The Malvern Leader from Malvern, Iowa on March 23, 1933 · Page 10
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The Malvern Leader from Malvern, Iowa · Page 10

Publication:
Location:
Malvern, Iowa
Issue Date:
Thursday, March 23, 1933
Page:
Page 10
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CAGE ETCttt tHE MALVtRN tew*» HAREM AtVECTISINr ECAUSE IT'S BETTER if By HENRY T. EWALD President, Campbell'Ewald Company, Detroit I! / Merchandise is advertised because it is better — also, it is better because it is advertised. That is neither a paradox, nor a wise~crack. It is a truism. The influence of advertising is two-fold. It reaches out into the world, and sway's public opinion in favor of a worthy product. It reaches back into the factory and inspires the manufacturer, the shop foreman, and the humblest workman to build better and better and still better value into the product. It establishes a standard of quality that leads the buyer to expect much, and that impels the maker to measure up to the expectation. To this extent, then, merchandise is advertised not only because it is a better product but it actually becomes a still better product because it is advertised. Consistent advertising is the manufacturer 1 * pledge of quality, It is a visible proof that he hat faith enough in his product to back it with his \ name —- and with his money. People know instinctively that a product to sponsored is worthy of their confidence, They prefer it, naturally, to ita unheralded, unsung competitor. OF A SEiUES OF IMPARTIM UAOER. |f | AND .yW^^^g Advertising cannot work miracles. It may sell inferior merchandise for a short time, but it cannot keep on selling it. When you see a motor car, or a breakfast food, or a fountain; pen adver- it is a good product and that it is giving satisfaction. You buy it with confidence, and you are seldom disappointed, Advertising is educational in its influence. It carries the news of business into the far-flung corners of civilization. It displays the new styles on Main Street the same day that they make their appearance on Fifth Avenue. It makes, familiar to millions of people, the.names and trade-marks and qualities of innumerable pro* duett. , - " or Bangor or New York to fidence, -- ' i'",\:, fe¥~^t**

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