PAGE TWO (Anit.r COOTIER TtTRSOAT, JULY It, American Male Is Pjoblem Child To Nations Clothing Industry By SAM DAWSON NEW YORK I*)—The American male is quite a trial to the men's clothing industry at times. They're lighting an up-hill battle to make him as fashion conscious as his wife. On top of that, his figger keens changing. This doesn't refer to middie-nge spread. Rather It | means that year by year stores find that the average size of suit they sell gets a little bigger. The military made this discovery first. With world wars spaced about a generation npurt, the Army found that today's diartee has ft chest measurement l',a inches larger than his father. He measures that much more around the Only Red Army Revolt Could Topple Kremlin WASHINGTON l/R — Only if the Red army joins in is it likely there can be an upheaval might enough to topple Moscow's monolithic government — and the present of this happening appear remote. For these reasons American military men are making no revisions ruthless even for the savage secre police of Russia. These agents are esplcally concerned with troops that are or have been at posts where they had contact with the Western world, such as the occupation forces in Berlin. In addition to the political corn- In their estimates'of the capabili-1 missars and secret agents within ties of the Soviet armed forces, j the Army there is a large force of uniformed security troops — full- fledged and fully armed military units but not within the structure of the regular Soviet Army. Their joh also is to keep control, but it includes supervision over civltltan whatever political convulsions may appear to be going on in Russia. The reliability of the four-million- man Red army to the Russian government, whoever heads that government is well nigh perfect. No army in modern times, not even those of Nazi Germany, have been so well controlled- The Army is watched closely by the men who, control the Communist party. For the armed forces, three is A dual system of surveillance: 1. The political commisars, who have been attacehd to the Army since the early 1920s. populations i n trolled areas. L. P. .Beria. Com munis t-con- tossed from his high government job and branded a traitor, was tne man who Iieaded the uniformed and secret agents of tne security forces and MVD. The fact that a man with so potent and deadly an organization under his command could be ousted and arrested served to point up the 2. Operatives of "Smersh" an | tj g i ]t control held by the state over organization of secret agents with-1 j ts p0 ]j ce anc j soldiers, in MVD, the major function of which is the internal security and counterintelligence. In The Open Thtf operations of the commissars are in the open. The commissars in a Russian Army unit is known to all officers and men. He i is responsible to the party, receives I Eisenhower yesterday designated his instructions from the Commu- Guy Farmer, District of Columbia Ike Designates HeadofNLRB WASHINGTON W) -Pre sident nist political cheifs and reports to them. His mission, in one respect, Is something like that of the "information and education" officer In the U. S. Army: he explains political objectives of the government. Because he lives and serves with an Army unit he also is in a position to know the talk and attitude of soldiers and to tell the party. There have been reports that regular Army officers dislike and distrust the political commissary assigned to their units. But the attorney, us chairman of th* National Labor Relations Board. Eisenhower nominated Farmer as a member of the board a few days ago. He was confirmed by the Senate last Friday. President Eisenhower also nominated Carl P. Arnold of Billiards, Ohio, to be governor of the Farm Credit Administration. Arnold, a former Agriculture Department official, would succeed Ivy w. Dugan, who recently resigned. seat. But his waistline Is one Inch smaller. Today's youth takes a shirt with .collar Hi inches larger than his father did at the same j age. And his s'hoes are one size larger, too. I Makers of men's clothing have found the same thing, when the re-orders come In. Witty Brothers, men's clothing makers, say that 20 years ago they made the most suits in size 38 and 39. Today the stores report the best-selling sizes are 41 and 42. And some stores that 20 years ago always put size 38 models in their windows find that now size 40 window dummies look right to the window shopper. Indifference Is Problem But suit makers can adjust to j the changing American male with i less strain and stress than they j can to his growing indifference to ! formality. j A concerted effort Is under way to get him to dress up. The casual shirt that tends to double as a coat is a pain to every one in •he clothing industry—except the lappy makers of sport shirts. The sport cont that teams with some slacks to supplant the regulation suit distresses those who hlnk every man should have a vardrobe full of suits. fiow there's a big campaign to nterest the American male In that j old favorite, the fancy vest. First i it was the Tattersall and now the \ plumage Is getting brilliant In J many varieties. This reverses, of J course, the, war-born move to get ! the male out of any vest at all | by making only two-piece suits. j Jewelry makers nre delighted that the shirt industry is pushing ! the French cuff, which calls for | cuff-links. They hope for a big re- I vival In that one-time big seller, i The shirt people also are going ' after the idea of getting men to be style conscious by multiplying • the number of collar styles they i make. Arrow has Increased the ' variety of collars to 34, Van Heusen ' . 22. i In trying to shift styles on the male, suit makers have jumped 'rom padded shoulders to natural same may not be true of the Russian OI. He has little daily contact | "~ with any commissioned officer. He Polio-Stricken Mother knows only the noncommissioned' n;« c :_. officers and the commissars. And i *•"" '" he can appeal, as much as any Russian hares appeal an order, to the commissar. In Secret The agents of the MVD's Mersh operate in the utmost secrecy. They may be masquerading as either enlisted men or officers. TEXARKANA I/PI—A Texarkana mother, Mrs. Ruth Smith, who received nationwide publicity nearly two years ago when she gave birth to a child while confined to an Iron lung, died here Sunday. Her physician said Mrs. Smith back. The American can be awfully what he wants to wear. male, however, stubborn about Their sole mission is to detect ; di fi d of uremic poisoning, a result defecting in thought or action, of jlier long battle against infantile Their methods of operating ft re paralysis, I Comw.ndw V-S •bed <Jiict—nod ilfliB-ttducioi tinted llaw—CDlioaal in ill moMi it eittt cMt. >o Oxaum wv 1953 Dramatic new American car with the low-swung European look gels Fashion Academy Gold Medal for design and styling See and drive the new 1953 Studcbaker that received the FASHION ACADEMY AWARD Tht dlr.ctori O f Fashion Academy, nolcd i\« v York school of fashion design, have named the 1953 Stndehaker outstanding in smartness and styling. Thii U moi« than a gratifying recognition of the talcnti of Studebnker designers. II i< olio an endorsement of the unerring good taste of millions of Americans W || O consider the new 195.1 Sludehakcr the hest looking automobile ever built. You art s««[n0 more and more of your friends und neighhort proudly driving new Stnde- baker Commander V-8s and Champions every day now. If you art *ag*r to own one yourself, you'd better come in right away and order yours. Th« soon«r yof do, the sooner you'll have the exciting new Studehaker sedan, coupe nr hard-top you want. Prices are right down to urth. CHAMBLIN SALES COMPANY I A.h St,«f, w. D. "Bill" ChomMIn, 0»n.r Phon. Mil C. M. SMART PRESENTS A STOREWIDE MID-SUMMER SALE White Metal UMBRELLA TABLE - Metal ball bearing GLIDER Metal LAWN ROCKER - - Folding Canvas YACHT CHAIRS - - Heavy Folding HOLLYWOOD CHAIR Green & white plastic covered GLIDER Low back spring base Lloyd LAWN CHAIRS - - High back, spring base Lloyd LAWN CHAIRS - - - Was 12.45 16.95 5.45 3.45 -9.75 59.50 11.95 14.95 Now Was Now Assorted Colors, upholstered 8.30 SPRING BASE CHAIRS 21. 75 13.95 White enamel, wood folding 11.95 PICNIC TABLE - - - 15.95 10.95 3.95 LAWSON SOFA - - 137.50 109.50 2.30 LAWSON CHAIR - - 73.50 59.50 199.50 189.50 199.50 159.50 Kroehler 2-Pc. Green Frieze 6.95 LIVING ROOM SUITE 234.50 Kroehler 2-pc. Red Frieze 39.50 LIVING ROOM SUITE 229.50 Kroehler, 4 colors, 2-pc. Frieze 8.45 LIVING ROOM SUITE 239.50 Kroehler 2-pc., Green or Beige 10.95 LIVING ROOM SUITE 179.50 SAVE UP TO On Your Furniture Needs. . . 0 A!l High Quality Merchandise at Bona Fide Reductions Was Kroehler Tweed Half Sectional Kroehler 66.00 8-Pc. Provincial DINING ROOM SUITE 464.75 9-Pc. Mahogany Duncan Phyfe DINING ROOM SUITE 449.00 9-Pc. Solid Oak DINING ROOM SUITE 359.00 2-Pc. Green Plastic Bed DAVENPORT SUITE -149.50 2-Pc. Brown Plastic Bed DAVENPORT SUITE -159.50 2-Pc. Red Velour Bed DAVENPORT SUITE -109.50 Now 139.50 49.03 364.75 349.63 279.00 119.50 129.50 89.50 2-Pc. Red or Green Frieze Bed DAVENPORT SUIT! Plastic Covered P h Plastic Covered HOLLYWOOD BEDS Plastic Covered HOLLYWOOD BEDS 4-Pc. Knotty Pine BEDROOM SUITE - 5-Pc. Solid Cherry BEDROOM SUITE - 5-Pc. Solid Mahogany Modern BEDROOM SUITE - 5-Pc. French Provincial BEDROOM SUITE • Was Now -134.75 109.50 -23.00 13.95 -24.75 14.75 -11.95 8.95 279.50 199.50 399.50 329.50 359.50 289.50 362.00 262.00 All Sample Table & Floor Lamps 25 % O ff Fair Trade Itenu Not Included C. M. SMART //TL • Thrifty Shoppers Buy Smart Furniture"
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