Redlands Daily Facts from Redlands, California on May 6, 1965 · Page 14
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Redlands Daily Facts from Redlands, California · Page 14

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Redlands, California
Issue Date:
Thursday, May 6, 1965
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Page 14
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rmlanls My focfs 14 -Tliursday, May 6,1965 New carpets designed for every taste How many different colors can you name? One color expert has estimated tliat the average person can name approximately ten— but whether you can think of more or less, you'll see them all, and more, in new carpets and rugs for 1965. Not only color, but texture as well, makes news in current styling. Textui-es are more varied tiian ever before, ranging from thick, shaggy styles to crisp twist textures, from tight loops to plush-but-practical com- binaUons of cut and looped j'ams. Patterns, too. rate attention, as new designs have been added to collections mcluding classic florals, bold abstracts and neat geometries. And in addition to all these design features, there are even new ways of making carpets and rugs for 1965—and expanded uses for them. There are, in fact, new carpets and rugs to suit every taste and every budget. To name a few examples: For those who prefer quiet elegance, there's a wide range of choice in dense, velvety cut pile carpets in solid colors — ranging from rich, jewel tones to subtle pastels. Clear Colors The forecast for color throughout is "clear." Bold, bright colors are outstanding, but even when shadings are subdued, the tones are still clear and distinct —never "grayed" or muddy. Equally simple, but a little more lively, are color combinations. Current styles especially feature mixtures of closely-related tones, whether two, three or more colors are combined. For those who don't want a definite pattern—but still want interesting carpets and rugs- there are corabuiations of color and texture which give a subtle pattern effect. These styles are flexible, not limited to one particular decorating style, and may be used with other patterns and textures in the room. For homemakers whose mmds are fixed on a definite decorating theme, tliere are carpet and rug styles to underscore the preferred styles. Victorian florals Mediterranean colors, casual Si m Carpet use in An abstract texture design is created in three-level, cut-and-Iooped pile in this wool carpet. Textures of this type are flexible in styling and may be used in traditional settings, as seen here, or may lend themselves to contemporary rooms to soften sleek furnishings. Texture is a newsworthy note in today's carpet and rug styles. Here, random "embossed" design is created in multi-level looped pile in a carpet made of continuous-filament nylon. The informal texture complements other textures in a room designed with on Early American theme. "rustic" textures, Early American or French Provincial motifs—^ are presented in new carpets and rugs. Textures with the handcrafted look of needlepoint are noteworthy, along with thick, shaggy yarns to complement contemporary or "country casual'" furnishings. Texture Interest Textures that enhance colors are seen in carpets with a combination of cut and looped yams, and in carpets with multi-level looped textures. There are numerous variations on these themes, and they all point away from the "plain" look and toward interest on tlie floor.. Many of the new styles are available m both broadloom carpet widths and in rug sizes, so that the styles and quality desired can be installed or used in rug form, as taste and practicality might dictate. For further fle.xibility in design and use, carpet is also available in "tile" form—12-inch squares of carpet bonded to a plastic base witii edges desinged for interlocking. The squares can be installed without adhesives on any floor, for the look of solid-color carpeting, or in a variety of designs, such as checkerboard, parquet, harlequin or stripes. And 3;\ case none of the new styles look just right for your terrace, take another look. The use of "indoor-outdoor" carpet I is growing and witli it, the va- jriety of styles which can be used anywhere, despite wind or weather. Good Value Can you afford a look at the 1965 styles? You can afford more than a look, for current prices and qualities are almost as varied as the styles. You can select a carpet or rug to fit any budget. Whether you're looking for a carpet to use in a room furnished on a budget, a "one-of-a- kind" custom design in a rug. or long-la.sting carpet for average home use. you'll fmd that 1965 carpet and rug styles offer Doe of the best values available in home furnishings. Read Labels Read carpet labels carefully when you shop. They contain valuable information, including exact fiber content, country of origin (where the carpet was made), and usually the brand name, color or pattern designation, or information about style and cleaning. Carpets ready to move for families 'on fhe go' Moving is certainly nothing new for carpets and rugs! In fact, among the earliest-known users of rugs were the Nomadic tribesmen, who found that I coarse-woven fabrics made the "floors" of their tents more comfortable. So if you are moving—as one fifth of all families m the United States do every year — be assured that carpets and rugs can go right along with you to make your new home more comfortable. You may find that a move from one home to another calls for new decorating plans and Midas Touch...by Lees j provides the best opportunity to purchase new carpets and rugs. Or you may plan to move all of your present home furnishings with you. In either case, it's logical to arrange for carpets and rugs to be moved first and put in place before you transfer other furnishings. If you have wall-to-wall carpeting in good condition, contact your local retailer or carpet cleaner to check on the advisability of having it installed in your new home. These professionals can tell you how much time and labor will be in­ volved in fitting carpet to new room sizes and shapes. Rugs usually pose no problem in moving and for that reason are often chosen by families who move frequently. Moving time may also be the best time to have your rugs or carpets cleaned professionally ,Your moving firm or carpet I cleaner can make arrangements 'to have these picked up at your present home, cleaned and moved to the new home in advance of transferring other fur- inishings. modern homes "Upstairs, downstairs, and ia milady's chamber . . ." The old nursery rhyme literally applies to today's carpets and rugs, for there's hardly a room in modern homes where they aren't being used an£i enjoyed. The "parlor rug" is a thing of the past. Although living rooms are most likely to be carpeted, it doesn't stop there. Carpet now extends to the bedroom, the family room, the den, the dinmg room and the kitchen. Only a few short years ago, carpet in the kitchen was regarded with skepticism, to say the least. Today, carpeted kitchens are seen frequently and enjoyed by an increasmg number of homemakers. A major reason for this expanded use of carpet throughout the house is the broadening variety of styles and quahtics. When carpet production was concentrated on a few major types, it was difficult to find carpets and rugs suited to various uses. Today, it's no problem to find carpeting suitable for the "work areas" of the home, as well as the more formal living areas. Another big factor is the more active use of space in today's hemes. Living space is frequently at a premium, and few families can afford the luxury of a room, or rooms, which can be closed off and used only on occasions. Carpet or Rug? Although the terms "carpet" and "rug" are sometimes used mterchangeably, "carpet" generally refers to a pile fabric which covers the floor completely and is fastened down, such Consequently, it becomes more important to make every inch count, to make every room of the house comfortable and hveable. Carpet comes to the rescue of homemakers who want to transform a room as quickly as possible and make every mch of I floor space useable. What's more to the point, car|Pet is easy to care for, giving I the busy homemaker a real bonus in housekeeping time. No wonder that carpets and rugs are being used all around the house, adding comfort and beauty to more rooms than ever before! as wall-to-wall carpeting. "Rug" generally means a soft floor covering which does not cover the floor completely and is not installed. acrylic fiber CrtMSTRAN: MIDAS TOUCH carpet. !00% Acriian Acrylic face. A practical carpet that resists soil and crushing. Random cut and loop texture. 15 beautiful colors to match your decor $0 ^5 ^ yd. CARPET FOR THE BUDGET MINDED from . . $2.95 yd. Carpet tleaning mode eosy! New Electric Up-Brush Brushes the pile upward, removes deep dirt and eliminates matting. No wet carpet, no handwork. Price quoted includes Host Cleaner to dean 300 sq. ft. of carpet plus use of Electric Up-Brush. We specialize in custom draperies CLYDE PUGH FLOOR COVERING 348 Orange Diol 793-29U Redlonds carpet Dy^ 100% ACRILAN® ACRYLIC PLUSH PILE EXCELLENT TEXTURE RETENTION AND CLEANABILITY. 15 COLORS. — Furniture Dept.— Top Floor — Park n' Shop Validation Fumlhn^ Color TV Housewarei ' Hardwares ^ AppUances Use Your Credit BUDGET TERMS 19 East Citrus M Downtown Redlands PY 3-3279

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