Redlands Daily Facts from Redlands, California on April 28, 1965 · Page 20
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Redlands Daily Facts from Redlands, California · Page 20

Redlands, California
Issue Date:
Wednesday, April 28, 1965
Page 20
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20 - Wed., April 28,1965 Redlands Daily Facts An invitation to all bright young men and women to consider Advertising as a career The only necessary qualifications are intelligence... imagination.,, the ability to endure hard work plus a positive, personal belief in the free enterprise system. Someone once defined Advertising as one business that's essential for the ultimate success of most businesses. He might have added ... and most research, too. For almost everything that's developed to serve mankind- through research in industry... science... or medicine —eventually must have customers to buy it. And Advertising helps find them. He might also have added that Advertising helps sustain most forms of public communication, too. The free, self-supporting, privately-owned press and broadcasting facilities of our nation are costly to run — but the advertising space and time they sell not only help pay for their upkeep but their improvement. And finally, he could have mentioned that Advertising is the business that's the very lifeblood of our economic system— stimulating, as it does, a constant flow of goods and cash back and forth through all the financial veins and arteries of the entire free enterprise body. Obviously, a business so interconnected with the future of all business requires the best brains in the country to keep itself geared to the future. Young brains Which is where you are concerned. Advertising now needs many bright, young men and women to become part of its dynamic future. What are the requirements? Your background doesn't count as much as your mind. A college education is important but not essential. What is required from you is intelligence ... enthusiasm ... common sense... and persuasiveness. The last is most important, for Advertising is essentially the art of persuasion. Add to this the ability to think logically, write clearly. If you have artistic talent, that's fine. But there's much more to Advertising than merely writing slogans or drawing pictures. Many careers Advertising is a very complex business that offers broad career opportunities in accounting, psychology, marketing, sales promotion, media evaluation, media sales, personnel work, typography, photoengraving, film-making and general business management. It has been called the most fascinating business in the world. But it's no place for the dilettante, the lazy or the mediocre thinker. Its working pace weeds them out fast. Yet, while it demands a tremendous amount of time, energy and effort from you, Advertising does reward you commensurately. It's one business in which you get paid well for what you do well. Is it true what the "critics" say about Advertising? The biggest objection to Advertising seems to be that it makes people want things they really don't need. These are such things as refrigerator-freezers, air conditioners, movie cameras, sports cars, dishwashing machines, clothes dryers, frozen foods, instant foods, vitamins, new synthetic fibers for lightweight clothing, TV ILLUSTRATION 6V MARVIN FRIEDMAM sets, stereo, hi-fi, two automobiles, more leisure time and the equipment to enjoy it: boats, skis, fishing and hunting equipment, fast travel by jet—just to name a few. Sure ... we could get along without most of these "unnecessary" adjuncts to modern living—and we really wouldn't miss them if we turned back the clock to the days before you were born. For as you may or may not realize, most of these things came into real distribution only during your young lifetime. And Advertising helped make all of them possible. So, in a broad sense ... a good part of the good life you take for granted today has been stimulated by Advertising over the past twenty years. If you would like to make this good life even better, not 9nly for yourself but for future generations ... you might become part of the business that helps produce it .. .Advertising. What to do If you would like more information about a career in. Advertising... within the Advertising department of a store... company... newspaper... magazine... radio or television station ... or other media ... with media representatives... in an Advertising agency..; or with a supplier to the Advertising industry... write to American. Association of Advertising Agencies, Midwest Office, One East Wacker Dr., Chicago, 111. 60601. You will receive a prompt reply. And we, the people in Advertising, wish, you the very best of luck. Midwest Headquarters One East Wacker Dr. Chicago, IL'. 60601

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