WEDNESDAY, JULY 15,19SS rAKK.V COURIEF NEWS PAGE FTVB Today's Big Debate: "Will Business Trend Start Sliding Soon? NEW YORK <AP) — The big debate today Is whether business is about to tilt downward. The Stock Market appears to think that a Korean truce, coupled with Russian internal Weakness, would turn the trend and give the boom its comeuppance. But most businessmen say they -•.don't go along with this view. And many others stress the continuing their rate of durables purchases." The annual saving rate is now around 20 billion dollars. At the momentum of the boom. "If a boom is at a crest, it is stubbornly refusing to get on wuh the business of receding, says Ai- K UJ ^ same time consumer debt is now at a new high of 26% b ollinidol- lars. Who is savin gand who is bert T. Sommers, business analyst for the National Industrial Conference Board. "There has yet to appear any statistical evidence, outside of stock end commodity markets, that people doing both? That has been "a neat puzzle for analysts ever since late 1952," Sommers admits, adding: "The puzzle is now a basic dilemma, which the consumer holds the . business expectations for the near term have as yet been much altered." Those ' who believe a downward tilt v.'ill be apparent by the end of the year point, however, to sef- eral first signs: Home building is easing up a little. Mortgage money is hard to find in some localities and financing costs ere higher. Older houses are easing In price and new ones are a little slower in sellinK. Steel output is slumping a little, as usual in summer, and while a pickup is expected next month, few steelmakers predict that the second half production on equal the first half's record. Slipping farm income is cutting demand for farm machinery and may be accounting for some drop in household appliance output. Automakers plan a record output this month, but many used car dealers say sales are disappointing. Korean truce talks and the confusion over what the Kremlin's inner turmoil holds in store lead many businessmen to fear further cutbacks and cancellations of de- | fense orders here. That could lower industrial production and might cost some jobs. But Sommers points out that as of now most signs are still strong. First - half corporation profit statements, now rolling in, look good. For the third quarter at least steel order books are bulking. Consumer demand for goods held strong in June. Soft goods manufacturers report ordering by merchants is good. Sommers looks at two of the things puzzling many businessmen: consumer buying intentions, and the simultaneous rise in consumer debt and in personal savings. "The main reason alleged for the instability of consumer spending in the postwar years," he notes, "is a shift of spending away from subsistence goods and toward discretionary, postponable goods,, (things you want but don't have to buy right away) as a result of substantially greater and more widely distributed incomes and holdings of.liquir assets. "Since the end of the war, the personal saving rate has fluctuated rapidly, as consumers have alternately expanded and contracted sonit]on „ What he decides to do, In the light of the changing war-peace outlook—spend more, on or off the cuff, or try to save; more—clouc make hash of anyone's predictions about business for the next six months. Southerners Ask Cotton Quotas WASHINGTON W)—Southerners pleaded yesterday before the House Agriculture Committee for retention of the present law in setting state cotton acreage quotas for 1954—but for a minimum of 22 and one half million acres. They are opposed to the compromise plan proposed by the American Farm Bureau Federation and backed by such western states as Arizona and California. Quotas are expected to be imposed for next year because of a growing supply of cotton. Eden to Head Home LONDON (ff) — Foreign Secretary Anthony Eden plans to return to Britain July 26 to complete his convalescence. Eden, recovering from a gall bladder operation, is at Newport, R..I. SHAt Vt[fDS AWAY WITH ATLACIDE mi !»'« KILLS JOHNSON BRASS, BERMUDA GRASS, and many o(h*r grauM and w««d«. Dtitroyi wt«d rood . . . prevent! rtgrowth. In convenient powder form; easy to mix ft» po vie at a spray. E. C. ROBINSON "FROSTY" The Smoother, Deliciously Different Soft Ice Cream Try it at the RAZORBACK DRIVE-IN. Served to yon In your car or come into our air conditioned coffee shop. The only milk bar in Blythcville where you can be served in air conditioned Bring your children inside where it is cool and comfortable. Take a Quart or Pint Home Have You Tried The Drink All Blytheville Is Talking About? HIRES ROOT BEER Served From The "Wooden Keg" In Frosted Mugs Try Our Wonderful "Frosty" Sundaes 15c&25c Fresh Straw-berry Pineapple Chocolate Black Walnut Cherry Banana Splits 30c Brown Derby ... lOc & 15c "Frosty" cones 5c-10c-15c Fountain Coca Cola Malts and Shakes extra thick All kinds of sandwiches. "FROSTY" at the Razorback Drive-In FOR RENT MOVIE CAMERAS and PROJECTORS All New Kodak Equipment Offered in a Large Selection BARNEYS DRUG STORE 2006 W. Main Phon« 3647 CLEARANCE SALE-BIG PRICE CUTS WOMEN'S SKIRTS WERE $2.98-4.98 COME EARLY FOR TOP CHOICE 1.00-3.00 Hurry, not every size in every style. Gabardines, wool plaids, corduroy. Gay or dark colors. Sizes 10-32. SAVINGS ON PLAIN COLOR WAFFLE PIQUE—WAS 59c 47c Pastels, bold shades and dark tones in the most popular of plain-color fancy cottons. Sew into blouses, skirls. Use as trimming. Save while we clear our shelves. 3536 inches. EVERY PRICE REDUCED MEN'S KNIT SHIRTS—WERE $1.98 Bright colored shirts with short sleeves. PLAY SHOES—WERE 4.98 For women, assorted sizes & heel heights. GIRLS' DRESSES—WERE 2.98 Good-looking summer dresses. Sizes 7-14. GIRL'S DRESSES—WERE 1.98 DRAPERY REMNANTS Beautiful colors and patterns MENS' DRESS PANTS—WERE 4.95 Summer weight pats. Assorted sizes and colors. CHILDREN'S SANDALS—WERE 3.98 Brown Strap Sandal for boys and girls. Limited Quantity. 3.97 1.98 WOMEN'S CASUALS OR FLATS FOR FOOT COMFORT—WERE 3.98 3.37 Reduced for savings. All expertly crafted with cushioned leathers in subtle pastels or brillian hues. Heel- to-arch foam rubber cushion insoles for added comfort. Odd lots. CUSHIONED BED GLIDER—WAS 67.95 39.88 Nationally known bunting Glider. Converts to 65x43 in. bed. Innerspring scat and curled hair back cushions provide utmost comfort. Upholstered in extra-heavy weather-resistant plastic intcrweaved effect pattern. Sturdy steel construction in enamel finish. RAYON SUMMER DRESSES IN POPULAR STYLES—WERE 4.00-9.91 3.00-8.00 Real savings on cool summer rayons — just when you want them. Solids, prints, sheers — each one smartly styled with fine detailing. Not all sizes in all colors or styles. SALE OF FLOOR SAMPLES CHROME-PLASTIC DINETTE SETS 69.88 Regular price was 89.95. 5-pc. chrome and plastic Dinette floor sample, slightly scratched 30x48" high pressure laminated plastic top. Foam rubber scats and backs. SAVE ON EVERY ITEM MEN'S TIES—WERE 1.95 Neat looking rayon fabrics. Handsome pat- 7/C terns. 254.95 REFRIGERATOR 10.4 cu. ft. 52 Ib. freezer. 3 door shelves. STEEL WALL CABINET—WAS 21.95 ., ,* Baked enamel wall cabinets, White. IO.OU WALLPAPER ROOM LOTS-WAS 5.95 Beautiful patterns for all rooms. 3.98 STEEL BASE CABINETS «A O/ f^rr Baked on enamel finish ovinyl top. *" /O WIT INLAID LINOLEUM—WAS 2.29 Wide selections of colors. BO" wide. 1 DEHUMIDIFIER—WAS 114.95 See how you can solve your humidity prob- 74.88 lem at low cost. LINOLEUM REMNANTS IN ROOM-SIZES 1.00-7.50 Marbleized lineoleum; figured linoleum; embossed linoleum — all first quality roll ends. Sizes range from 6x9 feet up to 6x17. Your choice now for substantial savings. ADJUSTABLE SUNTAN LOUNGE-WAS 29.95 19.95 Innerspring pad supported by link spring. Adjust to 4 levels, without getting up. Walcr-repellant plastic cover cleans with damp cloth. Enameled steel frame with tublar arms, plastic arm rest. CLEARANCE OF FLOOR SAMPLE INNERSPRING MATTRESSES 29.88 Regular price from 34.95 to 39.95. Comfortable floor sample innerspring Mattresses, slightly soiled. Padded and insulated for comfort. Matching box springs for some models. .CLEARANCE—BEAUTIFUL FRIEZE LIVING ROOM GROUP 149.88 Regular price was 189.95. Modern sofa with matching lounge chair — floor sample, with slightly soiled frieze upholstery. Sturdily built for long use. See it at Wards today. 6 CHECK THESE SAVINGS FISHING PLUGS— WERE 1.25 Nationally known floating & diving type ffj 'g plugs. GLASS CASTING RODS— were 6.95 Wards and other brand rods. Good action 3.33 rods. 21 " CONSOLE TELEVISION— was 304 Mahogany finish. Floor sample. 1 yr. w ar - ranty. 20" TABLE TELEVISION— was 244.95 Leatherette cabinet. Black picture tube. 1 year warranty. 21" TUBE TELEVISION— was 274.95 Mahogany finish. Floor sample. 1 year war- yr-j oo ranty. 10 Ib. WASHING MACHINE— was 129.95 79 4 29 Automatic drain pump. Balloon type roller. 71 CU. FT. REFRIGERATOR —WAS 229.95 Full width freezer. Fruit frcshirics. 188.00 FISHING TACKLE CLEARANCE SAVE—PRICES CUT FROM 10%-75% Now's the time to fill your tackle box at big savings. Wards fine Sport King rods, reels, line, tackle boxes and famous-name fishing needs are cut to rock bottom prices. FOLDING YACHT CHAIR—WAS 5.98 $3.49 Sturdy tuhlar steel frame, finished in weather-resistant hakcd-on enamel. Seal and back of heavy water-repel- lanl duck. Folds flat Cor easy carrying or storage.
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