burglary the 3rd in the office of Rer Laws, a former police commissioner, and manager and president of the Western Wtoeel Company, 1625 South -Los Angeles street. The burglars got $116.

PROPOSED COLLEGE AIMS TO SERVE VEST 3 Baker cut velours in the newest Fall pa terns. A suite of high character. Popular thin arm desipn, made in all wanted Baker color. Webb construction. 3 pieces tapestry or velours.

Webb construction. A wonderful valu-at this clearance price. FRATVKLIN CANTON PAVING APPROVED with trimming of fur or with big collars of fur unusual in quality as wel' as in style and workrijanship--Both the side fastening and the long unbroken line effects Values extraordinary at $18.75, and At $12.75 are Coats that are equally as unusual in price; of Polaire, Overplaids and Novelty Coatingsthey are really smart of line, are well lined and priced at a fraction of regular $1 2.75 Wednesday (not today) in Bullock's Basement Store We are building high-grade living room furniture only. We have nothing to hide. Our factory is open for your inspection.

See for yourself how we make it and what it is made out of. Te construction of an Improved road through Franklin Canyon from Hollywood Boulevard to Mul-holland High Way was approved yesterday afternoon by the City No excelsior, tow or sawdust used in our factory. Council Finance Committee. En gineer Reabnrn. In charre of the building of Mulholland High Way.

"The proposed Occidental men's college at Santa Monica will keep in Southern California those potential leaders who are now being sent to school at nonco-educatlonal colleges in the East. said President Remsen D. Bird of Occidental College, addressing the first aesmbly of the year yesterday morning. "The Occidental teamen's college, proposed for the present Eagle Rock csmpus. will do a like service." This was the student body' first official notification of the project, announced during Uta summer.

has estimated that the grading and ATLAS TSS MFG. CO. paving of th mile of road will cost about 110,000, The fire de partment has particularly requested i DUnkirk 4S67 Lihat the road be built so that ftr Rpparatus can reach Mulholland High Way to fight bruh fires In the hills. 4 ,1.