The Los Angeles Times from Los Angeles, California • 3

SATURDAY MOUSING. What' 0 MARCH 3, 1017-rART Y. i ay to a ajira OPEN TODAY 1 If Slit Shop? A Policy of Dependable Merchandise at Lower Prices for Cash REICH LIEVRE, Cloak and Suit Specialists of San Francisco, Oakland, Sacramento, Stockton, 1 1 1 .1 J.v-. Fresno and aan jose; in snort, tne Diggest people in tnis line on tne Pacific Coast, beg to bid you to attend the opening of their latest addition their new store in Los Angeles, Isaacs Building, 739 to 745 South Broadway, which will take place TODAY at 9 O'CLOCK presenting an Imposing, Daring, Stupendous Undertaking such as Los Angeles has never before witnessed. A stock of dazzling size, of exquisite beauty in a setting more wondrous than imagination that carried us into the Arabian Nights of a thousand and one wonders.

Alexander Hamilton Called Invention ij awe? ill Our Chief National Trait 4 Necessity Is the Mother of Invention li-1. In coming to Los Angeles, Reich and Lievre realized that to accomplish the A New Discovery Reich and Lievre sell for less. Reich and Lievre sell only the finest style apparel. Reich and Lievre sell for cash only. Reich and Lievre have the smartest style shops in every community where they are represented and in Los Angeles they were unable to find a suitable downstairs location big enough for their volume of busi out of the ordinary extraordinary plans must be made, for there are beautiful .4 rmviwmn stores by the dozen; there are well known 111111 and well liked stores, more so than in any other city; there are stores that ness.

On the fourth floor of the Isaacs RuildinP- nnrmsite the Mnroaco Theater. I Reich and Lievre's magnificent establish- no sell good merchandise, and there are others that sell cheap merchandise; every trump in the cloak and suit specialization has been played. How to sell fine style apparel for less than it can be sold for by others was Reich and Lievre's problem upon invading Los Angeles territory. How to sell for less and conduct a ment will remain open ONLY in March, April and May for the Spring season. Just as soon as the season "breaks" and stores are moving their left-overs at a loss by means of "Sales" and "Special Purchases," Reich and Lievre close for the sea profitable business on strictly business like.

JpV modern princi- ialE, pies. "fin son to reopen again with NEW merchandise in the Fall. Reich and Lievre have no left-overs. Stocks are marked right are marked the Reich and Lievre way; goods that do not sell on sight are automatically reduced weekly, sometimes daily; style merchandise is not hoarded until the end of the season, when they4 become undesirable. Wi fm LI 1' shim IF II I III it- iff A A a 13 tt.1t su iAn iv msu "Ai MUoUaMi a fllrnPraVfffura.

nn ra i i i WRSSl aM 1 Wrvt aft PPM If WW i vv raw ran JCi TOY a 4m I ii Minim iii i IT Xef Liri it A v. i til lirW, (i- mi I 1 a. I I ft New Silk Dresses That Have I- IT Every Right to Cost More Ifut Are Marked Right 7 the Reich and Lievre Way Dancing hocks $8.58 to $100 Afternoon Gowns, Dinner Gowns, Street Dresses $12.85 to $100 BUY SMART JERSEY, or other Women's and Why Reich and Lievre in Los Angeles? before coming to lxi Anrelea Reich md Merra, In all their torr, did the inrceat Clot and Huit Biulneu In CalUomia, runnins into MTea "'ileTrii and Lleyre had to the OUTLET la Jam AnMe In order to eecure exolaa conneo-tlonn with eome bis people In ew York, for California. Some factories are kept roln Ihe entire roiHin worklnr eicluslvelr for Reich and Urrrei olhen aireln dUnoee of Ihelr entire California buel-aeae to Belch and Uerre, thus avtns on Drum- urn S8f ar -i Misses' Suits at Reich and Lievre prices. Every Conceivable Kind of a Suit, from $14.28 to $100.00 and more.

Separate Skirt by the Thousands, from $3.24 to $35.00 and more. men huu Ttrllilat x- Swagger Coats from $7.84 to $100 and more 'fnril 1 UK ItlllHil Pt9 engliwVarted OI abandoned because Its pro- would cnucisea ineaurii 3Z(t" T.J?"' ready passed by of the Senate on tK lJj.ii i mi vlate the necessity -01 Hhi! vf 4 fiii i til iiV the House and send It ry s. -j. i mediately after tnvgK? -t ttf.Rverv othe mm at i. P'W: i 3 5r SO ill i 1 1.

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