The Los Angeles Times from Los Angeles, California • 27

OCTOBER 12, 192T. PART II. 11 ft MORNING. 1 YhwaSV f-k nr, oiver Theater Opens Doors Tonight GALA PREMIERE IS SCHEDULED Welcome "The Gingham Girt First Shotting at Tower To wer Theatre Neic Theater is Unique and Beautiful 'into the life and affairs of Los Angeles The Beautiful Tower Theater is a Most Welcome Neighbor! is I -was- V. i I i i jT i I mv- THIS greeting from the oldest gas and electric service in the community to the city's newest motion picture, theatre is accompanied by the pledge of our co-operation through the best gas and electric service we can possibly give.

H-IIHL Pies" joutfiemCalifornia MUSIC COMPANY "fc. Ill 800 nd 008 aauroaqway ill Most Expensive of Size in Country Marking a new milestone in the progrtM of Loa Angeles toward the rank of first theatrical city In the world, the new Tower Theater, one of the first in Amerloa to be built exclusively as a motion-picture house, will be formally opened this evening with a premiere showing of Lois Wilson In "The Gingham Girl." The opening will be an auspicious occasion. Not only will there be all the celebration Incidental to the western premiere of a feature picture of first rank, not to mention the first downtown showing of the Vitsphone, but the dedication of the theater building itself assumes proportions of Importance. The Tower Theater represents the dreams and the Ideals of Its builder and owner, E. L.

Gumbiner. It is a picture theater only. No provision has been made for stage entertainment of any kind, other than that which may come under the head of such aa the Vitaphone. It is a small theater, seats but 1000, although it occupies space at Eighth and Broadway, in the heart of downtown Los Angeles. However, there are to be found within its doors every possible convenience for patrona.

Many of its features are complete Innovations In theater construction, for example, a nursery room for children, furnished with a sand pile and toys, a room for mothers known as the "cry room," where from behind soundproof glass mothers may watch the picture feature knowing that if the children cry no member of the audience will be disturbed. FRENCH RENAISSANCE 8. Charles Lee, architect responsible for the deBlgn of the theater has Lois Wilson and George K. Arthur are the sUrs of "The Gingham Girl," the screen attraction which will open the new theater at Eighth and Qpbickerxtii Broadwav. H.

L. Gumbiner, the other figure seen above. Is the owner of the cinema playhouse. Los Angeles Gas and Electric Corporation I i I 11, CKN OWL- EDGING designed auditorium, but the spired exterior. He has combined lavish ornamentation In his decoration with an exquisite blending of color and nicety oi detail until the result la one of unusual appeal.

IMPORTED MARBLES The Palace of Versailea has furnished inspiration for many of the bits of art found here In tapestries and paintings. The marbes found in both auditorium and lobby have, many of them, been Imported from Italy and France, with Alaskan and Vermont quarries furnishing others. The entrance lobby, by Which one enters the auditorium proper, is of striking design. There are huge Corinthian columns flanking a white marble stairway, leading to the balcony promenade! Walls are paneled in imported marble. A huge chandelier which bangs from the center of the celling Is fashioned of crystal, marble and bronze and said to represent a single expenditure of $3000.

It utilizes more than 400 light bulbs and one of the most distinctive and effective of features. LOUNGE ROOM One of the most distinctive rooms of the building la the lounge room with grateful be heard the strains of the large Wurlitzer organ of the theater, muMo carried thence from the main auditorium by special radio broadcasting device. "Weather" in the theater is to be "manufactured" by one of the most up-to-date scienttflo methods, with a uniform temperature of 70 deg. Insisted upon at all times. MVSICAL COMEDY "The Gingham Girl," starring Lois Wilson and George K.

Arthur, will have its western premiere when It opens at the new theater tonight The film la an adaptation of the musical comedy of "The Gingham Girl" which was written by Daniel Kusell and ran on Broadway for over a year. It is an F.B.O. production. David Kirkland, who is one of the pioneers of motion-picture production, Is the director of "The Gingham Girl." The cast Includes Jed Prouty, Jerry Miley, Betty Francisco, Hazel Keener, Charles B. Crockett and Maud Fulton.

VITAPHONE The Vitaphone, presenting notable performers In reproductions of their acts, is to be a permanent feature at the new Tower, and Vitaphone prologues will be presented at every performance by arrangement with Warner Brothers. Wishing Every Success To THE NEW Tower Theatre and Bertha Building Corporation One of the Most Courteous and Considerate Clients of our 26 years in the Electrical Industry. BERT L. PERRY INC. Contracting Electrical Engineers 221-222 Douglas Building Los Angeles drawn from the French Rennalsance, an undeniable feeling of beauty, luxury and charm, which characterizes not only the Interior of the building with its long, slender and peacefully appreciation, the conscientious cooperation of H.

L. Gumbiner owner of the Tower Theater. Success! Mr. H. L.

Gumbiner We extend to you our heartiest congratulations and sincerely compliment you on the beauty of your new theater THE TOWER The Washington Studio Charles S. Lane Draperies and Carpets 1212 W. Washington St. In which wall panellngs are of walnut, with a large center table of inlaid walnut, declared to cost. $1000 in Itself.

In this lounge room may S. CHARLES LEE Architect Tower Theater Petroleum Security Bldg. Los Angeles, Calif. and Best Wishes lo H. L.

Gumbiner and TOWER THEATER hy MINNEAPOLIS STEEL AND MACH.CO. M. H. Hanauer Contracting Engineer 923 Chapman Bldg. Los Angeles STRUCTURAL STEEL To Tower Theatre Angelus Lighting Fixture Co.

Henry D. Cane, Pres. extends Its thanks to H. L. Gumbiner and A rent.

S. Charles Lee for the privilege, of contributing its share in designing and Installing the moat artistic lighting Installation In America's finest theater. Angelus Lighting Fixture Co. 748 S. Flgueroa Street VAndlke 2296 May your success be as great as the grandeur and beauty of your Tower Theatre Oar Best Wishes for the Success of iripr Then far 1 We Extend to the Tower Theatre And H.

L. Gumbiner Our Best Wishes for Continued Success Gust Johnson Architectural and Plaster Decorations 2131 Barclay St. Los Angeles 32 Heinsbergen Decorating Co. 3 R. E.

Campbell General Contractor 711 Central Bldg. Los Angeles VA. 6710 SAM O. SPRAGER, ASSOCIATED Vermont Marble Company Architectural Decorative Marble Installed Baa Fwnclico Anjreles Taooma 606 Roosevelt Building in i i i i. a i.

i iv noteworthy opening myear SMS W. 10th interior Decoration the Beautiful 7 0 Ham. WDirflaVSVl will. i il WTO I GEORGE K. ARTHUR QTotoer heater 1 WILLIAM DEMAREST.

BEN BARD. CHARLES RAV ARMOND KALIZ "flali. Best Wishet for Continued Success aim" to COMPLIMENTARY TO THE TOWER THEATER Art Coebel CongratJationt for your Enterprise and Beit With for your Succest Gay Engineering Corporation Befrieorstlns; EB(tnera Water Cooling System SWS Santa Los Anfrlea. Midland 1194, coniratu- tEotoer Greater anti 1. (Sumlmier FEDERATED METALS CORP.

ian K. th St. Seymour Bwarti. Kes. Manager All Bronie used, by A.

3. jrr late you on Ben Turp'xn Ann Cornwall Jack Holt Cild a Creg Jacqueline Logan Loh Wilson Patty Ruth Miller Percy Martnont Will Rogen Ruth Roland Ben Bard Peggy Hamilton Edmund Lowe Tom Mix Sammy Cohen Richard Dit Clara Boii Sally Ellen Gloria wanton Williajn Demareit Ctorgt K. Arthur Waller Wen Ann Rork Dolortt Del Rio Marguerite i la Moltt John Bower Charlet Ray Leave Your Fan at Home! Manufactured Weather makes every day a good day at the TOWER THEATER WHEN you enter, you will realize that It L. Gumbiner has' fulfilled one more great obligation to bis public. He has included in this theater the tnarrel ot manufactured Weatber.

This is a Carrier Conditioned Theater providing to the patrons a copious supply of air that ia washed and purified, air that is warned and humidified for Ideal comfort In winter, air that ia cooled and dehumidified for Invigorating comfort In Summer, air that is gently diffused throughout the theater without the slightest draught Same Perfect System Is Available for Hotels, Hospitals, Offlctt, Starts, Banks and Industrial Buildings Carrier Engineering Corporation Office and Lahoratoriti Newark, N. J. Neuf York Philadelphia Wathinglon Boston Chicago Cleveland Kantat City Lot Angelet the completion of your splendid new Theater at Eighth and Broadway, Ken Mayntu-d Jean Hertholt Alice Calhoun MANY OTHERS May McAooy AND iMiioiiiiiiiiiuamiiiiiiiioiiii iiaiui 1 Deal Wtthei for Continued Success fi(i Wishes lo th Management iho S3 ARCADE CORNICE WORKS eiA0USF.B.O.UINtoHAM OIRL: CAST i TOWER THEATER Sheet Metal Work and Fireproof Doors JJkf Maude Fulton, Betty Francitco, Jtd Proudy, Derelyt Perdue, Jerry Miley ani Charlet B. Crockett. 1 NATIONAL THEATER SUPPLY CO.

1I1S S. ToraoDt At. htm AeeelM. Calif. 1 1 1 1 1 rrvi.

hi mtfTFi tZl East Twelfth Los Anfcle WErimote 8450 iiinaiiiiiiiiiiiibiiiiiiiiiiiiDiiiiiiiiiiiiaiiiir. L. A. BRICK CO. 1078 Mission Road DEALERS IN Common BrickFace Brick Fire Clay Fire Brick Hollow Building Tile and Roofing Tile mm Congratulations and Best Withes to L.

Gumbiner, on the opening, of THE TOWER THEATER. Wa art pleased to have been selected to furnish and Install the fllass and mirrors In this beautiful theater. Wigren-Lawrence Glass Company fTOWER THEATER 647 East 68th Street AXHdge B2C6 Congratulations TO A SEW AND rJtfSCAL TH A Congratulations to TOWER THEATER H. L. Gumbiner, Owner from COMET CALIFORNIA ORANGE DRINK CO.

Noto: We will be back on this Tower corner aoon. Extend to Yon Hearty With Toward an Extended Suecest Emit Freed, Sales I'BOM THE INrSt'At, OIFT AM 8TATIONEBY (STORE! HOWARD CLOCK CO. J. T. Welsh, Representative 217 Lankershim Bldg.

We installed the magnificent TOWER CLOCK CI The Smart Tie Shop JOe M- A No iut No Hlore Tower Theater Bldg. Con(raluln( II. L. ttt.MBIKK JACK IIFM.1V Htoros Lon( ileitrh nd Hollywood Drat WIdHki for Tear Success THE TOWER THEATER MATT T. MANCHA CO.

SaMnM Ihiiwim Ptdllt NtUwtl Rtttr BalldlBS its 4 hiu at. CALIFORNIA ELECTRIC 7 J6 South Broadway TlUnlty 1291 SIGN CO..