The Austin Daily Herald from Austin, Minnesota on December 26, 1958 · Page 7
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The Austin Daily Herald from Austin, Minnesota · Page 7

Austin, Minnesota
Issue Date:
Friday, December 26, 1958
Page 7
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TWICE AS FAST AS SOUND — The ered by two J-79 jet engines, the plane Navy's newest all-weather interceptor, the F4H, flies near St. Louis, Mo. Row- will be produced by McDonnell Aircraft. Business Learns Good Relations With Public, Officials Is Vital By SAM DAWSON AP Business Newi Analyst NEW YORK (AP) — How business gets along with the public — its neighbors, customers, em- ployes, governmen-t officials, press, and stockholders — is worrying more managements these days. Experts in this lentle art — the public relations consultants — say their business has grown more in the last two years than any sim ilar period. For one thing, the public is taking more interest in how management behaves. And the investigating eyes of Washington quickly turn their way if trouble arises. For another, in this era of keener competition one company may have sales advantage if the public thinks well of it. So, after the re cession shook down the PR business, it quickly rebuilt itself. Hard to Pin Down Officials of the American Public Relations Assn. ray it's hard to pin down figures on the number of persons so engaged in the agencies or within corporations- some have estimated it as more than 100,000. What industry and institutions spend for this type o work runs into the millions of dol lars annually. Despite the growth, many > businessman isn't sure toda whether he needs such counsel or not —and many times he doesn' at the price asked. And many business executives aren't sure how much to rely on the PR service they now havi and how much to use it. Booklet Copyrighted To answer these questions, i study has been made of manage ment's relations — not with th public — but the PR expert themselves. It is prepared strictly for executives by two active work ers in the PR field (R. H. Suther land of American Airlines and Jack Ramsberger, member of th National Air Transport Coordinating Committee.) The booklet is copyrighted by the Economic Press Inc., Monteclair, N.J. They hold that public relation fell into two parts: counseling an staff services. They estimate tha 85 per cent of today's corporate PR departments or PR agencie operate heavily in services. Thes run all the way from writing speeches to planning open houses from apprising the press of new about a company to getting th client theater tickets. Slow to Accept They say counseling — givin advance on what to do and wha not to do — is the most importan PR function, but the one whic management has been slowest accept. To be a good counsellor the PI man must represent the publi and not be just another employe He should be able to tell manage ment, "you are doing sometbin bad for public relations; better d It another way." PR costs can range from $15,000 year for a one-man PR department to more than one million ollars on some big problem or ssue attracting more than usual ublic attention. Advise Avoiding Trouble If you are looking for a financial peciallst, he should have heavy xperience in PR counseling and ommunlcations with stockholders, sciential investors, and others in- erested in financial aspects of Rochester Man Wins Decision in High Court ST. PAUL (AP)—The Minnesota Supreme Court today upheld State Industrial Commission award of $4,338 to Vernon Moor head, Rochester laborer. Moorhead was injured when i wall toppled on him while a struc ;ure was being wrecked in 1953 to make a parking lot for the Carlton Hotel, Rochester. The award was against Pau Grassle, a co-partner of the hotel Grassle appealed on grounds tha Moorhead was not employed by the hotel. Associate Justice William P Murphy said in the unanimou decision that the hotel delegate< an important part of the wrecldn project to uninsured individual who were not established wreck ing contractors. Moorhead wa employed by an uninsured sub contractor. The high tribunal said th record supports findings of th industrial commission that th hotel owners were contractors an consequently are liable for pay ment of workmen's compensation payment benefits. Moorhead also was awards $250 attorney's fees by the Su preme Court. Income From 4 N.D. Sources May Hit High FARGO, N.D. (AP) — Incom from four major sources in 195f may total an all-time high fo North Dakota, according to th Greater North Dakota Assn. 34th annual economic review release today. The GNDA estimates the Incom from agriculture, oil and gas, lig nite coal and tourism at $769,149 000, up about one million dollar from 1957. The survey notes that this fig ure does not account for all the state's new wealth in 1958 since it does not include miners production, other than oil, gas and lignite, and the value added our company's story. The authors question the value quickie public relations. This is hen a management gets into ho ater and wants to be bailed ou ast. Many PR firms shun th man who is "locking for a fixer,' ie authors say. The best way for a company to et into public relations is slowly —see to it that trouble doesn arise. Executives are warned tha the most important and profit ble use of your PR dollars is fo revention rather than cure." Most Adults Behaving Day After Holiday iy RAL fcOYLE NEW YOUR (At*) - The day fter Chriitmu ttost grownups in as good as they can be. They haven't the strength to be nythlng else. Worn out with the wassail bowl he struggle to put up the Christmas tree, the annual turkey bout, hey appease the aching head with aspirin and the rebellious stomach with bicarbonate of soda. Half the children's new toys were broken the night before, and he other half — including, thank heaven, the drum—will be broken by this nightfall. But million's of Americans, stretched out on the living room couch and half-listening to a wife humming in the kitchen as she sets about preparing turkey hash know a strange contentment. This is the season when man likes to review the dying year. Joe Blow, the typical American lying there on his living room couch, might put it this way—if he talked out loud: "When you get right down to it 1958 has been pretty great. "I started the year running scared, but it hasn't been hal bad. Not bad at all. "The guy down the street los his job, but he got another one three months later, and seems to be doing all right now. Everybody else in the neighborhood is work ing, too—whether he wants to 01 not. GIVEN HISTORIC MESSAGE — Undersecretary of Defense Donald Quarles presents to President Eisenhower at the White House the tape recording made at Cape Canaveral of the President's historic message transmitted from the Atlas satellite placed in orbit the night before. (NEA Telephoto) College Head Missing Since Early Christmas MARSHALL, Mo. (AP)-Dr. MJ Earle Collins, president of Missouri Valley College, has been missing since early Christmas Day. His wife notified police when he Failed to return from Christmas Eve church services. But a son-in-law, Jamie Hogue, said "We are not worried about him." He said Dr. Collins, 55, had planned to leave Thursday for Orlando, Fla., where the school's football team plays East Texas State in the Tangerine Bowl Friday. Hogue said Dr. Collins, at the last minute, apparently changed his plans to leave in the after- noon from Kansas City and caught an early morning train at Spring field, Mo., instead. Dr. Collins' car was found near the railroad station in Springfield and a railroad ticket agent iden tified a picture of Dr. Collins as that of a man who bought a tick et for Orlando. The man showed identification to obtain a minis terial discount. Missouri Valley is a Presby terian college and Dr. Collins i a church elder. Went Through Train A reporter and the station mas ter at Birmingham, Ala., wen through the train from Springfieli when it stopped there Thursday night but did not find Dr. Collins BLOOD CANCER Young Mother Wants to Die on Native Soil ST. Louis (AP)~A last took at her native England has been >romised to a young mother, dy- ng of blood cancer. Mrs. June Walter, 22, got the news from her husband, Charley, on Christmas Day. The Mill- ;ary Air Transport Service will fly her to England to fulfill her most fervent wish—to die on her native soil. God Answered "1 knew God would answer my prayers if 1 wanted long enough," said Mrs. Walter from her bed in a hospital ward. Lt. Gen. William H. Tunner, commanding officer of MATS, said, "We'll take her any time she wants to go." Her departure hasn't'been set, but doctors say it will have to be soon. Ill for four and a hall months, Mrs. Walter has lost 31 pounds/She weighs only 80 pounds and is plagued with high fever and an inability to eat solid food The Walters met when he was stationed with the U.S. Army near June's hometown, Cheltenham, Gloucester. They married in 1955 and came to St. Louis. Walter works for an aircraft company. 2 Sou They have two sons, Robert Glenn, 2, and Dennis Wayne, 10 months. Mrs. Walter plans to take both boys with her, accompanied by her mother, Mrs. frank Raynsford, who came from England to be with her. MATS agreed to fly Mrs. WlSl ter to England after her case was brought to Gen. Turner's at tention by Rep. Thomas Curtis ;R-Mo) and James P. Duffy of the British consulate in St. Louis. f AUSTIN (Mtnft,) HftAlO 7 today, OK, 3* 19ft f Lttttr Travtlt SO Mflti in IS Ywri LffBMIffiSl, AIM* IH - ft* damn lad Uthbridft ft* o£ fie* officials hid I pott* vfcoi Mr. Clemis rtttifid a lelttf ft> eerily from Maeleod, ft ttl« I* Debt Walter can't go. His medical to.' surance long ago was exhausted and he is deeply in debt. "I'm a little happier," said Charley. "As loon as 1 get the young boy vaccinated, til let b«r go. I've got to lose her eoe way or another." 3 Youngsters Get Full Size Fire Engine DENVER (AP) - Santa Ctaa normally doesn't need much help but when the order is for a fire engine, it help* to know a fellow like Marvin K. Maui. ' Maus has three grandchildren- Don, 8, Dick, 5, and Debra Mara, 6. They wanted a full-fledged fire engine for Christmas. It happens that Maus is representative of tht American-LaFranee Corp., which manufacture* fire equipment. Rt knew of an old retired engine owned by the Boulder, Colo., fire department. Christmas morning, the grandchildren heard a firt engine walling and ran to the window. The monstrous red vehicle parked at the curb outside was theirs. —• —— —V «" ***** B«W*V«> wy w MM4W went of htft. ft wu poftaatfctd March ft, m Steatite, a masstvt variety of talc, is popularly known aa soapstone because of its soapy and greasy feel. manufacturing. by Race,to Space Rated Top News for '58 By THE ASSOCIATED PRESS The race into space, climaxed by the launching of the mighty four-ton American satellite that apparently gave the United States the lead over Russia, was the big news story of 1958. It was the second year in a row that space and missiles — those thrilling and chilling harbingers of a hopeful but uncertain future — were the top choice of the nation's news editors in the annual Associated Press poll. But, while the stories covered the same field, there was a significant difference. Shift in Locale Last year, the page one headlines recorded spectacular Russian successes and bitter American frustrations. The Russians indeed were the space leaders in 1957. This year, however, American successes far outweighed the failures while announcements of ira po^tant satellite and missile laueebings behind the Iron Cur- tain were few and far between. The four-ton Atlas, launched by the air force Dec. 18, is by far the largest instrument carrying satellite yet fired, much larger than the Russians' Sputnik III, which weighed IVi tons. Other Success In addition to the monster Atlas, the United States fired three successful Army Explorer satellites and the Navy added a tiny (3V« pound) Vanguard, which may stay up 200^ years. Some of the American failures proved spectacular. The Air Force's Pioneer moonshoot .in October failed to reach the moon but it fired the world's imagine lion by rising 79,000 miles, man's farthest penetration into space. The big development in the missile field was the first successful launching of an American intercontinental ballistic missile, an Air Force Atlas, which roared more than 6,000 miles into the Atlantic, giving the United States a powerful new weapon for its preparedness arsenal. newest styles, specially purchased regularly 49 95 to 69 95 -sale priced now year-end tale rtducHom tn«vtry cfopartmentlt save Ja 1 Cream of the crop fabrics, colors and styles —oil tn coats selling for much more than our $37 sale price! You'll find leathers, imported wool boucles, mohair loops, 100% alpacas and zibellnes, plushes and vibrantly beautiful imported wool tweeds .*.. empires, chin collars, cocoons and many more new fashionsl Many coats are pile lined, many have zip out linings - AIL ore the smartest fashions—All are exceptional buys during Stevensons special event. Sizes for juniors, misses and women— be early for the very best selectlonl now ** at regularly to 17.95 drtistt ....... 9.00 rtgulortyto If.95 car-coats ,.. 14.90 regularly to lO.tS sweater* .... 5.90 fur trimmed coats regularly Smart polished black coatj collared in rich, lustrous, fur. Other fur trims, including many with mink, also sale pricedl regularly to 2.95 handbags ... 1.90 regularly to 3.95 •lips 4 1*90 regularly to 34.95 knit drtiitt. 26,00 use one of our convenient credit plans wonderful buys ot

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