Chicago Tribune du lieu suivant : Chicago, Illinois • 17

Features 17 Section 1 Chicago (Tribune Saturday, October 23, 1971 Gala Opening fori Magnin Organic Living film iiiiii il juuiiii) ipirw in Chicago Possibly the youngest of the throngs of shoppers who enjoyed the opening of I. Magnin yesterday were 17-month-old Kari Flom, daughter of Dr. and Mrs. Richard Flom, and ll-month-old Jordon Nogee, son of Mr. and Mrs.

Jason Nogee. BY GENEVIEVE BUCK THE adjectives were as lavish as the decor, the roses were rampant, and the band played cn and on when I. Magniu opened the doors of its white and gleaming new store on North Michigan Avenue yesterday. Executives of the California-based chain of fine specialty stores thought of all the details to make the opening friendly one of the themes they're stressing, along with "Magnin taste and quality." There were flower-laden carta of flowers, reminiscent of San Francisco, Ted Sieber's band playing "Chicago," and enough executives, managers, buyers, and store personnel around to make sure everybody found what they came for. And they came from Macon, and Bristol, and right around the corner from Pearson and Goethe Streets.

And they liked what they saw especially that fifth floor that was never there before; the fashion boutique that looks out on Pearson and Michigan and has all sorts of interesting accessories pulled together in one spot such as belts and skirts and a 100-year-old Spanish shawl at the toddler's department where the little ones can sit down to tea with some cuddly teddy bears while Mama shops; and the spaciousness of the pink-carpeted, white-walled designer department on the second floor with its huge window overlooking Michigan Avenue. Mark Smith, interior design student from Chicago, called the whole thing "fabulous the decor, the layout, the grouping of departments is fantastic." Mrs. Gus Kaufman of Macon, was one of the numerous women here on business trips with their husbands who delayed departures because of the Magnin opening. "I've never seen things in such beautiful taste the appointments and carpeting, and the clothes!" But other ladies, and more men than one would expect at a store opening, pinpointed: Those loft windows on the fifth floor that give a new view to Michigan Avenue. The unexpected gems, sometimes in almost-hidden corners, such as a magnificent 7-foot-5 Spanish mirror, framed in heavy oak end dated 1860, that's inside the men's dressing rooms; a 6-foot covered antique sleigh, painted white, and draped with fun and fancy furs in the fur salon; the antique carved bombe sideboard that's on a back stairway, just sitting there and looking beautiful.

A handwoven V'Soske rug in graduated shades of apricot that's in the first floor rotunda where beveled mirror bands line the walls. Mrs. Joseph Slonim Is one of the Chi-cagoans who's "been just waiting to get in here and see this lovely merchandise." She's been watching the store "every day" from her 76th floor apartment in the John Hancock, and was out on Pearson Street well in advance of the 9:30 a. m. ceremony, where Mayor Daley opened the doors, welcomed Magnin to this "empire city of the West," and said that Sis told him to "say hello to the Magnin people and tell them what a great thing they've done for Chicago to honor us with a great store." iiumw-M-H m' ii luiAMi w.iiwlliiii Jl.im i ji.ii; vv -v i x' tf.

i i 5 r-; lH- in ySr- by Robert Rodale Fighting Foulness DO YOU want to improve the environment? Okay, then separate Mother from her detergents, paper napkins, and electric appliances. Take from Dad his beer cans, high powered car, air-conditioning, and power mower. And put the kids to work composting garbage, breaking up bottles, and spreading sludge on the lawn. Sounds pretty grim, doesn't it? Makes fighting pollution seem almost as tough as living thru the blitz. The truth is, the, that most Americans fighting pollution successfully are having a lot of fun.

Their secret? Simple! They just see the good things that the antipollution campaign keeps bringing into their lives. 1. Pollution fighters are healthier. If you get really wound up in the idea of improving the environment, you can't help but improve yourself, too. You soon discover what kinds of pollution are most harmful to you personally.

And you soon learn to avoid those hazards as much as possible. 2. Pollution-fighting families eat better. Make an effort to 'cut down on unnecessary food packaging and you end up eating fresher food. Ecology-tuned mothers buy food that hasn't been overly processed, giving their families more vitamins and minerals.

An interest in the environment soon turns into an interest in natural foods. Vitamin-rich brown rice pops up on the table, and healthful snacks like sunflower seeds and nuts take the place of candy. Family nutrition improves rapidly. 3. Everyone starts looking better shapewise.

Are you I bicycling instead of driving the car to cut pollution? If so, are your waist is getting smaller and your thighs more shapely. Walking to fight pollution has the same effect. 4. Ecology workers have happier famlles. Pollution is the number one concern of today's youth.

When all members of a family get in making the world a cleaner place, the generation gap r.tes like dew on a hot morning. Making a he. Id ecologically sound takes teamwork. Everyone must cc operate to switch from disposable to reusable products. Saving water means there's more hot water to go around at bath time.

Cutting down on noise pollution allows more privacy and quiet. Most important, tho, is the feeling of family power that comes from tackling one of the toughest social problems of the day and making real progress toward a solution. 5. Environment workers have more friends. Solving pollution problems requires communitywide efforts.

You can do some things on your own, or within your family, but to break the junk cycle you've got to get the whole town working together. Movers in the pollution wars get to meet plenty of people. soon learn who their lawmakers are and get to call the fish warden, the air pollution control officers, and many more by their first names. Recycling efforts comprise another social mixer. This week you pick up my cans and newspapers and next week I'll get yours.

Working together, neighbor with neighbor, is coming back into style. Especially potent for making friends is a food conspiracy. A half-dozen or more families band together to buy natural and organic food at wholesale, and make distributions to members of the group once a week. A food conspiracy substitutes some hard work and plenty of fellowship for supermarket type shopping. 6.

You save money by living ecologically. If this point were stressed more, the pollution problem would be much easier to solve. Everything that causes pollution costs money usually far more money than ecological alternatives. Once you tune your mind to the slower, gentler pace of ecological living, you wonder why you ever spent so much money for things that were thrown away. Learn to recycle the materials of life and you soon will find yourself paying far less for everything from electric power to garden fertilizer.

Food is a very important area for environmental savings. Get hooked on simplier foods that you cook in your own kitchen and the savings will mount quickly. And you'll have less aluminum foil and few plastic wrappers cluttering your garbage. O'LMry One of the "nice personal touches" that customers such as Louise Gruber of New York noted about Magnin's was the approach of sales personnel with a "May I tell yon about the department?" Opening day crowds included neighboring retailers, such as Stanley Korshak, Howard Clyne of Saks Fifth Avenue, and Jack Kelly of Bonwit Teller, who came to welcome Magnin's to Chicago, on thru to ladies who had waited out the long renovation and were ready to buy, such as these on the second floor. Judy Fitzmorris was one of the shoppers who liked the fifth floor Sixth Sense Boutique for juniors and those skylight windows that bring In a bright airy feeliiis? and offer a new view of the Water Tower and Michigan Avenue.

And Closing Look at N. Y. Fashion Preview (Evelyn Livingstone has been covering the spring fashion scene in New York. This is her final report.) mm I BY EVELYN LIVINGSTONE New York Peck vv Mm n.miniiii'. nn i in ii i in i mi hi i jiuhwj, mm.

1 1. kaipwMi 1 jwmi I i it" I i.i.ni.immii. r. I '7 ivM itir Smart Dropout DEAR ELLEN PECK: I did a dumb thing. I dropped out of school about a year ago.

I hated school and even now I don't feel like going back. But I'm tired of working in gas stations, too, or as a short-order cook. I think I could be a capable of getting a good job, If I had a high school diploma to back me up. Isn't there some exam I could take, to get that diploma, without sitting thru another year of school? IF ALL THE talk about the Chinese Influence on spring 1972 fashions has you contemplating trading in your jeans for a cheongsam, hold off for a while. The orientation of Seventh Avenue, where most of American high fashion is born, turned out to be more flavor than literal translation.

Few designers actually go the full-scale kimono route. It's true that Chinese things did pop up in many collectionsespecially at Oscar de La Renta's. But they were more a matter of details, such as frog fastenings which the Chinese themselves have now abandoned In favor of the Western efficiency of snaps, a few mandarin collars, obi sashes, side closings, and a variety of kimono-inspired sleeves, rather than actual reproductions of authentic styles. Chinoiserie that's recurrent in many collections includes: marvelous prints inspired by oriental flower arrangements, the clear lacquer and Ming colors, the return of exquisite natural honan silks and shantungs, and of sumptuous embroidered silks used for both evening dresses and border treatments. The traditional peasant uniform is responsible for a few quilted coolie jackets that are seen with both pants and dresses and for coolie pajamas in luxurious nonproletarian satins, embroidered front and back with the round Chinese symbols for long life and health.

In evaluating the importance of the current Chinese trend, creative fabric designer Julian Tomchin, said: "The quality of refinement that is inherent in the Chinese might help people eliminate the unnecessary. The beauty of the Chinese Is the spareness which one can accomplish with one brush stroke." Any way you look at it, it's quite a change from the Gypsies and the Russian peasants. Wendell Plainfield Dear Wendell: High school diplomas do tend to open some doors as far as jobs are concerned; and the High School Equivalency Examination is given in virtually every city. Call the office of your city school system for details. There's a manual, by the way, that might be helpful to you: "Preparation for the High School Equivalency Examination" offers more 1017C From Oscar de La Renta: Two Chinese moods for spring.

The peasant's uniform is translated into an elegant evening pants costume left of black silk with quilted coolie jacket, and Chinese flower arrangement print is used for the obi sashed evening costume of flowing chiffon center. Natural silk honan from the People's Republic of China is the fabric of Bill Blass' thoroly Western princess coat and dress costume right simply detailed with frog closings. than 500 pages of background and sample exams in all test areas. The manual is available at some libraries and bookstores make sure they have the most recent edition or it can be ordered directly from Cowles Publishing Company, New York price: $4.45, plus postage. fn'S HARP ID SLEEP.

NISHT 5URR01NDEP i mUt 6LAD WE I POM'T LIVE NEAR AM 6ULUE5- THEY SAY THE ONLY mt TO 6ET RIP OF 6ULLY CATS IS TO FILL IN ALL THE GULLIES IT'5 HARP TO SLEEP AT NIGHT suroro erae howling OF GULLY YOUR 5TIP1PITY One suggestion: Make sure you've studied all the material before you make an appointment to take the equivalency exam itself. Should you fail any one specific subject, of course, you can always take that particular part of the test again-but some study can avoid that discouragement. Good luck. DEAR ELLEN PECK: If a girl asks you to a party, do you have return the Invitation by asking her out? Pete Kenosha Pete: Thei.j's no rule that says you have to. But it's a nice idea if you're not going steady; if you fjayed tho evening at all; or if you Just plain want to be Good Morning Many a man keeps his nose to the grindstone so his wife can turn hers up at the neighbors.

Avorxlil Sm.