Chicago Tribune from Chicago, Illinois • 94

10 Section 3 CniCAGO TRIBUNE, MONDAY, DECEMBER 13, 1S69 imi SHlitEY ONLY 10 DAYS TIL CHRISTMAS I. i advertising marketing too OAK UWH Ce4lfle)SC I' toryMQ fPWB fecMry AtarMe tnl SALES SERVICE LEASING Joe Higgins, Actor, Joins Select Circle MIU CICIM LAW Row Roundup Weekday Hit. Claaad Sol FRANK SKIREY CADILLAC Help yourself to rA a better future DALE CARNEGIE COURSE Call 427-5916 presented by Mid-West Institute 28 E. Jackson Chicago 6050 hire Steiger himself," Higgins recalled. So he donned some air force tans, staw hat, boots, and pinned on deputy sheriffs badge he had been given in Houston one time, and drove down to the Hollywood studio from his home in Sherman Oaks.

He began reading the part and after four lines, had everybody in the studio laughing, including Arnie Thompson, Dodge's advertising manager. Higgins had the part One of the commercial's first exposures was during base Vote for Dummiet The television code review board of the National Association of Broadcasters has reaffirmed its rule against using live models for undergarment advertising, but agreed to study undisclosed modifications suggested by Avco Broadcasting corporation, which has switched Ma Higgins was either, but he ordered one of his aids to find out. The result was that Higgins was picked to play the sheriff in a new NBC pilot, Cat Ballou, based on the comedy western movie. Whether the pilot will develop into a series won't be known until February, altho the chances look good, Higgins says. Promotion of Safety But the Dodge contract has meant more than just an expanded career for Higgins.

The auto manufacturer and its ad agency, Batten, Barton, Durstine Osborn, are using him to promote highway safety and he's all for it "Look," he said, "we kill more people on the highways than we do in all our wars. I go around to auto shows and dealerships and give youngsters the safety message with humor and I think I'm getting them to listen. I'm the father of two teen-agers, so I'm personally involved as well." by john McDonnell Folks down in Logansport, may remember Joe Higgins for a magic act he used to do at the Knights of Columbus hall when he was fifteen years old. But the rest of the country knows him as the southern sheriff on Dodge TV ads, Higgins this season joined that select circle of veteran actors and actresses whose roles in TV commercials have made unforgettable characters. Virginia Christine, who plays Mrs.

Olson on those Folger Coffee ads, is a prime example. Higgins' rich career includes appearances in 500 television shows and 11 movies, as well as the usual background of radio, stage, and summer stock. Dodge Holds Auditions He and Dodge got together earlier this year when auditions were being held for the commercials. Higgins' agent told him only that they were looking for a guy to play a "Rod Jewel Gift Certificates are the perfect answer to so many gift-giving occasionsl They can be used for fancy fruits, party trays, steaks, hams even the Christmas turkey! Make your special gift to someone a Jewel Gift Certificate (good for any thing the recipient chooses) I Joe Higgins from mannequins to humans. Account Change Celeste Italian Foods to Klemtner Casey, New York City, from Albert Nader company.

Travel Systems International, to Frank Kaiser Associates. Northern Petrochemical company to Bozell Jacobs, Inc. Call Giff CtHlfkaitfAU 7-6600 Ext. 414 or Inquire erf the Customer Service Counter in Your id 'Mi Security is in your hands when you own a home! You invest in your family's tutur security and happmeis hen you buy a horn. And now it good timo to buy.

Tht supply land diminishing. Tha dollars you invasl in a noma today can pay big re-turns in value and happiness tor yout family during future yean. Shop for your new heme now. Sea tha Home Guida Saction Saturday CHICAGO TRIBUNE ball world series. After it ran between innings during the third game, Sportscaster Curt Gowdy commented, "I dont know who that guy is who played the sheriff, but he ought to win an academy award." Harry Ackerman, an executive producer for Screen Gems, happened to be watching the ball game.

He didn't know who Steiger-Heat of the Night sheriff." Twenty-six actors had tried out for the role, but Higgins thinks they mistakenly tried to imitate Steiger. "I figured the client didn't want an imitation, because Dodge has enough money to Local Jewel food Srore WASHINGTON FINANCE BUT NOT FORGOTTEN Allan Jaklich Is on vacation. His column will resume when he returns. Operator if he isn't Busy execiHfvcs know wKere to get down to business. And make a pleasure.

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Both the Democrats and the Republicans are trying to determine when the Nixon policies of restraint will become fully effective. Even if a minor recession takes hold in the spring, the Republicans wQl have six months to pump prime the economy toward the resumption of growth. Altho employment will rise, the Nixon administration believes its manpower programs, job training, and other unemployment benefits will ease the burden on blue collar workers until expansionary policies take effect. The one problem the Republicans have yet to solve is con-troling the inflationary expec Nam crises in the nation's capital used to occur one after the other. Today, however, they take place concurrently, and the compound-ing of the crises may play havoc with President FREE TELE-RESERVATIONS to our 637 offices- CniH ti fnt U.S.A., Alaska, Hawaii, Canada, Mexico, Caribbean, British Isles, Europe, S.

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Waiter Chinro til nt recalls how he lost the Presidency in 1960 to the late John F. Kennedy because of a recession. Moreover, the Issues of inflation or recession will appeal to the blue collar and lower middle class voters the backbone of the Democratic party who may have voted for Nixon or third party candidate, George Wallace, in the 1968 Presidential sweepstakes. It is clear that the Democrats have been maneuvering the Republicans in the Congress with the 1970 elections as the prize. Last week's decorative amendments on the Christmas tree tax reform bill in the Senate, were designed to gain voter support whether or not the amendments survive the Senate-House conference.

"We Tried, but; A candidate for fe-electlon next year can tell his constituents, "See what I tried to do for you?" And if Nixon vetoes the final version of the tax reform bill, which he has threatened to do, Democratic candidates will say, "We tried, but the Republicans are against tax reforms for the working man." problem entirely. The way the Democrats look at inflation and the possibility of recession, it is a heads-the-Democrats-win, tails-Nixon-loses proposition. If the President, thru his economic policies of restraint, is able to control inflation before next year's congressional elections without nudging the economy into serious recession, the Republicans could make substantial gains in the number of House seats and conceivably could win control of the Senate. Recalls Why in '60 On the other hand, continuing high inflation or recession with its companion, high unemployment, would mean 1970 will be a better Democratic year. The either-or situation of inflation and recession when coupled with traditional gains made by the party out of office in off-year elections could result in stronger Democratic control of the legislative branch of government Adverse economic issues long have been 6trong points for the Democrats.

The Democrats came to power in 1933 because of the great depression. President Nixon clearly In Chicago call fi 6-2772 Nixon's hopes of increasing the number of Republican seats in both houses of Congress. The crises are not new ones. They are the same old garden variety that have been around T71 AA QM I fZTC LV1 since 1965 Viet Nam and inflation. Of the two, inflation is more politically dangerous to Nixon and the G.

O. P. Most Democrats believe the ivj HILTON tations of business men, the traditional backers of the G. O. P.

These pragmatists question whether the Nixon administration will stick with its anti-inflation policy long enough to control inflation. In spite of the President's warning not to bet on continuing inflation, many not only are calling the President's bet, they are raising their wagers. Only time will show whether Nixon's cards are a blush or flush. Chicago Real Estate Ifrokcrs PablOl.r WMtetl torpor allots, Ilntrd lh York Exrhange want atfstrranlv hlrago Krai Enlalo Brokers lo foil rtarse rondomlnlum apartcaeaU Im long entablisbod Florida do vrlopMB.at. Box MSX SIS, Tribune President will succeed perhaps not in fully ending the war, but in de-escalating American involvement sufficiently to the point where it no longer is a strong decisive element.

But inflation is another For excellent professional advice on maintaining your good health, read Dr. Theodore Van Dellen daily in the Tribune. 1 Kf 1 Hsl i 1 Especially wKen it's in the Colonial gift decanter. There's no drink as traditionally American as Bourbon. And there Is no Bourbon as unique In taste, quality and character as Old Fitzgerald, In its Colonial gift decanter, what better reminder of our heritage in freedom.

No wonder people who give or receive Old Fitzgerald don't know any batter. I 1 (( in the eetmtvf 71 k4 Turn to the Home Guide section of the Saturday Chicago Tribune. You'll find the latest in country-suburban living. You'll see the latest innovations in home convenience and architectural techniques, plus the choicest selection of locations in the Mid-West From modem ranch to mellowed old English to picturesque French Provincial, the Home Guide features them all. If you happen to be looking for a home in the city, the Home Guide has that too.

The ChicagoTrlbunc Home Guide Old Fitzgerald Te aaaat Htpttttmif WA tmmimhlmtatkf. SrrrraWtui amotica'S oioct tuevt WSTIUEirt EST AS. 10U5VIUC RY. IMS Of DTD 139 PROOF RtKTUCXT STKAiCHT BOUSB0N.