The Salina Journal from Salina, Kansas on May 17, 1997 · Page 4
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The Salina Journal from Salina, Kansas · Page 4

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Salina, Kansas
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Saturday, May 17, 1997
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Page 4
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THE SALINA JOURNAL LIFE SATURDAY, MAY 17, 1997 A7 T COSMETICS FOR MEN Hey guys, welcome to the world of makeup Dressing for success isn't enough; more men use cosmetics to look better than their competition By ALISON apROBERTS Sacrnmento lice HEATH SACRAMENTO, Calif. — The three-tiered makeup case looks like a fishing tackle box. But where you expect lines and lures, there are makeup brushes and little pots of colored goo. Instead of catching fish, the object today is to hook the best look possible. A sponge pad smooths on foundation. A dark pencil lines the lower eyelid and adds definition to the brow. A curler crimps eyelashes upward, and clear mascara makes them more visible. Rosy goo is painted on the lips. Voila. Brian Heath, of Sacramento, Calif., looks great. Yes, Brian. Yes, a guy. This is a new era of male vanity, and Heath's regimen is in keeping with the times. Although vanity is as venerable among males as fishing, it has now expanded into territory that was once exclusively female: beauty salons, makeup counters, plastic surgeons' offices. When Heath is all done, he looks like a model or an actor. Which he sometimes is. OK. You figure this guy has to put on makeup. Vanity is a hazard that's hard to avoid when you make a living off your looks. But Heath also dips into the makeup when he's not working. If he's all dressed up with somewhere to go, he'll put on a little foundation, particularly if he has a blemish to hide. "When I've got on a tuxedo, sure I'll put on some makeup," he says as he daubs on more foundation with a practiced touch. He's not the only peacock in town. There are many species of men who care about how they look. There are young rock 'n' roll, in- your-face types who wear foundation, eyeliner and cobalt-blue nail polish. And there are older, all-business guys who go to the beauty salon or the plastic surgeon. Why are men getting more vain? Some cite the need to look good — and young — in a competitive marketplace. Others say they just like it. The new male vanity marks a truce of sorts in the battle of the sexes. Forget that men-are- from-Mars, women-are-from-Venus polarity. When it comes to looks, men and women share a worldly preoccupation. And cosmetics makers are responding to the heightened pressure to preen with new skin-care products. Men's magazines are sprouting features extolling the virtues of mousse and bronzer. They even have those sneeze-inducing folded scent samples that used to appear only in women's magazines. Heath is a shiningly mainstream example of the new vanity. He's 38 and works in real estate management; he lives in Granite Bay with his wife and three kids. On the side, he models and acts (he had a bit part as a jour- nalist in the movie "Phenomenon"). His wife gave him the makeup box — from the unisex MAC cosmetics line. Heath doesn't hesitate to go to the beauty salon for things like an eyelash tint or even a lash perm. "It's not just haircuts anymore," says Laura DuPriest, owner of the Laura DuPriest Salon Spa in the Sacramento area. Five years ago, she says, the No. 1 service for her male clients was the haircut. Today, it's a back wax to remove hair. "Their girlfriends and wives are pushing them in," she says. Three or four back waxes are done every day. Overall, men account for about 30 percent of DuPriest's clients, double the proportion of seven years ago. They're mostly professionals, 35 to 55 years old. Does he or doesn't he? The demand for hair coloring, including eyebrows and chest hair, is "totally out of control," DuPriest says. One state employee at a professional level that requires lots of suits and a graduate- school degree discovered the joys of eyebrow and eyelash tinting a few years ago when he was in his early 30s. He's not willing to have his name published, but he's happy to talk about the experience/ The $15 charge every few months is well worth it to him. "I thought, 'Gee, I've got eyebrows.' I looked like I had a complete set of facial features," he says of his once-invisible blond brows and lashes. T IN THE HOME T SEW SIMPLE MARY LOU ODLE KSU-Saline County Extension Agcnt- t'amily and Consumer Sciences Fitted blouse resembles vest 'Sticky note' concept hits craft aisle Reposition appliqued designs by using temporary fusible webs The concept behind "sticky notes" has hit the craft and sewing world. Fusible webs with temporary positioning bond on one or both sides are the newest products available. Temporary fusible webs allow you to place applique pieces then try on the garment and reposition the design. There are three repositionable fusible webs with peel-away paper backings. Steam-A-Seam has a tacky bond on one side, while Steam-A-Seam 2 and Instant Stick & Hold have tacky bond on both sides. An advantage to using the double-sided temporary tacky fusibles is you stick the fusible web to fabrics, then to a garment. If you want to permanently attach the design to the garment, you only need to iron it one time — advantageous if using delicate or heat sensitive fabrics. Steam-A-Seam is translucent, so to trace a design on it, remove one paper backing layer and place onto the pattern. Trace the design onto the other paper layer. Remove the pattern and apply the design to the wrong side of fabric. Cut out the design, then remove the other paper backing and apply to the garment. Instant Stick & Hold fusible web has an opaque paper backing on each side. To transfer a de- .sign, remove the plain paper- backing and apply the adhesive to the wrong side of fabric. Place the design face down on the Instant Stick and Hold paper surface and trace or cut out the design. Paper backings on the self-stick fusible webs usually remove easily. However, if you have trouble getting the paper off, use a straight pin to lift the paper away. The double-sided tacky surface on the fusible webs allows you to reposition applique pieces several times before fusing permanently in place. Instant Stick & Hold as a strong temporary adhesive so that you can design appliques for a T-shirt or sweat shirt, temporarily stick them in place, wear the shirt, and remove the ap- pliques. Save the backing and store the appliques stuck to the backing between uses. To permanently bond the fusible web design in place, iron according to the directions with tacky product. Steam-A-Seam products are appropriate for sewing and won't gum up a sewing machine needle. Instant Stick and Hold is not recommended for sewing, but you can attach buttons and beads. Instant Stick and Hold is available in three versions: for fabric, crafts and kids. The tacky fusible for crafts molds to any shape and sticks to most surfaces. Glue glitter and feathers without a mess. Use the tacky fusibles to quickly make place mats from preprinted panels. Position the panels so ,ail corners are aligned, then fuse together fifr a permanent bond. EUNICE FARMER King Features Dear Eunice Farmer: I have seen so many blouses this spring that look almost like a vest. I love the look but can't find a pattern that resembles the $ ones I see in ready- to-wear. Please help. — Pam M. Dear Pam: The pattern I have selected is Very Easy Vogue 9173, sized 8-24. It features both long and short sleeves and is perfect to wear alone or under a jacket. The vest-type de- * tail is simply a V at the lower edge and more small buttons marching down the front for a very slenderizing look. I think it is much more attractive than a shell blouse with a straight hem. You can also change the length to a shorter version if you wish. The pattern also includes a jewel neckline, but the V neckline is cut more like an actual vest. This is a new fashion look for spring- summer! Dear Readers: I would like to share a wonderful experience I had several weeks ago! I attended the National Convention of the American Sewing Guild in Houston. The sewing guild began about 10 years ago and now has more than 100 chapters with nearly 22,000 members. It is a nonprofit grass-roots organization for which all the members volunteer their talents and services. I have never seen such a large group of women who are so enthusiastic about their hobby and who want to share their talents. It's a wonderful network for women who love to sew and share friendships. It has grown rapidly in the last two years; there was a real need for such a group. If you would like to find the closest chapter of the American Sewing Guild in your area, or more information on how to start are on your machine or you will immediately break a machine needle. I always keep my straight sewing foot on my machine unless I am doing decorative stitches. (Yes, I have had a few broken machine needles too!) Sallna winner Winner of the lighted seam ripper and needle threader, for the sewing tip of the week, is Marcella Colborn of Salina, Kan. Her tip: "Sew the straight eye from the hook-and-eye set across the top of the slit in your skirts. This keeps the slits from ripping." You, too, could win a lighted seam ripper and needle threader. Send your sewing tips to Eunice Farmer, Box 31729, St. Louis, MO 63131. If she selects your tidbit for publication, you'll receive this sewing notion. Farmer, an author, teacher, lecturer and fashion reporter, owns a fabric boutique and sewing school. y < i f McDonald* ™ •• Scrlpps Howard News Service Brian Heath, Sacramento, Calif., doesn't hesitate to visit the beauty salon for an eyelash tint or even a lash perm. Manicured nails and fingernail polish complete the 38-year-old's presentation. BUY ANY SEE DRINK &FWESondGEIA BIG MAC I SANDWICH FOR 55* Dont Forged Hot Gates Supper S-TpmTuesdy Nights at South Broadwqr MeDonihft! YOU'RE R FOR A NEW MATTRESS Pattern: Very Easy Vogue 9173. a chapter for your own friends, write to the American Sewing Guild, P.O. Box 8476, Medford, OR 97504, or call (800) 324-1882. Dear Eunice Farmer: I have a difficult time seeing intricate details when I am sewing because my new presser foot hides the area I am trying to work on. Have you any ideas? — Jean W. Dear Jean: Yes, I know what you are referring to. The wider foot on today's machines is a result of the zigzag features or decorative stitches that require a larger opening. I recommend a straight sewing foot or the open-toe embroidery foot for more visibility. 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