Hartford Courant from Hartford, Connecticut • 12

THE HARTFORD COURANTs Wdiwdty, Jnury IMI 12 Channel 18 Lists Plans ft, OREEN STAMPS iTo Expand The values are snowballing all through the store, with more for your money in every department! Come see what a storm of applause we've whipped up with our First meats the way we bring jthe sun out-. again with our First O' the Fresh fruits and vegetables and prices that are as low as the temperature in our frozen food department! It's the nicest blizzard you've ever been in, so come shovel up the savings! Mattionaal i I Stores A $2 million expansion plan Tuesday by was announced Cold, cold cash is what you'll save on these top quality groceries at lower-than-ever prices! Channel 18. The funds will be used to build jnew studios in Hartford, boost the transmission signal and add color capabilities for all pro-JI cramming. Keigler E. Flake, general manager, said the growth will "make WHCT a direct commer-t 'cial competitor with the other stations in this area.

It will have no immediate effect on the station's pioneering pay-TV experiment. WHCT is owned and operated by RKO General, Inc. The firm also has stations in Boston, New mm York, Memphis, Detroit and Los Angeles. Flake said three locations for tViA 15(1(1(1 snuare foot studio building within the city are un- der consideration and that pur-chase of the lot will be completed next month. Construction of the new studios and general of-, lice facility should be finished within 1968, he said.

The station plans to boost its signal, Flake said, and is about to apply to the Federal Commu-r nications and the Federal tion commissions for permission to put up a new tower at its Avnn transmitter. rrr- tcndcre ri nf chock mi its new facilities would give WHCT more than one million 3 watts of power (it has 186,000 now) and a 773-foot tower wu feet now). Could Reach Million 1-LB CAN this equipment, Flake said, WHCT would be able to reach one million homes 1111 1 1 WHCT can now relay color programs it receives directly the networks but cannot originate any color program or CniOV film from its studio at de St. With the expansion -mr SISICaiSILB MIH Solid White Meat there will be full color possibili- ties. This color conversion may be Dut before the move to tne new studio if the cost is not pro- 7-OZ CAN Sugar hibitive, said tne manager.

station's broadcast day be extended, said Flake, with increased emphasis on lo- cal shows. WHCT will remain of the national net-works The future of pay-TV, Flake said, is clouded at the moment. But during the past 5 years of RKO General has proven to itself that oav-TV is successful. The station's permit for the nation's sole subscription TV system ends this June 29. While RKO has asked for approval of a nationwide system, the Congress has suggested to the FCC that nothing be done for another "1 vear.

he said. ARHAUfc The present code boxes that rn w) 'rare put in subscribers' homes 'cannot handle color, said Flake. Richmond i Lmhmes V7V 1 11-- 1 1 iuu ana ine coue twx iimivci Claim Bone-ln Zenith) will not nut in color de Cottfornia coders unless a national permit a 1 is granted, ne expiainea. i HiHC ill There are now 5,500 pay subscribers. The station had I -j i 7.000 a vear aso.

at the end of IPEaSIKlE an extensive, advertising drive. then stopped seeking new subscribers because of tne un-x 'certainty of future licensing. If the subscriDtion service is rtint SltAWi -o i Raby RICHMOND SLICED continued, he said, the new color decoders would be rented for tne same amount as the present 29-OZ0 ones. Need 10 Per Cent of Homes The exneriment. which will CANS have cost RKO some $12 million over the six years, has shown that enough subscribers can be signed up to make the system JcanuaE'v White Sale! work, Flake said.

ray-iv neeas shout 10 ner cent of the TV tarn Hies within its range to sign up for the system to be viable, he Pepperell Dairy Department! said. With its increased power Reigel Pillow Cases WHCT would need some 100,000 Thermo Blankets subscribers for a on-going sys tern, he said. There would be field offices throughout tne listening area to install and service the decoding boxes, he said But regardless of pay-TV's fu pure, he emohasized, WHCT wil 59 GROUND BEEF n15HOZCC. 5p3finettl CHEF BOY-AR-DEI CANS 33 White Rain Hair Spray can 1.09 Williams Lectric Shave 3-ZBTL 69c Ponds Dry Skin Cream JAR 45c Score Hair Cream 10paal tube 59c Puss N' Boots and GRAVY 6 Vans 89c PUSS N' BOOtS and GRAVY 6 CANS 89c 7C GREEN GODDESS Tl "jft SeaS SALAD DRESSING 8 -OZ BTL JC Prince Curly Lasagna 160Z PKG 35c Beef aroni CH 4J2J 67c Chef Boy-ar-dee CAN 67c Chef Boy-ar-dee canz71c Jiffy Biscuit Mix 37c lit BEEF and LIVER 74 OZ VOtl CAT FOOD CANS Chock Full 0' Nuts lfcon -jar 83c PIZZA with 15-OZ Mf Chef Boy-ar-dee cheese pkg 4c Chef Boy-ar-dee sausage pkg oic Dial Shampoo 3hozbtl59c Plus White Toothpaste 3 75c l8S TT, remain in this area as a fully i)C competitive independent station Late Returns Deluge Library If CHICAGO (AP) The Chica go Public Library was deluged with overdue books Tuesday. HHAST PBEBBOBa cannon Terry lifchen 1 It was a day of amnesty for Comfort Pillows forgetful book borrowers, and a library spokesman said at least 10,000 overdue books had poured E3 fiSAISSAISD the mam library Dy noon All apMimulated fines on the PROFESSIONAL books were voided.

13-OZ CAN 89c REG Revlon HAIR SPRAY "It's amazing. They're bring 11-OZ 71 (o)c ing them in shopping bags, shoe hnvps. nackine crates and at Noxzema Instant Lather can 99c Prince Meat Sauce 32 oz JAR 65c Prince Meatless Sauce 3" 65c tache cases," said Miss Mildred 3 Bruder, director of public rela Mnns "I saw some that were hnrrnwed in 1941." Not all the books belong to the lihrarv. "I noticed a copy 'Hamlet from the Washington nr. lihrarv." siad Miss Bru UJMF 8 COB Apt.

The books also were being ac Imt n4 Tob.cc. 'rodurtl l.mel Iron OHm tutu EKkNv Thru Sutdar, Mnuary IV61 1 1n Nthenri Supw M.rltl Only cented at 62 branch libraries. Wl fSKV IMI VQM TO UMI! QUANIIIIH "We may have trouble finding space before this is over, saia Miss Bruder..