The Los Angeles Times from Los Angeles, California • 63

i ifea Estate and Development Section. The Realty MarM SURVEY OF THE BROAD FIELD. Part 24 Pages THE EVER-HIGH TIDE. XXXIInd YEAE. SUNDAY MORNING.

APRIL 6, 1913. irtjri a DTi Trs)ctlea tit Hwwi a4 Lo'a. IIUU PlVlvA. Bsxgmias la Blacks ana eqimt, POINTS AND POINTERS. Palatial Residence -Now earing Completion hi: Hollywood Foothills.

FACT AND COMMENT. Tor all that Tho Times has sal a and done to make clear Its standards, there are few men In Los Angeles who persist In taking for granted that tho news columns of this paper can be bought tor advertising purposes. One of these, during the past week, addressed the following Insinuating letter to the editor of the real estate and development sections: "Real Estate Manager, Los Angeles Times: "Lo Angeles, Dear Sir: We are enclosing a copy of the publicity to the Los Angeles Dally Times for next Sunday to be in the real estate section, and would say that we have not been given a fair deal, as repeatedly publicity his been given to other advertisers exactly of the same character as what you have cut out of ours or not printed at nil. We are not asking you to publish the. publicity as we are sending it to but we are asking you to give us some consideration and the same treatment that you are giving to others and give us the same amount of publicity, and if you do not like what we furnish you, you can rewrite It or we will give you other publicity that may suit you better, but we do Insist on being treated the same as others and be given the same publicity, that is, if you want to get our advertising.

We believe we have given you more advertising than any other real estate or Investment company In the same length of time, although we have cut down your advertising from one to two thousand dollars because you have not treated us fairly on publicity. We cut you down last week two days less than the Examiner and Tribune and we are going to cut down your advertising about three-fourths If you do not take to treating us the same as the others are treated. Our relations with The Times, both on publicity and other matters, has not been as pleasant as with the Examiner and Tribune. Publicity is a part of the advertising we are paying for and Home of William Mead in Hillhurst Park, Hu dson Munsell, architects. street A remarkable feature of the' In the Foothills.

PALATIAL HOMES NEAR COMPLETION NEW RESIDENCE SHOW PLACES FOU HOLLYWOOD. Realty Man and Wife Design Own Dwelling Stately Hillhurst Park Place Set In Scene of Great Natural Beauty Near Griffith Park. Two notable residences now being completed In the Hollywood district are those of William Mead, owner of the Hillhurst Park subdivision, and of W. H. Hay, subdlvlder of Crescent Heights.

The Hay home is' being constructed at the corner of Sunset boulevard and Hayvenhurst drive, West Hollywood, at a given cost, of $30,000. It was designed by Hay and his wife and has been erected by day labor under their supervision. The house contains twelve rooms and four bathrooms. The interior has been finished in various rare woods bought by Mr. and Mrs.

Hay on a trip to the Philippines last summer. The logs were shipped to San Pedro and manufactured into lumber by the Southern California Hardwood All the interior walls are being covered with canvas and A garage for two automobiles and with rooms for the help on Its second floor is also being constructed. The two-and-a-half-acre lot on which the residence stands is being planted with shrubbery and trees. The Mead place faces south down Vermont avenue, where it curves around the hills into Griffith Park. The site includes eight acres with a frontage of BOO feet on Glendower take for example, the publicity about us would directly interest more of your subscribers than the Fontana Company, The pub licity we are now snclosing is almost exactly the same as you gave the Fontana Company Hoping that we will receive fair treatment from The Times from this on, I am, truly yours.

"Gibraltar Investment and Home Building Company, "ISAIAH MARTIN, "President." The portions of Mr. Martin's effort that have been omitted have to do, for the most part, with a discussion of his right to "publicity" as compared with those of the Fontana Development Company, a big, substantial concern whose success In accomplishing things (which The Times considers worth reporting as news) appears to distress him greatly. Mr. Martin encloses with his communication a carbon copy sheet of what he likely enough conceives to proper "pub liclty" to accompany his week's ad -in the different papers. This sheet.

plainly labeled "publicity for the Los Angeles Times," relates Mr. Martin's own opinion of the financial returns that may Ta expected from the inter-plantlng of apricots with olive trees In a trasct of land oelng handled by his company. The Times, Mr. Martin, Is conducted as a newspaper and not as an exalted handbill. It must absolutely refuse, therefore, to turn over its news space to Its advertisers for purely advertising purposes.

The successful ad vertisers of the city, the merchants and real estate men who are doing things in the world of business and commerce, appreciate these facts, and regardless of their personal feelings toward the paper and its management, honor The Times for Its Independence and its high editorial standards. Hav ing built their own prestige on pub lic confidence, such men realize, as were Issued in this city 4271 permits with a valuation of an increase over the same period in 1912 of 787 permits and $508,916 valua tion. PL.W FIXE APARTMENTS. IxMur-tcrni Lessee! of Site at Twelfth and Ijos Angeles Streets to Erect Costly Improvement. The northeast corner of Twelfth and Los Angeles streets, comprising a lot 44x160 feet In sie.

has been leased by V. II. Thnobold to Edward E. McClanahan and George Wakes-lee for a period of nlnety-nlne years. The total rental consideration Is re- nnrtoil at f.200.000.

W. B. Merwin acted as asrent for both lessor and lessees. MrClnnnhan and Blakeslew an nounce their intention of lmpritving tha aita with an Anartment building containing 100 or more rooms antj of the most modern type of construction. The date upon which this improvement will be started has not as yet been determined.

POUTER RANCH HOLD. Tract In Itlttorlo Neighborhood. nought by Syndicate Will Be Sub-divided and Sold In Small Farm The Porter ranch in Beaumont Valley has been sold to a syndicate composed of Judge Edward Cahill, A. A. Piatt and F.

B. Piatt of Lansing, Ir. M. E. Blanchard of Marseilles, 111., and F.

M. LeGrange, George E. Burrall, William C. Franklin, F. Stith i.nd George H.

Royce of Los Angeles. It was purchased under an option secured by Royce at a price said to have been In excess of $150,000. The property consists of about 1500 acres and Is to be subdivided for sale as deciduous fruit land. The holding adjoins the town oi Beaumont and has been left unimproved, though much of the land in Its vicinity has been highly developed. The first historical mention of this valley was made by Padre Kino, who visited It In 1771.

A rew years later Don Azusa settled there. It was later a stage station between Los Angeles and Yuma. MAY BUILD BIG BLOCK. A fireproof building of ten or more stories In height Is tn contemplation? by the management of the Fifth Street Store. The details of the project are not made public by the officers of the big concern, who beyond admitting that a new structure of metropolitan proportions Is "In the wind" have llttl-J to say.

Preliminary sketches for the proposed building have been made by Morgan, Walls Morgan. PALMDALE IRRIGATION. Interests identified with the development of orchard lands at Palmdale have organized the Palmdala Water Company and have bougnt tne rainv dale Irrigation system. The Snowball Sullivan Company Is marketing the lands Involved. The land company controls 4000 acres of orchard lands In tho district, part of which has now been subdivided into five-acre orchard farms, on which 1000 pear 1 trees are now being set out.

Picturesque Tract CIIICAGOANS BUY ARROYO HOLDINGS TO IMPROVE LARGE ACREAGE NEAR FAMOUS RAVINE. Lands Held by Pasadena Pioneer for More Than Quarter Century Acquired by Syndicate of Windy City Capitalists Purchasers to neautlfy Holding. The David Blankenhorn Company, of reports the sale of the Churles B. Scovllle property on the west bank of the Arroyo Seco, adjoining the new high bridge and the County Highway on the north. The.

property sixty-five acres and includes all the land lying between the Annadale Country Club on the west, the Arroyo drive on the east and the estate of N. Cochrane Armour on the north. The purchase is made by a group of Chicago men, headed by William S. Mason, of Evanston. Under the supervision of Myron Hunt, the property will be highly improved, graded and planted with many varieties of ornamental trees and shrubs, with a main drive leading in from the highway along the west line of the property.

The Improvements will bo commenced at once. The property has a frontage of over 1900 feet along a hteh ridge, affording a view In all directions. It has been held intact by Scovllle for over twenty-five years. There are many old trees on the property and improvements that were made by Scovllle years ago. The new owners purchased the property under the name of the Assets Realization Company and will develop it for their own use.

The consideration Is not given. SOTII LEADS IX IiVILDIXG. I os Angeles Ahead of San Francisco In rermlts and Valuation for the Month of March. Los Angeles has a large lead over San Francisco In the number of building permits Issued for March. In the northern city the permits numbered 671 and were valued at while in Los Angeles there were 1671 permits with a total valuation of $3,034,213.

This means 1100 more permits and $1,434,246 more valuation for the southern city. The San Francisco statistics were less than those of last year wlien the March valuations equaled The Los Angeles figures show a great Increase over 1912, when the March valuations amounted to $1,687,780. The growth of Los Angeles i as a homo city Is Indicated by the fact that the bulk of the permits, 711 In all, were for one to two-story frame buildings, their total valuation being $1,605,468, or more than the San Francisco total for all classes of buildings. From January 1 to March 81, there place will be a canyon near the house with a small waterfall and lake. The house Is of reinforced concrete and tile, the walls being white and the roof green.

The rooms on the first floor are furnished in solid mahogany and oak, those on the second floor In white enamel. Hudson Munsell are the architects. Hillhurst Park comprises close to 400 acres lying along the north side of Los Fellz avenue and extending from a point east of Vermont avenue to a point just west of Western avenue. The rrthern edge of the property lies far up on the sides of the hills that constitute the southern boundary of Griffith Park. Mead has made of the holding one of the show subdivisions of the city, having pended a large sum in improvements.

In addition to Mead's own mansion, two other stately residences are now being completed in the tract. Others of like character are projected for the near future. ARCHITECTS TO MEET. MemlK'rs of Southern California and San Francisco Chapters Will Discuss Changes in Laws. A joint meeting of the Southern Cal ifornia and the San Francisco chapters of the' American Institute of Architects will be held Tuesday evening in San Francisco.

The meeting of the State Board of Architecture will be held the same day. The campaign of the two chapters for the legislative reforms for the benefit of their profession will be the chief subject of discussion. These questions will also be taken up on April 15, at the postponed regular monthly meeting and banquet of the local chapter. At this meeting H. B.

McMaster will deliver a lecture on "Fireproof Partitions." ORANGE LAND SALES. M. S. Robertson and E. M.

Sheridan report the following sales for the Orosl Orange Land Company for the month of March: M. McCreary, sixty acres, G. W. Slfford, thirteen acres, S1950; B. S.

Cole, twenty acres, $3500; G. W. Cole, forty acres, $7000; E. M. Sheridan, twenty acres, $3300; M.

S. Robertson, forty acres, $7000; Mrs. Addie Bryden, forty acres, $8000; O. R. Barber, twenty acres, $4000; S.

M. Peet. twenty acres, $4000; B. Brown, twenty acres, $3500; John Grover, twenty acres, $3500; Anna Taylor, forty acres, Henry Cheek, twenty acres, F. J.

Geiser, twenty acres, Lewis Kreckel, twenty acres, L. F. J. Boyce, twenty acres. Mrs.

$8000; $3760; $3500; $3000; $3500; $3500; Richard Wabbel. twenty acres. John Young, twenty acres, $3000; C. A. Leroy Cummlngs, forty-two acres, $6345.

IMPERIAL VALLEY SALE. RIVERSIDE, April 5. J. A. King of this city reports the sale of his 640-aere stock ranch in the Imperial Valley to Thomas Hester, a stock man of eona.

for a given consid eration of $100,000. The property is fenced Into forty-acre fields for hog raising. King has also sold to the Whittier Land and Development Com- nanv the Samuel D. Ayers thirty acre alfalfa ranch on Polk street, for $15,000. FISH If rra rmtrnoU( hnUHfnc, at offlr with this slmtiiifnrat.

and get rompllmnitarr mur of our buncalow book. Tbtrd Jn.t mt. FREK AT OUR OFFICTC KT MATT OVR Id of a home la one both PRAC TICAL. n4 ARTISTIC Br ci(iil thotintit manage to initill certain INDIVIDUALITY Into ah hnm. It mitt frjtwmtlr parwn that Pf.n"- FKCTIVB Wir.UKR'S IDEAS and P1TR3H 4o not eorr.tHMiJ.

In auch cases our PRACTICAL. knowl.tirt enmm to th re-u. arwt often hr other hava hupoleaii FAIl.i.L, WE SUCCEED. We build homes from th modern flve-reora eottare, at 3M, to tho moot elaborate- owmi-ina It reeta with tha INDIVIDUAL, what home will emit Bjr cowntratm oar POWEK, eommrwi wun-our PRACTICAL, knowledge, and being In a po.ltlon to pisiWNT our FILJLS. wo can.

for a tven quality of work, discount our competitor' price. We build either by contract en a flzad fea of 1ft per cent, of eetlmated cost of work, or on our own lota In I Angelen, Redondo and San Peilro, on easy terma. We make no additional enara-a ror wir, Architectural ecrrtcee. If we build, or If wa fall to aiifv you hoth aa to pneo and Our REFERENCES are PEOPLE for whom we HAVE WILT, who FREELY indoras ua. W.

make liberal Tiuildlna; loans. XeW five-room, modern, wi'hln two btoCK Of Redondo Hotel, only ICMO. on payment. Jut beinr comoleted on wet aid of Chaen mcKlern T-room pungamw. wm sen on easv terms.

A beauty. 8o K. have two hlKh lots In Garvania on which wa will build to on eaay term a. HS-YEACERCD ARCHITECTURAL TRUST A1 SAVIftCA SIXTH AND SPWNO, MAIN T5. FflS.

H3T FOR SALE WILHUIHB Buragalow i law cash. Mtrnmr. On high ground. Beautiful, tetrac4 tawnj Garage and cement drive. Seven rooms and concrete cellar.

Bids porch, under porgola. Magnificent fixtures and all built-in Pedastal lavatory In bathroom, beveled plat glum In buffet and bookcase. Priced I100O under valuo for Immediate, sale, New n4 never occupied. May be een by appointment-. FREDERIC it.

8M1TH. 423 Douglas Uldg. A30W. Mala394 Two. More HOLLYWOOD CAR TWO BEAUTIFUL FTVE-KOOM B17TO'-.

LOWS ON MlLbBlfH. on. and furnace-room extra, and Just one) bloc from Hollywood car line at Bunset boulevard and Sanborn Junction. THESR HOMF.9 AU SPKAK FOR THE-BELVKS. There are none better la tt city.

In construction or aesiicn. Have an expert builder get underneath' them and ennmlne the construction. What Is in sight you can Judge for youriell. ha wrm TiTCOTl THE CAR KF.KVICH IS AU1 ino ncv c. l.

ft rents-, ears of the HIU-rtreH 8uUoa out MANZAXITA TRACT. TMFSE HOrSF. ARE BEIXINO A3 FAST TIIESB make TOUr l0 AS turiif. i tlon at once. Terms easy.

BOCTIIEBX CAL. HOME BCTLDERSt WEST SIXTH STREET, i 1 LOS ANGELE3. J' HOME 800S9. MATV SM4. f.

Milwaukee Building Co. ARCHITECTVRAti ARCHTTECTCRAIj EXGIXESR3. CE8IOjnER4 CONTRACTORS. WE DO ONLY HIOH-QRADB BEFERENCXSs ANT ONE OF WNPREDS OCT CQH T0MER3 FOR WHOM WE HATS BOLT HOMSa SCTTE 3-Jl-SlMIT, WRIGHT CALLENCER FOURTH AND HILL 8TS.y.. MAIN STTS.

jSOMBKHll -FOR 8 ALE iStlJl CHOICEST CORNER OJ PASADENA A.VfE. VNRESTiuCTED, Avenue Is paved and ltt feet srlds. Investment, and no ripe for hlsh-clsss apsrfs ments or family hotel. Can deliver for VW which le only HW frent foot for the Fata, dena-avenue frontal. Double the price l4 be cheap for such property in Uw year Pm C) I.

VT, HEIX1UN BLDO. 411 louta Mla etrV tr no tyro or upstart in he field of business can, the tremendous valuo of an advertising medium which really enjoys the fullest confidence of those who consult It The paper which prostitutes its news and editorial columns for advertising purposes, cannot in reason long demand confidence and respect People look for clean. reliable advertising in the paper which prints clean, reliable news, un- colored and unpreludlced through the Influence of the advertiser. When you affirm, Mr. Martin, that "publicity" is a part of the advertising you are paying for, you are seeking to dominate the news and editorial activities of this newspaper.

And, like the publisher who will submit to such domination, you are only betraying your shortsightedness. It is evident, In fact, that ytu have a most lamentable conception of the mentality of your fellowmen and Quite apparent that you are convinced of the cravenness of the e.verage modern newspaper. You must be given credit, Mr. Martin, for the graciousness with which you concede, the right of The Times to revise the copy you send in for pub lication. That The Times, however, in this process of revision should choose to omit any of your ideas bodily, when you are such a good advertiser, apparently, passes your understanding.

You believe that you have bought and paid for Times news space and your ultimatum is that The Times must either prostitute its news col urnns before you or lose the revenue heretofore derived from your advertising. That, at least, is the impression one would get from your rather tangled remarks. Not a very pretty idea, this, to get before the reading, buying public. Free Advertising. Getting right down to brass tacks (Continued on Twenty-fourth Page.) Price $25,000 This Kandsome twelve-room residence is located in beautiful rest-chester Place, just north of Pico street, on a high, sightly' terraced lot, 120x160.

The main rooms are all finished in choice selected hardwood of Tobasco Mahogany; elegant imported tapestries, and hand-decorated walls. The grounds are all improved, rare shrubs and flowers. This house is new and a great bargain at the price. Terms, JJ desired. Wanting this class of property, you cannot afford to buy without seeing.

ROBERT MARSH 213-224 Trust Savings 10175. 6th and Spring Sts. Main 50 15. t5l. House.ncarlng completion for W.

II. Jla in Crescent Heights, Iloll-ood..