Austin American-Statesman from Austin, Texas • 89

Thursday1. September 13 1990 Austin' American-Statesman 17 Radio Here is a 1st of radio stations operating In the Austin area and the frequencies where they can be found on the dial Most of the stations have regularly scheduled programming with deejays and hosts. For more Information on programs, call the stations. Reception of station signals varies according to location and time of day, with some stations decreasing signal power after dark. Other stations originating from different cities and states sometimes can be picked up locally.

1 Ff I I (590) News, talk, UT Ffl BT (S) National Public Ra-L4 I tfoafflafe Classical jazz, ft, blues, New Age, new wave, opera, Brazian, World Beat Also documentary and drama. Request Ine, 471-2345. Simulcasting only benefits broadcasters fcnaUW sports. Talk-show ine, S36-0590, (913) Beautiful music daytime; classical mu- sic at nights. Radio John Herndon FT Iff I 970 Christian teaching 6142h and tak Dr.

James Dobson, Chuck SwtndoS, jack Hayford, Charles Stanley, Minirth-Meier, Marlin Maddoux and Larry Burkett Talk-show neat477-KIXL PJB'SF (106) Austin's a8-taflc 1 1 station featuring kxal news, sports, traffic and open caiMn fines. Listener 794-1060. ETC Afl (t370) Talk radio 24 tirV1! tours a day including Rush Umbaugh, Henry Friedman, Dartere Lewis, Tom Snyder and Sportsinewith Steve Felon, and footbafi. Listener Br390-KfON. FfVAP? 1260)Courrtry-and-lil 4IH western, easy Bstan-ing, pofcas, waltzes and Mexican American.

352-3631. Ffl OTP 1300 Country music ft 4. Lai Sammy Aired and Jm W.W. Travis, weekdays from $-10 am Paul Harvey. Tol free number (800) 444-KVET.

ff Rl (1440) International Lufla Rock. Tropical, Ro-rnarrtfca, Tejano, Nortena, Requests, 453-144a EfCOl 1470) Adult contem-Sril porary. News and commentary from Paul Harvey. San Marcos and SWT sports. Extensive area and iocal news coverage FfTQR (91.7 Stereo Cable) 1.

I Student-operated non-comrnerciaf radio from the University of Texas. Alternative rock, emphasizftg recent releases and local artists, Ff niS" 92.1)Oik.tropi-letllV? 1 cat and popular music. Listener ine: 255-1261. Taylor and surrounding areas. 846-3491.

Ff (93.3) Contemporary liOI hits. Moroigs with M8ce Butts, Debra Cole and Jose Brown. Requests and contests, 390-5B93. Entertainment fra, 345-9393. ffl I (93.7) Rook 'rfrofLCaS feVbEjU tr entertainment ine at 832-0094.

Ff ATPrfw P4'7 Modem country fctUHL I 8L w8h current hits and country classics. Listener 8ne, 390-KAPT or (800) 658-5678. ff ff fill I (955)Soft-and-easy itmiltiil favorites from yes-, terday and today. Catt 390-KKMJ. Ff flESTf (-7)Okfiesfrom kivHit the '50s, '60s and 70s.

Morning show with Weaver Morrow and KeS fJAngek), 6-10 am Information ine, 476-S474. Requests, 390-5100. KHC1 (98-1) Contemporary iliri hits and Top 40. Re- Ff I TS (99.1) Okies from the Uktm 1 XJ9 "SOs, '60s and 70s. Ff AQF3 100.7) Country.

4WlMa Weekday mornirigs with Tom Alan and Bob Cole. CafWn ire. number, (800) he simulcast arrangement jj" struck by Spur Capital, the I I new owner of K-98 (KHFI-I I FM), and KVET Broadcast-LJ ing with VET-AM providing its country music programming on 98.1 FM appears to be good news for the business of broadcasting. But whether the news is good or bad for Austin radio listeners remains in doubt. While the arrangement is said to make good financial sense for Spur and KVET, simple arithmetic shows one format choice subtracted from the Austin listener's total.

The first local market affiliation of this kind in the country involves two stations in Jackson, which, not coincidentally, are owned by Austin broadcasters. Don Kuykendall, president of Spur Capital, also owns WJDX-FM in Jackson; Steve Hicks of Capstar Communications, another Austin company, owns WJDS-AM, which has provided adult contemporary programming to WJDX since June. "It's working real well for us," said Kuykendall. "Bringing in existing programming with an existing listening audience in a proven format really gave the FM a shot in the arm. The emphasis was to take advantage of a strong signal and include some better programming and minimize my costs.

It has proven to be cost-effective." Hicks agreed. "It's worked out very well from our point of view," he said. "We made a profit the second month of operation. It's been financially successful almost from the beginning because we didn't have to hire a manager, put together a sales organization, incur a whole lot of overhead, so our increased expenses weren't that great." K-98's contemporary hit format, of course, is being knocked off the air by the programming change expected on Monday. But KHFI the No.

3 station in the market, at last count is likely to survive on another frequency (96.7). In an unrelated sale, KQFX-FM (the Fox) is changing hands this week; the new owner has indicated he may dump the station's oldies format, along with all the staff, and pick up the orphaned KHFFs programming and people. If that happens, the net result is one less station to choose from. It's not like we're losing oldies altogether. Kool-99 (KLTD-FM) is continuing its fun, fun, fun oldies format You can make the argument that the listeners are only losing a format duplication.

But the Fox and Kool-99 were not identical formats. And more important, the stations were programmed by completely separate individuals and organizations, leading to healthy competition for the listener. We're losing that You can also argue that we're getting a new country station. But if duplica- Standards nxjion sr tion is an issue, this brings the number of country station's in Austin to three. The new station, KVET-FM, will be programmed by the same people who program KASE-FM, Austin's market-leading country music station.

KASE puts out a classy product, no question a slick, professional Nashville sound. KVETs programming will be revamped for FM broadcast with new talent and KVETKASE operations manager Bob Cole moving from mornings on KASE with Tom Allen to mornings on KVET with Sammy Allred. The music will still be more traditional than KASE, according to general manager Ron Rogers. But the firing of KVET morning co-host Jim W. W.

Travis to make way for Cole suggests that the new KVET will be less twangy than the old KVET. This simulcast agreement concentrates more programming power in fewer hands. That this is not in the best interest of the public was foreseen in the federal regulations preventing ownership of more than one station in a single market Radio and television frequencies belong to the public, by definition. But under the Reagan and Bush administrations, the Federal Communications Commission has overseen a decade of deregulation for the broadcasting business, which has led to the recent rash of ownership changes (flipping licenses) and now to program sharing. Local-market programming affiliations are certainly an innovative way of doing business.

Hicks described the idea thus: "You take a situation where you have a strong broadcaster and a weak broadcaster, and the weak guy surrenders and says, 'Hey, come help me. Let's do this It can be valuable for both parties." Local affiliation is said to be the coming thing in the radio business, with broadcasters elsewhere in Texas and around the country contemplating such a move. Yet while this trend may prove a gold mine for station owners, it does not promise more diversity or better service for listeners since it reduces competition and leads to fewer and fewer people making more and more decisions about what goes on the air. This kind of deal is clearly more in the private interest than in the public good. 11940-1960.

Mornings with Ron Baxfey, 5-9 am Listener request ine (800) 723-5050. rrvn'TO (1530) Local tional and Intema-tionaf business radio network for Central Texas with news, sports and weather. Ptaralras, 860949 or 869-0762. tTTfZ? (1560) Tejano. Top 40 lit udkGm ard Gxmtry rjtends, traditional favorites.

Request Sne, 'Ff Aff TS 001.7) MOT Chris- tian. Listener the, (409)542-0045. Ff fflf (10Z3) Album rock. Listener Sne, 390- 5000. Ff nj (88.1)Cortemporary lA WbuLdi Christian music.

Christian rock show: 10 to rnkWght Saturday. Cat 837-8801 or (800) 322-KNLE A 5 I f88-7) Gospelinsptra-k4iHLfiiI ttonal. adult soft soul, urban contemporary, jazz, blues, reggae, hip-hop, okfles, rhythm blues. News on South African issues. Listener ine, 929- (89.5)Ustenerur lifclr-4 rxrted navcorrener-ctal classical and concert music.

CaS ffl I II (102.7 Stereo Cable) iifaiUv BlackUrban contemporary. Request Arte, 339-6102. Ff F3 VI 1035) Aduft contemP- tkLaYI rary. Mornings with Dave Jarrott, 6-10 am. Listener Sne.

390-KEYL or free from anywhere In Texas at (800) 882-KEYL Ff CiFk (107.1) Adult con-Itiavil ternporary jazz, fea-turing progressive Instnirrentats and select vocals. Can 390-KGSR..