The Baltimore Sun from Baltimore, Maryland • 35

THE SUN SECTION Personalities Movies Television Comics THURSDAY, MARCH 13, 1986 TELEVISION PULLING THE PLUG AT SUPER TV By Bill Carter Sun TV Critic he one-time gold mine called TV has tapped out and 'will shut down operations at FASHION iS y. tiN iv -i: lib i pr( -n (Oi -TYT i srhl I KIK if fill Iffrrif fcM A Cl A I if I fv" A detour to the fur side pfe: livens up somber look for fall Iff! the end of this month. At the same time, Channel 54, the station that had filled its prime-time hours with Super Knight News Service Milan, Italy ill- lmIZTJl-L 1 I 1 is. HIP YOUR MANNISH, LINEBACKER-shouldered coat to the Goodwill, and buy one that is long and swirly, with v- -V I 11 111 iff! I Vw.S gently rounded shoulders. Powder your cheeks with pink blush 1 rr-ii tn, a ft nmmm I if 1 1 fffl Hfiwll'M i i ii gJi ytV Sir 1 v- i 1 trmrainiirr I subscription television service, will become a full-time independent commercial station.

Mark Salditch, general manager of WNUV-TV (Channel 54), confirmed yesterday that the 4-year-old Super TV will cease operations March 31, and Channel 54 will extend its programming day through the prime-time and late-night hours. He announced a batch of programming additions for the station that will go into effect the night of April 1 Super TV also will close down its operations on Channel 50, the station it has operated in Washington. All subscribers have been notified that service will end this month. The management of Super TV did not return phone calls yesterday. The end for the regional subscription television service, based in McLean, was inevitable as two factors in television's changing technology swung the balance away from over-the-air subscription TV.

Cable, with its multiple channels, always provided a better alternative to a service that could supply one channel of movies and concerts. Cable has been long delayed in Baltimore but houses within the city are due to be wired by the end of the year. The other technological factor is the video-cassette recorder, which provides easy access to the same kind of movies Super TV shows, and for less money; With VCR use growing every month, interest in Super TV had to fade. Super TV went on the air here July 1, 1982. For the next two years it aggressively marketed the service in the Baltimore area, running numerous advertisements soliciting subscribers.

It also aggressively pursued attractive programming. The channel made a special deal with the Baltimore Orioles that brought a package of baseball games to Super TV homes. The coming of Home Team Sports to cable TV effectively undercut Interest in that package and Super TV dropped it after 1984. The channel also brought a few pay-per view events to subscribers, including some major boxing matches. But except for the 1982 welterweight fight between Sugar Ray Leonard and Wilfred Benitez, pay-per-view events largely were unsuccessful.

At one point, Super TV reportedly had in the area of 100,000 subscribers. With monthly fees ranging between $20 and $25, Super TV was taking in more that $2 million a month. But with cable looming at some Indefinable point in the distance, it never expected to be a long-term factor in the local TV marketplace. The company is Jointly owned by Field Communications and Corlin Communications, based in Dallas. The management of Channel 54 expressed nothing but enthusiasm yesterday for its changed circumstances.

Salditch said, "This is the day I've been waiting for for four years. We plan to make this the No. 1 independent station in Baltimore." Salditch said the idea behind Channel 54 from the beginning was to use the subscription-TV contract as guaranteed income that would keep the station in the black in its early years See CARTER, 8C, Col. 1 er so you don't look consumptive when you wear your all-gray wardrobe. Snip the buttons off all your clothes, and replace them with big industrial zippers.

Melt down your gold chains, and corner the market on silver lapel pins, silver hoop earrings and silver cuff bracelets. Hide your eyes behind dark, narrow sunglasses, and pull your hair back in a sleek pony-tail or braid. Wear lots of turtlenecks and tight leather skirts. That's the message Italian designers are fun-neling into the fashion pipeline for fall, and there Is some grumbling that the tone is too serious, too predictable, too unadventurous. Where is the excitement, the novelty, the legendary Italian snap and bravura? On the Fendi runway, that's where.

The combination of Karl Lagerfeld's imagination and wit, and the five Fendi sisters' technical wizardry in fur design, resulted in a dazzling collection that made other shows look a bit dull by comparison. But then no other designers are working with such luxurious resources every fur imaginable from squirrel to sable, not to mention velvet, cashmere and alpaca which are whipped up into beguiling shapes and fanciful patterns. The current mode combines opulence (blanket-size fur coats with deep, sheltering collars a la Anna Karenina) with humor (borders of fur "roses," fly-away back panels and draped sleeves with such deep folds that the models tucked their gloves inside them). No matter the fur and it's impossible to tell one from another, what with sheared weasel being combined with summer ermine everything looks light and airborne. Models in huge wrappings of mink and silver fox pirouetted See FASHION.

5C.Col. 1 I s. Is I I 'if. Left, Luciano Soprani offers a lean black-and-white plaid tunic Jacket worn over a long printed silk skirt. Above, this black evening fur was among the Fendi collection causing a stir in Milan.

TWIN POPSICLE GETS SHORT END OF STICK Going solo the way to go, company says DIVORCING YOUR JOB By Isaac Rehert I ou hate your Job, but the AMPM THURSDAY Soviet Film "Andrei Rublev," hailed by critics as one of the most important Soviet films of the past 20 years, will be shown at 8 p.m. by the Baltimore Film Forum, with English subtitles, at the Baltimore Museum of Art. For information call 685-4170. 'Presence' Premiere The world premiere of Sallie Bingham's "In the Presence" will open at 8 p.m. at Goucher College's Open Circle Theater, Merrick Hall.

Ms. Bingham is winner of this year's International Open Circle Playwright's Award. Call 337-6275 or 337-6333. pay is good and you don't a want to give up the benefits. Or.

the Job is great, but your boss is a pain in the By Isaac Rehert wih, my gracious," said Jan Emerick with a gasp when she heard the news. "Another piece of my childhood is disappearing." Ms. Emerick. a media representative at the Johns Hopkins University, was responding to the announcement that the twin-stick Popsicle is on its way out. Its manufacturers in Englewood.

N.J.. said that after May 1. supermarkets, which account for 80 percent of sales, will sell only Techno-pop St The techno-pop band Growing Up Different will be heard at 7 p.m. at Soundsations, 452 Revel Highway (Route 50) in Annapolis. The three-man group, formerly part of a rock band, switched to pop music three years ago.

For details call neck. Or there's absolutely nowhere for you to go in the foreseeable future. So why don't you leave? You know you're competent, and other companies are beating the bushes for people like you. But quitting a good Job Isn't that simple. There is a slew of pros and cons to consider, and Jacqueline Hornor Plumez explores them In a new book called "Divorcing the Corporation: How to Know When and If a Job Change is Right for You" (Villard Books).

The biggest Impediment to making a move, said Ms. Plumez. a careers counselor and former Baltimorean, is psychological. The corporation has become your surrogate family. Your peers have become like siblings and your bosses are substitute parents.

And so leaving takes on the trappings of divorce, something you don't undertake lightly. But. she warned, don't be seduced by "the lies that bind." The corporation is not your family company peers come and go and your boss has his built-in reasons for wanting you to stay See QUITTING, 3C. Col. 1 i 1 I Popsicles with a single stick.

The I twin pop will be available only in amusement parks, convenience stores and from street vendors. "Yes. it was messy." Ms. Emerick recalled, responding to Popsicle's explanation that today's fastidious mothers find the Depression-inspired double pop too Inconvenient. "But messlness was part of it.

You broke it in two and shared it Sharing, and the messlness. was part of the fun." The fun of sharing and Its threatened disappearance raised Ideological questions among a group of Baltlmoreans asked for their reaction to the news. SeeJOPSICLE.4C.CDl.3 i INSIDE WJZ-TV-13 continues domination in the latest local television ratings. 10C Index Bridge 2C Mows 8C Comics 11C Liz Smith 2C Horoscope 5C Tetevision 10C The longtime favorite twin Popsicle new will be sold only at selected sites, company officials say. Vrt 9L JED SOAlM Jacqueline Hornor Plumez warns against "the lies that bind people to jobs that they hate, -A.