The Winnipeg Tribune from Winnipeg, Manitoba, Canada • Page 35

THE WINNIPEG EVENING TKIBUKE, MONDAY, DECEMBER 8, 3924 16 During Pi'cenilior a.m. to 5 p.m. Many, including Saturdays. the Fast Turn ft the Future ID MlSl Teaiqn's dasly'store' NEWS Prii Dru SPECIALTY SHOPS Afford Appropriate Setting for the Finer Sorts of Merchandise THE FRENCH ROOMS display the loveliest of imported gonns and wraps types for all occasions. Second Floor, Portage.

THE SPORTS SHOP features the neivest and smartest in daytime apparel for business and sportswear. Second Floor. THE BOBETTE SHOP is devoted to the display of Millinery designed especially for the boyish coiffures of the mode. Second Floor, Hargrove. THE FRENCH LINGERIE ROOM abounds in exquisite underthings of the filmy silky sort, beloved by femininity everywhere.

Fourth Floor, Hargrove. THE GIFT SHOP open during the Christmas season only, for display of giveable things of more than usual charm. Fifth Floor. THE PICTURE GALLERY hung with fine examples of much that's interesting in modern art reproductions and Originals. Handsome mirrors, too.

Sixth Floor, Donald. "5nL ft' fW i HpTl nr ft 4 'V. Ccnw of Mall OrberUnH No. Records of Real Achievement to Look Back Upon Prospects of Still Greater Service Stretching Ahead INSPIRING though its records of past service are, this Store today prefers to turn its vision towards the future, secure in the knowledge that it stands prepared, as perhaps never before, to meet the ever multiplying needs of the people of the West. THE WINNIPEG STORE A city passing rapidly from the after stages of pioneerhood to the sophistication of a great metropolis the field we serve is one of many and widely varied needs.

To meet such needs we maintain a string of six foreign buying offices, which bring us into closest touch with the resources of Europe and the Orient. We have perfected systems of purchase and delivery which ensure the arrival of the new and smart in every type of merchandise in the shortest possible time after its inception. We are. possessed of a buying prestige, too, second to that of no other commercial institution, which makes it possible for us to bring to Winnipeg's doors not only the choicest of merchandise but the very best of values. The main Store building itself, spacious, airy, conveniently arranged, makes appropriate setting for tlii.s great drama of industry.

Corps of trained employees render efficient, cheerful service. Close to a hundred routes are served by the City Delivery system. The whole immense organization is seen at its best, in this Christmas season, when it stands prepared to play Santa Claus on a truly gigantic scale. HE MAIL ORDER SYSTEM To the thousands and thousands of families in the small towns and villages of Western Canada, and on its farms and homesteads, the Eaton Mail Order system brings both the bread and the cake of daily life. It covers a territory which extends from Western Ontario to the Pacific Coast, from the Dominion boundary on the South to Alaska on the North.

The scope of its merchandise ranges from farm implements to school books, from horse blankets to French lingerie. To house this huge there are two mail order buildings in Winnipeg, pictured at the left and right. Mail order warehouses, iooy are established at Saskatoon and Regina for the storage and quicker dispatch of heavy goods for farther Western areas. Much of the merchandise handled through the Mail Order System is the product of Eaton factories models in construction and equipment, whose output is absorbed entirely by the firm. The balance is bought with the same knowledge of world markets and first class values which goes to the merchandizing of the Toronto and Winnipeg Stores.

And the Eaton guarantee" Goods satisfactory or money refunded" stands back of every purchase, assuring satisfaction to every customer. STORE SERVICES Planned for the Comfort and Convenience of Our Customers DEPOSIT ACCOUNTS save time in shopping and remove the necessity for being at home to pay for telephone orders. DA. Office, Third Floor, Hargrove. TRANSFER CARDS are an invaluable aid when a long list has to be got through quickly.

Transfer Pay In Office, First Floor, Centre. POST OFFICE FACILITIES are provided at the rear of the Store, on the First Floor. Money and express orders also be secured here. A CHECK ROOM where customers may leave their parcels or their wraps, is located on the First Floor, Hargrove, at the rear of the Store. A REST ROOM comfortably furnished and equipped with writing desks and stationery Is found on Fourth Floor, ESCALATORS are available, in addition to ample elevator service.

One set carries customers from the First to the Fifth Floor and down again. Another type provides upward service only, to the Third. Floor. 1 i mm fwmy 3T" wihicWjMI Ft i V) 1 fe III mi in ZZll 'Jfct I ATA 1 LIM1TX3 i Corner of MaU Order Unit Ko. ran.