Cumberland Evening Times from Cumberland, Maryland on December 8, 1955 · Page 19
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Cumberland Evening Times from Cumberland, Maryland · Page 19

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Cumberland, Maryland
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Thursday, December 8, 1955
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Page 19
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II EIGHTEEN EVENING TIMES, CUMBEliLAND, MU., THUKSDAY, DECEMBER 8, 1955 Dial PA-2-4600 for a WANT AD Taker Assignment: Ameriea ^^ Young Singing Star Gets Mad, That's Her Secret, For Success 'Show Business' Helps To Sell Autos (Rt«. U. *- fat. Oft.) By PHYLLIS BATTELLE NEW YORK- (INS) -Not onlylAida" throe seasons ago on Broad- lhe best lliings-but frequently the)way. she f 0 » trac t ed ., p "?™f: belligerent people-come in small i NBC called to ask if she could • i learn an operatic role [or a IV voice and temper operate wuh an:^ ^ because she equally warm flame. i^^ bcen of[ered lhe role in thc Elaine is lithe, little (five feet>i fjrs£ place _ go, being mad, she and. a great deal of the timcj.^ .. of coursc ] can!" and got angry. That's when she's at her! llp a g a j ns t her doctor's orders, best, she says. ilearned lhe role, and performed it "The thing that happens is 1 gelj—fiercely and beautifully, fighting mad at the world lots ofj -Jt's the old principle, I sup- times, and it's good for me. The|pose, of wanting things you can't more people who knock me, ihejhave. If people say you can't do more people who get in my way, j something —.you know you've got (he harder I strive to be the best;to. And you do it the best, too." singer in thc world. ! Miss .Malbin is still single, but "I don't consider this noble, cx-jsays she does not intend to remain actly — but if you're ambitious.jthat way much longer. If she says it's good for you to be mad. It jit. she means it, of course, gives you that little extra zest) We only hope, for the sake of her you need to do a bigger job thanicareer, that marriage will not they think you can do'!" I make her too contented to sing Miss Malbin, born in Brooklyn i superbly. 25 years ago, received plenty of! criticism on the way up, and in thcjjj^ riiu j g Arrowhead las! two years she has hit stride: and made a lot of her personal PA ysON, Ariz.-W-Aflcr spend snipers eat their words It's a (ing a day i ookin g for Indian arrow- great satisfaction. In fact, she would rather see someone else consume a word than to consume a steak herself. "Like the first time I auditioned for a singing job." Elaine remembers. "I was 13 and short and fat. The producer said I had a nice voice but was strictly for opera. He meant, of course, that I was short and fat, and I said to myself — I'll show him." A year later, Elaine was trimmed down to the shapely proportions she maintains today, and was on her way to other auditions. Where other producers said she was cute and pretty, but her voice was not quite big enough for operatic-type roles. Elaine said to herself she'd show them too and with what she calls "my iron will." she proceeded to. It took six years after that first audition, but finally she was hired at the age of 19 to sing Violetla in the CBS-TV production of "La Traviata," She worked up to it by singing on radio, and with the Detroit Civic Opera, in appearing in Carnegie Hall "pop" concert's, but "Traviata" was the official success signal. "By that time," she explains, "I was so mad I could hardly miss." There have been many setbacks •ince, and Miss Malbin's biggest triumphs have come right on the heels of discouragement. Following a starring role in "My Darlin' heads C. H. Kelly felt mighty low because he couldn't find any. Tired, he headed back to his 'car and found an arrowhead, which made him feel even lower. It was imbedded in a tire of his car, and the tire was flat. IJy UAV1I) J. WILKIK AP Automotive Editor DETROIT (/Pi — The men who make America's automobiles have come up with something new and gaudy to help sell them. It's show business, complete with all' the Broadway trappings, "imported atmosphere" and TV spectaculars. It's somewhat bizarre, it's fantastic.— and it's costly, But from large to small companies it is being used to stimulate the enthusiasm of car dealers, to catch public fancy and to interest the press, radio, television and trade publications. The. new model season starts at the factory with private showings for dealers. It continues at the dealer level with garish billboard techniques and sky-swtteping spotlights, a score or more of local auto shows, and such master presentations by manufacturers as General Motors' Motorama and Powerama, and traveling engineering exhibits by others. Year-Round Stimulators merdals — are year-round inter-.thc theatrical method of promotion, cst stimulators. I In addition, it is worthy of note Transplanted stage shows, danc- that i" the cash turnover the au. * * .. .1 nt^ftUiIn HI to i vint?c? it? 11m ur/it*lri c girls, name bands, motion pic- lure stars and exotic settings _are used to bring dealers to the pre views. The exact cost of such promotion projects is not a matter of public record. But it must run into mil lions of dollars. Designed To 'Sell 1 tomobilc business is the world's biggest. At the manufacturing level, the 9'A million cars and trucks the industry will build this year will have a wholesale value of around 14 billion dollars. You can add some more for replacement parts like engines, transmissions, axles, etc. Move over to the retailing level The showings arc designed, first.!and you find more billions of dol- LKWI8 1 , STORK (19) Thomas W, llowsarc, 744 Linden Avc nuc. City. 5-127, Green Rldcc. EIroy L. Lewis, Hi. 4, Paw Paw, 4-127, Green Ridge. Cecil 11. Miller, 62 Washington Street Savage. 4-136, Town Hill. Nelson Mcusch, Jcssups. 5-120, Town Hill. John R. Menscr, 548 Pine Avenue 8-140, Green Ridsc. M. J. Mattlnxly. 14 Furnace Street City. 4-120, Town Hill. Robert G. Shockcy, Baltimore, 8-125, Bear Hill. Donald G. Harden, 401 Springdalc Street, City, 6-130. Town Hill. Grayson Householder, 23 Kaston Road, City, 11-150, Green Ridge. to "sell" the dealers on the product they must sell to the public. Concurrent.presentations of television shows and Motorama and lars changing hands. The car makers see nothing particularly fantastic about their, presentation programs.-They point to Powerama are conceived to keep such things as cosmetics makers public interest at high level. Solgiving away thousands of dollars too are the two score or more ofjon quiz programs; other businesses spending huge sums to transport participants in other promotion local auto shows that follow. All these will have their show girls, singing stars or motion picture luminaries as added attractions. The auto industry now is winding up the biggest year in its history. Its output and sales this year will approximate eight million cars projects. Era Thrives On Ballyhoo It's an era, say some industry spokesmen, that thrives on ballyhoo and the philosophy of presenting everything on the "colossal" and "stupendous" scales. The auto The television shows — includingjand l'/4 million trucks and coaches, industry's retailing division used 90 minute-long spectaculars with ~ hopped up. often glamorized corn- Such fabulous figures, undreamed it with success in 1953 and again of a few years ago, may justify in 1954 to unload the heaviest ac- Yesterday's Deer Kill cumulation of car stocks in their experience. The comment of many retailers suggests, however, that they feel they have been caught up in a merchandising revolution difficult to understand and hard to accept. Although big-time entertainment for car retailers getting their first view of the merchandise they have to sell goes back to pre-World War II days, today it has become more expansive and more expensive. Spokesmen for its sponsors say, "It pays." From 1877 to 1879 there was no government of any description in Alaska. Richard H. Barney, Indianhcad, 8120, Green Ridge. Earnest Slider. RD 1, Oldtown, 4-130, Town Creek. William K. Fisher; Baltimore, 8-120, Green Ridge. Luther W. Shryock, Hagcrstown. 9-130, Green Ridge. T. Robert Pcnn, Baltimore, 8-130, Green Ridge. Joseph L. Hlggins, Little Orleans, 4-115, Green Ridge. Charles House Jr., Rt. 1, Paw Paw, 5-131, Green Ridge. William Piper, Oldtown, 9-132, Black Hill. James W. Miller, Oldtown, 10-137, Green Hidgc. Floyd L. Carder Sr., Oldtown, 6-110, Green Ridge. STATE POLICE (10) Donald D. Shrout, 222 North Lee Street, City, 4-85, Town Hill. Herbert Hart, RD 3, Keyser, 14-130, Dan's Mountain. Charles Ross, Barton,.7-105, Town Hill. Roy Ketterman, Annapolis, 7-125, Dan's Mountain. Roy Blank, Mt. Savage, 12-130, lit. Savage. E. W. Topper, RD 3, City, 9-125, Pea Vine Run. Elmer J. Cross, 517 Central Avenue, City, 10-86, Polish Mountain. Ellsworth Frankenberry, Mt. Savage, 6-90, Biz Savaxe Mountain. Roscoe Bucklew, HD 2, City, 4-125, Town Hill. Coerce J. Hinds, 632 Elm Street, 7-120, Town Hill. BRIDGE DINER. HANCOCK (3) Walter Tressgar, White Marsh, 8-117, Green Ridge. Fred Cowas, Colora, 4-108, Town Hill. Buffet Style BRISTOL. Conn. Wl — Thieves must have had a buffet supper in mind svhcn they looted the Blue Lantern restaurant. They look a 10-pound precookeu ham, two loaves of bread an<i about 30 bottles of whiskey. William II. Harford, Baltimore, 7-115, Dick's Ridse. gllirWAY'S INN ("> Jlcnr.v Burton, Baltimore, 6-100, Polish Mountain. Evers Thrasher. 30 Pennsylvania Avenue, City, 6-100, Green Ridge. Albert Pfarr, Baltimore, 7-100. Rldg« Road. Millard Creek. Hancock, 5-110, East Town Hill. Raymond Creek, Little Orleans, 7-110, East Town Hill. Byron Feathers. Baltimore, 5-100, Polish Mountain. William .lahreis, Baltimore, 7-120, Green Ridse. Blalne W. Davis,_Knoxville, 5-110, Town Hill. P.aymond G. Mueller. Elkton, 5-102, Green Ridge. Nick Daurora, Dundalk, 9-105, Polish Mountain. Gray Watson. Baltimore, 7-110, Polish Mountain. Richard Barrett, Baltimore, 8403, Green Ridge. Fred W. Gaines, Baltimore, 4-97, Green Ridge. Georse McKenzie, Baltimore, 7-100, Martins Mountain. Paul N. Smith, Little Orleans, 5-115, Green Ridce. George E. Bangs, Westminster, 4-100, Green Ridge. Marshall T. Mann, Jr., Little Or!ean«, 9-135, Green Ridge. . BIG BOY BREAD On Sale At Your Local Independent Grocer A Product of Mclnryr»« Bok«ry STAR OF THEM ALL \ ONLY AT WOLF'S CAN YOU GET SUCH AN AMAZING OFFER! SHOP FURNITURE \ COMPANY FOR the price of Two-Pc. LIVING ROOM PLUS CONTOUR Chair SINGER PAY AS LITTLE AS *1.31 A WEEfO SENSATIONAL SINGER Automatic EXCLUSIVE SINGER Slant-Needle CONTOUR CHAffl INCLUDED! This Christmas give her a beautiful new SINGER for the enduring gift of sewing •...i gift she'll cherish for years to come. ECONOMICAL SINGER Portable SINGER SEWING CENTER listed m the telephone book only under SINGER SEWING MACHINE CO. 65 Baltimore St. — Cumberland — Phone PA 2-3060 77 Main St. — Keyset, W. Va. — Phone 20971 DOWN! EASY CREDIT! OPEN A WOLF'S ACCOUNT CONTOUR CHAIR INCLUDED CHOOSE FROM 95 SUITES 46 Baltimore Street CUMBERLAND and Keyser, W. Va. T ! ! j JilFj T * V 'J

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