Rocky Mount Telegram from Rocky Mount, North Carolina • 8

TUESDAY AFTERNOON, AUGUST 9. 1949 also houses well equippea or- shop and lepair departmentand the i PAGE CGnT nifcfcwmmv ifatAjivrn't. New Tower Drive-In To Open Wednesday 'been able to attend brick aodjCiai attire for the ing the impression of a picture mortar theatres, due to the eter- rhe man43ers 0ffjce Con- inuiiiKiK ui uie nai promems oi uuanus ana Dauy-i rrojeruon tqquipmeni i sitters. Also you can take Projection equipment is of then-hole familv and the tets. and building at tne left of the en- very latest type, especially design- nobody needs to worry about spe-1 trance driveway.

Ttis building ea tor outdoor ineaues. ine ac-i 18-acre tract, nearly 10 acres of which are paved. The rest of the area is being converted into grassed areas, flower gardens and a playground section for children. The drive-in theatre can accommodate 526 automobiles and there is even an opera chair section of 100 seat for those who may want to sit up front and watch the show while The Tower Drive-In Theatre," large and ai elaborate as any in tbs South, will be opened formally with an appropriate ceremony Wednesday night on the Tarboro highway just beyond the Rocky Mount city limits. Time for the formal opening, according to Ervln Stone, resident manager for North Carolina Theatres, which also operates the Center and Carolina theatres In Rocky Mount, will be 7 o'clock when a motorcade of tual light source i carbon arc is operated by 80-ampere direct currant, which is the maximum that can be used on any present car We Are Proud Of The New Tower Theatre Best Wishes For Your Success GAY'S HARDWARE New Location Howard St.

Phone 180 nd Ext bon equipment. In order to use this brightest light available, spe the children play in a special cially constructed water cooling area set aside for them immedi 1 city and civic leaders arrives for ately in front of the screen. Each of the 526 car-parking areas is equipped with a speaker jackets have been devised to cope with the extreme heat. City Utilities Director Kenneth Knight, cooperating with the project, engineered a special heavy an inspection. The movie, as is the case with all drive-in theatres, will be flashed upon the screen at dusk, which is about gadget which may be placed at i anv convenient in the car.

It is equipped with volume control p.m. The motorcade will contain City Manager Roy L. William I all done by turning a screw on ithe right hand side while on the power line to serve tne still re-quirments af the equipment. The line runs six-tenths of a mile, constructed from the city limits left hand side another button 1x4 itv'i turns on heat for chilly nights. The auto (or it could be a truck to the theatre- site.

The theatre built the line after procuring the son. Chamber of Commerce President E. I. Fleming and heads of various local civic groups and their wives and husbands. Costa 160.000 The Tower, a $160,000 project started last May, is located on a or a bus) of the patrons parked on an elevated ramp which affords a good view for occupants of the rear seat as well as the Paul Cook of Columbia, S.

is manager of the new Tower Drive-In Theatre. right-of-way from landowners. Rocky Mount current will be used, of course. Another Mature boasted by The Tower will De emergency equipment to akl motorists. There will be complete equipment for any patron who gets into trouble, it was pointed out.

There is a supply of gasoline, a mechanic for changing tires, and compressed air for flats. We can't go home until all of our patrons have left," the manager explained. Of course, accommodations are available for colored as well as white patrons. Colored patrons have an entrance and exit on front. There are ten lighted ramos.

Our CONGRATULATIONS AND BEST WISHES TO THE NEW TOWER THEATRE ON THE OCCASION OF Your Formal Opening WEDNESDAY NIGHT We Are Proud Of The Paint Job BREWER PAINT AND WALLPAPER CO. 138 Howard Street PHONE 691 But that's not all The Tower boasts. There is a refreshment arcade in the center of things where the movie goer may go to obtain a hot dog, sanawicnes. soda water ice cream or pop Meadowbrook road and have the NOTICE The RED QUARRY TILE On The Floors Of THE NEW TOWER THEATRE Done by Eastern Carolina's Fastest Growing Tile Co. CERAMIC TILE Incorporated 815 Walnut Street Phone 2576-1 or 1572-1 corn.

Attendants win uc na to deliver cold drinks to the cars. Our Best Wishes To Rocky Mount's New TOWER DRIVE IN THEATRE It was a pleasure to have installed all the electrical wiring in this mammoth new drive in theatre. advantages of modern restrooms and refreshmeot attendants. Special souvenir balloons will be given the kiddies tomorrow night) There's a long, wide avenue stretching down the middle of the rjarking area for use of pa trons desiring to stroll down to the refreshment center, inside are tables and chairs and a and adults will ge handsome booklets. Here for the opening will be R.

B. Wilby, president of North Carolina Theatres, and H. F. Kincey, secretary-treasurer, i Both are from Charlotte. District Manager W.

O. Enloe will come i from Raleigh. From Atlanta will come James T. Redd, construe- tion engineer, and Harry Given and Harry Hartman, sound engin- eers. Of the drive-dn theatre idea, Resident Manager Stone declared lunch counter.

Zirkle To Play Earle Zirkle and his band. Including a Hammond organ, will be in the arcade on opening night. The arcade also features modern ladies' and men's rest rooms. Manager of The Tower Drive-in is Paul Cook, young theatre man from Columbia, S. C.

Everything will be in readiness for the opening Wednesday night, recardless of the weather, Resident Manager Stcne said. Ray Thompson will act as master of "Drive-in theatres have created a place in the amusement world by attracting the great untouched Ik audience of families that have not ceremonies ana cuy Manager Williamson, riding in the lead car cf the motorcade, will cut the ribbon at the entrance" formally WELCOME to the Family Theatre opening the theatre. Sergeant D. G. Lewis of the State Highway ROCKY MOUNT ELECTRIC COMPANY Patrol has assured that ample patrolmen will be on hand to handle the crowds.

How to Get In Manager Cook gave the following detailed instructions on how to go to the outdoor theatre: En- 124 Tarboro St. Phone 915 VOW aMHxB- zTzL Iter the driveway closest to Rocky Mount. As your car approaches the box office, an attendance purchases at ticket for you (general admission is 40 cents and children under 12 go free). Three other attendants then help you along the wav as you proceed up a 50-foot paved entrance way. First a field boy with a red arrow designates the ramp There you are to go.

i Another attendant then directs Never in your life have you dreamed of a Drive In so BEAUTIFUL So COMPLETE So ATTRACTIVE So OUTSTANDING, There are no superlatives that will desoribe THE TOWER. You must see it to appreciate the many advantages is has over all other Drive-ins, advantages Rocky Mount and Eastern Carolina will speak of fur years to come. NO expense has been spared No possibilities overlooked. Our one command has been to build the finest! We confidently believe this command has been fulfilled. SEE Critically criticize and i nize to satisfy yourself that the utmost has been WE ARE PROUD To Have Had A Part In Furnishing The Materials For The NEW TOWER THEATRE Best Wishes For Your Opening And For Continued Success.

1 you to your parking section, and a third aide attaches your loudspeaker. When you want to leave, Just pull up and go to the right to the exit lane. Thirty-one persons, all told, are employed at the drive-in theatre. There will be two 2-hour shows each night, it was pointed out. with the first, at this season of the year, starting at 8 p.

or dusk. The program for each week will find the same show playing on Sunday and Monday, another for Tuesday and Wednesday, while Thursday will be set aside for "family night" entertainment. The last show of the week will be played on Friday and Saturday. Each show also will feature car-toco comedies for the kiddies and grownups, too. The projection light is thrown 240 feet and enlarges a film-frame of seven-eights inch by three-quarters inch 250,000 times to the 60-foot steel screen.

The screen tower itself is something to behold. It contains 120 square yards of concrete anchoring the screen Into the earth. There is enough concrete In the structure to build a 24-inch sidewalk from the theatre to the city limits one-half mile. The screen is engineered to withstand a 100-mile- per-hour gale with a 50-percent overload factor. The huge affair stands 65 feet In the air, with its back to the highway giv- ii.ilinili.

MMamaaaaMi "iMmiihiiaiMMllll OPENING WEDNESDAY NIGHT CITIZENS COAL AND SUPPLY CO. Cokey Road Phone 414 Box Office Opens 7 P. M. Two Complete Shows JN CAR SPEAKERS and HEATERS' COMPLETELY PAYED No Dust No MudI MODERN REST ROOMS COMPLETE VISIBILITY Scientifically Engineered Ramp Construction 9 BEAUTIFULLLY LANDSCAPED By Drive-In Experts Spacious Refreshment Arcade Serving a wide variety oi refreshments Free Bottle Warmer Service For Baby's Bottle NO PARKING PROBLEM Courteous Attendants to Direct You Our Opening Attraction CONGRATULATIONS To The New Tower Theatre On YOUR FORMAL OPENING Wednesday Night The Grading and Paving For This Mammoth Project Was Done By EXUM-CLINE CONSTRUCTION CO. 2626 S.

Church Street Phone 769 Rocky Mount, N. C. COME AS YOU ARE SMOKE IF YOU WISH! ADMISSION ADULTS 40c Tlx Included CHILDREN UNDER 12 FREE orawownf prowntt 1 i LADO LAMOUR iC MESTON KOLAN.i I Mm Mf -r. Afways Cartoons lor the Kiddies! See and Hear Earl Zirkta AT THE Hammond Organ with his Orchestra Refreshment Arcade Opening Intermission PLUS TWO COLOR CARTOONS EDGAR KENNEDY COMEDY i.