Hartford Courant from Hartford, Connecticut • 27

27A THE HARTFORD COURANT: Sunday, July 192 ufoscription Televi so TV Decoder Installers Are Specially Trained Station Chain i RKO General owner of Hartford's Channel 18. is also the owner of the Don Lee Network ion the West Coast. WOR in New Uniformed and bonded, alert 1 serting in each decoder the mas-ly tne MUtuaj Broadcasting and personable, especially trained ter billing tape provided in the system. RKO Radio Pictures, tarts Three-Year Test young! unit here by Veeder-Root Corpor-Video Independent Theaters in for their job, a crew of technicians at Channel 18 is pio Oklahoma City, ana raaio ana television stations in Memphis onrt WinHsnr-TMrnit ation. 1 They also test each decoder.

neering the installation of decoders for subscription television in homes in the Hartford area. with special equipment before it taken by the installer to a Largest Independent First in the world to be trained, 18 WHCT TV Is Site of subscriber's home. The name) Outside the three large radio-translator comes from the fact television networks, RKO Gen-that the billing tape records orjeral, owner and operator of Hart- Hotel Plans New Pay TV For Guests for this job, they are called "installers." Engineer? from the Zenith Radio Corporation in Chicago came to Hartford to instruct them in the mechanics of hooking up the decoders manufactured by Zenith to the television sets whose owners have re "translates" the number of pro-, fords station whu, is tne iarg-grams a subscriber sees in the jest operator of radio and tele-course of a month's time. No for- vision stations in the country. Venture Future Rests On IESA quested subscription TV service.

Carefully chosen both for their eign languages are involved only cold facts and figures. Inspection and if necessary repair of decoders returned to thj station will be the job of Maurice St. Sauveur, decoder repairman, who is also on call for emergency repairs. Best Wishes and Success to Channel 18 On Their New Venture Independent Electronic Servicemen'! Association Local Residents Subscription television, the first in this country, started a three- aptitudes and for their ability to represent Channel 18 in the homes they will be entering, the new employes of station WHCT-TV have previously been employed as riinm 1111 ii up mi i i- '-5 11f 1 Ml -llr, year testing period on cnannei I 18 Friday at 8 p.m. television repairmen or are grad uates of electronics schools.

While the rest of the world is waiting for Hartford residents to decide the fate of subscription television, some of its other-city residents can get a preliminary taste by coming to town and staying at the Statler Hilton. General manager Frank Morse announces that a number of the hotel's television sets will be equipped with the decoders necessary for receiving subscription programs. These will be supplied to guests requesting them from room service, and the fees for the programs guests see will be added to their bills. Programs Postpd The world premier of over-the- air subscription television opened with "New Horizons," an introduction to subscription television starring Ralph Bellamy, presi dent of Actors Equity, who was Additions to the group will be made as fast as growth of the service occurs. The present crew consists of Robert Cady, Thomas Daly, Arthur Reardon, Robert Yosky, and John Ayers.

Tape Put In Also new in the skilled employe field are the "translators" at WHCT-TV. William Murray and Neri Allain in the Decoder Service Center are responsible for in- host. Participants in the program in 23" TABLE TV eluded Federal Communications 23 overall dlaa. picture 280 tq. in.

of rectangular picture ere. Commission Chairman Newton N. Minow; U.S. Sen. Thomas J.

(Concluded on Page 28) Each evening's subscription program will be posted in the hotel elevators, with information on the amount of the fee to be paid. When the bell boy brings the set to a guest's room he'll tune it in. QllKcvrintitn r-Afe mill Va YSTYLEDto make you proud ooml BUIl for world's finest performance iTU, -A board. The telvision screens are for calibrationto make sure that sharp and clear pictures appear on home television sets equipped for pay TV (Courant Photo by Harry Batz). ENCODER MONITOR BOARD: One of three specially trained operators who will run the subscription television encoder at the WHCT studio checks the performance of the monitor ocus nui uc available only for private use.

None will be placed in public rooms or lounges. AMERICA'S r- i I ri Channel 18 Television Will Stress Variety 1 1 Walters Is Appointed TV Business Manager Many new business techniques necessary to the operation of subscription television will be developed and devised by Alvin C. Walters, just appointed business director of WHCT-TV (Channel 18) hv station manager Charlps 23'lo-boy with HANDCRAFTED SebmeSmee CHASSIS No printed circuits, no production shortcuts for greater operating dependability. Super Target Turret Tuner. Spot-lite Dial.

In grained Walnut color, grained Mahogany color, or grained Blond Oak color. The ARNOLD Model K2705 5 bUiiirHUi: tion TV and to provide a historical background upon which official judgment may be based in Features sound-outfront speaker. EASY TERMS Wood. tV1 i- TT If 1 (Concluded on Page 30) 20.000 volts Of picture power, TRADES ACCEPTED and Perma-Set Tuning. FREE DAY SERVICE HANDCRAFTED Chassis For GREATER DEPENDABILITY The history of subscription television goes back nearly thirty years when Zenith's laboratories' began research which developed! into the first public demonstration of subscription television system in 1947.

Zenith was authorized in 1951 by the FCC to conduct a limited 90-day test in Chicago for 300 "anna lauic iu iiaiuuiu uuiu Boston where has had pxtpn. The FARLEY Model "2731 23' overall diaa. picture 280 sq. In. of rectangular picture area.

sive experience in the background music field. He is a native of Washington. As an assistant to Wood in both No printed circuits no production shortcuts for i fewer service headaches, greater operating depend 2 ability Every chassis connection in Zenith TV is handwired. hand soldered. The purpose of subscription TV is to make possible the production and broadcasting of select television programs, not available on commercial TV, by charging the subscriber a modest fee.

Top Programs Planned Plans are being made to present programs that include: top theatrical productions, educational features, current movies, cultural events, sports contests, grand opera, ballet, symphony orchestras, etc. RKO General will conduct a continuing program of public relations of an informational and educational nature with a two-fold purpose, i.e., to increase public knowledge of the use of subscrip subscribers, chosen from a group I of 60,000 TV owners expressing a 'desire to participate in the "LET AN EXPERT SERVICE YOUR TELEVISION" WOODRUFF TELEVISION SERVICE 72 Hazard Thompsonville Rl 5-2626 PAUL'S TV WAREHOUSE Driving on South Quaker Lena Toward" Elmwood Center i Tale First Left After the Armoy Reserve Building 4 See Us For Low, Low Prices 11 TERMS STAR TV SALES 847 Park Htfd. Tel. 527-2177 Open Daily 9 A.M. to 9 P.M.

the commercial and the subscription aspects of the station's operation, Walters will take an active part in keeping records and making reports of the progress of the subscription program for the Federal Communications Commission which has authorized the three year experimental test in Hartford. Opposition from theater owners and from networks and their affiliates delayed for more than nine years, the FCC's decision for a large scale trial of over the air subscription TV. Tel. 236-4211 152 TALCOTT REAR WEST HARTFORD The General Tire Rubber Company, parent company of R.K.O. General Incorporated, owner of Channel 18, is proud to join Zenith Radio Corporation, our partner in progress, in bringing you the newest entertainment medium subscription TV.

GENERAL TIRE WORLD'S LARGEST MANUFACTURER OF PREMIUM TIRES PIONEER IN THE DEVELOPMENT OF RUBBER AND PLASTIC PRODUCTS FOR INDUSTRY AND THE HOME MAJOR CONTRIBUTOR TO SPACE TECHNOLOGY PROGRESS LEADER IN THE FIELD OF BROADCAST COMMUNICATIONS.