Redlands Daily Facts from Redlands, California on April 30, 1965 · Page 13
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Redlands Daily Facts from Redlands, California · Page 13

Redlands, California
Issue Date:
Friday, April 30, 1965
Page 13
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Redlands Daily Facts Friday, April 30,1965-13 National Baby Week In Redlands - May 1 - 8 Harvard tests infants' eyes New born infants can detect motion move sharply than was previously thought, say U.S. scientists peering into the problems of child eyesight. A Harvard University research team studying the acuity of infants has decided that the widely accepted idea that infants have ratings of 20/2500 or worse from birth to four months and ratings of 20/400 at six .months may be wrong. Continuing studies of the acuity of newborn infants show that most babies actually may have ratings of about 20/450 at birth with some as good as 20/350 or the same as that of many adults who wear eye glasses. Baby's first shoes preserved in bronje. See our Mason Masterpiece Samples , . . wide selections. The Qualify- Required with the Economy Desired 113 E. State Redlands SHH, BABY'S ASLEEP. Although a young mother finds it har months in bed. A baby will sleep up to 20 hours a day duri ;d to believe, a baby spends nearly all of his first three ng the first few weeks of life. (Gerber Products Co. photo) National Baby Week, May 1-8 for the New Addition — Selected Birth Announcements Beautifully prepared Carefully Chosen — CUSTOM PRINTING — the Beacon Printery 336 Orange St. Dial 792-1464 MAY1-MAY 8 OUR SALUTE TO:HIS OR HER HIGHNESS! Today more than ever before, BABIES are put on whole milk a few weeks after birth. This means that Mothers should carefully choose a dairy with a fine reputation for cleanliness, quality and reliability ... a dairy like our own, that can deliver fresh milk daily to your door. CHECK OUR WEEKLY SPECIALS We Have TWO Drive-In Milk Centers to Serve You 1765 East Citrus Ave., Redlands and S.E. Corner California and "E," Yucaipa CRAFTON DAIRY PHONE 794-1188 1765 East Citrus Ave. Redlands Mothers won't believe it, baby sleeps most of day A new baby spends almost all ( some of his first three months in bed. i and a Baby Week puts focus on things for babies The 33rd anniversary *V Baby Week will be observed from May 1-8 this year. The week is set aside by the makers of baby foods and other baby products to focus attention on all the good things available for babies. Many industries devoted to baby needs and services have been born since the first Baby Week in 1932 and several have flourished to become national and international in scope. One such firm is Gerber Products Company which had been making baby foods in its Fremont, Mich., plant for less than five years when Baby Week first was promoted in the food field. In the book, "Business Decisions That Changed Our Lives" published a year ago by Ran- House, Dan Gerber tells the baby food company dom bow launched the Baby Week promotion in grocery stores to encourage them to set up special departments for baby foods and other baby products. Mr. Gerber, chairman of the company bearing his name, reports that at last count there were over 120 products in his baby foods line including strained and junior foods, cereals, juices, specially items such as teething biscuits, cookies, meat sticks and chicken sticks. In addition to the Michigan plant, Gerber baby foods are now processed in Oakland, Calif., Rochester, N.Y., Asheville, N.C., and Fort Smith, Ark. Gerber has some new reasons lo observe Baby Week this year. In a move to diversify yet still keep its dedication to the field of infant panded its needs, Gerber ex- services to parents ations, Inc. This makes a qualify line and babies. In April, 1964, the company acquired Kapart Cre- company of infant and toddler stretchwear garments which are sold exclusively through leading department and specialty stores under the trade name "Babygro by Ka- part." 1964 also marked the year when Gerber introduced a quality line of soft goods; infant undershirts, training pants, contour crib sheets and socks which bear the well-know Gerber baby trademark and will be sold exclusively in supermarkets. These soft goods items are individually boxed in packages similar to those used for the two vinyl products, waterproof pants and cover-all bibs, already established in the Gerber Babywear line. The Gerber Babywear products were introduced on the West Coast just a year ago. Distribution has been expanding towards the Eastern markets, and national availability is expected by early 1966. The baby foods company has also been busy on the international scene. The first venture outside the then 48 states was in 1949, when production facilities ada. was set up in 1959. Since then licensing arrangements have been established in Australia, Venezuela and Japan. Through an agreement with Corn Products International, Gerber baby foods also are being produced and sold in West Germany, France and the United Kingdom. were established in Can- A Mexico City installation Liz Soys: — For you dear little Ladies- in-Waiting ... We have EVERYTHING you need in our fabulous Maternity Department! The smartest playwear, lovely lingerie, clever swimwear, cool, comfortable shifts, daytime & glamorous after-dark dresses for THAT PARTY you want to attend. . . . and after Junior arrives, you'll be longing for some exciting NEW clothes, so visit our regular ready-to-wear department. Open a fait Liz Charge use your BankAmericard or convenient Layaway. Redlands Store Open Every Sunday Friday Eves. 'Til 9 BY LIZ SAGE'S — REDLANDS Citrus Village ALSO Del Rosa Shopping Center Highland * Del Rosa Ave. San Bernardino and — although many a young!be able to find a mattress mother finds it hard to believe j suit both baby and budget. — he spends a major part of' Of course, baby's mattress his next three years in the same!should be covered with a wash- background information! Of course, fresh air is good; little patience, you will! for baby, but mother should use! to | good judgment and not overdo j these airings in cold weather.! On chilly days, mother should 1 place. Baby will be doing as bouncing and jumping as sleep-i the cover fresh -and ing in his crib — on his crib I Remember, baby's mattress. That is why a mat-jisn't a pincushion. Many covers tress is one item where "second-! are ruined when mother forgets, hand" means "second-best."! Next to the matlrcss, modern I able and wetproof material. A much!sprinkling of powder will keep odorless, mattress For day ihrce to four after day and years night use,! mothers find that snug contour after i sheets are the way to give baby night, it makes good sense to'a smooth wrinkle-free surface give brand new baby his brand;for sleeping, new mattress. | Baby's blankets should have a When buying a matlrcss. don't j semi-snug fit—not so loose that go hunting a bargain. Shop in a I he can pull them over his head store you trust and look for na-lbut not so tight that they restrict tionally advertised brands. With his ability to move about. But even with the best crib and crib accessories available today, mother must keep a few simple rules in mind to help baby develop .good sleeping habits: She should be reasonably firm in sticking to a regular nap and bedtime schedule. Avoid waking him for admiring friends and relatives! j Although he will become used i lo a normal amount of house| hold activity, baby should be ! protected against sudden jarring noises, extra-loud voices and extensive commotion. He should be kept away from' any bright light which might j j shine in his eyes. Baby should always be kept warm and dry. Mother should see that he is well protected from drafts. We have the Mason Masterpiece Line. Corns' jn. and see our samples. see that baby is adequately cov-! ercd during his naptime and! bedtime. | Of course, an important thinj. for any mother to keep in mind is that from the moment of birth, each baby is an individual. Babies — just like adults—have their own special sleeping habits. Some are "light sleepers" while others can snooze through !he noise of a thunderstorm. Some get sleepy right after eat- Oh Baby! mg; and others are wide-awake stomachs more when cheerful their are full. Baby will be happy if mother takes his own special needs into account him to establish sleeping pattern as she helps his individual Facts Classified Ads Can Sell Anything Call 793-3221 1)8 Ths Quality Required with tho Economy Deiired E. State Redlands Once-a-Year (National Baby Week, May 1 - 8) Children's School end Dress Shoes Feafur/ng: Busfer Brown and Robin Hood S.Ze$ 8 1 /2 tO 12 Keg. fo $7.99 $ 3 All Sales Final — No Exchanges or Refunds, Please OPEN FRIDAY NIGHTS 'TIL 9:00 SHf OJES 112 E. State St. Redlands Keep\yicompletfl record ot laby's health,,'.the cuts things he says and does....In words and photographs. Each book has beautifully illustrated record pages between covers sf rayon molrs or washable simulated jeather. A wide selection of titles ani themes ...all colorful, each gift boxed,Perfect gift for an expectant or nevi. ttiothar. And ... for the Grandparents — PURSE SIZE PHOTO BOOKS 208 E. State Redlands WINN'S has everything for YOU! BOTTLES (the very latest and best) BOTTLE STERILIZERS BOTTLE V/ARMERS (both for Home and Car) FORMULA PRODUCTS (a tremendous selection) DIAPER BAGS (in smart modern styles) DISPOSABLE DIAPERS (by Playtex and Curity) TRAVEL BAGS (equipped with Baby needs by Johnson & Johnson) • RECEIVING BLANKETS (in Heavenly pastels)' • BABY TOILETRIES (from Nationally Advertised Famous Brands) • INFANT KNIT SLEEPERS, ADORABLE TINY KNIT SUITS and DRESSES (Famous Name Brands) • PLAYTEX FANCY PLASTIC PANTIES (also plain styles) • "INFA'NSEATS" (safely carry baby with no strain on Mother) • VAPORIZER-HUMIDIFIER (helps baby breathe comfortably with a cold) • "TOIDY" SEATS (White and Pastels); BABY HOT PLATES (pretty 'decorated styles) BABY BATH TOYS (new and different) STUFFED TOYS (the very cutest and safest) RATTLES BABY CUPS, FORK and SPOON, KNIFE, FORK and SPOON SETS OF STAINLESS STEEL BABY SHOWER INVITATIONS BABY ANNOUNCEMENTS, CONGRATULATIONS and GIFT CARDS . . . and dear little Mothers please Remember ... If BABY gets sick, Winn's will Gladly deliver prescriptions to you in Redlands, also Mentone, if phoned before 4:00 p.m. WINN'S DRUGSTORE Cor. Colton and Orange 793-2804 Daily 8-9 Sunday 9-5 FREE PARKING AND GIFT WRAP

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