The Salina Journal from Salina, Kansas on May 18, 1997 · Page 22
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The Salina Journal from Salina, Kansas · Page 22

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Salina, Kansas
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Sunday, May 18, 1997
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Page 22
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CSZ SUNDAY, MAY 18, 1997 MONEY THE SALINA JOURNAL TV / Satellite TV >wn: FROM PAGE C1 Directv, founded in 1994, transmits digital television signals to subscribers via three satellites orbiting 22,300 miles above the earth. To receive Directv's programming, customers have to buy a Direct Satellite System. The DSS costs about $300 and can be purchased in Salina at Del's Electronics Center, 1859 S. Ninth; Mr Satellite, 304 S. Santa Fe; and Suburban TV and Appliance Center, 1900 S. Ninth. The three electronics retailers are authorized dealers for Kansas DBS in Hays. Kansas DBS, a regional agent for Directv, offers satellite programming in 64 counties in central and western Kansas. The DSS equipment includes an 18-inch satellite dish mounted on the outside of the house, a receiver that translates the digital signals to television pictures, and a remote control. Directv has some drawbacks compared to cable television. The satellite channels can only be changed from the television set the receiver is hooked to. If the receiver is hooked to the living room television set, for example, and that television set is showing CNN, then all other television sets hooked to the living room set must be tuned to CNN. To be able to flip through the channels at more than one television set, customers with multiple sets must buy additional receivers, at a cost of about $250. That's a high price compared to the $13.97 TCI charges to add a television connection at the time of the initial cable installation. (It's $20.95 if the additional connection is installed later.) Also, Directv doesn't offer local network programming. The ABC, CBS, NBC and FOX affiliates in Wichita, Kansas City and Topeka can't be accessed through Directv because those networks are picked up from their broadcast centers on the east coast and west coast. Brenda Leiker, marketing manager of Kansas DBS, said Salina customers who want local networks can combine a Directv programming package with TCI's basic package. "It hasn't been a setback to not have local networks," she said. "Our programming options are so much wider than cable." ';!:. Indeed, Directv offers about a idozen different packages. A low •priced package, Leiker said, is the Plus Directv option, which costs $15.95 a month for 71 channels, including 31 music channels and 22 sport channels. The true television junkies can .indulge their cravings through the Total Choice Platinum package, which offers about 110 channels for $51.05 a month. Directv was first marketed in rural areas. But Tim Frederking, co-owner of Del's Electronics Center, said Directv has taken off iu the past year among Salina residents. "It's been out there for a couple of years now and it had almost reached a leveling-out point," Frederking said. "It's still a novelty and it has become more pop- Home improvement has funding options By The Associated Press ' It's the time of year when many people start major improvements on their homes. • Consumer Reports magazine lias several suggestions about how to finance the changes. Saving in advance is perhaps the best way to pay for modest improvements such as new siding or windows or relacing kitchen cabinets. You can sell some of your investments such as mutual funds, but should consider whether the benefits of the home improvement are worth the loss of the return. Major improvements can also be financed with home equity loans or a mortgage refinancing. "It's (Directv) still a novelty, and it has become more popular among the townspeople." Tim Frederking Del's Electronics co-owner ular among the townspeople." TCI of Salina also offers satellite television under the name Primestar. Although similar in the type of programming it offers, Primestar leases the satellite dish and receiver to customers. The Primestar Value package, for example, has 77 channels, including 30 music channels. The package costs $37.23, including the equipment. There's also a $158.53 installation fee. Additional receivers cost $14.88 a month and $75 to install. Programming by microwave The third option on the television market is wireless cable television. Two central Kansas companies use microwave frequencies to broadcast programming to subscribers who capture the signals with a 30-inch antenna mounted on the roof or side of the house. The wireless cable technology allows the companies to hand-pick a dozen or so networks and their local affiliates to be shown over the airways, including CNN, ABC-Wichita and The Weather Channel. Durarit, Okla.-based Heartland Wireless Communication provides some 10.3 million people with wireless cable programming in the Midwest. The company's Marion office services about 2,000 customers in central Kansas, including 200 Salina subscribers. The company, founded in 1993, has a basic package with 14 channels for $30.52 a month. Customers can add the movie channels HBO and Cinemax for a total of $36.23 a month. Installation is free. TVCN of Kansas, 2775 Arnold, a division of Denver-based TVCN, in April 1996 started offering 13 channels for $24.42 a month. With the movie channels Showtime and Flix the cost is $31.87. Installation is free. Neither company charges for Jean Curry 2737 Belmont 823-5129 we'll always be there for you. Shelter insurance Cos., Horn* Office: Columbia, MO INSURANCE GROUPS STANDING GUARD • Business Insurance • Employee Benefits • Personal Insurance • Estate Planning • Surety Bonds 405 E. Iron • lox 2747 • Salina, KS 67402-2747 BUS. (785) 827-7233 • (785) 823-6341 I0l 1/2 North Main, Undsborg, KS 67456 BUS. (785) 227-9945 "Technology will make for more competition, and the winners are the viewers." Rick Christy TCI of Salina general manager the antenna that receives the television signals or the converter box that translates them to television pictures. Like Directv, each television set needs a converter box to switch channels. Heartland Wireless charges $2.73 a month for an additional receiver. TVCN charges $3.19 a month, plus a $25 deposit. Wireless cable company officials said the quality of wireless cable is comparable to conventional hard-wire cable. "The only time the quality isn't good is when the house is at the edge of the tower's transmission radius," said Norma Kline, office manager of Heartland Wireless at Marion. "Salina shouldn't have any problems receiving." TVCN, which has a tower at North Ohio Street, has about 440 customers in central Kansas. Julio Zamarron, chief technician of TVCN of Kansas, said the company has been slow getting its Salina operation rolling, but hopes to kick off an advertising campaign later this year to attract more customers. "We wanted to make sure everything worked as it should first," he said. "We try to pick up the channels that most people like to watch." ADAM HEALY 2075 S. Ohio, Suite 7B 823-7713 For auto, home and life- Being in good hands is the only pkce to her INTEREST RATES 1. TAX-FREE MUNICIPAL BONDS** ^^-I^A BONDS 3. U.S. GOVERNMENT GUARANTEED BONDS 6.67% Kates Effective as of 5-12-97 * Kale expressed as a yield lo maturity * May be subject to alternative minimum la\. JMS Financial Services Insurance and Retirement Planning 913-823-3035 UNSCOTO1VATE LEDGER 111 S. 5th Salina, KS 1-800-823-3034 MEMBER NASD and SIPC Will wireless cable and Directv cut into TCI of Salina's market share? TCI's Christy said that in the future customers will subscribe to two or three types of television. "Cable television isn't going to prevent satellite or any other type of television from growing," he said. "Technology will make for more competition, and the winners are the viewers. They will have a much larger pool of programs to draw from in the near future." Air Duct Cleaning • Free Estimates • 6 Years Experience • Member NADCA For quality workmanship and excellent service, call: Ryan's Air System Cleaning 913-825-4891 sallna. KS 67401 One-Day Workshop presented by the Technology Assistance Center Project Planning and Management Thursday, June 5, 1997 ™ at Kansas State University at Salina At the workshop you will learn how to... HDefine goals and objectives 0Prepare a statement of work and work breakdowns ElManage a budget 0Schedule people 0Estimate methods and network diagrams 0Control the progress of projects Wlw should attend? HManagers ElSupervisors [^Individuals 0Team leaders KUNMI STATI UXIYlaSITY SAUNA The registration fee is *$150 and includes instruction, all class materials, handouts, lunch, Continuing Education credits. *$150 until May 29, $175 after May 29. Amount Enclosed Name Address .City. Company Name. State Zip. Mail Registration & payment to: Office oFContinuing Education. Kansas State University at Salina, 2409 Scanlan Avenue, Salina, KS 67401-8196. For more information, call 826-2626 "»^r e Kctxl Seuuie Weekly service in Salina with our convenient Kart for only $9 per month. *#*>"' 2f-3939 Quality Waste Removal Service. en You're Shopping For st Services Take A Look ur Numbers! OVER 1O5 YEARS Sunflower Bank has been serving Kansans for over 105 years. 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