The Indianapolis News from Indianapolis, Indiana • Page 11

,1 JORDAr 1 SALES I Distributor Tells Fivs Fundamentals of Jaw Development. FACTORY, DEALER LINKED Student of the automobile Industry, who have always looked on Edward 8. Jordan, president of the Jor dan Motor Car as one of tne acxnowicdzea propnets or moa rn Ideas in merchandising have been Intensely Interested tn the ideals and purposes, of the new corporation wnicn nas Just been rounded to con trol sales and service for bis car from Online to virainla. In his announcement of the plan behind the new corporation, known as Jordan Distributors, Jordan has mads five striking statements, revealing and confirming the opinions of many leading merchants tn tns Policies si Corpora lion. Here are the fundamental facts Which he says Cl make desirable this method, of merchandising automobiles tn other the policies laid down by the new corporation, according to Charles o.

Banders. 1031 North Meridian street, distributors of Jordan cars: I. Engineering, purchasing. production and cost accounting are subject to definite control, but distribution methods today entail tremendous economic loss. 2.

The productive capacity of every large Industry, especially the automobile Industry. Is in most cases about 50 per cent, above the merchandising capacity of the distributing organlza cn. if sales are to be made at a profit. I I. The dealer turnover' In the Strongest organizations in the indus try is now so great that the law of diminishing returns to the factory as wen as to the dealer begins to operate as soon as a reasonable output is exceeded.

4. The ambitious talk about the Ireland of the. Shamrock sand St. Patrick, will be interpreted musically In the La Pallna concert hour at 7 p. m.

Sunday, which has for its location Dublin, city of statesmen, colleens and Impudent jaunting cars. la a program that ranges from Ultlng dance tunes fiddled by Michael e' the Clay Pipe, to sweet ballads insde Immortal by McCormack, you will be entertalneo by La hailna and her orchestra. The program: affections from "PrtocvM Victor Hwbert "A LiUla Bit JUaren Ball Pallna and OrcbMira. "Xeirr Due" alloy Orrhtr. Tumble Down bhach ia Athlona' Sanders railna ani Or hctra.

um" from "County uraincer unnmra. Th Mooii Haa JUid Hor Limo Barytona and Orclteatra. Vr Wild IrUh Bait Orcbrstra. 'TondondeiTT Air" Arr. by Krlalr) Violin and Orchestra Town In tha Aukl County Sander La Pallna and Orchestra.

glctiona from "The Bohemian Girl" Bait i Orchestra. Thomas Broadstreet, barytone, will be the guest soloist on the Stuts hour of muslo Sunday evening. The most Interesting of Mr. Broadstrect's group i the dramatic and difficult "The Victory Riders' of James, which depicts the conversation between a returned soldier and. the shades of three men he killed in battle.

The Stuts Little Symphony Orchestra will assist. The program follows: TI arch et tha Black Hawks'. Irith Selection from Le Coq Dor Golden Rimik? Korsakoff Oaltarr" Tkeaskqwski Barytone Solo "L'Heure 1 Mr. Broadslraet. "Tmperof Jones" "Scctcb Poem" Siarytona Solo 'The Victory Eiders Mr.

BroadstraeU "Cuban from suits of Sermades" rThe Dark Madonna" Donaldson amort Solo "Time Ton Old Gypsy jaaa" jr. oroaantreet. Teonora Overture No. 4" A program of Irish muslo by one of the foremost Irish singers In America, Andrew Mack, will be the feature of the 6onatron Tube Company'a half hour on the air at 7:30 p. m.

Sunday ever the Columbia Broadcasting System. Mr. Mack's ap i rvinnr tofnr th microphone will be his first on a coast to coast hookup. Be will be ac amrMftlAil tSa? tta wtueMeV4 VJ raK Sonatron Orches I Arm. 1tH nn C.I.

In, Andrew Mack Is credited with composition of a "number of famous Andrew Slack. Irish songs. Among the favorites which will be heard Sunday night 'are: The Wearln of the Green," Mem cries ofErtn. and an Irish medley, the last arranged for the occasion by Mr. eelvin.

The list of sUttons broadcastlnf wla be found elsewhere. Of particular Interest to' teachers i generally ia a sermon to be preached Brmday. at 11 a. nx, by Dr. rrederlck r.

Shannon, noted rflvlna anrf naatir Central church. Orchestra halL wsjvk. The UUe of the address is "The Pvdantnrrav of one of the largest Hlble, InsUtutes in the United States RADIOS If you vrant a satisfactory radio The Carlin Music Co 4 1U SL Washlmrtaa Uaeata 8413 possible production of 1J0OOJD00 cars In .1929. would, if it became a reality, result in the most serious shoes: that the industry ever received. It would reveal the necessity of the dealer regulating his sales to a point of profit.

ratner man to a point of mere volume. Lack of Ce Ordlnatlon. 5 The up and down curves in fac tory output are due to a lack of co ordination between factory and dealer Jordan Distributors. Ine begins operations in the most productive territory Jordan has. and with a group of standardised distributing units working in complete harmony with the factory, but with Independent capital and management.

Tnis will assist Jordan In realising his ideal of building a certain type of product limited in volume to the class of buyers who, desire a product of that kind. The new corporation begins operations with subsidiaries in Boston, New York and Philadelphia. The president of the new corporation is 15. Murnans, who made such an enviable record as director of distribution for studebaker In New York. 4,000,000,000 OF SEIBERLING Tire MILES ERVICE Protection Plan Saves Miljions of Dollars.

MILEAGE TOTAL ROLLED UP One hundred and' sixty thousand times around the earth 1.000,000 trips across the continent or forty three times the distance from here to the moon that's the mileage covered to date by Belberllng tires under the Belberllng tire protection plan, according to Messrs. 'Prather Bowen. of Prather Bowen. Ino, local distributors of eelberllng tires. Tour billion miles of protected service in our Prather and Bowen declared.

"And during those 4.000.000.000 miles the Seiberlins tire i miles protection plan has sliced millions of is to be heard Sunday at p. from WENR, Chicago. He ia the Rev. Frederick C. Eiselen, D.

president of the Garrett Biblical Institute, Evans ton. 111. who is to be the speaker at the Downers drove Sunday Evening Club, which is broadcast Sunday nights from WENR. Dr. Elslen has chosen for his subject, "Why Preach The Dayton Westminster choir, one of the outstanding vocal organizations of the country which has broadcast only once in a previous National Broadcasting Company program, will again sing for radio listeners over the N.

B. C. system Sunday night, at 4:30 o'clock. Walter Damrosch. veteran conductor of radio symphony concerts broadcast from coast to coast each Saturday night at 8 o'clock, will introduce tho chorus.

The choir consists of sixty persons, carefully chosen from a special training school in the Ohio city. John Corlgllano, the young Italian violinist, who stepped frdm obscurity to fame with his debut in Carnegie hall several years FT asou will arroear A1 Mat aw lit 1 1 aVl fJcrtm VnrV Harry PerreSa tra and St. Louis SymDhony definitely established him as an artist of rank. i The Baldwin program will range from classical offerings by Corlgllano to the latest syncopated melodies played by Harry Perrella, for a number of years solo pianist for Paul Whlteman's Perrella Is best known as the chief sponsor of Gershwin's "Rhapsody tn Blue" and introduced the piece abroad. On a tour of Europe, he was.

applauded everywhere. He earned money for his musical training by playing In chic New York night dubs. The list of stations broadcasting win be found elsewhere. Jose Mario Barone. the first man to drive an automobile from Rio de Janeiro to New York city, will make a personal appearance before the mi crop none as tne leature ox the studebaker Champions radio program Sun day at m.

Mr. Barone will tell something of his dramatic jour ney through a network of N. b. c. that will be found listed elsewhere.

DePauw University Sunday vesper programs from WFBM will be given at 4 6. beginning Sunday. The change will mean that the DePauw programs will be cut only fifteen minutes, and will permit WFBM to broadcast the Cathedral hour Dro grams from New York city in the pre vious nour. Sunday's DePauw urozram will consist of student expression, short talks being given by Miss Edith Leant Oreencastle; Robert Klmber un, south Bend, and Alvln Rockwell, Kalamasoo, Mich. wight Trezise, Iron wood.

Mich, student of the music school, win stag "King Ever Glorious" (Stainer) ancf Charity" (McDermid). This will be the first radio nroeram an wucn students have appeared as speakers. Alma Oluck, who was forced to postpone one radio concert because of illness, will make her appearance tn the De Forest hour, Sunday night, at o'clock, in the coast to coast broadcast from stations of the Columbia Broadcasting system. The pro gram iouows: Ba "RemlnisOMieaa of Ireland Arranjred by Gedfrey Ainia tvtucK ana vrcnesira irmo kus sian folk sonss. folk aonxs of Lit tl Arranced by Zimballst Band of the Tartars.

Bani JEcboes of tha lletronolitan Onr by Tobani Alma Gluek anJ Orchestra 4 a) Carry Me Back to Old Vinrmr.m 1 (h) 'Uttle Out Los; Cabin ia the West." Hld Kertifckr BandMarch. Tha Iriah So msny Zenith slogans have been received by w. iiolUday de Co, distributors of the radio receiving set. that the officials of the company who are to juage toe contest nemg con Other radio news and programs on Page 14, dollars from the tire bills of the country. And now comes the new Selberllng special service tires, with tread deeper, wider and stronger than ever uciure, to put more 01007 dki into the pockets of the motoring pub lic.

feme Holllnshead, Hki Baldwin' program group of Under Plan. The Selberllng tire protection plan tn itself lives the Selberlinz user am ple protection against tire trouble and rcpai? expense, unaer uus pun. an road damage is repaired free of charge during the first year the tire is usedT If the tire should be damaged beyond repair, the user gets a new tire at one twelfth of the origins cost if the accident occurs during the first month. two tweirtns ti within the second month, and so on. The success of this nation wide protection service it has the support of the 5.000 Selberllng dealers throughout the country has been remarkable.

Sunday, March 17, 'medley. over wjz ana sev 1 en teen associated stations. made nis aeoux. new ivik wavuo bestowed on him I nraise srtven any violinist of his age. A concert '4 LA A fcS tour of the country weateu eVA wa MAW ilharmonlc, Cleveland Orches But 'the Selberllng Rubber Com pany has not stopped at thai.

Realizing that the new 1929 cars, because of their quick getaway, sustained high speed and abrupt stopping brakes, im pose a new strain on Ore eaulpment. the Selberllng Rubber Company has developed a remarkable new tread compound, equal to the hardest strain that the new cars can impose, New Compounds. ThTough the use of 'Af finite' a new compound developed by the research department of the Selberllng Rubber Company, the wearing qualities, of the tire are tremendously Improved. In the average rubber tire, millions of rubber particles are whirled off by abrasion at every revo lution of the wheel. Af finite, which causes a closer molecular affinity be tween the rubber particles, makes a stronger, tighter and longer wearing tread than any heretofore known tests have proved that It reduces sbraslon 35 per cent.

A new tread design, 10 per cent, wider and 35 per cent deeper, gives 40 per cent, greater traction. Altogether? the new Special Service Tire Is the toughest, strong est and best tire built, even by the Selberllng Rubber Company. These new wear resisting qualities. the Selberllng Tire Protection plan, and our free monthly tire Inspection service, whids eliminates the possi bility of rapid wear through careless ness on the drivers part, will save car owners many thousands of dol lars and add millions of additional to remarkable Selberllng ouctea oy tne company, nave announced that they will be unable to make the winning selection until March 24, instead of March 17, as pre viously Walter Kelly, famous monologist. will be featured In the hour that Ma jestlc's Theater of the Air will present Bunaay, 8 p.

through a nationwide hookup of stations of the Columbia Broadcasting system. Mr. Kelly Is known all over the world as 'The Virginia Judge." The remainder of the Majestic pro gram will consist of a large number of musical ings In honor Patrick's day: oiler I si ot st. xyy ikj Red LLa I "Majestic 'tenor. Arnold Johnson.

will sins "All Erin Is Calling Mavourneen," and Stanford's lovely lyric. "Molly Brana ffan." and Arnold Johnson and the Majestic Orchestra will include among their nieces "Mother Machree, 1 a Irish waltzes and an Irish Not content with presenting the best musical events of Cincinnati alone to its radio audlenee, the Crosley radio station WLW will broadcast the Apollo Club, of Newcastle, Ind, Sunday at p. m. The thirty members of the Newcastle Apollo Club will sing the following program. of songs by recognized masters both of thf United States and Europe: 'The Cadman; "Parting Rose, Prothero; "Down by the Sea, Perm; "Sons of Cadman: "Pilgrims' Chorus, Wagner; "Allah's Friml; "War Cry From Rlenzi, Wagner.

wuiiam Buncn wiu conduct, rxve years ago he organized the group from among. Newcastle amateur singers bound together by a common love of muslo. Their popularity in public concerts has been an evidence of their proficiency. Indiana Central College students have been enlisted to provide the In diana Federation of Muslo Club's pro gram xrom WKBF at 2:30 p. m.

The program, under direction of Mrs. William Herbert Olbbs and ar ranged by Jane Johnson Burroughs, ox the music deoartment. follows: Orchestra "tYoceaalonal March" ladiana Central Couere Orchestra, Kathaa D. Darls conductor. Tntra "At the Bend of tha BJvar" "Tne Restless sea Paul Sickaloos.

tenor. THE INDIANAPOLIS NEWS, SATURDAY, MARCH 16, 1929. 13 EXPLAINS POUCY 0 Edwards Sweet and Low" Parks Been ToUln at de Hill" JJerra spiritual inaiana jenwai (juartet. First tenor, Paul Sickafoos; barytona, Bloyd Perkins: second tenor. Herman Rider: baas.

Walter Hausewald. Piano "Will the Wisp" PhUlpp Julia Good. "On tha Road to The Coltaffe Men's Glee Club, by Mrs. Burrourhs. Julia Good at piano.

Voir 'Top the Macs Zucca "xnree wienea" Harratt lrrtnia Aeppll. Renhtolt. afromnanlat. Male Quartet "Down South One More" Parka "winter Sons Ttunrrt nano "Arabesque" Letchetiaky Julia Good. Viktng Soar" Coleridaa Taylor Men's Glee Club.

'Babea In Toyland T. Herbert xnaiana uentrat voueff urcnestra. "Slgrld the toiler, who typed and 'stenogged her way to musical fame. mignt oe part or the story of the struggle of Sigrid Onegln. the newest ana youngest European concert eon tralto and operatic star, who Is to be guest artist tor the Atwater Kent radio hour at 8:15 p.

m. Sunday. The Kent nroeram ror Sunday has been arranged to srive full nlar to ner many vocai laients. The pro gram: ojniiK'Auriuua Orchetr. direction et Josef Paste mack.

Voa Ewieer Uebe" Brahma nmvtr Xol uar tore" Haydn Mifwm niran Mme. Onerin. Nobles 8el neurs. Salut." from Hugruenou" Meyerbeer tftne raasHn Spanish Danes in Minor. Polish Dance Scharwenka hile the West is Pawns'.

Caol Fairy riper Aonrafiaa Ca. snepnerq's Mme. Onerln. The Donkev and tha brlTer from "Hnmorom So nee'' (OrcbesUaied by Victor Herbert) Orehetr, Vh Pare en i a from "Orpheus and Eurjrdtce" Gluck Mme. Oiiefin.

PHU Hnobech at the plana. Attempt to Steal Faxes rails. tSaecial to Tha Indianapolis Krwsl LOOANSPORT, lnd March 16. Arthur Mathews, who bought a pair of silver foxes one week ago. was notified by a neighbor that some one was prowling about the silver fox park.

He fired two shots at two men as thry ran. STUDEBAKER VICTORIA FOR FOUR 1 v'iyyype Typy" mm ATT A 11 Effl i Stadebaker has been one of the talked of manufacturers since It announced its doUcv of offerlns? the new 1929 Commander line with either a six or an elaht cvlinder enaine. The Victoria shown above la for four neraons and offered with choice of motors. SALES VOLUM PROVES GOODYEAR POPULARITY Tim Units Disposed of Iri Year increase 32 Per' Cent. i DESP1JE; LOVER PRICES Trobably the beat possible evidence of the wide popularity of Goodyear tires and other products was.

given In thr 1921 statement ct amlng just made and ahows that the Ooodyear Company set a new record in i sales volume." according to the Ueridian 'Service Company, Goodyear dealer, at 448 North 'Illinois street. "The report showed' an increase tn total unit sales of tires of. 33 per cent. over 1927 and sales amounted to $250,769,209. an Increase of M9 over the previous year, notfc withstanding the lower selling prices prevailing In IKS and larje Lxses Incurred by the Industry generaHy.

due to the drastic drcn In crude rutbr ia the first half of the year. This unusual record." according W. Boetcher, of the Meridian Company, is. in the last analysU. a tribute of faith In Ooodyear products ev the motoring public of America and the world.

It proves that more people prefer Ooodyear tires than any other kind." He called attention to the fact, brought out In the company's report to stockholders, that tire prices are now lower than ever before tn th history of the Industry, be in 10 per eent. below 1914 and 1919 23 pricr. while mileages have steadily Increased. 8tep, Tall Light Kew en Tender." Jordan, for the first time. Is mounting the stop and tail lamp on the left rear fender Instead of on the frae.

and Is covering the gas tank and fras ends with lacquered sheet metal, giving the rear end a much neater and more finished appearance. WD D.Q.V oCIRID v3 REDUCTIONS ON MODEL 5G Coach $945 Coupe C995 Tczring C9i5 Roadster 4)945 Scdsa CKH5 T7ifi7 V7w f5 era pcedg: FOR smartness of line, richness of color and perfection of detail, the newstyleWmys compared only with expensive custom built cars. Fashioned to the minute, the new Willys Knight is distinguished by beauty of design that makes it the outstanding creation of leading style specialists. The new style WUlys Knight 470 is a definite triumph of progress the largest, most beautiful and most powerful Knight engined car ever offered at so low a price Thus, addi WILLYS OVERLAND, INC tional thousands are now enabled to own the famous Willyav Knight and to enjoy the unTisrial motoring satisfaction that has always been distinctiTO of vTllys Knight ownership, Drire the new style TvlEyw Kmght, and you will be gratified with the silence, speed and activity of its big, powerful motorjrHhe patented double sleerre TalTe engine. Long serrice will effect increasing smoothness arid efficiency, while remarkable freedom from repairs and carbon troiibles in snres low operating cost.

TOLEDO, OHIO A COACC3 A i nrmi Capitol Ave. and Llichlcan Ot. (Gibson Bide.) Phillips Auto Dalos, line. 04ox7Oi? 2G05 West Michigan Street is. 4451 West Washington Street (1 A absgle tssttora, fas renter at riag wheel, atarts paratai lights and muuiUkonkm SasapU la deaden cawry epcr stte, JV scaWs Ls wtmring pest insUmt, mtmmf rmd corutcting WCfwwWrfc ssWfirWYeeacsankeyw ywaxr fosH oa braXa wTten starV 03 Pf Lmi .3921 East Tenth Street Shelby srid iKayraond Strtcts.