The Winnipeg Tribune from Winnipeg, Manitoba, Canada • Page 13

AN OLD WINNIPEG ESTABLISHMENT In 17, before the Bullion. tht lata John Thomson founded an "Undertaking Parlor" I Winnipeg. Tlit J. Thornton Company la Hill eervlng In thli oltjr. Thui tor fifty yeari.

mi aonsclous of the human dealre for laa faarful eonccptlon of death. The J. Thorn eon Company kaa put Into practice new am) finer Ideal, neceiiltatlne; expanalon and new equipment many timet nee the firm win established. The current exprelnn of thla upward effort Ande pleaalm repreecntatlon In the new Thomum Mortuary, Broadway at Furhy Street, now open. CHANGING CUSTOMS Unobtrualwly.

yet radically, tuneral ouatome have been ohannlner In the oaet twenty Bvt yeare. Already traceable through the many development! within the profeeelon at Funeral Director li an active principle, constructively operating to Ineplra Uoa who art In aorrow to hope and new ourafa throuirb Brat lonely houra. The flaeh of a bluebird'! wlnf lymbolliea Joy. Tie (olden ray of a eetUnf mat eouneel pane acalnat the Interval of nlKht Uiat mull come yet oome only to ipend Itaelf at the Inevltaole dawn of a new. fair day.

Today'! Mortlrlani. eervlni In the eltlee of thli oontlnent, art dlapelllni the ancient fear of Death. Thoee famlllee to whom they have been of lervlce will teetlfy ae to the Intellltenoe. polm and downright ability thee men have queJHIee more evident In Individual of long aaaociatlona In tola highly epeclallied profeeelon. THE NEW FUNERAL HOME The new Thomeon Mortuary la an archlteotural triumph In Ttrt William Deepout (tapaetry) red brtcH, It le epa'inua.

and cenirelly located. Two private cement driveway, obviate the poaiibillty of traffic congestion en important arrangement, particularly In casea of large funarale. Two beautiful and completely furnlahed ohapeli. one with seating accommodation for about two hundred, and the other about live hundred, eatend along wait and eait eldea of the Hone. In the large chapel la an organ that may ha played by hand, or electrically.

The dignity of It! wealth of tone permeatee the entire building. These chapeli being la the Intereit of greater public eervlce, aitra charge le Involved In their being ueed. PRIVACY FOR THE BEREAVED In tacit ehapel mournera may attend, listen to and at the terrlejt from tha platform, at let aurtalna ecreening them from the congregation. Hera art particularly plaaatnc and comfortable (eating arrangemente, and from thlt privatt hall accese to oan waiting in either driveway la Cislhle. Bolng non eectarlan In arrangement, the minister of any denomination annate) by tha mlly may offer praytrt In either chapel for the ont who hai passed on.

THE WINNIPEG EVENING TRIBUNE, SATURDAY, AUGUST 29, 1931 I HI I I I inMTMTCTDlTTUir SHyfefTMlT I If It I nijuinij nniif kllvi lull Mm TO OUR FRIENDS Tha it to txprtst our thinks tnd appreciation to thost who bivt bttn associated with us in busintat these many years, to our friends who, on the occasion ot the opening of the new stately Thomson mortuary, were kind enough to express their regard and good wishes. Their kindness made this opening a happy occasion. It will be a lasting satisfaction for ua to know that our half century of service in Winnipeg has made so many friends. And this manifestation of interest and goodwill ia inspiring. It will make us guard those which have actuated our service and made possible the opening of our new We hope that thia may continue as an institution serving the best interests of the public.

Sincerely, Separating the two ehanela fa administrative aefltlon. Vntarln th hit. a roadway, ont It pleasantly aurprteed at the prospect of tinging birds, palms and flowers, dignified prime on handsome walls, luxurlnua carpets and comfortable furnishings. The arrangement le most homelike and cheerful. On either tide of thli hallway are tha itaff offlcee, a family reotptlon room, with all related modern convtnltnota, and privatt offlcee whtr ollenti may go to make any arrangement! uiceitary.

Rising from Uie main hall li a wide, carpeted lUlrway, leading to the as nond floor. Experience has shown that out of town cllente, arriving In the city to make funeral frequently defer making provision for an over night slay. To be of further service in tuoh qasei the new Thomson Home has a suits available on this door. A lecond suite le occupied by Iht lady etaff attendant. These suites have all the convenience! and oomforti of Iht modern home, atiartert for the malt Half art also on thli floor.

They art equipped wltb shows re, ana art very comfortable. A twenty four nvur atrvtot la avalsabit. SERVICE It should be itattd hen trtat when mlnda art ore nerr ought In an hour ot tadneia la held a solemn duty In tha new Thomson Home, that tha funeral Adviier place blineeif at nearly aa poeslbls in tht position of a member of the family. He will be calm and Judlcloug when oihen cannot be; he will guard againet otedleea expenditurt when olhert art In no mood to weigh enete: he will attend to every detail and arrange for a tunable and dignified eervlce, with no thought of profit. No bereaved family, however lacklnit In fundi or friends, will tver find him failing In considerate and unquestioning attention to every need.

In aplte of the costly appointment of the new Thomson Mortuary, this pledge la held stored and above worldly things. On the main door art five repoelnf roomi. appropriately furnlibea. order II to bi employed Uieae apartment! may be equipped lultably. AUTOMOTIVE EQUIPMENT Where tha ritual of any Behind the emalstr ahanel la the garage, heated by hot air.

Thla department la epacloua to accommodate the elxteen motor cart attachedto tha Home In enlarging thle fleet of oars, the very lateet equipment wai Included In the purrhasee. at le trident In an examination of, for Instance, the huge ambulance, which tven roax.ee telephonic, communication between driver and paaeenger, of driver and attendant. An atmoaphert of gtatellnest and good taste, accentuated by understanding and kindly attention nei the part of the management, and tha utmost efficiency on the part of the itaff, haa tha heartening effect n( dleprlllng nuch of Ihe aorrow ordinarily attaching Iteelf when eome dear one paeeet on. Which, ae Is an reassuringly txpreaeed In the tloejan, "Trait Our Oare. mark! aa Meat attained greatly transcending the outlay Involved In Ht attainment.

'iu 'i 1 i I i i I 669 BROADWAY PHONE 37211 ZdJi 13 I tv i.